Completed Salted Fish's Self-help Strategy

In the field of life services, it is a knowledge to let customers pay for their satisfaction. Users need to provide different experiences at different stages after entering the pit.

We all know that new users need to give full discounts and spend money to subsidize them, which is basically what they do. What about the novice users? How can you keep users in the business cycle instead of in the user list of the database? This question has defeated the vast majority of people. Only mobile Internet players who are not made difficult by this question are qualified to rush to the top.

The answer given by some people is to monopolize the track, build an invisible but unfathomable moat with big data, and then turn all the branches on both sides of the track into swamps, so that the latecomers can't get in even if they wave money, and there is no data to support them when they come in, so they have to go away because they can't see the effect after burning money for a period of time. In this way, the novice users will find that they have nowhere to go.

The answer given by some people is that Lao Tzu continues to subsidize users, never leaves the novice stage, and then deeply excavates the market value. He can make money in the state of subsidizing users, while the latecomers do not have the ability of deep mining.

Someone's answer is to expand in the way of pyramid selling, and use the dividends of new users to cash the satisfaction of old users. Sooner or later, this mode will collapse, just like perpetual motion machine can't exist, which makes chuyuanxi even have no intention to study it.

Chuyuanxi plans to tell the market that different stages of a user can be satisfied in different ways.

He divides users into three stages: stage one is satisfied by subsidies, stage three by social networking, and stage two? Before entering social networking, after losing subsidies, users at this stage have accumulated certain data in stage 1, and also experienced a certain degree of currency cycle, which is the time period to satisfy with online content and currency play.

Data, relying on content, generates economic value, which is the answer given by Chu Yuanxi. Social communication is the sharp edge of the answer, and blockchain is the shield of the answer. This requires that the content can fit the data, can dig out the value of the data, and the content can be linked with the currency, and then point to the social, become the hub to get through the whole set of playing methods.

Even though she was castrated by chuyuanxi, the answer almost buried Elizabeth. It was a new concept for her, and it was difficult to understand. It's like when high school students go to college, they suddenly come into contact with Coriolis when they study physics, and they suddenly come into contact with Fourier transform when they study mathematics. They have no concept at all, and they can do everything by looking at formulas, so they don't know what's the use.

However, what is irritating is that Chu Yuanxi does not give any examples, but takes out all the concepts to let her experience. In the words of Chu Yuanxi, of course, examples can be given, but it's not time to see examples when the well-off society begins.

If Elizabeth has seen the famous work "the hero of the divine eagle" written by Mr. Jin Yong, she will know that this is the teaching method adopted by Zhao Zhijing when Guo Jing sent Yang Guo to Zhongnanshan for further study - the specific moves are not taught, only the rhymes are taught.

This answer is also what many people want to know, such as Softbank.

On May 5, the first day after the holiday, Xue Zhengwei, manager of Softbank Greater China, was introduced to Xiaokang by Yuan mu.

When the two sides sat down in the teahouse, Xue Zhengwei came to the point: "listen to Yuan mu, President Chu seems to have some doubts about Softbank's investment. Is that so? Can I know why? The help Softbank's investment can bring to enterprises is well known. "

Chuyuanxi frowned a little, but thinking that Zheng de was still in the state of small arms and legs at the moment, it was impossible to offend the giant Softbank for no reason, so it was natural for yuan Mu to reveal his attitude to others, but he was not mature enough.

He nodded quickly: "before that, Can Xue always say why he is interested in Xiaokang?"

"Ha ha ha, it's a coincidence." Xue Zhengwei said forthrightly: "I talked with Li Jingfei. He said that President Chu is not only young and promising, but also has a set of secret theories. Through creating demand and currency circulation, can the construction of user ecology in the new retail situation not only rely on discount promotion?

I'm mainly interested in your mode of thinking, because you have a particularly right one. You said at that time that Internet thinking focuses on retention, while discount is contrary to retention rate. So I'm particularly curious about your solution. "

Chuyuan Xixin said that he is worthy of Softbank, which is better than Li Jingfei. Li Jingfei, the master of the bar, is to question and then question, but he never knows that active thinking can produce intellectual achievements.

And this president Xue Zhengwei, just listening to Li Jingfei's 25% of the degree revealed in the roadshow, found the key points along several problems.

After listening, he waited for a while before nodding a deep head calmly, "that's why I don't want to accept Softbank investment. Softbank invested in grubby and participated in every round of grubby's investment. If I remember correctly, last month, in March, Softbank invested $1.46 billion in the H round of grubby. Last month, in April, President Sun said that he would provide unlimited support for grubby's growth, right? Neither didi nor Uber has this level of support. "

This time it's Xue Zhengwei's turn to frown. He knows what Chu Yuanxi is going to say next."Now that you have mentioned Li Jingfei, you should know that Li Jingfei is leading grabi into the Chinese dynasty, and I want to talk about the model that he intends to adopt. I want to draw nourishment from the well-off society, right?"

"It seems that everyone's information is open and transparent." Xue Zhengwei laughed awkwardly.

"Transparency is good." Chuyuan is not warm or angry. "If we are transparent, we won't have any misjudgments. I hope we can do our own things. Maybe we can help each other and complement each other rather than confront each other in business. But if I accept Softbank's investment, Softbank Well, let's put it this way. I hope that all the people who invest in me will not only help me financially in the first three rounds, but only maintain the status of financial investment and do not exert any influence on our company, including the influence on corporate culture. Is it possible for Softbank to accept it? "

"Your demand itself is too much. Investment with unequal rights and obligations is not a good investment. If you say financial investment, then pure financial investment is not impossible."

Xue Zhengwei raised his hands and made a fierce gesture, like a conductor. And Chuyuan is as stable as an old dog, like a patient audience. When he put down his hand, chuyuanxi said: "your words are reasonable, but since some people are willing to provide help other than financial affairs, of course, I will release the share to them first."

"These licking dogs!" Xue Zhengwei cursed in his heart, but his smile didn't change, and he still said: "Mr. Chu, although I say so, it's not my boast. Mr. Chu, can these investment institutions that are willing to enter the financial investment mode and provide additional support compare with us? How can fireflies compete with the bright moon? The resources they can provide and the resources we can provide are not the same resources. Who will accept such conditions for an investment institution with such strength as ours? "

Chuyuan Xixin said, are you still on? He said with a smile: "do you know an investment organization called Digital Sky Technology Group, or DST for short? Mr. Yuri of DST not only accepts this condition, but also takes the initiative to put forward it. Not only do they take the initiative to put forward such conditions, but they will also give their voting rights to the founders. "

"This one should die lick the dog!" Xue Zhengwei is crazy. DST is the public enemy of the investment circle, which has damaged the atmosphere of investment and financing. But everyone has nothing to do with this fund from the Maoxiong family.

Yuri, a gifted investor, is the leader of the fund, and Usmanov, a local tyrant, is its owner. His style is totally different from that of Wall Street investors. When Mark Zuckerberg accepted DST's investment, the whole silicon valley was in diss, saying that you actually accepted a Russian's investment? But they don't know that zakar originally refused. The management said to Yuri: do you also deserve to invest in Facebook?

As a result, Yuri personally flew to Silicon Valley to kneel down and lick, saying that I don't want preferred shares and board seats, and gave you a valuation of 10 billion yuan, and the voting right was completely given to you. Zha had never met such a good thing before. He changed his name to Dad on the spot.

With this dog licking investment, DST is more popular than Softbank in the global investment field. Since opening the gap of Xiaozha, Yuri has quickly become a good friend of Silicon Valley's top entrepreneurs. He has invested in LinkedIn, twitter, aibiying, shengbotian, snapchat and Gaopeng, the originator of group buying websites in the United States. He has also invested in goudong and didi in China. A few years later, Yuri has made tens of billions, which can make some people on Wall Street jealous of the separation of quality and wall.

But in the eyes of entrepreneurs, this is called the heart has B number. Yuri's famous saying is, do Zach Burke and jonggo need me to teach them how to socialize and how to do business? What's the use of this voting right? It's better to support the founder to stabilize the company.

Then, a big event happened in Silicon Valley, which confirmed Yuri's right with the blood like fact that Uber's founder, kalanick, was expelled from the company he founded. Yuri didn't vote for Uber, otherwise kalanick would definitely get the right to vote for DST, and this tragic scene would not happen, especially when Uber has settled the policy and shared the right to the road.

So at this time, Chu Yuanxi pulled out the DST flag and immediately got Xue Zhengwei speechless!

In fact, it's not speechless, because although DST is a lick dog, it's a "late investment"! They don't even vote for Uber in the first three rounds. What's more, you are well-off?

But it's no fun to break this calf. The price will drop!

In fact, neither side has made it clear, but in this sense, it is tantamount to making it clear that chuyuanxi can't accept Softbank's "resource integration", and Xue Zhengwei's attention is resource integration. Even if this round of integration fails, what about the next round? What about the next round? As long as Softbank opens the share gap, no one can resist it, especially the companies in the previous rounds of financing.

In fact, round D and the financing beyond round D can be regarded as pre IPO Financing, which is not in the early stage and the risk has been greatly reduced. If there is no reduction, it means that the invested enterprise is not suitable for continuous financing, because the P / E ratio should be used to measure the enterprise in round D.

Of course, there are letter financing such as Didi. The so-called letter financing is that 26 English letters are almost full and not enough. But it's not that didi is bad, it's just that didi is not in a hurry to go public. This kind of enterprise is thirsty for capital, but financing is no problem. Investors are willing to accompany them all the way. Anyway, the valuation is also rising. It doesn't matter.The same is true of the well-off society in the original world.

However, in the first few rounds of financing, investment institutions have to bear great risks, so of course, the conditions should be satisfied as much as possible. This is what the topic should mean. There are DSTS that don't take power seriously, but few. It is normal for investment institutions to fight for power in order to protect their own interests. Of course, investment institutions should use their own resources to help enterprises in other aspects.

However, Chu Yuanxi asked all the investors who planned to invest in him a question: is Xiaokang regarded as an "enterprise" or as a "resource"? It's like being treated as a brother or as a price.

Further, his request is that I ask for your help, but I don't want you to mind me. It's basically equal to the requirement of female boxing to panxia. If you love me, you must trust me. If you want to tolerate me, you have to spend money on me. In this way, I will give you the opportunity to love me in the future.

The goddess of the general level will be beaten if she makes such a request.

But now chuyuanxi has put the well-off dress up to show off, super high face iceberg female president level frozen age goddess, recruit lick dog. At this time, although you are strong, but you are not strong lick is also unfortunate, some lick dog lick strong ah!

This makes the straight man who intends to pursue the goddess and distribute it to his own son feel helpless.

Chu Yuan Xi guessed in his heart that Xue Zhengwei's seven or eight out of ten was the abacus.

Why is Softbank hard to get? Because it's great to take Softbank's money, its valuation is very generous, and it can provide a lot of resources, but Softbank will not be polite to infiltrate the well-off society. For example, grubby, the current president of grubby was appointed by Softbank in the past. This kind of penetration is comprehensive, causing the erosion of corporate culture, which chuyuanxi can't accept.

Thanks to the strength of Softbank, there are a lot of people who study it, which makes the corporate culture of Softbank very distinct in the eyes of the world. Sun Dasheng is the biggest monopolist in this era. He always believes that monopolizing the market can win all, and it also affects all the invested enterprises of Softbank, no matter Uber or didi or grabi, they are very infatuated with monopoly.

But Chu Yuanxi does well-off not to say any sentiment, at least must achieve by the commercial model to win. But after accepting Softbank investment, the most likely thing is to become more aggressive, capital operation and M & A. At that time, even if chuyuanxi doesn't want to do this, his control over the enterprise will surely continue to decline, and the temperament of the whole company will change, and countless people will persuade him with all kinds of advantages. No matter who does not want to stand on the opposite side of all employees and investors, neither can the founders.

There are too many such examples in the long investment history of Softbank. It is not necessary to think that this is the result.

At that time, Xiaokang may move towards another form of success, or it may become a big monster in the commercial territory of China. However, Chuyuan Xixin said that I want more than "success". If I want to succeed, the Ba people group has already succeeded! What I want is to build my own well-off society, not to make it an extension of Softbank.

Another obvious question is more simple. Xiaokang has accepted the investment from Softbank. Will Softbank follow the routine of Xiaokang's business plan and then pour it into grabi?

You have to know that grubby has invested billions of dollars in Softbank's business, no matter how much money he has to eat for a well-off life. It is only in round a that he intends to finance 100 million dollars. It is clear who is pro and who is not. How can he ask Softbank to be even? It doesn't exist.

Therefore, seeing that Xue Zhengwei had not spoken for a long time, Chu Yuanxi knew that he could not say anything, so he planned to see off the guests.

Seeing off guests must also have etiquette. If there is a scene, chuyuanxi's scene is: "more hot money will lead to market deformation, which is not what I want to see, so I appreciate your kindness."

Xue Zhengwei scratched his face and said in embarrassment: "although I don't want to say that, if you don't take our Softbank's money, it means that a lot of resources will be tilted to other places, and you will certainly regret it at that time..."

Chuyuan Xi nodded and said that I had prepared a big gift bag for sun Dasheng. When the time came, I would like to see who would regret putting Elizabeth in Nanyang. However, it has nothing to do with greater China. Even if someone regrets it, it won't be president Xue Zhengwei. This person is quite elegant and seems to be capable. If he joins Li Jingfei, he must be a strong enemy.

When Xue Zhengwei leaves, Elizabeth comes to the teahouse quietly. As soon as Yuan Mu said what had happened just now, Elizabeth's look suddenly looked very strange.

"What's the matter? Why the expression? " Chuyuanxi is very strange.

Elizabeth said, "the grandson of Softbank is in Silicon Valley, but he is a very complicated and difficult person to define."

"Not to mention in Silicon Valley, it's also mixed in island countries." Yuan Mu nodded, "the idea of the island people is super hard core. They have to set up their own companies, run their own businesses, and develop their own products in order to get high evaluation. So many islanders say that sun Dasheng is a rich man who makes his fortune through investment and M & A, but he is far from "managing Four Saints."

"If you listen to them, the times will not progress." Chuyuanxi just wanted to give the islanders a "ha ha". Sun Dasheng said that he was building a global travel Empire, but in fact he was investing in the "business of the whole people". He wanted to compete with the financial empire controlled by the Jewish consortia. How could the so-called "operators" who lived in a small island imagine this ambitious?"So, detective, what do you think of this investment intention?"

"What do I think? My idea is that I want to fight against grubby in Southeast Asia now. This opponent is worth fighting! There will be more than half a year to the end of the year. I can't wait! "

I'm going to tweet again, the devil who works hard to live. This book begins with a little poison, because the author is writing about history and military affairs. However, he wrote a history of spy warfare in the 1960s (we can see how iron this head is), and the military was killed, so he came to mix the city. At the beginning, it was a mysterious beginning. It was tolerable to enter the state slowly, but it was more fun later.