Completed Salted Fish's Self-help Strategy

Why are people who work hard happier? Because hard-working people usually don't have time to struggle.

Chuyuanxi originally thought that he would be entangled until the next day, but he didn't expect that when the time came to the evening of the 7th, he had no time to entangle. Because big Penguin began to release an appointment for a certain game, many people in Ba people's QQ and wechat were pushed the appointment recommendation of this cartoon named "Yin Yang x immortal".

(the name of this cartoon was made up by the author Jun blindly. Without this cartoon, I beg you to stop taking the right seat!)

This cartoon can be regarded as a veteran migrant worker in guomanli. It can often appear in the top ten Penguin animation charts, and it is very suitable for adaptation into a card game. More characters, more maps, more monsters, more props, more skills, more copies. In short, it's just for the sake of fighting and adventure. Only in this way can we grow up and become a migrant worker.

Migrant workers is an honorary title, representing the flow.

But it has few professions, because there is no profession in the fantasy setting under the ancient background of the Chinese dynasty. So it is said that heroes can resist, fight and nurse all their career development. So the most suitable IP adaptation is always card games.

Chuyuanxi looked at the introduction of the game, and found that "cool 3D", "classic genre", "multiple talents" and "special playing methods" were just ordinary publicity. Basically, all companies can do this for their games. However, emmmmm is not suitable for "changeable plot", "customized protagonist" and "city building and upgrading"

Without waiting for Chuyuan Xi to speak, Zhao Jie has already invited the president to attend an important discussion.

When Chu Yuanxi sits in the conference room, Zhao Jie is already playing with the projector. Many people are sitting below him, even Jiaotu and Lu Yu are here. Only uncle Sheng is absent in Hengdian.

Yang Jiangang also came from downstairs. In addition, there were some cadres of Ba people's game, such as Wang Le, the producer and manager.

Zhu Xiang sat down beside chuyuanxi and asked, "is this our cottage? Penguins are finally coming for money? "

Chuyuan Xi saw that many people around him, including Xue Ming, were looking at him. "Why doubt that? Isn't it inevitable for penguins to steal money? The key is how to grab. In the next three months, there will be at least six or seven counterfeit products. Zhao Jie, what are you doing with the projector? "

"I'll show you a nice one." Zhao Jie looks up, takes care of the projector, and then doesn't say any prologue. He gives a brief introduction to the situation, and then begins to play the video, a game video of "Yin Yang x immortal" mobile game.

Suddenly, the sound of "lying trough" was frequent, and Chu Yuan Xi almost choked, "bull force! Did you steal someone else's demo? "

"How can I be called a thief?" Zhao Jie sighed, "it's easy for us to have more friends. This is what people show penguins. Let's have a look. Let's give them some advice. "

In fact, I'm already watching it. The demo is highly completed, and the art resources are all available. Many people are not satisfied with it, because if it is not 3D, it will be close to pixel level Shanzhai. Regardless of the artistic difference between 3D and 2D, all processes are the same.

"Shit! What a shame

"Will a little innovation die?"

"Why not redesign the UI? The UI of NIMA 3D game is almost the same as that of 2D game. I'm really drunk. "

"Damn it, damn it! The play is exactly the same. Is there any new play? Haven't you done the special play yet? "

…………

Chu Yuan Xi looked at Zhao Jie. Zhao Jie had obviously seen the video, so he didn't say anything. He also has something to say, but don't worry, wait for Zhao Jiexian to say.

As soon as Zhao Jie saw that Chu Yuan Xi was sitting so steadily, he felt inexplicable and asked: "brothers, actually I have only one question. What shall we do?"

"Lying trough, your problem can be divided into more than n problems."

"What to do? What a jerk

"Steady, steady. There may be more than one enemy. "

"Do activities, nothing to say."

"I feel that I should wait for the other party to take a look after opening the service, and then make a plan."

Below immediately chirp, listen to Zhao Jie for a while at a loss.

Why does Zhao Jie ask that? Because "out of the mountains in troubled times" mobile travel is now the cash cow of Ba group. No matter how the Ba people publicize externally, how powerful, how large the business is, how good the endogeneity is, and how reliable the matrix and fans are, the problem is that other businesses don't produce much milk, and the cash flow is basically in the game.

Therefore, the operation of the mobile game "out of the mountains in troubled times" is not the business of the Ba people's game family. The normal operation is nothing more than version update, activities, new cards, map expansion, recharge and so on. He only needs to follow the rules and keep stable. What's more, a group of planners under him are more experienced than Yang Jiangang. It's not that they can't be recruited. A successful project like "out of the mountains in troubled times" has released the news of recruitment, and the planning of job hunting can break the threshold.

Therefore, the operation of Ba people's game is no big deal. The new work can be carried out according to the strategy of "small game group" proposed by him. It can not only make full use of the flow advantage of Ba people's information, but also make use of the IP effect of "out of the mountains in troubled times", and also tap talents, which can be said to be very smooth. And in terms of copyright, because Uncle Sheng has started to purchase copyright on a large scale now, it can also be used for Ba Ren game. It's equivalent to killing two birds with one stone. It's no problem to take into account both peak visual effect and Ba Ren game. It's very efficient.However, in the event of such a big event, Zhao Jie immediately became numb.

Chuyuan Xixin said that you called so many people, are you going to divide the pot? If the decision is wrong, let's take responsibility together? Zhao Jie is cunning. He is worthy of Pengfei technology. He foresees that there will be a pot coming, so he will get enough people to carry him.

In fact, from the perspective of the game, there are not many ways for authentic products to snipe counterfeit products, especially if the counterfeit products go through the incremental market, the users are not overlapping, there is no way at all. However, because it is produced by big penguin, the overlap of visual users is relatively large, because the main user distribution of gone with the wind is wechat, followed by the headline matrix, and then the major game channels.

IP originally IP users are mainly comics WeChat official account. This is the effect of the Ba man matrix after importing all the precise users into the service number and then the whole detonating effect, including the users of the headline department, and after a series of chewing, the final destination is also here. Then there is H5 distributed in a viral way, both of which are wechat channels. Therefore, it can be said that the Dragon father is the real father and the only one who needs to kneel down in chuyuanxi.

At present, the number of users of official service and game channels is about 64%, and the retention rate of official service is significantly higher than 10%, which shows that the amount absorbed through IP is still very obvious, and the main channel of IP absorption is wechat.

When big Penguin pushes its own game, wechat player Q must be the first position, followed by application treasure, which is equivalent to digging food in its own field. It's not too easy to capture accurate users.

In wechat, direct screening of attention users on Ba Ren entertainment cartoon number is undoubtedly accurate users, which is simple and clear without difficulty.

Hand q is a little more delicate, focusing on the group. If the name has the key character of "going out in troubled times", catch all the members of the group, and then push the message to them - the countdown to opening the service is one week, only this time, the benefits will be doubled, and the exclusive registration gift bag will be reserved. This kind of eye-catching slogan is the most powerful. It takes advantage of the user's loss aversion. Once you notice that the subscriber line has made an appointment, it will certainly be a series of information flow bombing.

But conversely, Ba people can also launch counterattack based on this, and design activities to hold players. That's why Zhao Jie asked, what should we do? In fact, how can we fight back?

Soon, seeing that chuyuanxi did not speak, the focus of the debate was nothing more than what kind of activity plan to make, whether to stimulate recharge or consumption, or whether it had nothing to do with recharge but to prolong the game time? In order to prolong players' online time, there must be new output and corresponding playing methods, so that players can consume time to obtain, and even the activities outside the game are considered.

But, Chu Yuan Xi clapped: "I say you, ah, can't grasp the key."

He asked Zhao Jie to pull the video to the beginning, "look, do you see this green logo? This is the production company. Although penguin has increased its self-research, its agent is still the mainstream. This is penguin's agent product. Does anyone in this company know? "

Knowledgeable immediately look at each other, this company, cow force ah! It's not that penguins are better than penguins. If we want to talk about copycat games in China, no one dares to say the first when it comes to the second. So the penguin game recognized this dry son. It turned out that it was them who made the move. No wonder 3D cottages and 2D were all pixel level!

Chuyuanxi said, "I'm relieved to see this logo. Although they cooperate deeply with penguin, and Penguin animation gives them big IP, which is very good. The IP of penguin animation is very good, at least worth tens of millions. Then Penguin gives them traffic, which is more valuable, but I'm relieved. "

"Where do you come from Jiaotu asked very arrogantly, "we are all shivering."

Chuyuan Xixin said, why can't I see you shivering? Come on, hello? "You don't know how to play, so you can go shivering. Just now, everyone's opinion is that in order to snipe this game, we need to hurt our user experience. Whether it's recharge activities or consumption activities, or lengthening the game time, it will hurt the user experience, right? You're panicking.

We have been operating for more than half a year before we can achieve a balance point in user experience. No matter how much time is spent or how much money is consumed, we can basically satisfy most players. It's not easy. So at present, every month's flow can be maintained at several hundred million, the version has been updated more than ten times, and the dau can also be maintained. This is a hard-earned achievement. Unlike some games, a new version can run a group of users. Now, are you going to destroy this achievement yourself? "

"You mean to ignore them strategically? Can't ignore it? " Yang Jiangang is open-minded to ask for advice. Now he is used to thinking at a higher level. Even if he can't think through, he should stand up first. But limited by vision, insight is not enough.

Chuyuanxi is very calm. He finds that these brothers have no fear of the fierce penguins. Dignified is there, but they are not afraid. This is a very good signal.

"It's definitely not" ignoring ", the key is how to" see. ". Just now I told Zhu Xiang that penguins are stealing money. It depends on how they do it. There's nothing to be afraid of now. The most taboo thing is that if the enemy doesn't move, I'll make trouble first. Do you understand? If you don't understand, I'll tell you a story.In early 2013, a mobile game company brought the whole industry together. Before 2012, the ceiling of the industry was a single game with a monthly flow of one million yuan. The company's products rely on the Shanzhai mobile game of an island country to achieve a single channel single service daily recharge of 300000 yuan and a monthly flow of 50 million yuan. It can be said that it has led to the investment of the whole mobile phone industry. Ten thousand game teams have sprung up all over the country, and there are 1000 teams copying them, including big penguin.

At that time, there were two series of big penguin's games, national and Tiantian. The fake products were titled "Tiantian XX". They were also supported by Penguin's traffic, but they didn't work. They were completely defeated.

Why does the big Penguin fail in the Shanzhai? Because the "social disdain chain" exists objectively, even penguins may not be able to cross it, although they are most likely to cross it.

Later, the company forgot the miserable situation of thousands of products being copied in vain, and embarked on the road of successful products in Shanzhai. Then it lost in a row, and even the products of pixel level Shanzhai Zaiyi were sued by Zaiyi. What does that mean?

It shows that the player group is more inclined to original, and the disdain for Shanzhai is a factor that can not be ignored. We now occupy the orthodox, now facing the big penguin's Shanzhai products, we go to fight in the game. If we fight well, we will lose both sides, if we fight badly, we will fight in disorder.

What company are we? We're a company with information tools. We're going to fight for social despise chain. Do you understand? Don't attack the city. Big penguins want you to attack their city. Attacking the city is just what big penguins want and what they are good at

That is to say, the truth can all understand, but this is facing the big penguin, who is not afraid? Wang Le was the first person to see demo. At the same time as Zhao Jie, he had been worried for a long time. At this time, he had to break the casserole: "Mr. Chu, just tell me, what should we do and how should we deal with it?"

"How to deal with it? First of all, you should keep the server stable. Be careful. I love you and don't have any problems. I have two arrangements. The first one is peripheral products. Although uncle Sheng is not here, I've already started to promote it. When the Shanzhai products go online, we'll start to bring goods from We Media and sell peripheral products. At the same time, the game activities, not to send game props, directly to the surrounding.

You should pay attention that this activity should not consume players' time excessively, nor should it be linked with recharge. It can produce certain indirect consumption, but the degree should not be excessive. We are mainly to give, to inclusive, so that ordinary players can also get gifts. Wang Le will come to me later to determine the process and form. "

"Isn't that a big loss?" Zhao Jie was shocked First, "we are 35 million dau, how much do we have to send?"

"Are you stupid?" Chuyuan Xixin said that Zhao Jie has now become the slowest growing one. "Do you know the little raccoon collection card? Our tiktok products are complete sets, such as the five line key chain, we send two, let players lack three, and then show the complete set in the game player, follow the show on micro-blog, show in official account, show in the voice, directly connect with the electricity supplier, understand? It's called in-game promotion. If you sell one, you'll get three. You can earn one more. The more you give, the more you earn.

Now it's time for the game to feed back a wave of traffic of Ba people's we media matrix. The only problem is the production capacity. The copyright company has been operating for several months, and the OEM has found it, but the design work is back in the oven again. The other party will start testing in a week, and I don't know whether the production capacity can keep up. I'll take care of this and let the well-off run for a while. "

"OK, I see." Lu Yuxin said that around or around the phone business to bring the goods, but the large-scale release of the surrounding is really helpful to the building of social chain barriers, that is, the social contempt chain is worth studying.

"No, you don't understand. The second arrangement is entirely for information companies. Let's start to collect the enemy's information now to see how big Penguin pushes, whether the advertising intensity is high, where the main promotion channels are, and where the secondary ones are. You can arrange it when you go back, and make sure a special person is in charge of it. Originally, this should be Zhao Jie's work, but they are not professional. You can do it for them. "

"What for?"

"It's all said that we're going to fight for strategy. If penguin is in a daze, we can't do anything good, no matter what incremental stock users are. If we touch porcelain, we will publicize the fake products, right?

But if the operation Department of big penguin has some different ideas, then we have to be ready for the third company. I'll tell you how to do it.

I know that for you, it has always been peaceful development, and you have never been challenged by the tip of the needle. Especially when it comes to the most difficult big boss, there is no small monster level to send experience for us to practice, so you panic.

It's not necessary, brothers. It's not necessary. Penguins are not invincible. They have lost more than once or twice in their Shanzhai game. They have lost many times. And we are an enterprise with a particularly healthy internal structure. Although the absolute size of the enterprise is 100 times different, not all of the body parts of the penguin are under pressure. As long as we unite as one, we are not afraid. "

This period is obviously encouraging. The faces of the people under the stage are very different. Some people feel super handsome with little stars in their eyes, some frown tightly to think about countermeasures, and some write doubts and worries on their faces.Yang Jian Gang is not the same. He is not one of the three. Why are you not afraid? It's like it's not the first time you've been challenged? We were together in 2013. Were you possessed by a thousand year old monster? Otherwise it doesn't make sense.

Just at this time, Yuan Mu pushed the door and came in. When he heard the last words, he was stunned: "when did the penguin fail many times?"