Completed Salted Fish's Self-help Strategy

Lu Yu shook his head blankly.

Chuyuanxi said: "you are making wheels repeatedly. This business should be done by artifact company. Ba Ren information cooperates, provides information services, and gets information service fees at the same time. The branches settle accounts independently. It's not about the Ba people. The wheel of integrating upstream and downstream can be built once for the business structure of our company. Ba Ren is not such a company with heavy assets.

In the same way, who should lead the selling of "out of the mountains in troubled times"? According to the internal agreement that I designed, it should be uncle Sheng's leading role. He owns all the surrounding copyrights. He sells them. You provide information services and charge fees. It's such a logic. "

As a matter of fact, the sale of "out of the mountains in troubled times" should have started long ago. It should have started at the end of last year, but chuyuanxi was busy preparing for a well-off life. When Ba people's entertainment became a group, uncle Sheng was busier and more important than this. He didn't know where to hire the right people, so he did it all by himself, so he didn't care.

When chuyuanxi remembers that it's already April, eh, the competitive products of Shanzhai are coming out soon. Hasn't the surrounding of "out of the mountains in troubled times" been on sale yet? Well, I won't sell it. I'll sell it when the competitive products come out.

As a result, uncle Sheng's copyright department has hired a special commissioner as No. 001 employee of Ba people's copyright, who is responsible for getting through the upstream agent factory to prepare goods and selling them when the Shanzhai products come out. At present, several mouse pads, pillows and dolls have been made.

Looking at these surroundings, Chu Yuan Xi was angry that one Buddha was born and two Buddhas ascended to heaven. His heart said that such a good IP would be such a low periphery?

there are so many people's props in the game that we can't do the gold pendants. You can do something by hand. You can't do the eye mask and mask skin care products. You can't make a mug, a key chain or something like that. I don't expect you to come out of the lunar rover like a little broken ball. Let's not use the mouse pad with the doll pillow to treat the fans! After tossing for a long time, the clothes of Panana, an artifact company, are the most attractive ones. Can this work? This is incompetent!

In order to do this, Chu Yuanxi had to intervene directly and asked the Commissioner to come up with a new design plan. High, middle and low-end should go, not all low-end. At present, uncle Sheng goes to Hengdian, and the matter is directly taken over by Chu Yuanxi, which makes the Commissioner tremble every day for fear of provoking the boss to run away again.

Of course, this has little to do with Lu Yu. If his rank is higher, he may pay attention to the profits of live e-commerce and online games at the same time, but at present, he only pays attention to the ones that are easier to pay attention to.

"That's what Cao Shan did!" He couldn't help but cry, "can't she miss the plane and do it with BA Ren information?"

"That's the third question. Lu Yu, why don't you think I can do it? From my point of view, I'm not afraid of effort, but I'm afraid of consuming fans' value. What you see is that it makes a lot of money. Xintui can make a billion yuan a year, and it can make three years. I see that the online Red live broadcasting with goods is a thing that consumes fans' value sharply, and the loss ratio is very high, and the wind rating is very low.

The essence of online Red e-commerce to make money is to collect intelligence quotient tax, which may be just right for lipstick boss, because his business structure is like this, and old fans lose new ones. We can't do it. Ba people can do it once in a while. You can't make as much money as you can lose elsewhere.

You said we could clean up the debris flow. Sorry, debris flow is not good, because this environment can not be changed by one or two debris flows. Your efforts will be wiped out by the environment to the greatest extent, and the cost performance is too low. If it has to be consumed, I prefer to consume it in a place with higher cost performance ratio, or use it in a smoother way for a long time.

Then, from Cao Shan's point of view, it is simple. She is doing a brand strategy, and now she has begun to take shape in the southern coastal area. My investigation shows that she has a firm foothold, and her reputation and exposure are good. I can see the effect step by step from low to high. Well, the cost is lower than expected, because the price of focus media, a traditional advertising channel, is very profitable this year. "

Speaking of this, chuyuanxi also thought it was fun, because the "takeaway killed the instant noodle industry" was once again staged in front of his eyes, and he was very involved.

Focus media does advertisements for buildings, cinema screens and terminal stores, with a rare market share of 90%. It is not a "giant", but almost a complete monopoly. In mid-2018, it also received a large investment from Alibaba, with 15 billion yuan taking 10% of the shares.

However, after the iron curtain player was heavily invested by Ali, it didn't show the trend of strong alliance, but plummeted. With the attitude of a violent elder brother, it plummeted from more than 10 yuan per share to more than 5 yuan in less than a year, because its revenue and profit declined sharply.

Why is it so miserable? Because of the tiktok, it adjusted its business model and business strategy in the middle of last year, almost in sync with Ali's stock.

Then focus media helplessly watched the short video application that couldn't compete with itself. It started a round of advertising frenzy. It not only received orders from the advertiser's father, but also opened a series of functions such as star map advertising for the broadcasters, matching the advertiser's father with the flow owner. With Kwai Fu, he has to follow the adjustment.Short video ads are based on big data and AI to screen accurate users. When advertisers' fathers find traffic owners, they also determine fans' tonality according to the video content of the broadcaster, which matches their own products. As a result, focus media was shocked to find that the advertisers' dads had run away Run away Now

This is a dimension reduction strike. Focus media is called brand display advertising. Traditional advertising is basically like this. The advertiser's father gradually likes effect advertising, that is, accurate push, and click to enter the product page or even directly into the purchase page.

As a result, banana, an artifact company owned by Ba Ren, has become a direct beneficiary, and the cost of advertising has dropped dramatically. Cao Shan's brand building just needs brand display advertising, not effect advertising

After a quick turn in his mind, Chu Yuanxi continued: "it's not easy to get into the traditional brand map with the Internet red label. It doesn't look great, and the benefits are general. It's not like games and live e-commerce. It's a completely traditional business model, but it's actually very valuable. Even if all our media accounts of Ba people's information have been shut down and Zhao Jie's Ba people's game has been shut down, we can afford to support more than 100 Ba people by artifact company. Don't laugh. It's not alarmist.

In a word, you are doing live broadcast of e-commerce, which is not in harmony with her brand strategy. There is a division of labor in the internal division of the Ba people's group. We can't fight for each other and increase competition and internal friction. Ba people's information is responsible for open source, which is an oil field, not an engine. "

With that, he looked at Lu Yu quietly. After being denied, Lu Yu didn't feel too depressed. He just fell into a short period of thinking. Then he raised his head and asked, "Mr. Chu, why are you always indifferent to the profits that can be easily obtained? Even if I know that this business is worth 10 billion in the future, and now it's sold for only 3 billion, I can't help but feel safe. "

"Confidence, confidence. You have the confidence to cash out all the 10 billion yuan, but you are not willing to sell only 3 billion yuan. " Chu Yuanxi is especially satisfied with Lu Yu's attitude. It's right to promote him to be the manager of Ba Ren information! "Do you know the Stanford marshmallow experiment? The children who did the experiment were each given a piece of marshmallow. They were told that if they waited until the teacher came back to eat, they could be rewarded with another piece, but most of them couldn't stick to it. "

"So Children who hold on are rewarded with a lot of marshmallows? " Lu Yu has never heard of it.

"No, it's the researchers who have followed all the children for many years. The children who refused to eat later performed better and were more successful in their career. This is the origin of the concept of "delayed gratification". Choosing to improve self-control ability between immediate enjoyment and restraint is an essential quality for an enterprise. "

Lu Yu nodded solemnly, and then Chu Yuanxi said, "but it's reliable for you to do this thing. At least it's a good plan in the circle of your information company. You have made great progress in your previous work, so the 0.2% Ba Ren group option, which will take effect from today, is still a five-year option. "

Suppose the valuation of Ba people is now 30 billion yuan, which is equivalent to 12 million yuan a year. This kind of mathematical transformation can be achieved instantly by Lu Yu, because it has been a long time

This is not a temporary idea, but Lu Yu's own options are too few, not to mention compared with other branch managers. Even in barman game, many employees take out options because of the high DKP, while in barman information, the bonus is high, but the DKP suffers.

So originally, I wanted to find an opportunity to send him some, and some words were inconvenient to say too directly. For example, I reminded Lu Yu that his interests were in the group, not in the Ba people information, so his interests were consistent with those of the group. But this kind of words has some sense of estrangement, because assuming that Lu Yu's plan is passed, obviously the cash flow of Ba Ren information will be very good, and the bonus of employees will be higher.

The position that directly creates profits is the highest bonus in any company, even if this position is just as capable as anyone else. There is no reason to say that. Therefore, the interests of the company and the employees are often inconsistent in large companies. Everyone hopes that the cash flow of the Department is good. As for the overall interests of the company? It's a capitalist industry. What does it have to do with me?

This is also the most difficult point for people who run companies to grasp when they grow up, especially when they don't have this consciousness in their mind.

Chu Yuanxi is conscious, but it's equivalent to instigating Lu Yu to stand on the opposite side of those employees who work with him day and night, so he hopes that Lu Yu can understand it when he gets the option of the head office.

But Lu Yu's brain circuit is obviously not here. The feeling of getting a huge sum of money makes him feel on pins and needles, "I'll go It's OK for me to work hard for the company, but I just agreed with a big anchor to come and do e-commerce live broadcast. How can I tell people... "

"What? How can you do it first and then? " Chuyuan Xixin said you are brave enough? Do you have a crush on a big anchor? "Woman? Who is it? "

"Ah, I thought such a good plan would pass with the company's ambition." Lu Yu feel shy about the back of his Hu Lu, "it is indeed a woman, a fast fan of a million Kwai fans, called linger. She took the initiative to contact me. She said she wanted to transform and asked me if I wanted to do e-commerce live broadcasting or something. When I thought it was just right, many businesses came to contact me and asked me if Ba people wanted to open e-commerce live broadcasting business. That is to say, the resources are ready-made. We don't even need to manage the warehouse logistics, we just need to bring the goods. I think it's good... "what the fuck! How did Chuyuan Xixin go to Feng Xueling? Isn't that what I suggested she transform? Do I have the pot with me?

his face is a bit odd, but Lu Yu didn't see it. He didn't see it before he asked, "Kwai, I know, Feng Xueling, it's quite powerful in the second hand anchors. What kind of people have you recruited recently? I didn't pay enough attention to you. Did I have enough fun? Are there beauties chasing? But also tens of millions of fans of the beauty, you have the ability to rise? "

Lu Yuxin said that there are more beauties chasing you. Why don't you say that? It's billions of beautiful women who are chasing you!

"I really don't have it. Mr. Chu, I recently contacted two wanghong, one in charge of e-commerce and the other in charge of food exploration. The other one, also surnamed Feng, is a pure rookie. He hasn't opened a broadcast before, but his micro blog is OK. He has 100000 fans, which is a big or small net hit. "

Lie down, lie down! Chu Yuan Xi is really shocked this time, also surnamed Feng? One hundred thousand Weibo fans? This is not But in front of Lu Yu's face, the calm and self-confident atmosphere must be supported, so he asked falsely: "all surnames are Feng?"

"Ah, yes, I didn't know that they were actually relatives until I saw them. Do you think it's a coincidence? "

What a coincidence! Isn't that Feng Lin? Feng Linjin, a BA man? So if you don't fight with Zhu Xiang, you'll be damned! What's wrong with that? One hundred percent out of control!

No, no, absolutely not out of control. Chuyuan suddenly looks like pondering. He thinks about it for a while. In fact, he thinks about it in an instant: "well, since live e-commerce is no longer available, and Feng Xueling is willing to cooperate and transform Well, she is a great anchor herself. Joining Ba people is definitely good for us. We can't easily push it out. "

He stopped and looked at Lu Yu. He saw that Lu Yu was concentrating and seemed to be thinking. So he announced directly: "why don't you let Feng Xueling be the anchor of the food store?"

Lu Yu suddenly incredible! "What? Is ling'er going to eat and sow

"Yes, transformation. Chibo is also a good type. Zhou Minxi used to do chibo during his retirement. What's the matter? " Chuyuanxi's words make Lu Yu speechless. Is food broadcasting lower than e-commerce live broadcasting? It doesn't seem to be a good idea?

"What's more, Feng Xueling has been a big anchor for so many years, but she still can't sing or dance. She takes a walk on the street all day, and she wants to transform? Can she take over Zhu Xiang or Zhou Minxi's singing and dancing? Smash her brand and our brand. Do you think it's OK for her to switch to e-commerce? The lipstick boss relies on his eloquence and unique style. What does Feng Xueling rely on? She can't take a good exercise to improve herself?

It's just that the requirements of food shops are very low, which is a little bit better than street photography, and the type is just between street photography and e-commerce buyers. They need to be constantly on the show, and they also need to face the camera dictation. In terms of Commerce, the ultimate goal of food exploration stores is to promote those stores, which is the same as the live broadcast of e-commerce buyers, and can even be regarded as a subclass of e-commerce buyers.

Don't you think that's just right? Just can exercise eloquence, exercise performance ability, right? It's not too late for her to turn to an e-commerce buyer after she's done a good job in the food shop. "

Lu Yu is silly. After thinking about it, he finds that he doesn't know how to refute it?

Just listen to Chu Yuan Xi another ponder: "as for this Feng Lin, you for me about her, I personally apologize to her."

"Bullshit Lu Yu felt behoove the Kwai yuan's disposal. He was the head anchor of ten million fans. Feng Lin only had one hundred thousand fans of micro-blog. He must sacrifice one. Feng Lin was taken for granted by Lu Yu. But these two are sisters. Will my sister not be happy to sacrifice her sister? Even going in and out together? At this time, the boss of the Ba people's group made amends in person, which should not be a problem.

When Lu Yu left, Chu Yuanxi took out his mobile phone and turned out Feng Lin's wechat. After thinking about it, he popped up the keyboard several times, but he didn't write anything.

"Forget it, wait for Lu Yu to say..." When he thought of taking Feng Lin to the company after the annual meeting, he thought that Yu Yanan was in trouble when he was planning to have a deeper communication. He couldn't help feeling a little tangled when he thought of Feng Lin leaving.

Chuyuanxi knows that he is rarely tangled, and can produce tangled emotions, which shows that he really cares about Fenglin. Only in this way, after making a wise decision with Lu Yu just now, did they worry more about whether Feng Lin would disappear quietly? She is a warm and direct person, can make fun of her, can drive her car, but her inner pride can not be violated, for those who do not agree with her, she can do this kind of thing, if she feels offended.

It's easy to explain two sentences on wechat, even if you tell a harmless lie? But Chu Yuanxi is not willing to do so, because his fundamental motive is not to let Feng Lin meet Zhu Xiang.

In a sense, men who can be slag are very sensitive to each other's emotional changes, otherwise they will not move. Chu Yuanxi can be sure that Zhu Zhen cares more about him than Feng Lin, Qi Yu, and Yu Yanan, but Feng Lin is the easiest to be in tune with him, in terms of thinking rhythm, and even in terms of soul.

Sometimes he even felt that Feng Lin was more straightforward and his train of thought reached the end faster than him. This feeling throughout all the girls around, only little black girl Monica has a similar situation.Because of this, he didn't want to hide his motive and tell the lie.

That's why I'm tangled.