Completed Salted Fish's Self-help Strategy

First to ensure that their advantages are not violated, and then from the animation game novel these users and content spread to other fields. Yuan Mu understood this play very well, but there was an essential problem.

"Wait a minute, chuyuanxi. I remember when you criticized the romance of the Three Kingdoms, didn't you say that Luo Guanzhong wrote Hu? There is always a plot of sending a capable and meticulous work to the enemy camp to inquire for information. In fact, it is impossible. Now you are looking for someone who understands content to take the helm and use content thinking instead of flow thinking. The question is, "what kind of person is there?"

"Do I understand the content?"

"In fact, it's not special. You said it yourself!"

"What about me and uncle Sheng?"

"Well Is that ok? " Yuan Mu Xin said that he would not take uncle Sheng to join pony.

"In the field of content, penguins are full of talents. It's easy to make a bigger combination than me and uncle Sheng." Chuyuan said: "others don't have this information, including Ali. But don't forget, penguin has two subsidiaries, one is Yuewen group, the other is Penguin animation. Do other content dare not say, do game novel animation this kind of content, the headline department may be a hard to find, Penguin talent is a large number of rowing

Xu Xin nodded: "this one has passed, then the fourth one?"

"Fourth, what is the basic disk of wechat in the social field? I'm asking about the user community. "

"The basic social dish of bibao?" Yuan Mu and Xu Xin both stopped. Because wechat has many social roots and goes deep into the capillaries of China, how can it be regarded as a basic dish? Let alone a guarantee.

Chuyuanxi said: "in my opinion, the social basic disk that wechat must protect now is the middle-aged and elderly group and family group. In terms of social density, the social density of middle-aged and elderly drinking families is not low, and it is often just needed. Assuming that there is no external force, wechat's own operation will not work, or it will be eliminated by new things. Just like Weibo's elimination of blogs, a large number of users will start to lose, and the middle-aged and elderly groups and family groups will lose in the end. But this dish is also the most dangerous, because -

in fact, the headline system has made a big mistake. It's really a dead brain to socialize with young people! The middle-aged and the elderly are the main users of the headline app. If you look at the rumors in your family group, the source is basically the headline app.

The middle-aged and the elderly used to be relatively ignored, but how many years have smart phones been popular? Even mobile phone dividends have peaked. The middle-aged and old people have urgent social needs. "

Speaking of this, Yuan Mu and Xu Xin immediately looked at each other. Xu Xin was instilled in the well-to-do society, not to mention yuan mu, who immediately thought that the well-to-do community society was aimed at this demand? At least partially.

Immediately, Yuan Mu was a little angry. Did Chu Yuanxi say that he was too high to open the door? There are a lot of Ba management in this conference room now. But on second thought, they don't know the specific plan for a well-off society. At present, Liu Lu is only five people.

Chuyuanxi also didn't want to drive people away. This kind of high-end Q & A is rare. It's good for brothers to listen to this, in fact, to broaden their thinking.

Therefore, he went on to say: "the game novel animation is the most stable line for penguins, and the middle-aged and old people are the most unstable. It should be said that penguins are lucky, the headline Department has not noticed this obvious power point. If I take the helm of penguin, I will definitely dig a fire ditch by taking advantage of wechat's leading social advantage, and then use micro vision as a tool. "

"You Identify middle-aged and elderly people and family groups, play short videos? " Xu Xin unbelievable tiktok tiktok, because she is middle-aged and old, has little interest in short videos, especially the jitter. There is nothing to her taste. If it is not for what she needs to do, she must be strange to the jitter.

"I'm sure. In fact, because the giants don't do it now, some entrepreneurs have found this demand and started to do functions. Have you heard of Xiaoying

Chuyuan Xi said, suddenly thought of Xu Xin open this app after the world outlook may be reshaped.

If he wants to have a well-off social life, he must pay attention to the market trend. Just as Yuan Mu felt, the social life of middle-aged and old people is really a point he intends to attack. Since penguins don't attach importance to Xiaokang, of course, we should attach importance to it. Therefore, those who may pose threats in the market will pay attention to it.

In fact, for the battle between Toutiao and penguin, Chu Yuanxi is sitting on the mountain watching the tiger fight, as long as both sides don't touch the social intercourse he wants to do, but there are always entrepreneurs with enough insight in the market trying different opportunities, so he can't relax at all.

Xiaoying, a simple video producer, is one of the most powerful. The big characters in the video are loud, which fully meet the needs of middle-aged and elderly people. The key is simple, input a photo can be processed, the so-called processing is a fool type special effects selection, huge simple, the output effect is very good, at least for the elderly is very good, some fly through the clouds, some ride through the black hole, some ride on the Phoenix, extract the characters in the photo to fly in the video, quite some 86 version of journey to the west, simple and straightforward But it's all flowery.

It is Xiaoying's propaganda slogan - "every day there are new special effects", which is really helpful to the retention rate of Chuyuan.Of course, if micro TV wants to develop video products that are in line with the characteristics of its own platform, it is impossible to copy Xiaoying. The tonality of Xiaoying platform will be destroyed, and it does not show the dominant bearing of big penguin in the content field. However, this demand and solution idea will always exist and can be implemented.

The key is that the short video app is a platform for algorithm recommendation. As long as the content is enough and the recommendation is not difficult, users with different preferences can be perfectly distinguished.

tiktok mode is a mode with only one video. Tiktok will obviously enjoy big data of penguins. This is not the same as shaking. Tiktok tiktok is a white paper for new users when entering the jitter. It takes a while to recommend the algorithm accurately. As for micro TV, it's not a "new" user at all. Whether it's imported from wechat or QQ, there's plenty of big data, which can be recommended at the beginning.

Therefore, there is no contradiction between the preferences of middle-aged and old people and the preferences of young people in the platform. There are two main categories at the same time, which are game animation novels + video of middle-aged and old people. There is no problem. Moreover, just as entertainment groups and middle-aged and elderly groups are the two extremes of penguin's social plate, short video only has games, animation novels walk on one leg, which is not easy to spread. But at the same time, there are short videos suitable for middle-aged and elderly people. Just like stretching both ends, the speed of expansion to the middle is at least multiplied by 2.

While speaking, Chu Yuan Xi opens his mobile phone and shows Xu Xin the shadow inside. Xu Xin is suddenly confused. Does Chu Yuan Xi have entered the middle-aged and old age ahead of time? Why is there such an app in his mobile phone? The key is why there are so many works in his app? His taste is unique enough!

As for the way of thinking, Xu Xin agrees. Chu Yuanxi has repeatedly stressed that home and away games, social is penguin's home court. It is obviously in line with the strategy to pull the enemy into their home court.

This time, without waiting to ask questions, chuyuanxi said the fifth: "the last thing I want to do is In fact, I told a group of investors last year when I was talking to the media that penguins could cut tiktok on music and dig through those grassroots musicians. This group of grassroots musicians was suppressed in the process of commercialization of the swing, but the popularity was still there. They took the opportunity to dig in the middle of last year, tiktok the whole head, and then hit the music copyright lawsuit with the headlines.

Penguin music is the largest music copyright company in China, with a high barrier and an estimated value of more than 200 billion yuan. It should be fully utilized. "

"You take this for granted?" Yuan Mu interjected, "how difficult is it to determine the music copyright lawsuit? You are too expensive at this time. Tiktok will not fear this lawsuit.

"yes, but it tiktok the energy, right? How to use barriers to develop your own business may be confusing, but it's easy to use barriers to hinder others. How to solve the problem of music source is definitely a headache for shaking, or just now, they have too many debts in history, infringe on countless copyrights, but have no relevant configuration, and no such tiktok music as a valuable strategic position. All accounts must be returned after they are made big.

Chuyuanxi even sneered, "unfortunately, penguins don't know how to socialize, so they can't make it. Otherwise, if Duoshan is made, you can see what it looks like today, June 7, when you are defeated like a mountain. This method can at least make the headlines do social and game so quickly, which is of strategic significance. Tiktok:

, anyway, if I do these five things, the game, fiction and animation plates are still very large. Plus the middle and old age plates, the two ends extend to the middle. It is a slight pity that today there must be a DAU of 6. 70 million, which is not good enough to shake the voice, but it should be very good for the Kwai Fu. When the seeds are cultivated and then expanded, there are all the details behind. Don't you need to say more about it? "

Xu Xin was surprised. He never thought that chuyuanxi was actually thinking from this angle. No wonder he can do Ba people's entertainment! What's more, chuyuanxi happens to be a person who knows both social and content. The key is that he also knows traffic. Isn't this invincible? I didn't expect that the detective shop would pass by and listen to such a report.

Chuyuanxi finally added: "of course, I'm watching and eating melons. It's really not so easy after the end. Penguin's simplest and most effective way is to buy the fast hand wholly-owned, so that Kwai Hua will bring guns to vote, what is not to be seen. The most important thing to be an enterprise is to know where your limits are and what you won't do. Penguins have been swaggering for a long time, and I have the illusion that I can do anything. In fact, they are not so omnipotent. "

With that, he took a look at the silence in the conference room and quickly said, "brothers, let's break up. Let's break up. It's inevitable that the counterfeit goods will erode the market. But even if we go back, we will not be less than 500 million yuan per month. Plus the share outside Shanghai, there will be no problem with the net profit of 6 billion yuan a year. Let's put our hearts back. Yang Jiangang, wait a minute. Isn't it true that you don't invite me to the party tomorrow? "

The reason for Yang Jiangang's celebration banquet is very simple. Round a achieved its goal, with an estimated value of $700 million to $100 million, so he has been rubbing his hands excitedly these days, almost killing him.

Then yesterday, the first 30 million has arrived. Due to the supervision of fund-raising, the money will not be paid in one time. It will be paid in batches. Even if the first payment is made in this way, there will be no more variables. Therefore, we will work overtime tomorrow and have a celebration banquet."You manage everything every day. Come on, you are also CFO of peak visual effect." Yang Jiangang laughs. In recent days, no one is unhappy about the whole peak visual effect. Well, except Chen Kuo, he is harassed by Wang Hui. Fortunately, Bai Fumei didn't care too much, especially after hearing about Wang Hui's wonderful view of marriage and love.

Although chuyuanxi has no friendship with these people, he is also sincerely happy for them, because Yang Jiangang's overtime intensity far exceeds the general level, and also exceeds Ba people and Xiaokang, and even Pengfei technology. It's animals who can persist. However, Yang Jiangang was also quite generous. He basically gave a lot of options. These animals worked hard for half a year to see the dawn of victory and the hope of becoming rich. They were more happy than anything else.

But chuyuanxi himself is not happy, turned around, Saturday morning, Chen Yu left.

A normal manager's level of personnel changes can't even see Du's T-shirt. Tian Baorui is the end, but Chen Yu sprays with others in the classmate group.

Although chuyuanxi never bubbled, she could still see it. So she explained the reason for leaving her job to others. Originally, she wanted to find a job with more money and less business. Now, it seems that there is not much money and more business. Only one of them is close to home, and she was instructed.

Chuyuan Xixin said it's right to lecture you! Can those who are too busy do customer service? In a service-oriented company, good customer service must be tiring. Chu Yuanxi has worked as an industry manager for many years, so he must deal with customer service. What kind of good customer service is accepted by customers because of product bugs and other reasons? In the future, he will accept the industry manager as usual, and he has been accepted by customers. Bad customer service doesn't get angry, let alone offend.

So Chu Yuan Xi thinks that he knows about customer service, and he also knows that bad customer service is polyuria. Just like the previous well-off customer service, the key is irritating. What users don't need most is to watch customer service do repeaters. It's enough if they can't do the reading comprehension once. They don't need customer service to send it again.

Fundamentally speaking, customer service should have a deep understanding of product rules, how to implement these activities and how to fulfill the content of activities. If the customer service can't understand it, communicate with the product manager and let the industry manager explain clearly. As a customer service, you can't understand these rules. How can you explain them clearly when users ask? But in the repeater mode, customer service only needs to know which rule the content of the user's question corresponds to, and then copy and paste it, which is easy and pleasant.

So although not happy, think for a while chuyuanxi also want to open, maybe Chenyu still feel sorry for her. I wanted to go to the moon, but the moon shines on the ditch. Chen Yu had a good relationship when she was in junior high school, but she was a scum and never a hardworking person. The demand for a well-off life is high. Maybe it's really hard for her. Let her go.

Chuyuanxi has no rest this Saturday. Why did Xu Xin go to Xiaokang store to experience yesterday? Because she is still shouldering the mission to find more money for Xiaokang.

In June 2019, the sensitivity of the whole private economy to money has reached a historical extreme. While looking at the attitude of the central government, we can see the frequency of trouble in the United States. There is a saying that the analysis is as fierce as a tiger, and the ups and downs are all very poor. In this kind of environment, money is being held tightly, which is totally different from 2016.

Moreover, listed companies used to be the main channel for capital flow, but now they generally have no money and dare not make blind investment, otherwise they will be hated by the CSRC, especially those that are easy to form goodwill. It's hard to get a lot of money if you pinch this pipe.

And then there are banks. No matter in the past or now, banks have a lot of gateways, and the holes formed are deep under the water. They have a strong ability to resist risks, which is better than many enterprises.

However, today's situation is not tightening, but unprecedented tightening. When tightening to a certain extent, the safety rope broke and countless underwater holes began to surface.

So it's 100 times more difficult to find money than it was in 2016. Chu Yuanxi thought that if the original world was in this investment and financing environment, and he could not find the group of crooked melon and cracked dates investors to give him life, he might fail to start a business in the original world.

Today, he has more capital, so he not only failed to kneel down, but also asked for conditions. This poses a great challenge to Xu Xin, because Chu Yuanxi has requirements for the identity of investors, and he doesn't want the money of industrial capital, so he is still very tired to find it. Finally, yesterday, a big man expressed his willingness to deeply intervene, but he had to go to the store to experience it.

That's why she went to experience it first. Don't make a fuss.

If it's just money, Chu Yuanxi believes that he can still find it with his own signboard, but if he wants to get involved deeply, it's different if she breaks her heart like aunt Xu. So on Saturday, he had to wait in the company, wait for Xu Xin to bring people, and then go to the store.

Soon, people arrived, Chu Yuan Xi with Yuan Mu rushed out to meet.

Today, the person Xu Xin takes is Hu Shiheng of orchid capital. According to the coffee position, he is one grade worse than Lin Jian of Dadu venture capital, and even worse than the inside information. What do these two points mean? It shows that the growth speed of orchid capital is far faster than that of Dadu venture capital, otherwise the gap between coffee and capital is not one but several.