Completed Salted Fish's Self-help Strategy

Orchid capital and Chu Yuanxi are not very impressed. Therefore, he thinks that it is a new venture capital emerging after 2016. As a result, after a survey, he finds out that they led the investment in lamb video and shrimp games long ago.

The two companies are not small. The former is listed on NASDAQ with a market value of 3.5 billion yuan. The latter is the mainstay and trendsetter in the early days of China Mobile Games. It can be ranked in the top three in the industry by rubbing Jinyong IP to do mobile games. Later, it was acquired by listed companies. In a word, these are two very powerful investments. It's not easy to invest one.

This is embarrassing, Chu Yuan Xi found that this special is actually cast hand tour, he did not know? Fortunately, no one found their ignorance.

Therefore, he made a deep dig and found that because the style was too radical, orchid capital had been silent for a round, and it didn't break out until 2016. It's a common occurrence that good years don't break out and bad years break out. Zheng dejijin has also been silent for a long time. Up to now, Yuan Jing's position has not been mentioned. Although Ba people are very popular, they are only isolated.

Looking at Hu Shiheng's investment roadmap, we can clearly see that he has a special preference for "o2o in the second half". It can be said that he is a strong man who is not afraid to take the knife empty handed, because o2o is thought to be dying by the mainstream public opinion in the investment circle. Maybe because this big guy has been in business five times, he has a special understanding of the entrepreneurs and a full understanding of the difficulties that entrepreneurial projects may face. Only in this way, what kind of products can reach a higher level makes him more sensitive, so he will be aggressive repeatedly.

In short, this is a man who is not afraid of failure and eager to succeed.

Hu Shiheng's real person looks younger than the photo, but his hairline has gone too far, and there is a trend to keep up with Li Jingfei. Body block is also relatively fat, belly round, the key is not high, so it is very humorous.

Chuyuanxi originally wanted to welcome people in to chat for a while and then go to the shop. Unexpectedly, Hu Shiheng didn't play according to the routine: "don't go in, let's go now. I've opened the company many times. I've used the old and small houses, the magnificent ones, the ones with a sense of future and slides. There's nothing to see. "

Hey? Chuyuan Xixin said that this is more like me, there is no pursuit in this aspect. Many companies are very serious in decoration. They have to be compared with Google. At least they feel that it's standard to go downstairs and sit on the rotary slide. But it's meaningless. It's better to pay more money to employees and pick less thorns.

Hu Shiheng continued: "in fact, sister Xu, you don't need to explore the shop by yourself. If you don't go there, there are more than ten well-off shops. I've already explored them myself."

In fact, Xu Xin knew that what she did was stupid last night. She said that you didn't mean it? "Xiao Hu, you've already explored it. Why do you want us to explore it again?"

"There are a lot of questions that need to be asked in the shop. Don't you think the well-off shop is really interesting, elder sister?"

Chuyuan Xixin's remark is even more hurtful. An old woman in her 50s is almost as aesthetic as a straight man, but the 724 style convenience store is not. Its main users are young people, especially young women. Xu Xin will be damned if she can feel it.

But he thought, eh? Hu Shiheng is not a young man, is he?

"Boss, how do you feel interesting?"

"I, after I entered your store, I felt a kind of, how to say? Alone. " Hu Shiheng went straight to the shop near the Xiaokang headquarters. He obviously saw it when he came. "Your decoration, and the distance from the shelf to the seat, is a bit interesting. When I sit against the wall, I feel quiet in the noise, and I feel that the house is in the human world, without the noise of cars and horses. Even if there are people sitting next to me, I don't feel it."

Oh, this is an expert! Chuyuan Xixin said that the style problem was only realized after the well-off society in the original world had been on the road for some time, and then immediately invited design experts from the island countries to give a set of standardized parameters. This set of parameters is not limited to the house type, but is about the color of decoration, the distance and height between shelves, the position of air-conditioning blowers, and so on, and even how to code the goods and what angle the snack bag should squat on the shelves. The height of each line of goods should be strictly controlled.

The essence of it is the long table facing the gable. The well-off shops vary in size, but no matter how small the shop is, it needs at least five seats. If it can't be "one", it's OK to fold along the corner. These five lonely positions are necessary.

It can be said that this design has a distinctive style. What's the leading edge of island convenience store enterprises? 724 and Rosen and so on, the most leading in this track is culture. Island convenience store itself is a kind of cultural atmosphere, which can produce literature and philosophy. Among the new retail entrepreneurs in China, only a few of them have such consciousness.

It can be said that in the original world, Xiaokang can succeed. This style is a bonus item. Especially when there is a comparison between before and after, it can obviously feel the increase of customer stickiness, such as the increase of customer unit price.

You should know that everything can be classified as big data after a large quantity. The improvement of customer unit price has an immediate effect on the benefit of convenience stores, because the customer unit price of convenience stores is particularly low. When it's very low, 50 cents is very important. From 15 yuan to 15.5 yuan, that's a 3.3% increase. Changing a sword and 3.3% blood sucking in online games is a magic weapon.As a result, this time we started the decoration with this set of parameters, and the strict requirements on goods placement made every shop assistant very tired at the beginning of training, and needed time to adapt. This is also the reason why Xiaokang shop assistants are trained so long in advance.

Suddenly, chuyuanxi said sincerely: "Oh, you are so insightful! To the point, loneliness is the atmosphere I want to play up. " Sincerity and flattery are totally different in feeling. Yuan Mu wanted to make a joke, but found that there was nothing wrong with it. He just heard Chu Yuanxi say: "well off is the space for young people to escape from the world in big cities."

"You're pretty good at raising yourself?" Yuan Mu said, standing in front of the store, the automatic door slid open, and a cool wind immediately blew out of the store.

"It's called grade upgrading." Chuyuanxi followed him into the store. It was more than ten o'clock in the morning. When there was no one in the store, some clerks were making hot meals, some were loading goods, and heard someone coming in. No matter what they saw or were busy with their back to the door, they said almost at the same time: "welcome to a well-off life. You are welcome to register for a 6:9 discount for registered members."

This is the first item in the training of shop assistants. After entering the customers, they immediately shout the slang around first. They don't want to be neat, but everyone shouts once, hundreds or thousands of times a day. It's very demanding for the voice. This slang is still updated at any time, to follow the well-off sales strategy, at this stage is to push registration.

After that, some people responded that the president was coming. Chu Yuanxi quickly waved his hand to indicate what they should do, and then said, "what's your problem?"

"Let's talk about your seclusion first? How do you understand that? "

"It's very simple. Many young people who work in big cities rent houses, which is equivalent to dormitories. Especially for those who rent houses with second landlords, what they want is nothing. If the user experience of convenience stores is appropriate, for these young people, our hot dining area and microwave oven are their kitchen, our freezer is their refrigerator, and in winter and summer, this is their place for heating and summer

Chuyuanxi had a house, but he also rented a house. Especially when he was just working, he found a job far away from the thief. He commuted for more than three hours every day. Then he worked late and worked overtime on weekends. His home became a place for sleeping. It was better to rent a house next to the company. So he had a similar feeling, and it was still strong after many years.

"What kind of experience is appropriate? No one knows who is the best, no one will drive you away. So in terms of the overall style, I choose solitude. Even if there are many people in the store, as long as the feeling of solitude is there, our store is equivalent to their private space, and the experience is like this. "

Yuan Mu has never paid attention to this, and even the number of times she went to a well-off store is very few. She is not the target user of a convenience store at all, so she was stunned. "Private property, how important is it?"

"It's really important. You didn't see that there was a very hot story on the official account recently. The middle-aged man came home from work, the car went downstairs, but he didn't get off the train, he had to sit on the bus for ten minutes?

Xu Xin immediately interjected: "ah, I saw it. It's very emotional."

"This is a personal attribute. 24 hours a day belongs to the boss or his wife and children, and 10 minutes belongs to himself."

"Hiss..." Hu Shiheng's question is more, "isn't the convenience store business a time scarce business? When the guest bought something, he left. If you provide private space, how about the floor effect? "

"Well, relativity." Chuyuanxi knows that this is a misunderstanding of many people, "convenience stores are really fast-paced products, but users follow the experience, and places with good experience are naturally worth allocating more time. Now users like this, whether online or offline, experience is the most important. As for floor effect, the floor effect of manufacturing demand is not directly reflected in the data. The air conditioning, automatic door and free charger in the store will create demand, and the experience of this private space is the same. "

When Chu Yuanxi said that "users allocate time according to experience, both online and offline are the same", Hu Shiheng immediately fell into a deep meditation, because today's mobile Internet has changed from the competition for users to the competition for users' time. To this end, all the big companies do not hesitate to create Iron Curtain horizontal ditch, circle users in their own circle, use all means to kill users' time, regard these "corpses of time" as their spoils, turn them into wealth, and never leave them to competitors.

There has never been a historical stage in which "time is money" has been interpreted so naked. This is the reason why penguins are not afraid of Ali, and also the reason why they regard headlines as their strong enemy. The time swallowing effect of headline system is chasing wechat and hand Q, and it's eaten raw. Wechat hand Q has been used by users for a long time, but it's not eaten raw. In the past, only novel games would swallow users' time, but it's also limited. The time of several information flow apps of headline system swallowing users is like a black hole, which is unreasonable.

Hu Shiheng pretends to look around. In fact, he takes a glance at Chu Yuanxi, who is in command. He says that this man is worthy of starting a company with an estimated value of 30 billion in less than a year. His understanding of the Internet field is not deep, and what he says is dry goods. So, what's the answer? "If we all follow the experience, what about the cost performance?""Cost performance? I divide users into two categories, one is cost performance oriented, the other is experience oriented."

This is the core issue of convenience stores, and also the most insightful area of well-off society. "If we all pursue cost performance, many business models can't exist. Jingdong's things are more expensive than Taobao's. why do so many people buy them? Good experience. So for experiential users, cost performance is not a problem. Of course, cost performance itself is also one of the user experiences, so I have prepared a set of economic internal circulation system to meet the cost-effective users with the payment user system. "

"Economic internal circulation, with the payment user system? That's interesting, isn't it

See Hu Shiheng don't understand, Yuan Mu and Xu Xin tacit understanding of each other, and then a smile: "Lao Hu, you don't play games?"

"I don't play games, but I vote games." Hu Shiheng is very proud that he has a certain understanding of the game. But geese

"At a glance, Xiao Hu doesn't play games. Chu Yuanxi's economic cycle is just like the routine of home-made kengdai online games, which used to pit players and later pit users." Xu Xin said happily, "his routine is too deep. You should understand the coupon system in his app first?"

Hu Shiheng said that it seems that I am not the only one who is confused. "This is the main reason why I came here today. I just can't figure out the account, so I have to ask face to face."

"I'll tell you, boss." Chuyuanxi came near and whispered: "the value of the well-off preferential system is to make people forget."

Hu Shiheng said that he can't talk about it any more. He used to pit players and later users, so why don't you pit me today? How can we talk about coupons with different terms, multiple memberships, and shopping rebates?

But chatting about the system is really not what we should talk about on this occasion. We should talk about computers and documents. He is also a person who has started many businesses. There are still some B numbers. This kind of on-the-spot investigation is really only suitable for chatting experience.

So the question changed again: "Mr. Chu, apart from the unfamiliar style, what else can you do to improve your experience? When will the experience show its value? "

"That's a lot. Everything from free chargers and band aids to Kanto cooking robots and self checkout can improve the user experience. In my opinion, there are only two things to do convenience stores: front-end user experience and back-end cost + efficiency. If you want to improve these three areas when you open a convenience store, you have to pay attention to the details only by focusing on them, and you have to invest in them for a long time. As for the embodiment of value After the formation of scale effect, the 1 + 1 is far greater than 2. "

"But in my opinion, some stores that are already very large, such as full-time stores, are shrinking now. It's not that the bigger the better."

"The scale of a well-off society is not the same as that of others. We have bicycles. " Chu Yuanxi said confidently, "cycling is not only a travel tool, but also a way to obtain data. This data is very useful when combined with users' consumption data. Our scale is based on data. After forming a network, it will form a kind of" vector "data, not only the size, but also the direction."

Hu Shi insists that this is bullying me. Is my math not good? But I'm not good at math! What the hell is a vector? Next question!

At this time, Xu Xin gave him a solution: "Xiao Hu, tell me why you don't open the door. I remember you said before that you would also consider opening the door."

"Maybe I'll invest a little. It's financial." Hu Shiheng nodded to Xu Xin, "the way the door opener plays is similar to a supermarket. I think about it, but it's still not attractive."

"Why? How high is the unit price in the supermarket? "

"Yes, the unit price of supermarket customers is high, but the performance is generally average, and large-scale closing stores are everywhere. The unit price of convenience stores is very low, but how many people want to invest in convenience stores in our circle now? Alas

Hu Shiheng sighed and then said: "the growth rate will not be deceiving. Under the current overall environment, the growth rate of convenience store industry is attractive. In fact, last year, there are already signs. Only when the tide recedes and the growth rate remains, can we not swim naked. I don't know where the bonus comes from or why, but the result is that there is a trend that the bonus will support the convenience store. President Chu's cross-border operation of convenience stores made many people feel that it was unexpected. Anyway, from the very beginning, I was absolutely astonished. As a result, I was disappointed that Yuan Jing didn't invite me. "

Yuan Mu shrunk his neck and said that this pot should be Chuyuan Xida. He released a little share. More wolves and less meat are not enough. What's more, my elder brother has made a mess of me. He is too difficult to serve. Who knows that he has put forward so many conditions for the qualification of investors

Xu Xin is quite clear that for quite a long time, the views of the investment circle on convenience stores are "serious homogenization, low cost performance, and great limitations of goods categories". In short, they lack investment value.

But if you don't think it's good, most of the convenience stores will start to make profits this year. At this time, people who want to invest in the convenience stores will be embarrassed because they haven't copied to the end, so they have to catch up with the price.

Therefore, the difficulty of her relationship during this period is not as high as chuyuanxi imagined. Although the valuation required for building a well-off society is relatively high, it has started to operate in an orderly way, showing that it is still a good price performance ratio.But the embarrassment is that investors are basically oil hammer thinking, first look at the size of the track and then look at the trend bonus, so the blindness is also very big. Suddenly, when they see that the Gmv of a certain track is higher than expected, their first reaction is panic. Why is the data so high? Where is the logic of growth? Why do others vote?