Completed Salted Fish's Self-help Strategy

In this case, you can either find reliable research reports or reliable people to inquire. In essence, it is no different from the reaction of A-share leeks to the sudden rise of a favorite but not yet bought stock.

Of course, chip, AI and 5g are still the hottest investment fields nowadays, and hard core technology is the main one. Mode innovation is a little poor. Convenience stores are not even clear about the innovation points of mode innovation, and they are far from development oriented. Therefore, who is reliable is not necessarily, and the same person is not reliable in the eyes of different investors.

This is an excellent phenomenon for the country, but not necessarily for the individual. This should be the reason why Hu Shiheng is deeply involved in the well-off society, right? Xu Xin thinks so. It's easy to find a convenience store enterprise in financing, but it's not easy to get involved in depth, because it's wrong to get involved, and the loss is not only money, especially powerful investment institutions like orchid capital.

Chuyuanxi felt the same way. That he had to admire Yuan Jing. Yuan Jing in the original world didn't look at the top of the market with oil hammer. Instead, he recognized the leading position in the local life industry and studied it in a way of looking at the sky from the bottom. Looking up, he could see how big the market could be and whether it could support a national level.

There are many ways to become a top investment tycoon. The simplest way is to have money, and the most complex way is research. Every effort made in the valuation model will be realized at some time in the future.

At this time, the hot area of the store began to be busy, and the clerks began to replenish the goods in the cupboard which had been sold short in the morning. Hu Shiheng keenly noticed that the cupboard was basically empty, leaving only two for sale.

"You've almost sold out this morning?"

"Yes, big data control and delivery are all delivered according to the indicators given by the data. Cross prediction is made according to the purchase rules of specific customers and the total data, accurate to one."

The management mode of this SKU is extremely low waste, so chuyuanxi is not without pride.

Of course, occasionally a certain model will be sold out early, which will reduce the user experience, but on the whole, it is very cost-effective. "Change it three times a day. In the morning, it's steamed buns, Shaomai, fried dough sticks and millet porridge. At noon, it's fried food and baked goods, fried pancakes with meat, leek and egg cakes. At night, it's steamed buns and hot vegetarian food. Chinese dinner is sold with fresh food. "

"So accurate?" Hu Shiheng was a little surprised. He saw a lot of big data. It should be just a coincidence, right? "Is it all procedure control or artificial adjustment?"

"It's OK. There's an artificial adjustment. There's a feedback item from the shop assistant. One gear up or one gear down."

After hearing this, Hu Shiheng went to the salad stand and looked at the e-ink price tag. "Is this kind of price tag very expensive? Is it convenient to use? "

"The cost must be a little higher, but it can save manpower. Just scan the barcode with iPad. It's certainly more convenient than paper, and it's faster to replace. It's too fast for Xiaokang convenience stores to bring forth new things, especially fresh food and hot food. SKU management also fluctuates, which may change within a day. The key is that after the ink price tag is used, all kinds of short-term limited time discount activities are taken over by the system. There is no need for employees to operate, just need to replenish or stop discount. Many things can't be done without ink price tag. "

Hu Shiheng in front of a black, heart said that the fatal is this short-term limited discount. Originally, members at all levels + coupons + shopping rebate is enough trouble, but at least it can be counted. However, when a discount is given within a limited time, you can only patiently use the app to repeatedly operate the shopping cart, add, delete, and enter the exit settlement interface, so that the system can help with the calculation.

Yesterday, when he experienced it himself, he was miserable. The operation was too slow. Once the operation was as fierce as a tiger, it ended in a limited time, and the price recovered. It's all in vain

Is this the so-called high-quality user experience? Ah -

as everyone knows, for cost-effective users, this is a high-quality experience. They can find the optimal solution through their own efforts, spend the least money to buy the most things, pursue the highest cost-effectiveness, and get the ultimate experience. For them, the best experience is not as satisfying as the price.

In Xiaokang convenience stores, short-term fresh-keeping food is a big profit point, but the characteristic of short-term quality guarantee products is that no matter whether the quality guarantee period is three days or five days, they can't be close to the quality guarantee period. It's better to sell them in one day. Those that can't be sold are suitable for discount sales, which just hit the heart of cost-effective customers.

At this time, a normal customer just entered the door, and then went straight to Kanto cook, without saying a word, began to connect on the touch screen. Hu Shiheng hid and watched with great interest. He estimated that this person should be a regular customer. He was very skillful in operation, and soon ordered seven or eight kinds of things, such as bamboo wheel, crab ball and so on. Then he confirmed and scanned the code to pay.

In Xiaokang, most of the products are paid by the door scanner, or the user can directly scan the barcode or QR code of the goods with the mobile phone to complete the payment, and then confirm it on the door scanner. But Kanto cooking and hot meals are not. Kanto cooking is a real-time payment. Only when the payment is finished can the machine be started. So will coffee in the future.

Hu Shiheng noticed that chuyuanxi's expression was a bit like a sneer. Chuyuanxi waved his hand to sign not to speak. The customer there was a man. On this hot day, he was wearing a tight suit with short sleeves and short legs and tendons, which was a bit like Superman's feeling of wearing underpants. Then he swept the yard, and the robot on the opposite side of the cabinet immediately beat things out with his arms.This process is very fast, but when the customer scans the code, he has already taken out another mobile phone and posed in advance. The robot has already started shooting before it starts. When the robot finishes taking the meal and pushes the plastic box into the plastic packaging machine, he immediately makes a crazy point at the first mobile app.

Soon, a roar resounded throughout the convenience store: "why can't I refund it! Why can't I refund it? " According to the rules of Kanto cooking, the order can be refunded or partially refunded within half a minute after the order is placed. The robot will wait for half a minute before sending the food box into the plastic packaging machine. In a well-off society, only hot meals can't be returned, nor can the coffee that is about to be sold. However, it's a bit more troublesome to cook in Guandong. It needs a clerk to operate it, and it's difficult to put back the robot.

At this time, Chu Yuan Xi just walked slowly, while walking slowly said: "that must be, you operate too fast chant."

"What do you mean?"

"It means You can do it the way you did just now and see for yourself. " Chuyuan Xi mouth with a smile, looking at the Superman brother to choose money to pay again.

When it comes to payment, his eyes suddenly stare. In the payment process, after scanning the code, all the selected cooking items are listed in APP, and the number is confirmed. The confirmation button is below, and the well off has not yet started to pay, so after clicking, jump to WeChat or Alipay.

But his payment button does not jump immediately after clicking, but pop up a bubble tips: you can't refund after you buy Kanto cook, continue to buy?

At this time, a little finger, bubble tips disappear, or confirm button. Obviously, the old man was too fast just now. His energy was focused on the second step of mobile phone shooting, and he passed by as soon as he was blind.

"NIMA! You are cheating! I'll expose you on Weibo when I go back! "

"You are the fraud!" Chuyuanxi didn't mean to be polite at all, "I'll expose you on Weibo now."

"Who are you? I have 200000 fans

"Who are you? I have 20 million fans

Voice did not fall, the other party already know who chuyuanxi is, a mouth of words immediately choked back. It was easy to meet Ba people in this place. Superman opened his mouth, but he didn't know what to say. He immediately thought that if he could launch a curse war with Chu Yuanxi, it would also increase his popularity? But with such Kung Fu, Chu Yuanxi and his party have already left

After Chu Yuanxi came to Ba people, Hu Shiheng's problems were not rare. The old problems were solved, and new ones kept coming. However, it is certain that Xiaokang is definitely the most technologically advanced convenience store, and he is sure that no one can compare it. It's not only the robots selling Kanto cooking, but also big data, the discount control system in the background, and self checkout, etc.

At the beginning, he understood that there was no one-sided pursuit of "no one". The existence of employees made customers feel at ease, and they could also receive cash. But now he feels that Xiaokang is a deep interaction between shop assistants and the system, such as ink price tag, etc. the existence of people is not only a cost and expense, but also a great improvement in efficiency.

In other words, if the store is large enough, there may be five people in 724 and five people in Xiaokang, but the reception capacity of Xiaokang is ten or even twenty times that of 724. At present, the well-off society is just in the initial stage of the establishment, and the flow of people has not come up.

It is precisely the problem of passenger flow that is not in Hu Shiheng's list of problems, because he believes that there is no problem with chuyuanxi's historical achievements and does not need to be concerned.

So his first question was, "Mr. Chu, what do you think of the gatekeepers?"

"No opinion." Chuyuan poured tea peacefully in the evening and said calmly, "what do the door openers plan to do? I can't see it now. At least I can't see it until they have finished their preparations. It's better to wait until they open the store. However, I don't think they will have any special experience. With their top-level structure, it's unlikely, unless you ask me to give them a lecture. "

At least, Hu Shiheng is convinced of Chu Yuanxi's momentum. If he hadn't done a lot of research, he would even think that Chu Yuanxi is a veteran who knows the way of convenience stores, not the president of a cross-border game company.

Can say Chu Yuan Xi don't understand, also not quite like, Hu Shiheng fan is infatuated here. The lonely feeling of well-off is that Chu Yuanxi intended to do it. It's intriguing. How can cross-border players understand the problem of style? How can we specially design shelves with "Gables" to block users' sight and increase this feeling?

Just as chuyuanxi guessed the door opener, no one noticed that "style" was the norm.

The key is that it's hard to learn even if you want to. I don't know how the disciple of Chu Yuanxi, who was born after 95, came to Shanzhai? For the supermarket, loneliness is a disaster. The supermarket must be lively. If it is quiet, it means it is cold. But the convenience store is OK. Maybe the disciple who opened the door would have to spit a few mouthfuls of blood after he knew the truth?

His second question is: "I noticed a detail just now. Many FMCG products in your store are written as low sugar and low fat. Why? Coffee is low sugar and low fat, bread is low sugar and low fat? Is it lower? "

"Hey, it's lower than normal, and it's not sugar free." Chuyuan Xi laughs, because the truth is really a bit rogue. "There are more female customers in convenience stores, so low sugar and low-fat ones are easy to sell."This is no business without fraud! Hu Shi insisted that you were kind enough to admit it!

"Well, I'll ask some old questions. I've also seen the well-to-do money. Although it's not exactly the same as 724, the homogenization is still very serious. What do you think of this problem?"

"It's similar, but the experience is different. Experience includes many aspects, such as the environment, such as free band aids, free power, which can be seen now. There are also some things we can't see now, such as our online content, our stickiness to local users, and so on. The differences are very obvious. In fact, every convenience store knows that 724 provides goods + services + experience, but different people have different opinions on what experience is. Domestic convenience store makers have little in-depth thinking. First of all, we win from wisdom. I play cross-border and use wisdom against their experience. "

"You belittle others again..." Yuan Mu's biggest headache was the bad habit of Chu Yuanxi.

Sure enough, chuyuanxi immediately returned to her: "it's not belittling, it's a fact. Even if everything in your store is exactly the same as 724, at most it is a copy of 724, but the real cow of 724 is supply chain and logistics. Shanzhai 724 is just to let the frame of 724 restrain itself, and dare not go beyond the Leichi step, the more unlike it, it certainly can't

"Well, let's change the question."

Hu Shiheng is gradually moving towards the core problem, which is also the trouble of his position: "I'm a person who likes to invest in o2o. Now takeout is more than meal delivery. For example, meituan will deliver vegetables, order more, and even door-to-door customers. In the future, they will also deliver takeout to the door. Moreover, the running fee is getting lower and lower. Meituan will not even pay for running errands when buying vegetables. I want to know how convenience stores compete with them? Will takeout kill instant noodles and then convenience stores? "

"Convenience stores that are not doing well will definitely face this problem. A large number of mom and pop stores will be more and more difficult to do, but good convenience stores will not Chuyuan Xi nodded his head. "I think the takeaway service is straightforward, which can be understood as the demand of straight men. As long as there are enough categories, you can buy what you need, but the takeaway users are not sensitive to experience and price.

This is where differentiation is needed. If the service you provide to store users is no different from or even worse than the demand of straight men, it will definitely be replaced. "

"What should a good convenience store do?"

"A good convenience store has to be as careful to customers as a spare tire is to men. It can provide a good experience with such a cautious attitude. It can always change the pattern to attract attention. The products are all cut off by men."

Quiet for a long time Xu Xin a Leng: "how to say this?"

"Straight men have no aesthetic, but women have to have a spare tire. For example, the fried food, ordinary fried chicken legs almost mean, at least rattan pepper Pipa legs, and then fried chicken chops, fried fish balls, Tangyang chicken kebabs, carbon roasted chicken kebabs, stone sausage, which are more normal. To achieve this level of spare tire is still relatively low probability of being favored by male god, the so-called cut male sex, is fried blood tofu, carbon baked black fungus roll potato cake, onion beef pastry, this kind of, have to find a way to change

"That's good?"

"That's true. I know a friend of mine who sells this kind of steamed stuffed buns, such as spinach stuffing, pumpkin stuffing, sweet potato stuffing, and scrambled tomato and egg stuffing. It's an exaggeration that they can sell 500 steamed buns a day. Qingfeng stores sell a thousand a day. "

"Well, let's go to that restaurant for lunch. What do you think?" Xu Xin said to look at the watch, already fast 11 o'clock, just check Chu Yuan Xi's beheading man.

"Yes, I'll do the same." Hu Shiheng laughs, "I've used pinduoduo recently, but it's still very useful."

Xu Xinxin said that's because you are willing to be shameless. Let's cut you a knife!

But Chu Yuan Xi is very surprised, "You raise to spell many, is consumption demotion?"? Pinduoduo is obviously a consumption upgrade. "

"What? Why don't people who pay so much attention to the concept of consumption upgrading know? " Hu Shiheng's eyes were fixed as he spoke.

"Consumption upgrading is to add new services to the original consumption. If the price of upgrading is less than the experience brought by the service, users will be willing to spend more money." Chu Yuanxi had worked hard on pinduoduo. "Pinduoduo focuses on the 18th line, which is a sinking channel, even the new countryside. People in these places have never bought online before, but now they have entered the era of online shopping. What is online shopping? Cut your hands! Is this not consumption upgrading? You can't think it's a downgrade just because it's cheap, right? "

Hu Shiheng is said to be in a daze, but it seems to be true when you think about it. Otherwise, why did the sinking channels and residents of the third, fourth and fifth tier cities suddenly become the targets of major businesses since last year? It's like pinduoduo dug out a treasure market.

This is also the reason why pinduoduo's market value keeps up with goudong. It's not worth anything else, but it's a pioneer in this treasure market, and its big data is valuable.

"Since you said that, Mr. Chu, I heard elder sister Xu say that you also have a lot of ideas about sinking channels? But the way you just played with this exquisite female spare tire is obviously aimed at urban youth, isn't it

"Yes, but I also designed another model. Our community The community and business district should be considered at the same time. There are also some tools to attract elderly users, which can certainly be multi-channel parallel. At that time, we will mainly do subtraction for sunken users, and then merge a set of sunken user's playing methods. This set of SKU management based on big data will certainly be effective for sunken users. "What Chu Yuanxi said is a little vague, because he has a theory for sinking users, but there is not enough time to practice in the original world.