Completed Salted Fish's Self-help Strategy

Chu Yuanxi didn't understand the leader's question all weekend. On Monday, he simply talked with Zhao Jie about specific issues. After all, what if Ali's confidence bursts again? Maybe we don't want the team of barman game, just buy the business and assets of barman game. It's called "I don't want your heart, just your people.".

Two interesting things happened on Monday, and they all had a little to do with chuyuanxi's business. First, Ren dolphin, suogou and Microsoft, the world's largest console game companies, jointly protested to the U.S. Ministry of Commerce to raise taxes on China's game equipment, saying that the profit of this device is very low, and it is not rare for others to do it, and there is no threat to the U.S. either. Are you sick? You raise taxes!

All of a sudden, players all over the world feel inexplicably excited, and Ba Ren, as a real game company, is also excited and applauds one after another. You know, these three companies have been feuding with each other for a long time, and they almost never cooperate with each other. After decades of fighting, the three giants have united for the sake of promoting China's game equipment OEM industry. From then on, all the players in the world are one! What the game industry hasn't done for decades, a blonde man has done it in his lifetime!

The second thing is that the headline is that we will launch a joint producer plan for short videos and short programs, and we will boldly support the joint producers with a flow of 1 billion yuan.

Chuyuan evening to watch the news when the beginning is quite unexpected, the heart said stingy immortal turn sex? Although the amount of one billion yuan is like a torrent of snow for video production, it can't even make a splash, but it's a rare investment for the headlines. Take a closer look, oh, it turns out that it's the traffic support worth 1 billion yuan, which is consistent with the image of petty family in the headlines.

In fact, since the beginning of this year, the three major video platforms have turned to explore the cooperation mode of short play. Iqiyi's short video of plot and penguin's hot pot show the urgent psychology of entering the short content of online video platform.

As an explorer in this field, Ba people's entertainment, as early as December last year, has already handed over the micro film series Fangge to iqiyi online, and another popular short series life has laid hands on me, which is also very popular.

However, the micro film series or short content series itself is generally tepid, and the shooting method of brother Fang is still more traditional. It just compresses the time of each time, and the content of the script is as concise as possible. There is still a certain distance between it and the later successful short content.

It's like changing a novella into a short story, but it's still a novel, not a diary. Later, the more successful short content presented an abstract, detached and partial consciousness expression method, only shooting "drama waist", that is, the most intense part of the plot conflict, instead of shooting scenes and Bridge passages, let the audience make up for themselves, and achieved better broadcasting effect and communication attribute.

Therefore, the limited success of Fangge micro film is very good to others. It can stand on its feet in the world, carry out a lot of commercial operations, pull investment, pull advertising and pull cooperation. However, for barren group, it has only made hundreds of millions of broadcasts, which is better than nothing.

Therefore, when Lu Yu asked Chu Yuanxi if he would participate in the co producer plan of Toutiao, Chu Yuanxi replied, "if it's good for the company, you can participate. If it's not profitable, you don't participate. We only consider whether our existing resources and content can get a high conversion rate from the perspective of cost and benefit."

In fact, although chuyuanxi said it easily, it was a new test for Lu Yu. In fact, his situation is similar to Zhao Jie's, which is based on the daily work of execution, mainly on tactical operation, with few tests of direction and selectivity.

For example, recruiting Feng Lin and Feng Xueling to open two categories of e-commerce buyers and food exploration shops is a test of direction and selectivity, which is equivalent to a product line rich in Ba people's information, but was rejected by Chu Yuanxi.

And choosing who to cooperate with and how to cooperate is more complicated than opening up a product line. We should consider the degree of cooperation, the attitude in negotiation with Toutiao, the positioning and reaction of ourselves and the other party, the amount of traffic we expect to get, the plan to make, and the constraints of chuyuanxi. We must consider the cost-benefit ratio and the rate of return, so that some trial and error behaviors can not be let go.

The key is that Lu Yu does not know the conversion rate of "traffic fans" as the key data. The key to this business lies in the fact that from script to shooting to later stage, Ba Ren information has to pay the cost. Even the way of director and screenwriter, which has been used for a year and a half, has to be changed. Professional short story screenwriters need to be hired to enter the project.

Assuming that it is a pass line to invest one million yuan to get two million fans, there are only two factors that determine whether Lu Yu applies for CO producer of Toutiao. First, how much of the 1 billion worth of traffic can be obtained, and how many fans can Ba people turn these traffic into.

is a complex problem because it is very complicated to get serious problems. Even if there is no headline support, the Ba people will produce powder and tiktok. The short video of Ba people is always keeping a relatively high weight because it never receives commercial documents, and calculates the weight of the sound according to the weight of the jitter. Even if the current limit is limited, it can stimulate a certain amount of forwarding. How to eliminate the "background noise" of the account and calculate the real conversion rate is quite a problem for Lu Yu's level.From a commercial point of view, this is an intermediate test for Lu Yu by Chu Yuanxi. It's time for him to leave the novice village.

Zhao Jie also wants to leave the village. The small game group he was thinking about could also be understood as a test of direction, and also enriched the company's product line, but this product line was not particularly favored by chuyuanxi.

Small games, especially wechat games, have explored a mature business model by the middle of 2019, which is a special traffic business.

This mature process, in a word, is to obtain users through spontaneous fission of the game, and then let users click on ads to obtain advertising revenue. Therefore, small games are more naked business for game companies than normal games. Whether they can make money depends on the following three factors: first, R & D cost, second, fission efficiency, and third, whether they can achieve positive capital rolling through purchasing volume.

Of course, there is also an invisible factor, which is when the Dragon father raises his sword. After all, the fission of small games is too fast, which will affect the social experience of the whole wechat. After Kun's rampage, long dad will never allow any small games to shake the foundation of wechat.

The common indicators of game companies, such as retention rate, capacity, daily life, are all reflected in the above three factors. On the contrary, the payment rate and ARPU value are not worth mentioning.

In fact, Chu Yuanxi's energy in the last six months has been away from games. Although he has been caring about the mobile game "out of the mountains in troubled times", he is not so sensitive to the information of the whole game industry. The elements of small games are all the reports submitted by Zhao Jie.

Why does Zhao Jie want to get on the horse so much? Because since it is a traffic business, there is a problem that users are washed out. When no one does it, it's a bonus period. When the methodology is mature, there will be a large number of competitors, and the bonus will turn into a red sea. The original small game that can be returned in three days may be released at another time, and even 1 million daus can't rush up.

In this way, to a certain extent, after the game entered the Red Sea period, it became a competition for buying volume. To produce enough strong advertising materials, we need to rely on advertising to absorb.

Of course, high quality products, including clever innovation, are competitive at any time.

Chuyuanxi was not optimistic about this product line at the beginning, because the game was still blue ocean the year before last, and it began to be red last year, and it was very red in June this year. Although the corresponding methodology is becoming more and more mature, according to Zhao Jie, it is to let the brothers with DKP incubate small games inside the Ba people's game, and then get traffic blessing from the Ba people's information, so as to achieve some degree of success and independence.

The problem is that the ceiling of this kind of success is too low. Although a small game can still earn tens of millions if it is successful, it is almost impossible to make a long tail product as popular as "monster must die". Almost all of them are flash products.

What's more, the successful products are not made by spelling, but by trial and error. For chuyuanxi, if the brothers are satisfied, it's OK. If they decide to do it, and then find that they've been trapped and DKP has gone astray, it's not worth the loss. In particular, Zhao Jie started to try it in early May. The result of the test is that he hatched three small game projects, which are not very good. The data from the small-scale test is too small, and it's not interesting to manage the traffic of chuyuanxi's information about Ba people.

So before, Chu Yuanxi only allowed Zhao Jie to try on a small scale, but didn't support him. But because he had to make major adjustments, he felt that some things could be changed.

Sitting face to face with Chu Yuanxi in the conference room of Ba people's game, Zhao Jie feels great pressure. After the reorganization of Ba group, Chu Yuanxi was obviously conservative, especially Ba information and Ba game can be seen as two hands of the current group, but few big moves. In other words, chuyuanxi's attitude was not positive.

"Well, Lao Chu, it's not like what you think. Brothers are happy to do it." Zhao Jie is thinking about how to persuade Chu Yuanxi to support him.

The three water testing products in the past one and a half months have not dampened his enthusiasm, because the investment in water testing products is small, so the logic is reasonable. If the investment is increased and the plate is expanded, it may not be on the street. This kind of thing is seen more at the enterprise level. Penguin doesn't know how many cottage products are filled with such hard resources.

And they have more DKP. Zhao Jie's more conservative and woodlouse comparison lies in the fact that he convened a group of brothers who aspire to be here. Each person has less than a hundred thousand, and tens of millions of DKP, which collectively form a small employee platform, and then collectively DKP to do this. This method can guarantee that we will bear the loss together.

Therefore, although three small games have been folded, there are still millions of dkps on the small platform built by employees.

Chu Yuan Xi made a gesture of pressing down and asked, "so what are you looking for me for?"

Zhao Jiexin said that you pretended to be stupid! The purpose, of course, is to grant money! The reason why he is the CEO of Ba Ren game is that Ba Ren game generates a huge amount of cash flow, hundreds of millions every month, but he does not take the account of Ba Ren game and directly enters it into the group account. So barman game is a branch in name, but in fact, it has no financial power and is not independent.

So if Zhao Jie wants to develop small games, he has to be given money by the group company, one as the payment of DKP, and the other as the investment of Ba Ren game in the incubation project, thus showing the structure of investment and entrepreneurship.Therefore, there are a lot of dkps on the employee platform. When chuyuanxi doesn't approve the money, he can't change a cent into cash. In front of him, he played three small games because chuyuanxi approved three million yuan, which has been spent

Chuyuanxi was amused by Zhao Jie's resentful expression, "don't be like this, Zhao Jie. What you told me at the beginning is to find out a successful methodology, which can close your eyes and make money, and then invest it on a large scale. In this way, you can take your brothers to drink spicy food, and make profits by buying, so that your brothers can make money. Right? "

Zhao Jie immediately became depressed.

"But you haven't worked out a dime methodology yet. Is it a little early for you to find me now?"

"You have to believe me, although all the products tested are cold, we really find a little feeling. It's not just me. Ask other people."

In fact, about half of the old employees in the Ba people's game joined the small platform, and those who really left their posts to make the small game by themselves, according to the rules set by Chu Yuanxi at the beginning, cut their salary by half and keep their bonus. However, the bonus distribution right will not be calculated during the period of leaving the post, which will lead to losses. Of course, once the development of small games is successful, those who leave their posts will get more money than others. They have a distribution plan approved by themselves.

So Chu Yuanxi asked a question: "do you think brothers are working in the company to earn more money, or are they transferred to small game production to earn more money? Even if I pay according to the DKP and ask you to clear the DKP, you are not sure whether you are playing the orange copy or the purple copy. Aren't you kidding? Didn't you give me a clear report? You're going to do it

The so-called color copy, related to the color of the equipment, this is the online game terminology. DKP is the special currency used to shoot equipment after the copy is finished in the online game Association.

Zhao Jie immediately speechless, because the so-called "easy to know, difficult to do" means that it is possible to get zero in the open book examination. The standard answer is in the book, look at this may be, look at that may also be, the result tried for a long time, no one is right, how a mess!

In fact, Chu Yuanxi feels that if he gives Zhao Jie another five million yuan, it is possible for him to try out the correct answer. He can't try out Wang Le.

According to the report submitted by Zhao Jie, the key to the success of small games is first the quality of the game, and then the operation. Wang Le, as the producer of the mobile game "out of the mountains in troubled times", is also an operation expert. He was recruited by Chu Yuanxi through personal interview. At least he is qualified to protect the dau of "out of the mountains in troubled times".

With such an experience of regulating 35 million daus, Wang Le will not worry about going out to look for a job in the future. All game companies in China can make equal trips, and there is hope to try Toutiao or penguin's key products. Even though chuyuanxi didn't ask, some investors should be interested in Wang Le and pull him out to start a business, just like Zheng de in the original world pulled chuyuanxi out to start a business himself.

After all, most of China's Internet entrepreneurs are founders, followed by financial experts, and the rarest are technical experts.

Therefore, based on the cost of one experiment of 1 million yuan, Wang Le could not have tried eight times and failed to come up with a successful methodology, unless there was no methodology at all.

But look at the market a lot of companies focus on small games to make money, obviously this methodology exists.

However, Zhao Jie's methodology is not friendly to Chuyuan's Xixin strategy, that is, the strategy of selling Zhao Jie.

In fact, he understands Zhao Jie very well. Zhao Jie envies Yang Jiangang! After hatching, he will be the boss of the company directly. Although he still has to look up to Chu Yuanxi's nose, from the perspective of company law, the peak visual effect is completely independent. At most, the invested enterprises of Ba people group have their own human rights and financial rights. They can imagine that they will master the real financial rights one day when they kick Chu Yuanxi, the CFO.

Of course, he didn't know what terms were in the specific investment agreement signed by Peak vision and Ba Ren group. He had never seen a real TermSheet in his life, so he had such a big misunderstanding. Once they find a successful methodology, they will also want to be independent This kind of independence will not be deprived of the group's options. Yang Jiangang is a good case.

So chuyuanxi found that this time is good, it is the "bottom" opportunity. "If you really want to incubate, there is a big problem with the current model. It's estimated that there will be several times of internal tearing. If you don't want to break up, you'll bring it to me. I think it's better... "

A moment later, Zhao Jie after listening to Chu Yuan Xi's suggestion, a face at a loss and incredible, "you mean, we do small games, do not do income?"

"Yes, why do you have to focus on income when you play games? Small game, the most attractive place is not the dissemination attribute Chuyuanxi is quite confident in his proposal. "Moreover, our company has a successful precedent for not doing revenue" little games ", and it's because of you. Have you forgotten all about it? "

Zhao Jie was stunned and immediately remembered that the reason why he was able to get 30 million special options and become CEO of Ba Ren game was actually because of the important proposal he made at the beginning. Then Ba talent made the H5 text sharing game of "out of the mountains in troubled times", which brought a lot of innovations to the mobile game, and got a lot of fission forwarding, and the final effect was remarkable.Then, Yang Jian Gang copied his idea, and his original concept, Zhao Jie, just wiped Yang Jian Gang's meal, which was a big loss!