Completed Salted Fish's Self-help Strategy

At the beginning, Yang Jiangang imitated Zhao Jie and proposed to add the re creation function of passers-by users in H5 sharing, which also achieved a brilliant sharing effect. Finally, he collected 5 million DKP from chuyuanxi and merged his original 3 million DKP to hatch the peak visual effect.

How could Zhao Jie forget this?

So Chu Yuan Xi gave Zhao Jie a specific proposal - to create a complex IP closed loop.

In fact, this idea has always existed before, and it was inspired by the iron headed child Li Jingfei. It's just that Zhao Jie had just started to develop a water testing game product, so everything seemed to be going well, so he didn't make trouble for him. Now

Li tietou had invested in a social team to engage in "small game socializing" in an attempt to make a small game popular, then steal the social relationship chain of wechat users through the user's viral fission, and then establish his own social networking by importing the phone book, attributing users to his own social app. The posture of collecting wechat wool is very strange. (Chapter 742)

at that time, Chu Yuanxi asserted that this was a group of people who could not socialize and would eventually die miserably. And now, like Zhao Jie, there is no big game, no fission at all, and even the correctness of the follow-up ideas can't be verified. The whole team is half disabled, and it will be a disgraceful death in the foreseeable future.

However, their idea is worth learning! Can become popular small games, is the treasure house.

Therefore, the first step of chuyuanxi's plan is still to make small games, and the goal is only dau. Therefore, all the numerical design in the game focuses on retention and sharing, regardless of income.

It can be said that according to Zhao Jie's original methodology, there is a huge contradiction between income, fission and retention. Because the core of its revenue is advertising rather than in-game payment, all the places where payment points are used to block players are set so that players can replace payment by watching ads. the real purpose of card players is not to let players pay, but to point ads.

At the same time, the key point of user fission in this system can only be linked to the payment point, so there is a contradiction between revenue and fission to seize the payment point.

Even if there is no such causal relationship, for game users, the more ads they see, the lower their desire to share. Therefore, if the income is removed, all factors conducive to fission will be amplified.

The second step is to use the IP that Ba people hold the copyright to package the games before making them. After making the pop money, it will interact with barman information to push back the IP.

This is contrary to the current trend of small games, because the current small games are trying to rub the popularity of big IP games as much as possible, so as to thicken user awareness and reduce the cost of education. And the plan that Chu Yuan Xi makes to Zhao Jie is just the opposite, it is the IP of pusher.

Calculate a sum of money, then make a popular small game advertising revenue is about 10 million yuan. But the full copyright license fee for a popular IP is more than 10 million. What's more, the Ba people may not be able to delegate all of them, so they can digest some of them.

Since the current small game methodology is to do traffic business and wash the purchased volume again with a more powerful conversion rate, why can't Ba people redefine this traffic business? IP business is clearly the advanced stage of traffic business, which is traffic + content + word of mouth. Upgrade this dimension, it is not just to catch the value-added revenue of the flow.

Uncle Sheng has been in Hengdian for more than half a month and will come back immediately. After coming back, he will start to choose the right IP.

Although by 2019, the temperature of the copyright market has dropped below the freezing point, and the whole first half of the year will be over. The number of big IP licensing transactions across the country is less than 30, except for uncle Sheng's external procurement, but they are all unverified IP. The IP promoted by Ba people through small games is verified in the game field.

This is to use small games to enable IP, and then Ba people's information can be enabled twice. After two pole acceleration, IP naturally takes on a new look. When Uncle Sheng chooses IP, he has to pay for it. He is sure that he has good content and reputation. In this way, the high-quality IP with complete content, traffic and reputation will not reduce the price, and those who are not afraid of naked swimming will be more dazzling.

It can be said that this is the main test for shengshu, because high-quality copyright has the characteristics of low cost, high value and obvious bonus bonus. It doesn't worry about selling at all, but the building process must be delicate.

He has to consider a lot of details, which should be the first real test since he took charge of the copyright company. For example, we must fully communicate with game makers, consider what copyright is suitable for adaptation of small games, consider the difficulty of production now and the difficulty of adaptation of the same big game in the future, consider whether the type is suitable for film and television adaptation, and even consider whether the advertising material of this IP content is easy to produce when it is bought.

Why are many games not legendary, but advertisements legendary? Because the legendary user base is strong, it's worth a while. We should rely on advertising to catch these users first. Including those kuntun to swallow ads, download down to see, this is not a left hand rocker control move right hand circle skill button MMORPG? That advertisement's exquisite degree is really unusual, only for deceiving the player to come in.In this way, the KPI of Zhao Jie and his brothers' incubation and entrepreneurship is not recorded in terms of game income. It is only calculated according to the number of successful games and the degree of success of a certain product. Each successful game can be configured with a wechat service number to collect users and send gift packages to users. For how to use traffic, activate fans, Ba group has the richest experience in China.

According to Chu Yuanxi's wishful thinking, the product line of Ba people's game will soon be enriched and the relevant supporting structure will soon be improved. At least in the eyes of outsiders, barman game is a game company that can be self-sufficient and no one counsels. It has multiple channels and multiple output paths. The key is that after the successful IP is injected into barman game from shengshu, the valuation can be easily raised.

The only drawback is that it has to build wheels repeatedly. The game also needs to be equipped with a copyright manager and a media department. In the future, the game should control its own fan channels, and it's better to form a matrix.

Fundamentally speaking, this is a bug in the fan economy. We media, which is based on the number of fans, can greatly change people's lives. Through the operation of washing powder, we media can create another similar part. The fans are still those fans, but the valuation is no longer those valuations.

Experienced investors can tell how empty this puffy configuration is. For example, the heat of research, the energy of a we media account in mathematics should be the number of fans and activity, doing "integral" and calculating area. Anyone who has studied advanced mathematics can understand this concept. However, no matter how rigorous the research is, we media with real performance and operational entities, such as the new IP mode of Ba Ren game, can only stare.

The essence of fans' economy is to divide up the time attribute of fans. Under the idea that time is money, it can be turned into money through the accumulation of time. Therefore, no one has stipulated that a fan of we media can't spare a similar share of time for the separation of we media without changing the original time supply. Maybe the separation operation is outstanding, and the fans have allocated more time in the past.

After all, time is the only fair attribute to all fans. Everyone has 24 hours a day.

In fact, entrepreneurs around the world have long reached a consensus on this point, not only entrepreneurs, but also giants. In order to capture the fan value of the fission attribute of small games, many domestic channels have put small games in a very important position for a long time. For example, the app store of blue and green factory has 300 small games to audit every day. It can be said that it is a paradise for small games.

So Zhao Jiecai has always had great confidence in small games. But Chu Yuan Xi's strategy is put out, he is muddled, because he has entered the field that he does not understand at all.

Chuyuan Xi heavily patted his shoulder, "young man, a game company worth 30 billion will rise in your hands, I look forward to your performance."

"You're putting too much pressure on me

"Not at all, not at all." Chuyuan Xixin said that I had to work so hard to sell you and keep the enemy of Rome? It's not only the Ba people's game, but also the Ba people's group that has to do the same thing. Moreover, the "enemy of Rome" project in the Ba people's game will be taken out immediately, and Yu Wenhui will return to the Ba people's group temporarily. He is the manager of the next wholly-owned subsidiary of the Ba people's group.

Well, in name, it's called reorganizing the Ba people's game by pooling superior resources. As for the mobile game development team Well, they are all transferred to Xiaokang to do online content. Anyway, once this operation is carried out, the project of "enemy of Rome" must wait until the Ba people's game is sold before it is officially developed, or it will be the same industry competition.

"No, old Chu." Zhao Jie's face was embarrassed, "as you do, we DKP hatching brothers, this platform, how to do? What we want is to start a business. "

"Young man, you have to use your own mind. You can't just do projects." Chuyuan Xi said: "my expectation for the CEO of Ba Ren game is the leader of a 30 billion company. If you can't hold on to such trifles and can't find the right solution, why don't you change yourself to be CEO? You have to accelerate your growth to be worthy of a 30 billion dollar company, understand?

In addition, if you want to start a business, it's not contradictory to what I told you. The core issue of entrepreneurship is nothing more than how to balance the interests of all parties. You need to find your own clear position, clear your own value, and then start again, understand? "

"But, crouching trough, where did I get 30 billion? The market value of Youzu is only over 10 billion, isn't it

"More than 10 billion is OK? Don't always compare with the poor, you silly boy. The perfect market value is more than 30 billion. Are we not inferior to the perfect in income? " Chuyuanxi motioned to Zhaojie not to beep, "I know we are worse than perfect in other aspects, I know, isn't it over to make up? When your game is successful, the copyright is not necessarily worse than perfect. Perfection is nothing more than taking Jin Yong's four copyrights, which is the only place where perfection is irreplaceable. "

Zhao Jie feels his intelligence is urgent. He says that it's Jin Yong's copyright. Hello! You can make money when you lie down! You can make a skin changing mobile game with a monthly revenue of at least 100 million yuan. You want me to take the copyright derived from the small game for benchmarking, and I'll take the face for benchmarking?And Chu Yuan Xi, a face on the "enemy of Rome" project team. This project was set up at the end of April and the beginning of May. It's similar to Zhao Jie's small game plan. However, the VR part is still building a framework, and the mobile game part has already started the first version, but it's all the most basic. It doesn't even have in-game functions, so it's very difficult to realize it just by calling the scene.

This is a large-scale MMO based game. The first version is the most difficult to play, because it takes a long time to prove which technology is used to implement the client architecture.

Now this adjustment is an earth shaking adjustment, and Lu Yu of Ba people's information will follow.

At the same time, something happened in Xiaokang's administrative department. A new administrative girl, still in her junior year, came to practice. Because she was not familiar with her new job, she lost Xiaokang's attendance record last week

It's not a big deal, it's not a small deal, because there will be a lot of colleagues who are very upset. Although Xiaokang is an OKR system, attendance still needs to be recorded. It is not allowed to work at home, but it must work in the company. Considering that overtime is a common phenomenon, the company implements flexible working system, and can arrive late the next day. But what about being late on a normal day?

Chu Yuanxi's humanized system is based on the length of each person's working hours, according to the year as a unit, giving n times of being late, more than the number will affect the proportion of year-end bonus. That is to say, people who work overtime can be late several times.

This week's work attendance is lost, and colleagues who work overtime longer than the standard will suffer. However, those who have a record of being late this week are very upset. Although the impact is not absolute, they should not be forced to speak out in the company group.

Chuyuanxi saw this girl confessing in the company group last night, but he didn't expect things to come to him.

He has just appeased Yu Wenhui and made a vow for Wenhui to become an official. He promised that in the future Ba people's group will re open a game subsidiary. When making enemy of Rome, he will not only be the manager, but also allow him to fulfill DKP and become the co-founder of the proposed company. This is equivalent to a variant of the incubation business model, taking the shares and options of subsidiaries, which is completely different from Zhao Jie, a branch manager with the options of the head office.

"What did you say? What's the name of this girl? Huang Yun? I don't know. Why does she want to see me? "

Chuyuanxi in the company corridor with questioning mood, quite uncomfortable staring at the executive director Wu Qianxi, heart said you opened her not over? As for how to write the internship report, it doesn't matter if it's obscure at all. It doesn't matter if it's passed by her. I have to be bothered by such little things? What do I need you for?

I have a little impression of Chu Yuanxi, an administrative girl, mainly because she has a high face, a good figure and a good temperament. But where is this? This is a well-off office for Ba people. There are so many beautiful women. There are so many girls with temperament. She is just young.

Of course, it's good for the animals in the well-off society to have such a beautiful girl. After all, most of the beauties in Ba people can't be teased. But this does not constitute a reason not to open her, let alone to the president's face. "Can I not see? Why can't you handle it? Is it because I don't give you enough authority or something? "

"No, ouch, Mr. Chu." Wu Qianxi is in her thirties. Her maintenance is good, but she is a little fat. In the process of developing to the world of slight obesity, her two thin eyebrows are twisted, and her seven emotions say: "it's not convenient for me to say that I'm close to you."

Chuyuan's face suddenly turned: "Hey, don't talk nonsense, no one in Xiaokang is close to me. I solemnly promised Liu Lu that I would never recruit my relatives and classmates in Xiaokang. If she's really related to me, you're going to open her up for me. It's a mistake. "

Wu Qian hopes to say that you are so heartless? She's really old in the workplace. She doesn't offend people. Even if she wants to open Huang Yun, she can't open it. She must open Chuyuan in the evening. Otherwise, it's her who will eat and die in the future.

She was immediately embarrassed: "no, it's mainly the little girl who hasn't graduated yet. I'm pathetic. Isn't this, that, isn't it? I can't do it. "

Chuyuan Xi heart said last time you opened a front desk, but quite under the hand, that hand up knife fall, all cut people cry. Because of what? After thinking about it, he really couldn't remember, mainly because he didn't care much about it.

"Yes, I see. I want to see what kind of relationship I have with you. Hum!"

Soon chuyuanxi couldn't hum, and changed it to: "ah? Are you Li Shen's girlfriend? "

He has a bad sentence, I don't know if I should vomit or not. This cousin can do it. He colluded with his junior sister when he was a freshman! When I was a freshman, I didn't mention

He blinked. It turned out that Li Shen liked it. Huang Yun is wearing a plain long skirt, long hair, big eyes, small face, moderate size, looking at a bit of two dimensional beauty girl feeling. "So, Li Shen suggested that you come to Xiaokang for an internship?"

As a start-up enterprise, Xiaokang has been established for less than half a year. During the initial period, according to the meaning of Chu Yuanxi, it did not recruit interns, nor did it start school recruitment. Generally, school recruitment is a large-scale and established enterprise, with fixed posts and promotion ladder, clear rank, and a simple induction method - big company.It's not a big company. If you go to 985 or 211 universities, it's hard for fresh graduates to be willing to deal with it, not to mention Peking University and Tsinghua University. The main purpose of university recruitment is to obtain high-quality graduates and supplement potential stocks for the company.

But there are exceptions.