Completed Salted Fish's Self-help Strategy

In fact, Du CI has the strength to be a well-off operation director, but the operation director and the operation director can be quite different. Chuyuan Xizhao is a senior operation director in the IT direction. He is responsible for app, and is sensitive to the value. He is responsible for mining users instead of Chuyuan Xi and refining the process. He is equivalent to Chuyuan Xi's important assistant. The initial rank is senior director, and the next level is vice president.

Du's plan is OK and the execution is OK, but it's mainly aimed at people. He doesn't understand it at all, so he must have a younger brother who knows it.

As a result, chuyuanxi saw that someone was coming and was about to leave. His younger brother's question embarrassed him: "no, I don't know you. Go on..."

Then, after several days of interview, he finally transferred the resume in front of Chu Yuanxi. He took a look at the photo and found it lying in the trough! It was the same guy that day. His name was Xue Jianhua.

This man is the same age as him. He has a big nose, rich resume, and is no stranger to games. What's amazing is that he once participated in a three person team to develop a project similar to "independent developer mobile game", and successfully launched it.

The so-called independent developer mobile game is similar to the game of flappybird. The game art can be completely adjusted by the program to save the cost of art. What we eat is game creativity and operation.

This kind of game can make a lot of money, especially flappybird. The content of this game is very simple. A bird keeps flying forward in the screen. There are infinitely many pairs of steel pipes with relative openings up and down in the screen. The size of the opening is large enough for the bird to pass, but the opening height changes randomly, and the bird is killed when it touches the steel pipe.

The only operation of the player is to touch the screen. Each touch will make the bird move up. If it doesn't touch, it will fall down. The endless level mode is more than how far it can fly. How can such a simple game make money? There is no payment point. As long as the user's bird dies, he will put the advertisement. If he wants not to watch the advertisement, he will not die.

This advertisement of fat bird once was very popular, the installation cost of CPI was very low, and even Pengfei technology also followed suit.

The simple game content didn't even work in multiplayer mode. Finally, the developer made tens of millions of dollars because his game was successfully promoted. The performance of dau game after it was launched is the operation design. The success of operation makes the game reach the top of Apple list in many countries.

From Zhuge Liang's point of view, many people say that flappybird's popularity is a kind of luck and chance, and its success can't be copied. However, it can't be denied that it has gone through a process from obscurity to popularity, which is called operation. The main reason why the game can break out through novelty seeking psychology is that the game creatively abuse the players to death. But without proper operation, the lead line can't make Mars.

Xue Jianhua's operation is also a Dua game. His performance is not so good. He has reached 500000 daus, but he soon failed and barely made some money.

Chuyuanxi nodded secretly. It's not easy to achieve this step in 2015, especially when there is no operating cost. The opportunity depends on collecting. If it is two years earlier, it may be different. If it is not two years earlier, many people do not have the vision and determination to do it.

As for his regular career resume, he also includes the operation experience of a real-time distribution company, an online education company and a learning management product.

Chuyuan Xixin said, that's him. I'll let this grandson work overtime for me!

So on June 27, Xue Jianhua came to report his study to chuyuanxi.

He has to go through the well-off new employee training first, and then, because he is mainly responsible for the details of online content, he also has to understand Chu Yuanxi's online content development ideas. After several repeated exchanges with Chu Yuanxi, he still needs quite a long time to really work. In a word, these days are both leisurely and depressing.

In fact, this work is very heavy. It's almost the same as what Chu Yuanxi once did. One hand is research and development, and the other hand is operation. As a result, before chuyuanxi had time to arrange the task, Xue Jianhua put forward suggestions first.

"Mr. Chu, why does our convenience store sell coffee instead of milk tea? Milk tea is just needed. " He pushed his big glasses and looked at chuyuanxi.

This first question forced Chuyuan Xi to ask, because he had never dried milk tea. It's not his idea to make coffee in a convenience store. It's 724, which has been made in the island for a long time, and the effect is very good. So Chuyuan's gentle point is "follow suit", and his straight point is "fast iteration". Other people run through the road. According to the vegetable market theory, it's over to keep up.

In the final analysis, Chu Yuanxi didn't have any new development and elaboration on the convenience store business itself. All he did was learn the essence of others, learn the real valuable hidden points under the surface, and then apply the business model prevailing in China. The real model innovation of Xiaokang lies in the combination with bicycle, upgrading the dimension of big data, and then running to social networking through online content.

This time, online content will become the mission of mobile payment, which is the innovation point of model innovation.

Xue Jianhua's proposal is to update the "origin" of the convenience store, so chuyuanxi is ignorant. This proposal gives his comfort zone.At this time, he realized that Xiaokang had a seemingly casual weakness - no real co-founder, no one to discuss.

Conventional start-up companies rarely have one person to take charge of the whole business, especially the technology Internet enterprises. Usually there are at least three people, one is responsible for technology, one is responsible for operation, and one is responsible for others. Each of them has his own skills. They set up their own business, have common ideals and goals, keep consistent ideas, and have similar knowledge and sensitivity of products.

In this way, in case of emergency, the three people can discuss and share the responsibility and risk. This discussion is usually not based on the number of shares held by each person for PK, but brainstorming, in order to find the optimal solution to the problem.

Then it's not like that. Anyway, Ba people still have several co founders. Liu Bei can ask Zhang Fei for advice when he is in a hurry. Sheng Shu Jiao Tu Zhu Xiang is Guan Zhang Zhao of Ba people. Xiaokang has no real co founders. Liu Lu and Yuan Mu were both found by Chu Yuan after setting all the big frames. Although they were also very important, they could not contribute their wisdom on the issue of "whether to make milk tea or not".

Therefore, all problems are actually the thinking of Chuyuan Xi's only son, and he also has the ability and experience to think. The key is experience. A lot of experience in the original world has been verified for him. But encounter not verified, immediately into the muddle forced state.

"Er..." He thought for a moment, "have you noticed the Ping effect of milk tea? Milk tea is just needed, but we only need a coffee machine and a mini freezer to fill the iced coffee cup. There is no need for people. The floor effect is very high. Milk tea is not the same, it is bound to be unable to get a milk tea machine. Milk tea to a special tea master, a person is not enough, and to a considerable space.

The "coco can do" is already super efficient, but it takes five or six square meters to develop, and the big ones need more than ten square meters. Is this flat effect suitable for the current system of well-off society? Is the atmosphere of milk tea table suitable for the well-off existing environment? As we have said before, the well-off atmosphere is lonely and quiet. There are many people queuing around the milk tea table. I don't think it's appropriate. "

This made Xue Jianhua nod his head thoughtfully, but Chu Yuanxi himself was not comfortable, because what kind of phenomenon was this? It is the same as "it's hard to solve problems, but it's easy to solve the people who ask them".

The normal world outlook of enterprisers who are active and progressive should be: all things have advantages and disadvantages, advantages and disadvantages. Therefore, we should think and see the good and the bad at the same time. We should not focus on the defects with preconceptions. So he felt very low about his performance and wanted to remedy: "well, your idea is very interesting. I haven't really thought about milk tea. How did you think of it?"

"Hey, isn't lucky pushing milk tea?" Xue Jianhua scratched his big nose, "and the effect was very good. He got up very fast. He was forced to make more money than coffee. In addition, Starbucks is also selling all kinds of tea drinks. This year, Starbucks is very popular. In a word, I think it's good. "

"Oh, that's a good idea for standard luck and Starbucks." Chuyuanxi found out that Xue Jianhua is probably a coffee lover, and seven out of ten are members of Starbucks and lucky. He can't do it himself. Even if he goes to a coffee shop, he doesn't go to Starbucks. Instead, he is a more upscale independent coffee brand, which is equivalent to the people who are left behind by Starbucks and lucky at the time of stratification, not their users.

This made him vomit: "in other words, isn't lucky making a big wish to make the whole country drink coffee? How did you go to sell milk tea? Have you forgotten all the bullshit you used to blow? "

"Ha ha, Mr. Chu, you don't understand. Did users go to Ruixing for coffee before? How bad is lucky's black coffee? It's a fight with us.... " Xue Jianhua said, suddenly found that there seems to be something wrong, "Ruixing sell the best is what category, you know?"

"Yes Latte

“bingo！” Xue Jianhua slapped, "latte is not coffee, it means milk in Italian. Lucky's best seller is latte, followed by Rina ice and milk coffee. It's not called coffee, it's called mixing coffee into sweet milk. What's wrong with mixing tea with sweet milk? "

"You have a point! It's a valuable brain hole, but I can't use it for the time being. " Chuyuan Xixin said that your idea is really strange! It's a pity that Xiaokang is not suitable for selling milk tea, otherwise I'll make a lot of money!

Although this strange proposal was rejected, Xue Jianhua was not depressed at all. Even after hearing Chu Yuanxi say "valuable brain hole", his dark eyeglass frame flashed. Although he has not made any contribution yet, he has a preliminary understanding of the operation mode of the well-off society, and even a little understanding of the Ba people group. He knows what he can get if he can contribute valuable brain holes.

However, Xue Jianhua still needs to explore what is a valuable brain hole. For example, he also proposed yesterday to add the user's pre order function to Xiaokang's system. That is to say, when a nearby convenience store doesn't have the goods that the user likes, let the user pre order, and then Xiaokang starts its own efficient logistics. After the goods are delivered to the corresponding store, the user will be informed to pick them up or take them out.In fact, this function can be superimposed on the goods query interface. You only need to modify the interface function slightly. Chuyuanxi's evaluation is: This is the work you should do, not belong to the brain hole.

However, the development of milk tea category belongs to, but the brain hole opening is not necessarily able to put it into practice.

Emmmm…… So think, Xue Jianhua found himself seems to be Chuyuan Xi recruit to open brain hole?

In fact, it's only a few days since he joined the well-off society, but Xue Jianhua has already opened his mind. Although his curriculum vitae is rich, he focuses on pure it. His users are all Internet users. Even if he occasionally designs the ground, it is also ground promotion. He has never been in touch with the concepts of supply chain, logistics, warehouse management, etc.

But Xiaokang is different. Xiaokang is similar to Ruixing. They are both technology Internet entities. According to the Chinese habit of making abbreviations for everything, they can be called technology Internet commerce.

On the one hand, this kind of enterprise focuses on assets to operate physical stores, and is widely used in chain stores. The ability to open stores is a kind of stress, and the logistics and warehousing supply chain is the lifeblood. On the other hand, it has very deep requirements for it products.

Without the support of IT system, in the face of such a huge chain store scale, we can only go through the original order system, and it is difficult to guarantee that the discount coupon will not make mistakes, let alone have a bicycle. Want to have a temporary promotion? Do you want to discount fresh food that is about to expire? Orders are 100% disordered. Not to mention the ink price tag.

This is equivalent to Xiaokang customizing a set of IT products for itself. This set of IT products is represented by multiple client apps and corresponding services, as well as users, shop assistants and logistics warehousing. In fact, the R & D department is the manufacturer of the products, while the store logistics department is the application side of the products. It is used to face the users and load the goods.

In other words, because there is no authentic IT enterprise that can provide a one-stop solution, Xiaokang has to build its own wheels and develop its own.

Following this line of thinking, Xue Jianhua made a report. As his first formal valuable brain hole, he was very confident of its value.

The main idea is that since the start-up of 724 kinds of convenience stores in China has gradually warmed up, it's only conceivable that a large number of chain convenience stores will turn into Tim type, and the demand for the system will become a rigid demand. However, not everyone should insist on their own development. Is it possible for a well-off R & D department to become a one-stop solution provider? Develop the corresponding system for your partner based on your own mature experience?

As a matter of fact, you merchants also have a strong demand for warehousing and logistics, but these are not the strengths of a well-off society. The well-off warehousing and logistics are above the average level of the industry, which is a significant distance from aligoudong.

However, for the development of Tim systems, Xiaokang's own complexity should be the highest in the world at present. At least in Xue Jianhua's view, subtraction and downward compatibility can provide services for friends.

Chuyuanxi see this report, the first reaction is heart said I can go to your uncle! This is the work of a third party! Imagine if 724 can provide this kind of system, will Xiaokang buy it? Your own R & D is certainly expensive, but you will die if you buy 724! Isn't Temo exposed to the periscope of 724?

But on second thought, maybe other convenience store enterprises do not have such concerns? Those who look at the 724 shelf display feel relaxed and happy, come back to Shanzhai, and there is no feature worth hiding. Developing a system can provide dozens of convenience stores to use?

In the final analysis, Xiaokang's convenience store is a watch, its science and technology, its social networking and its payment are interior. For this reason, it has configured blockchain, VraR and even maps. The huge R & D team is for interior services rather than surface services.

But most of the convenience chain stores are to seize the new outlet of new retail, even 724 itself is also focused on this table, so their supporting factories are doing a great job, the logistics supply chain is very good, and even the system is also very good, but there is no expansion and extension, and there is no desire for any mode combination.

Can this be regarded as the craftsmanship spirit of island entrepreneurs who only focus on one thing in their life?

Maybe!

So from this point of view, it seems that this solution provider can't do it? Xiaokang is quite different from other convenience stores.

But it's certainly not right now. The well-off society has not become famous yet. Others have no reason to trust the well-off system. At least it will be five years later. In addition, we should also consider the ability and pressure of well-off R & D. only when our own R & D work is basically completed, can we provide personal services to others.

This kind of system is actually very valuable. For example, how to coordinate the changes of the supply chain in a dynamic way is a test of the system.

For example, Ruixing has demonstrated its terrible ability to open stores. The peak once rushed to dozens of cities across the country at the speed of four stores a day. The ability of coordination and mobilization can be called a commercial miracle.

In this case, the coordination of the supply chain is very difficult, because the supply chain has to adjust dynamically at any time. Operating dozens of stores and expanding, and operating thousands of stores and expanding, the technical content is completely different.If there is no qualified system, we have to allocate manpower, and the workload is terrible.

This is still the change of the store, and the change of the price of the goods?

Especially for lucky, the supply chain and ingredients of milk tea and coffee are different. Milk tea is much more complicated and SKU management is much more difficult. With the last new product, the whole logistics system will be stimulated.

In fact, this is one of the main reasons why many convenience stores in China can't update their products at the same speed as 724. The system can't keep up.

Therefore, on June 27, while reporting on his work, Xue Jianhua got his first bonus of 10000 yuan.