Cosma Empire

Du Lin pushed away the plate in front of him and sat back. He looked at Richard with both hands, "Mr. Richard, I don't know where you know the price between me and other suppliers. It doesn't matter whether they told you or you accidentally heard them. But you must have heard less or others told you less. "

The big order of 50,000 bottles a year is right in front of him, not to mention that Du Lin satirized him, even if he slapped him, he could laugh.

Selling one item earns 10,000 yuan and selling 50,000 items earns 5,000 yuan. From the point of view of profit, it seems that the former has greater benefits, but as long as it is a smart businessman, it will choose the latter.

经 There is a business story circulating among big capitalists: "non-entry merchants sell goods, lower merchants sell brands, and higher merchants sell markets." This sentence is actually very easy to understand. For small merchants and hawkers, they always seek the return rate of a single product, as long as they have money to make it. And the more advanced businessmen do the brand, the value of the brand. No matter how big the profit margin of a single product is, the profits that a successful brand can bring.

I said that the moon brand almond bar, the profit of the manufacturer is about 30 minutes, selling 100 million bottles, which is like 30 million. But what about the Moon brand? As long as it is done well, the value of the brand alone will exceed 50 million! And the value of this brand will continue to increase with increasing output and more perfect sales channels, and the brand value will always exceed the value of the product itself countless times!

The most senior businessman does the market. The market and goods can be said to be completely two-level things. While the lower-level businessmen are still playing with the profit and brand tricks, the high-level businessmen have begun to use market share as the standard to operate. For them, having a market share of one percent means millions, tens of millions or even more revenue.

听 Richard had heard this sentence and thought carefully. When he knew that the demand of Doolin was from 10,000 bottles to 50,000 bottles, he knew that the opportunity to change his life came. More than 50,000 bottles? It is only a small amount in the whole world, but for Tener's wine market, it may occupy 10% to 20%. Once these 50,000 bottles can be rolled out, it means that the market share of Moon brand almond wine has soared!

意味着 What does increasing market share mean?

Means a commodity, a brand, an enterprise has absolute control over the market! No matter what new variety of drinks the Moon brand launches in the future, they can quickly be transformed into consumption power through market share. Even if they sell shit, they will frantically make a fortune in the process of decline in share!

This is no longer a business of only 50,000 bottles of wine, this is an opportunity, a hope, a future!

Facing Du Lin's ridicule, the smile on Richard's face has not changed, maybe, but the smile will only become more humble.

着 He lowered his head and took out a small iron box from his pocket, which contained a pack of cigarettes of 98 cents. Among the cigarettes that can be purchased in Tener City, it is the best one. He passed the cigarette with both hands, and after Dulin took it, he learned what Mr. Kesma looked like, smelled it under his nose, and got into his mouth. Richard immediately took out his custom-made lighter, struck it, and put it together.

After taking two breaths and exhaling a smoke, Du Lin said with a smile: "I have signed a letter of intent with two of them, and they have given me more favorable prices, and I also promise to customize the shape and shape of the wine I need. Tag. To be honest, Mr. Richard, I don't think you can afford such a price, and even if you can pay the same price, it will be difficult for me to continue to make a deal with you. "

Richard thought seriously, thinking. In fact, glass is not expensive, but it is also very cheap. More than a hundred years ago, glass could be said to be a luxury second only to gems, and was held by very few merchants. But after the beginning of the World War, when a fire bomb landed on the beach and a layer of crystals was burned out, after more than a century of development and evolution, the glass thing has become cheap enough to be ignored.

Labels are not expensive. You can print five for a penny. Counting the cost of typesetting and stereotypes, the cost of customizing wine bottles and labels per bottle is up to a penny.

He hesitated and pondered about half a minute later, and asked carefully, "Is it due to liquidated damages?"

Du Lin nodded. "It is true. There are two letters of intent, one for seven hundred stars and one for one thousand stars. Because of the existence of these agreements, I cannot continue to cooperate with you. After all, these penalties are not a small sum, what do you say? "

For a moment Du Lin's words plagued Richard.

明白 He understands that if Du Lin breaks the contract after signing the letter of intent and agreeing to a liquidated damages, he will lose 1,700 yuan at once. But in the face of a huge market share, he couldn't stop talking, and it made him feel like a cat scratching. He considered whether Du Lin could sell the wine, but he soon forgot the idea.

Even if he bought it and hid it, not for sale, it would be nothing more than a profitable business for Richard. But what if he sells it?

That's a big deal, a long and growing one!

I won't lose money horizontally, so why not gamble?

When I thought that I had been in this **** country city for more than a year, I couldn't even afford the cost of freight and weekdays. When I thought that the next step was a huge market and profit, the merchant's nature finally broke out.

Businessmen do business in much the same way as gambling. They are optimistic about a business, then investing, operating, and ultimately failing. In addition to the efforts that can be controlled by humans in the middle, the most important thing is the vision of the initial investment direction.

He had already made a decision at this time. He gritted his teeth, and his hands hanging under the table concealed his thighs fiercely. He almost cried when he was in pain. He took a deep breath and said sincerely, "We It ’s a friend, Mr. Du Lin. It ’s not unreasonable for God to let us know each other and become friends. We should help each other, do n’t we? I think it ’s fine, I ’ll give you, almond wine, moon brand, 58 Minute!"

He looked at Du Lin gaspingly, this time he really hit hard. A bottle of almond wine The Liberal Federation of the Liquor Industry Union and the Ministry of Commerce will subsidize him for two cents, the cost is forty-five cents, and the transportation cost is about three cents, that is, selling a bottle of wine to Du Lin, Only 12 points can be earned. Among them, he also needs to bear the loss during transportation, as well as the cost of warehouse and labor.

The net profit of a bottle of wine is about a little more than nine cents!

The profit of 50,000 bottles is only 5,000 yuan, but he has to pay 1,700 yuan for liquidation for this, which is really a pain in the mouth. However, he soon thought of ~ www.readwn.com ~ as long as the sales of Moon brand almond wine opened, then there was a steady flow of money, more money. And the channel does not need him to do it, Du Lin is holding 50,000 bottles of wine in his hand, he will certainly be more anxious to open the channel than himself, which is equivalent to making a lot of money for himself.

If the sales of almond wine are successful in the future, he can even directly go over Doulin and trade directly with the end seller.

By that time, not only can the lost benefits be repaid in one breath, but also a huge profit!

For the hope of the future, what is it to pay now?

Fight!

With these words from Richard, Du Lin finally showed a sincere smile on his face, his two hands clasped tightly together, Du Lin was asked to bring two twenty glasses of fruit wine, raised Wine glass, "I wish our cause shines like the sun!"

Richard left quickly. Before leaving, he left an envelope with 1,700 pieces in it. Looking at the back of the good man, Du Lin shrugged and received the envelope in his arms.

Graff had been staring at Du Lin dumbfounded, not even the thick soup in his mouth running down his mouth and sliding down his neck into the collar.

怎样 What kind of operation is this?

Give me some money without buying anything?

Graff felt that the world he knew before must be a fake world. What made him even more calm was that Du Lin said that the other four suppliers would also provide him with a sum of money.

At this time Graf suddenly felt that selling wine is good. It is better to play with this magical method. There are so many provinces in the country, so many cities, and so many towns. Walking down one by one, maybe you do n’t need to do anything, and you are already worth billions?

Huh?

What is billion?