Depressive Screenwriter

In late June, the entire Xia Country began promoting the movies to be released during the July summer vacation period.

Both in Xia Country and in Su Yan's previous life, the two largest periods for the film industry throughout the year were the summer vacation period, lasting two months, and the Spring Festival period at the end of the year.

In most cases, the Spring Festival period's box office results would crush the summer vacation period, whether it was the box office results of the period champion or the total box office of the period.

However, compared to the fierce competition where entering the Spring Festival period costs at least 100 million in marketing expenses, and even with such investment, there are usually only two or three winners. The summer vacation period, on the other hand, has a lower ceiling but often allows many films to survive and make money.

Since some movies were still considering their release dates for August, Su Yan temporarily didn't consider situations so far in the future.

In July, there were five major production movies that were worth mentioning.

Among them, there was a war action movie with an investment of 120 million called "Assault," which was released first on the second Friday of July, which was July 9th.

A total of four movies were released on the same day, but apart from "Assault," they were all salted fish movies with investments of ten to twenty million, just trying to get a share of the market. They were just trying to recoup some costs in theaters, and profits would likely come from streaming media, video websites, and DVD sales.

And in the second week after the release of this movie called "Assault."

The romance movie "5 Centimeters Per Second" with an investment and marketing cost of 210 million.

The comedy movie "Sad Family" with a cost of 110 million.

The fantasy horror movie "Black Mist" with a cost of 230 million.

And the most important movie of the July summer vacation period, the romance comedy movie "Windmill" with an investment of 290 million.

Four big-budget movies were released on the same day, fighting for 7.16.

Among these, apart from "5 Centimeters Per Second," the other three movies had well-known Xia Country movie emperors and empresses either starring or making cameo appearances, and the directors were basically industry veterans who had proven their commercial value for over a decade or two.

Logically speaking, Su Yan, a young movie screenwriter paired with a director who could barely be considered top-tier in the industry,

Although "5 Centimeters Per Second" had a luxurious cast, with no shortage of movie emperors and empresses making cameo appearances.

In reality, because the story spanned the protagonist's middle school, high school, and post-graduation periods, there was no truly significant leading role.

In theory, these three competitors wouldn't pay too much attention to such a work.

Isn't he just a famous screenwriter from the TV drama industry? So many people from the TV drama industry have come to develop in the film industry over the years, but how many have made a name for themselves?

But now, no one dared to ignore Su Yan during this summer vacation period.

The box office results created by "The Garden of Words" last year were still vivid in their minds.

Moreover, this year, with the support of the two dramas "Tokyo Love Story" and "Madoka Magica," Su Yan's popularity was terrifyingly high.

Although the proportion of TV drama fans willing to pay for their idols' movies was not high.

But could Su Yan's new movie really be judged by common sense?

What if Su Yan's huge group of fans bought his product and contributed to this romance movie called "5 Centimeters Per Second"?

For the first time, a group of people in the Xia Country film industry felt a huge threat from a young man who mainly worked in the TV drama industry.

At the same time, various parties were cooperating with Su Yan to launch offline fan promotion activities in late June.

The four major video websites, and Su Yan's Dimensional Film and Television company's official account, with money paving the way and buying a lot of traffic and promotional resources, launched the trailer for "5 Centimeters Per Second"!

After the trailer for "5 Centimeters Per Second" was released.

It only took less than ten minutes.

For the number of clicks to exceed one hundred thousand.

In less than half an hour, related hot searches topped the charts.

An hour later, a considerable number of Su Yan's hardcore fans had learned about the launch of the "5 Centimeters Per Second" trailer from various channels such as the Internet and fan groups.

Many fans clicked on the trailer PV with excitement.

The first thing they saw was a scene of cherry blossoms falling all over the sky.

【That afternoon when I promised to meet him,】

【It kept snowing!】

The voices of a boy and a girl sounded.

The camera switched to a speeding train.

Su Yan not only looked at acting skills when selecting actors, but also at appearance.

Even for romance movies, appearance is a more important factor than acting skills.

Fortunately, in the extremely competitive Xia Country film industry.

There are many actors who have both good looks and acting skills.

The faces of the two young child stars who debuted as child stars were frozen red, playing the roles of Takaki Tono and Akari Shinohara in middle school. As soon as the faces of the two actors were revealed, more than 95% of Su Yan's fans basically had no thoughts, had no disagreement on the appearance, and directly began to pay attention to the acting skills of the actors.

The gloomy sky, the falling snowflakes, and the slowly sounding sad BGM.

It is very difficult to achieve the corresponding effect when shooting the amazing and beautiful shots in the original work into a live-action movie.

The scene of cherry blossoms falling in the anime is very beautiful, but in reality, if a person really sees the scene of petals falling all over the sky, will they also feel very beautiful, as amazing as in the anime?

The answer is of course, but definitely only in specific periods. The requirements for lens language, composition, and lighting are extremely high.

But these, in fact, are all things that can be solved with money.

As long as there is money, there are plenty of people in Xia Country who can restore Su Yan's requirements for the texture and atmosphere of the movie.

So now.

The first feeling that this trailer brings to Su Yan's fans is.

The roles involved are so beautiful.

But it seems that the background art of this movie is more beautiful than these actors!

And this music.

Seeing the words "Screenwriter: Su Yan. Music Supervisor: Su Yan" slowly emerging in the trailer.

Even including Su Yan as the composer of some of the tracks, his fans were numb.

They wanted to complain, but they thought it was Su Yan and felt it was a bit of a fuss.

Isn't this Su Yan's basic operation?

In the soothing BGM, the inner monologues of the heroine Akari and the hero Takaki sounded.

【I'm sorry.】

【What lies before us is an overly huge life and a long time.】

【I know where his heart is, I noticed!】

Yu Hua trees blooming in the snowstorm.

The tears left by the boy in the train lowering his head and clenching his fists.

A girl standing on a skateboard on the waves in the stormy weather.

The rocket takes off, cutting the yin and yang, and the smoke and dust splitting the world in half.

On that bright day, men and women walking towards each other on both sides of the railway, passing by.

Finally, the words 【5 Centimeters Per Second!】 appeared in large letters.

Many fans were a little confused.

Trailers generally don't spoil the main content of the work too much.

But many fans still inferred one or two from the details of the screen.

"Long-distance relationship?"

"It seems to be a story that runs through middle school, high school, and college graduation."

"The speed at which cherry blossoms fall is five centimeters per second. This line feels quite artistic! So that's what the movie title means! But is there any other deeper meaning?"

"I feel that the old thief's movie title must have something to it."

"It feels like the same recipe or the same familiar taste, and like "The Garden of Words", the trailer style is the same. Brothers, I'm going to rush to July 16th, and take my girlfriend to see it together, what about you?"

"Aren't you afraid that it will be a depressing plot? You dare to take your girlfriend to see it?"

"What are you afraid of? From "Tokyo Love Story" to "Madoka Magica", the old thief has a happy ending. Does he still want to offend our fans in "5 Centimeters"? Just rush!"

"The old thief has already compromised to the market to some extent. He used to abuse directly, but now he has learned to rein in. I guess it's another love movie with a sweet beginning, an abusive middle, and sugar later."

"Is it? Why didn't I feel this mode at all when I watched "The Garden of Words"! Not to mention the recent two TV series, but for movies, I think it's still inclined to depression."

"You don't even dare to take your girlfriend to see the premiere of the old thief's movie, do you dare to say you love her? Just take a gamble, if it's a sweet movie, needless to say, even if it's an abusive love movie, can a movie affect the relationship between you? That's too fragile."

"That's right, it seems to be this reason."

"I went to see the premiere of "The Garden of Words" with my girlfriend last year. This year, I'm going to see "5 Centimeters Per Second" together."

"During the graduation season last year, I plucked up the courage to invite my college counselor to watch "The Garden of Words". Now I have been dating her for more than half a year. This year, I will go to see "5 Centimeters" with her."

"?"

"Aren't the old thief's fans all single dogs? Where do so many couples come from?"

"No, I'm panicking like this! It's too embarrassing if everyone is in pairs when they go to the cinema, and I'm the only one."

"Brother, you have to think of another possibility, if the old thief's movie is abusive. Then those couples will be embarrassed, and you, a single dog, can walk out of the cinema proudly. Without a partner, how can you be abused by a love movie? From a certain point of view, you are inherently immune to love depression movies!"

"It makes sense."

In less than two hours after the trailer was launched, the hot searches on the four major video websites topped the charts, and tens of thousands of comments poured into various comment areas.

The momentum of "5 Centimeters Per Second" somewhat shocked a group of movies that were being staged at the same time during the summer vacation period.

Everyone is spending money on marketing and releasing trailers.

Why is the promotional effect of your "5 Centimeters" investors so good?