Depressive Screenwriter
#206 - publicity
Su Yan's popularity is now starting to break out of the television drama sphere.
There were many similar situations in Su Yan's previous life in China's entertainment industry.
Comedy actors, writers, and others would cross over to make movies.
Some were just trying to cash in on their popularity and leave, while others, despite crossing over, actually produced some good movies and made a name for themselves in the industry.
Su Yan's current popularity in Xia is much higher than those similar examples from his previous life.
Normally, the proportion of a celebrity's drama fans who convert into moviegoers isn't very high, but that also depends on the situation.
Su Yan's current popularity and buzz in Xia's television drama circle isn't that of a normal celebrity.
The number of fans willing to support his movies exceeds his competitors' estimates.
The number of people who are looking forward to Su Yan's movie, which has been rumored for over half a year, also exceeds market expectations.
Su Yan's reputation for never having a poorly-received work is the best promotion among his fan base.
In the following days, the promotion for "5 Centimeters Per Second" continued to trend on social media.
The movies scheduled to be released in July also began their pre-release promotions.
However, this time, Su Yan in this summer season is no longer an unknown figure like last year.
Needless to say, the buzz before the release of his work and the cast are even more impressive. Several competitors in the same period clearly felt the pressure, and the media began to fuel the flames.
【"5 Centimeters Per Second"'s pre-release buzz continues to climb, second only to "Windmill." This summer, Su Yan is coming on strong.】
【Genius screenwriter Su Yan's second work in the film industry. In this summer season, where the competition is clearly more intense than last year, can it replicate or even surpass the success of "The Garden of Words" last year?】
【The "Windmill" creative team gave an interview, boldly stating that the work's target is over ten billion in box office revenue and that it will sweep all movies in the same period, taking the summer box office crown. Judging from the current promotional buzz of each work, the romance movie "5 Centimeters Per Second" and the fantasy horror movie "Black Mist" will be "Windmill's" biggest competitors.】
【The movie "Windmill" began its pre-release screening in the Shanghai area in late June, with audience approval ratings as high as 90% or more.】
【Well-known film director and screenwriter Fu Yunxiang, and well-known film screenwriter Xia Yunze visited Shanghai TV to talk about this year's summer movie market, strongly supporting their friend Director Lu Chentao's new work "Windmill." They also expressed contempt for Su Yan's "5 Centimeters Per Second." "A young man who doesn't understand love, what kind of high-level romance movie can he create? It's just a joke!"】
【Various movies in the summer season have begun a promotional war. Compared to last year, the number of film investors with strength and capital has doubled!】
【Su Yan departed from Tokyo and arrived in Shanghai to begin pre-release promotion for the movie. At the fan meeting, Su Yan stated directly that "5 Centimeters Per Second" will be a work that all fans will never forget!】
【At the Shanghai fan meeting, Su Yan responded to fans about whether "5 Centimeters Per Second" is a depressing romance movie. His answer was, "The protagonist, in the end, is smiling!"】
【The movie title "5 Centimeters Per Second" may hide a deeper meaning. Su Yan was hesitant to speak about it at the fan meeting!】
Late June, early morning, Shanghai, in a villa district.
Su Yan got out of bed.
Although he hasn't been back much in over two years, he regularly hires people to clean the house, so the whole house is still clean and tidy.
He has been in Shanghai for several days since arriving from Tokyo, with a large number of scheduled activities every day.
Eating and drinking with the person in charge of the distribution company, getting to know and gathering with the heads of major theater chains in Xia's film industry.
Although Su Yan prefers to be alone, the entertainment industry is a huge network of favors. Others value the benefits and value of Su Yan, and Su Yan values others' ability to increase screenings and promote his movies. Mutual acquaintance is inevitable.
After being busy for a long time, today, Su Yan has a relatively special itinerary.
He is going to Sakura TV to sign a cooperation agreement with Sakura TV's current Production Department Minister, Kogata Aya, for the S-level drama "Fate/Zero."
China Summer TV, which has always had a good cooperative relationship with Su Yan, learned some time ago that Su Yan was preparing to cooperate with Sakura TV. The Minister of the Production Department even personally ran to Tokyo to negotiate with Su Yan, wanting to win the broadcasting rights for "FZ," but was politely refused by Su Yan, stating that there would be opportunities to continue cooperation next time.
Although the cooperation with the other party is very good, Su Yan naturally knows the principle of not putting all his eggs in one basket. When the two sides have conflicts over the distribution of benefits, they will definitely turn against each other immediately.
Being prepared is always good.
This is also a consideration for Su Yan to consider cooperating with Sakura.
Su Yan got up and washed, and the pre-booked makeup artist also came to the door. After everything was taken care of, Su Yan's assistant and entourage drove to pick him up.
The group arrived at Sakura TV before the agreed time.
Here, Sakura TV had already invited reporters and the media, who began filming as soon as Su Yan got out of the car.
"Su Yan, we meet again."
Kogata Aya, dressed elegantly, immediately greeted him with a group of people from the TV station.
Su Yan looked at her and the people behind her, and was momentarily dazed.
After three years, he came here again.
People and things seem to be the same as three years ago, but everything has changed.
"Minister Kogata, hello." Su Yan immediately came back to his senses and shook hands with Kogata Aya with a smile.
The two faced a group of reporters and accepted their photos.
In itself, this was a pre-arranged meeting.
Su Yan and Sakura TV reconciled and continued to cooperate, which was big news.
Although "FZ" decided to start broadcasting in January next year, it is normal for related promotions to start now.
"Three years, you seem to be the same as before!" Kogata Aya sighed.
"Not at all, Minister Kogata is getting more and more beautiful and younger." Su Yan laughed.
Kogata Aya looked at Su Yan carefully.
She naturally admires Su Yan very much.
It can even be said that without Su Yan leaving Sakura TV and confronting Akasaka Yoshitoki, she would never have had the opportunity to ascend to the position of Minister of the Production Department in her life.
But such a talent who once worked under her now has such achievements, she also feels a bit unreal.
After all, it is Sakura TV that is now in a low posture and wants to cooperate with Su Yan.
All this was achieved by Su Yan in just three years.
Su Yan and Kogata Aya came to the predetermined place, where the Production Department, the Screenwriting Department, and some other departments of Sakura TV were all there.
The contract terms and other matters regarding the cooperation between the two parties have already been determined in advance. The main purpose of holding such a ceremony is to invite the media to report it and create momentum for the work.
Sakura TV hasn't won a quarterly championship for a long time.
Kogata Aya also urgently needs a report card to give to the higher-ups after she took office as Minister of the Production Department to consolidate her position.
Su Yan or Kogata Aya, the expected results of this cooperation have only one, first!
When Su Yan and Kogata Aya calmly answered various questions from reporters, the employees of Sakura TV behind them suddenly felt like they were in a dream.
Especially those former colleagues of Su Yan in the Screenwriting Department, some of them had even given guidance to Su Yan, who was still an intern back then, and the changes of the times are so rapid.
This signing ceremony ended with the reporter's last question.
"Are you confident that this drama "Fate/Zero" can create the same ratings miracle as "Puella Magi Madoka Magica"?"
As for Su Yan's response, it became a trending topic on major online platforms that night.
""Puella Magi Madoka Magica" and my previous series of works are just the starting point of my life. I certainly believe that the results of this drama "FZ" will surpass all my previous works!"
That night, Su Yan's fans collectively surfaced.
There is no new drama by Su Yan in July, but the popularity of topics about Su Yan has not diminished at all.
"Old Thief is a bit too confident! Surpass "Madoka"?"
"Are you concerned about this? He is only 24 years old, so young, he has plenty of time to surpass his past self. Is only I concerned that Old Thief is cooperating with Sakura TV again?"
"The world is unpredictable. I thought Old Thief would never interact with Sakura TV again."
"You don't know this, do you? When Old Thief was at Sakura TV, the reason why those dramas could be approved was because of Kogata Aya's help. Now that Kogata Aya is the Minister of the Production Department, he is here to help others achieve results."
"Old Thief only has a feud with Akasaka Yoshitoki, not with Sakura TV. This kind of thing is very normal."
"It's just a bit sad that "FZ" won't start broadcasting until January next year. From a time perspective, we have to wait half a year."
"Don't be picky. Compared to other peers, Old Thief is already considered a model worker. In the winter season of next year, not only will "FZ" be broadcast, but also the "Rurouni Kenshin" movie will be released in the spring season."
"Things next year are too far away. I am only interested in "5 Centimeters Per Second," which will be released in half a month."
"I feel that recently, there are so many news about Old Thief! It's everywhere."
"He is no longer the unknown junior of three years ago. Now, he is already a giant in the TV circle and a rising star in the film circle. If "5 Centimeters Per Second," "Like a Bouquet of Love," and the "Rurouni Kenshin" movie all achieve success, then next year, Su Yan's momentum will be unimaginable."
"From the current perspective, among the five films with investments of over 100 million yuan released in July, "5 Centimeters Per Second" ranks at least in the top three in terms of pre-release momentum. If everyone supports Old Thief more, maybe this movie will have a chance to win the summer box office crown!"
"Since Old Thief's dramas have always been number one, there is no reason for his performance in the film circle to be disappointing."
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