Electronics manufacturer
Chapter 6 Preparation for the Conference
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The marketing manager of the telecommunications company originally wanted to bargain, but after thinking about it at a price of less than 1,000 yuan, it is really difficult for him to start bargaining.
After all, a mobile phone with such a configuration is sold for less than 1,000 yuan. If Lu Weibing hadn't been sitting in front of him with a serious face, he would not believe that the price was so cheap.
However, the market manager naturally hopes that the price can be lower. After all, if the price is a little lower, the profit margin will become greater.
Lu Weibing looked at the appearance of the opposite market manager who was hesitant to say something, and he was stunned. It seemed that the market manager in front of him had already taken the bait completely.
"But we have a very close cooperation with your company. We are willing to take the initiative to reduce the price by 100, but our company has one condition!"
Lu Weibing stared at the marketing manager of the telecom company in front of him with a smile, and quietly revealed his fox tail.
Seeing Lu Weibing's words, the marketing manager of the telecommunications company couldn't resist the temptation of the ultra-low price, and finally asked Lu Weibing, "I don't know what conditions your company wants to offer before you are willing to cut the price by 100?"
"Our mobile phone will have a press conference almost next week, but before the release, I hope your company can warm up our products!"
Lu Weibing looked at the opposite marketing manager with a smile, and put forward his own terms.
In order to increase the sales of your company's mobile phones, the necessary channels for publicity are very important.
In the current era, the so-called network of mobile phones has not completely penetrated people's lives.
The best way of publicity now is nothing more than advertising on TV, but Lu Weibing has a more effective way of promotion than advertising on TV, that is, to use the influence of telecommunications companies to promote his company's mobile phones.
As the telecommunications company of the three major operators in China, it has hundreds of millions of users. If you send a text message to promote your company's mobile phone to each user, it will definitely be able to warm up the product before the product is released.
However, the cost of a telecommunications company to send a promotion message to each user is not very high. The price of three million to make such a transaction is very beneficial to the companies of both parties.
As the marketing manager of a telecommunications company, he naturally understands this, and he can see Lu Weibing's current mind clearly, but it is undeniable that the phone in front of you is really fragrant!
"Deal, hope to have a happy cooperation!"
The marketing manager of the telecommunications company also understands that the current conditions are very good, and this phone is already inevitable.
Lu Weibing had long anticipated the outcome of this negotiation and hurriedly signed the contract with the telecommunications company as soon as possible to prepare enough time for his company's new products to warm up.
The scorching sun in July, Yang Feng, a factory worker in a factory in Guangdong Province, finally found a break at noon, and took a rest in the shade of the factory.
And just when Yang Feng closed his eyes and squinted for a while, a text message ringtone came from his pocket.
Yang Feng opened his eyes in a daze, took out the Rockia feature phone in his pocket, and squinted at the green-black electronic screen text message.
"On the 20th of this month, Tianyu's new product Hornet 6 will be launched, with master design, extreme performance, and ultra-low price, so stay tuned."
Yang Feng is accustomed to such advertisements and deleted the advertisements casually.
On this day, countless telecommunications users have received such a push advertisement, but most of the users just glanced at it and deleted the text message.
However, this push advertisement still left a certain impression in people's minds and also attracted some people's attention.
And this advertisement also began to spread on the Internet, and some netizens also knew that Tianyu was about to release a new mobile phone.123 Literature Network www.123wx.net
Time passed quickly for almost a week. During this week, this advertisement was continuously bringing traffic to Tianyu's official website.
Although Tianyu's current performance is getting worse and worse, after all, it was once the main brand of domestic mobile phones, and it still has a certain influence.
And now the big conference room of Tianyu Company is full of several senior executives of the company, and they are discussing the details of the mobile phone conference.
After all, the new product of Tianyu will be released in two days. This conference is obviously the first shot of this product sales, and it is of vital significance.
"This ppt is not very good. You still need to add a few pictures of the product parameters of your friends, specifically to find me the kind of expensive and expensive mobile phone that is worse than us.
"Tong Dong, if you add these pictures, will it be a bit bad?"
"It's not for you to add the picture directly, you can put their brand label on the mosaic, and change the name to a certain V, a certain P! Who will recognize it by then!"
Several people in the marketing department of the company present here were all stunned when they heard what their young chairman said.
Add a mosaic on the brand?Change the name again?Are you selling mobile phones or revealing the suspects?Are you a fool as the audience and friends?
Everyone in the marketing department couldn't help but start to complain. After all, the operation of the chairman of the board is really sharp!
"Follow what I said, that's right!"
Looking at the sluggish expressions of the little colleagues in the marketing department, Tong Hao quickly urged them to change the PPT according to his own ideas.
In the small room next to the large conference room, Lu Weibing was mumbling and saying something righteously. Obviously, he is now preparing for this press conference.
Whenever he felt that what he said was not enough, he would quietly come to the laptop beside him and watch the video on the laptop carefully.
"Did the dick burst!"
And as the video on the laptop played, there was a burst of extremely passionate shouts, and Lu Weibing carefully studied the core essence of the video conference before him.
To be honest, Lu Weibing has also been the keynote speaker of press conferences before, but those press conferences are more regular ones.
At this press conference, Tong Hao asked Lu Weibing to release his company's products in a "different way" to attract consumers' attention.
Lu Weibing obviously did not have such experience, so naturally he couldn't do anything. Whenever he had a problem, he ran to the chairman's office to seek help from the chairman.
Tong Hao was willing to give Lu Weibing some advice at first, but after a long time, he also felt bored, and finally he could only choose another way to let Lu Weibing learn.
And Tong Hao's method is very simple, that is, let Lu Weibing watch the company's press conference and learn something from the chairman of the company, Rebs.
At first Lu Weibing watched the press conference of the rice company with a little knowledge, but after watching an overnight press conference, Lu Weibing fully understood.
Now Lu Weibing believes that he will step onto the stage of the press conference and he will not be worse than Rebs's explanation.
Time has gradually come to the 20th, and the product launch conference of Tianyu will be held at 7:30 this evening.
As early as a week ago, Lu Weibing relied on his relationship to rent the auditorium of a certain junior high school for a day as the site of the press conference.
Due to the limited funds of the company, Tong Hao and more than 20 employees of the company completed the construction of the conference site in the morning.
Although the scene of this conference is a bit crude, Tong Hao believes that in the future, he and his company will be on a bigger and better stage.
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