Entertaining Children

  Chapter 1037 Set files for Spring Festival

  On the whole, the audience of pure music is definitely much smaller than that of popular songs. In China, the more well-known performers are basically inclined to elegant classical music. Such musicians have nothing to say about their performance skills and level, but due to the type and style of music, they are relatively inferior in popularity.

  Popular pure music creators and performers are not unavailable in China. However, due to the small audience of pure music, the popularity of these people is generally not very high, and the chance of exposure is relatively small. Because TV programs need ratings, and online programs need clicks, the selection of guests for variety shows also depends on fame and popularity. If the fame is not enough, there will naturally be a lack of opportunities in this area.

  However, the "Secret Garden" combination of Xiao Yao and Sun Tingting does not have this problem. Although this group is a newly established "newcomer group", the two members of the group are not pure newcomers.

Needless to say, Xiao Yao, who is more well-known among the two, is definitely one of the hottest stars of the young generation of China, who has dominated the Internet hot search and topic lists for a long time. Although Xiao Yao’s fans and ordinary netizens don’t think of Xiao Yao as a so-called "traffic star", it is undeniable that Xiao Yao’s traffic is more dependent on traffic than anyone in the entertainment industry. The "little fresh meat" of survival is not bad at all.

  Sun Tingting’s popularity is worse than that of Xiao Yao, but with her status as "Xing 2nd Generation" and "Xiao Yao Girlfriend", her popularity is not worse than that of some second- and third-tier acting stars in the circle. After graduating from Chambers and returning to China, Sun Tingting began to be known outside of these two labels, and began to attract the attention of fans and the public with her own strength and performance.

  Xiao Yao and Sun Tingting’s reputation is not low, they can attract audiences, have an effect on the ratings and clicks of the show, and naturally have the qualifications to be guests on variety shows.

  There are many singer groups and bands in the Chinese music scene, but this kind of pure music combination, at least not the more famous music performance combination. The emergence of this new combination of the two of them also filled a gap in the Chinese music scene in this regard. In this case, the disadvantage of a small audience of pure music has become an advantage for them. Variety shows helped them promote that relatively niche pure music performance album, but it became a very novel highlight.

  In addition, this well-known two is a relationship in itself, and the combination of couples is also a good topic and highlight. Their programs in the form of a combination will also have a good role in promoting the ratings and clicks of the program. Therefore, China's variety shows are very welcome to their "newcomer group" programs to promote new albums.

The program group welcomed them very much for this "newcomer group". Xiao Yao and Sun Tingting themselves attach great importance to and work hard. Xiao Yao’s personal studio has done extremely well, and jointly created the most intensive publicity event since Xiao Yao’s debut. stroke.

  This time the new album promotion, Xiao Yao’s personal studio helped them arrange the promotion plan very full. It can almost be said that all of China’s more famous variety shows and talk shows have been rounded up. In addition to promoting the new album through TV programs and online programs, Xiao Yao and the propaganda department of his personal studio have not let go of the relatively traditional radio.

Although with the continuous development of television and the Internet known as the third and fourth media, the radio broadcasting of the second media is going downhill, but like the first media newspapers and publications, it still exists and still has Great influence.

  When a singer releases a new song or releases a new album, he will still choose to send the new song to the music charts of various radio stations. In China, the music channels of many radio stations have various music charts, but these charts are basically song charts, and there are rarely such pure music charts.

The albums of the "Secret Garden" group are all pure music, and there is almost no possibility to participate in the various music charts of radio programs and to hit the charts. However, Xiao Yao still sends the new albums of the group to each other just like the singers. Promote it in the radio's music program.

  The effects of concentrated propaganda bombing on radio, television, and the Internet are very obvious. Almost a month later, the "new" music group "Secret Garden" was already widely known among Chinese music fans.

  Because the music in this album is not only of high quality, but also relatively unique in style, after the release of the album, it has also achieved very good sales results.

  The prospects of the physical record industry are now deteriorating. Before Xiao Yao released new songs, he rarely released physical singles, and generally only released digital singles on the Internet. However, this time the music album was combined, Xiao Yao still released the physical album.

In terms of physical albums, Xiao Yao was still responsible for the record production and distribution department of his father’s former host, China Entertainment. Only after setting up a personal studio, Qijia Studio was omitted, and it became Xiao Yao’s personal studio. Direct cooperation of China Entertainment.

Xiao Yao releases physical albums. In addition to pure music albums that have a higher collection degree than ordinary song albums and perform better in the physical record market, it is more important that Xiao Yao does this as their group. A symbol of determination in music.

Originally, Xiao Yao did not expect the physical record of this album to sell well, but he did not expect that in just one month, the physical record of this album sold 300,000 copies, which is already comparable to him. The physical album of my second song album has sold.

  In terms of digital album sales, the album's results are also quite impressive. In the month after it went live, the total sales of this digital album on various music websites even exceeded Xiao Yao's second song album.

  Although this situation also includes the album pricing and the purchasing power of netizens two years later and the reason for the further strengthening of the concept of paid downloads, it also suffices to explain the popularity and popularity of this album.

  In addition, the new album of "Secret Garden" is released globally, whether it is a physical album or a digital album, it is also released overseas. Although Xiao Yao and Sun Tingting did not go abroad for publicity, the sales of this album overseas are also quite good.

  When Xiao Yao and Sun Tingting are on the show to promote the new album, they will definitely inevitably perform the songs from the new album on the show. Because pure music performances are relatively small, it usually feels more advanced. After the performance of the two on the show, many hosts of the show laughed and teased that the combination of the two was to improve the show. Grade or "forced".

   looks "tall" and can be upgraded. Xiao Yao and Sun Tingting's combination is popular, and the album is also selling well. At the end of the year, the New Year's Eve party of David TV will naturally not ignore them.

  In mid-December, the four David TVs sent out invitations to Xiao Yao and Sun Tingting to participate in the New Year's Eve party, and they all wanted them to perform the tracks from their album live at the New Year’s Eve party in the form of a combination. The New Year's Eve party is also a good publicity opportunity, and Xiao Yao and Sun Tingting will certainly not miss it. However, the New Year's Eve parties are all on the night of December 31st and they are all live broadcast. They can only choose one from four.

   Xiao Yao has participated in the New Year's Eve party of Xiangnan Satellite TV and Shencheng Donghai Satellite TV. This time, they chose Yanjing Satellite TV in their hometown.

  "Secret Garden"’s first music album of the same name was released in late November, and the promotion of the album started from the completion of the album production in mid-November. The itinerary of Xiao Yao and Sun Tingting's publicity activities also started in mid-November, and it ended at the New Year's Eve party of Yanjing Satellite TV.

  After entering the New Year, the promotional activities of "Secret Garden" have temporarily come to an end. After more than a month of frequent publicity, Sun Tingting took a big holiday and was ready to rest for a while, while the energetic Xiao Yao turned his attention to film and television.

  Now the four small partners’ film and television companies are in preparation. Xiao Yao has no plans to open a new project for the time being. What he cares more about at the moment is their parkour movie.

  In the past four months, the post-production of this film has been completed, and the distribution company has also been negotiated, and it has entered the review stage.

  In the post-production process of this film, Xiao Yao participated remotely through the Internet, but Xiao Yao did not personally participate in the negotiation of the distribution company for cooperation. This matter was mainly led by Mu Ying and Fang as Xiao Yao's representative.

This parkour film is planned to be released globally. Because overseas and China have different film censorship systems and different promotional strategies, there is not only one distribution company for this film, but it is divided into two overseas and China. section. Since Mu Ying has only made films in the United States and has not returned to China to make films, the discussion on China’s distributors is mainly based on the opinions of Xiao Yao, that is, Fang still. The discussions with overseas distributors are based on the opinions of Mu Ying. Yinghefang still lead people to work together.

  Although Ye Jiaying has only made one movie as a director, as a producer, she is already a veteran in the Chinese film circle. Everyone knows the relationship between Ye Jiaying and Xiao Yao. Fang still came from Ye Jiaying, and Fang is still very comfortable in negotiating with China's film distribution company. On the overseas side, after the previous negotiations on the overseas release of "Wali", the current party is still no longer frustrated.

  When talking about the overseas release of "Wali" last time, Xiao Yao met with many foreign film distribution companies or senior executives of the film company's distribution department under the introduction of Mu Ying. Every time we met, Xiao Yao took Fang still with him, so when Xiao Yao met the senior executives of the company, Fang still got to know them. In the eyes of those people, Fang is still enough to represent Xiao Yao.

When talking about the overseas release of "Wali" last time, professional business personnel from Tongluo Company were accompanied to deal with professional issues and detailed issues. This time Xiao Yao's personal studio was established, and he has professionals in this area. Fang still It was enough to take these professionals from the personal studio with him, so Xiao Yao was relieved to hand over this matter to Fang and still be responsible, and Fang was still confident that he could handle it.

"Wali" is an animated film. Xiao Yao thinks that the most suitable cooperation company is Disney. In the end, it did cooperate with Disney. However, in the process, Xiao Yao insisted that Muying introduce him to the senior executives of many other film companies. In fact, I was also preparing for this live-action parkour movie.

  The overseas distribution company that the last party still negotiated with Muying is indeed not Disney, but a film company that is better at genre and action movies.

  Although Huaxia domestic and overseas markets are looking for different distribution companies to cooperate, it is not very difficult to achieve global simultaneous release. The main thing is to negotiate a consistent release date. In terms of review and rating, the two aspects work independently and do not interfere with each other. In the publicity plan, in addition to coordinating the schedule of the main star, it is also possible to do their own in other aspects.

When Xiao Yao and Sun Tingting’s music group promoted their new album, the film has been reviewed in China and several overseas countries. In countries with foreign classification systems, the rating of this film has also been determined. In the end, they are basically equivalent to the level of the American PG-13.

  After the certification level, it is time to determine the schedule and formulate a publicity plan.

  After negotiation between the two parties, the film is planned to be released in mid-February. This schedule is not special in overseas markets, but it can be described as fiercely competitive in China. Because this time is during the Spring Festival, which is the very famous Spring Festival stall in China.

  To tell the truth, the distribution company on China Xia doesn’t really want to put this movie on this schedule. On the one hand, the Spring Festival file is a very important golden time for China. There are a lot of blockbuster films released, and the fight is very tragic. They don't want Xiao Yao, the first live-action film directed by a newcomer, to compete with those blockbusters. On the other hand, at a time of family fun like the Spring Festival, this fight-and-kill action movie is not as competitive as a comedy.

However, although this movie is composed of several Chinese stars as the core creators, the protagonist team is very international. In addition to the four Chinese protagonists, there are whites, blacks, and Latinos, and the story of the entire film takes place in the United States. Except for the four Chinese protagonists and some family members, most of them are foreign faces. In the film's positioning, the main creators such as Xiao Yao and Mu Ying were originally focused on overseas markets.

  Since Huaxia Market is not the main source of box office, Xiao Yao is naturally not afraid to enter the Spring Festival stalls and fight with blockbuster movies. Therefore, in the case of overseas and domestic schedule conflicts, the producers are obviously biased towards overseas. After giving a certain amount of compensation to China's distributors, the movie's release time was set for the Spring Festival.

  (End of this chapter)