Entertaining Children

  Chapter 1038 Spring Festival Gala Second Trial

  After confirming the movie's release schedule, the next step is to formulate the movie's publicity plan.

  There is not much novelty in the plot of this movie. The biggest feature is the action scenes in it. To a certain extent, this movie can even be regarded as a fan movie, but it does not attract fans of a certain star, but fans of an emerging extreme sport.

Parkour has been around for several years, but as a new and dangerous extreme sport, although it has spread to most countries around the world, there are hobbies of this sport in many places. However, on the whole, this is still a relatively small sport, and the proportion of people who like and participate in it is not too large.

  In the general direction of film promotion, the producers and publicity distributors will also promote and expand the popularity and influence of the sport as a focus of this film promotion.

  Movies are released. In addition to advertising in various media, road shows are also a very important way of publicity.

  Movie roadshow publicity is mostly carried out in the form of face-to-face meetings between the main creative star and the audience, but it does not mean that there is only one form and content of movie roadshow publicity.

  In recent years, some film producers and publicity distributors have long been thinking about roadshows, and have produced many new roadshow content and formats. For example, special roadshows such as letting the main creative star interact with the audience to play games and eat hot pot have already appeared in China's film publicity roadshows.

  Xiao Yao had two movies that were screened online before. Among them, the publicity road show of "127 Hours" directed by Ye Jiaying was a more traditional meeting and exchange meeting, and the other self-led "Wali" was lazy and did not conduct a road show at all. Although Xiao Yao did not play any new tricks in the promotion of the movie road show, it does not mean that he dare not play tricks on the road show or can not play tricks.

  This time the publicity of parkour movies, the film road show publicity plan made by the producers and distributors such as Xiao Yao, Mu Ying, Zhao Rui and the publisher is different from the traditional road show activities. The focus of the film's publicity is to promote the popularity and influence of the sport of parkour. Their publicity roadshow is not in the theater, but plans to conduct a series of parkour tours in major cities.

  This movie is a work produced by the parkour team of YRF. Xiao Yao does not want to highlight himself alone, nor does he want to be too different in popularity from Zhao Rui and Xu Fei at the road show.

  This movie is being screened globally, and both domestic and foreign publicity needs to be done. That is to say, the road show is also going to both domestic and overseas.

In China, Zhao Rui and Xu Fei, the two second-generation child stars and stars, even if they are not as famous as Xiao Yao, are undoubtedly stars in the eyes of the public. Even if the popularity of the three is different, the audience will not completely ignore them. Two people. But abroad, the two of them are not even as famous as Zhou Jingyi, an actor who can only be regarded as a third-line actor in the United States, and they are almost amateurs in the eyes of the public. Only in the eyes of parkour enthusiasts, they have a different status as a member of the parkour veteran team.

The YRF parkour team’s parkour tour is used to promote the film’s roadshow. In addition to deepening everyone’s impression of parkour and enhancing the popularity and influence of parkour, it can also try to balance the creative team. The difference in popularity of the core members at overseas roadshows can also be regarded as killing two birds with one stone.

  To perform parkour, it’s not just Xiao Yao and the team of three who go up and run. To hold up a performance, some other parkour teams must be involved. And if there is only one of them, the audience will inevitably still compare the three of their team. There must be other teams on the scene, and the audience will treat the three of them as a whole to compare with the others. Make comparisons between the teams in order to balance the differences in the popularity of the three members of the team.

The film’s road show promotion has to go to many cities in China and abroad. It must not be able to fly around the world with a large group of parkour teams. Therefore, the parkour tour of the road show, except for the parkour team created by the movie YRF, other Parkour teams are always found locally.

  In the beginning, before the filming started, the part of the crowdfunding fund was completed ahead of schedule and in excess. This has fully demonstrated the appeal and influence of the YRF team among parkour enthusiasts. This time the film producer announced in the name of the YRF team that it would conduct a parkour tour in various cities, and when it recruited local parkour teams and fans who would perform live together, it was also like a cloud.

  Since it is a performance tour, the organizer of this event also needs to examine and select these parkour teams that respond.

  As a film publicity roadshow activity, the organizer of the parkour tour is naturally the film producer and distributor. Roadshow itinerary plan, parkour tour organization planning, venue contact, publicity and promotion, Xiao Yao’s personal studio and the relevant departments of the movie distributor and the propaganda party are responsible for the specific operational planning and details, and the selection will be together when the time comes. The parkour team participating in the performance was in charge of the two parkour founder teams, Zhao Rui and Xu Fei.

  This time it’s not that Xiao Yao was lazy and didn’t want to participate, but just after the New Year’s Day holiday, Xiao Yao and Sun Tingting received the second trial notice from the director team of the Spring Festival Gala.

  The combination of "Secret Garden" and their first album of the same name were so popular at the end of the year, and their combination also passed the first trial of the program of the Spring Festival Gala Directors Group smoothly.

  In fact, their combination and performance form passed the review of the Spring Festival Gala director group very early, but it took some time for the program to go through the review, because it took a lot of thought from the director group to determine their repertoire.

  Xiao Yao was so heartbroken that he sent the entire album to the CCTV director group for registration at once. Of course, it is definitely impossible to play ten songs in the spring evening. Xiao Yao signed up for the entire album to let the director group choose the repertoire at will. From a certain perspective, this can be regarded as a very arrogant behavior, but from another perspective, Xiao Yao means that we will perform whatever song your Spring Festival Gala director group asks us to perform, and it seems to be A well-behaved behavior that obeys the arrangement. In the end, the director team really accepted Xiao Yao's behavior and planned to pick one from the album as a performance track.

  The quality of the ten songs in this album are very good, and they belong to two very different styles. There are still some differences in the director team as to which song to choose as the performance.

The young and trendy directors tend to prefer new styles with electronic sound such as "PianoBeat" and "SecretEmotions", while some older and more serious directors prefer traditional NewAge styles such as "Croatian Rhapsody". . Even in the two groups within the director group divided into two factions, they still have different opinions because of which one to choose.

  When their own opinions could not convince the other party, some people thought of choosing a popular song.

In terms of popularity, "Faded" was the first to come out, and the popularity should be the highest. However, in the video taken by the audience at the concert by Sun Tingting on the Internet, this piece is precisely because the audience is most familiar with it, and the popularity is at that time. The ones that netizens discuss the least are not necessarily the ones most recognized by the audience.

  Because of participating in fan weddings, it has been hotly discussed on the Internet. "The Wedding in Dream" is the fastest song that rushed to various music websites to download and listen to the highest ranking list after the album was released. It was originally a choice. However, during the release of the album, Xiao Yao and Sun Tingting participated in a series of variety shows to promote the new album. After these variety shows were broadcast, the ranking of the tracks in this album on various music websites has also undergone a series of changes.

  Since Xiao Yao did not set a so-called title song in this pure music album, when participating in different variety shows, Xiao Yao and Sun Tingting played different songs on the show. After a trip to a variety show, Xiao Yao and Sun Tingting played almost all the songs in this album live on different shows. With the continuous broadcast of various variety shows, a single song appeared in the album of a show they participated in. Now the ten songs are crowded together on the charts of music websites, and there are different changes almost every day. , No one can say which one is the hottest song on the album.

  Finally, a host who is sure to host this year's Spring Festival Gala heard about this situation and gave the director group a suggestion: Since the popularity is similar, choose the simplest track name. Pure music is a very subjective art form. When you listen to pure music, your emotions will unconsciously follow the name of the song displayed during the introduction. Which song’s name best suits the atmosphere of the Spring Festival Gala, then use which one.

  "Secret Garden"'s new album is released globally, not only the official name of the group is "SecretGarden" in English, but all the tracks in the album are also all English names. The director team translated all the track names and finally selected "Rejoice" which means "happy" and "happy".

  Of course, the director team of the Spring Festival Gala will not tell Xiao Yao about their entanglement in the choice of repertoire. It was just that Xiao Yao and Sun Tingting were notified that they had selected a performance program that passed the first trial and asked them to come to CCTV to participate in the second trial of the program at the designated time.

  Xiao Yao and Sun Tingting's new album "Rejoice" in the "Secret Garden" combination is a song by Omar Akram in the previous life. This version created by Xiao Yao and Sun Tingting is not much different from the previous original. The rhythm of the whole song is relatively cheerful, and it is indeed suitable for the atmosphere of the Spring Festival Gala. Xiao Yao and Sun Tingting naturally agreed without objection.

During the first review of the program, the   Spring Festival Gala director group used a variety of methods such as studio auditing, video review, and live performance to conduct centralized review, not all live performances. In the second trial stage, the performers must go to CCTV and perform live in front of the director group.

  "Rejoice" is not only the piano and violin, but also the soundtrack of many instruments such as guitar and sand hammer. When recording his second album of songs, Xiao Yao had already gone through a big deal, and all the instruments had become addicted to him. When recording later, Xiao Yao no longer insisted on this. And for their music group, live performances are also very important. Xiao Yao didn't want to find someone temporarily, so when Xiao Yao was recording, he had already looked for some other regular musicians to partner with.

  After receiving the notice from the director group of the Spring Festival Gala, Xiao Yao and Sun Tingting gathered the musicians for another two days and took all the musicians to Yanjing at the time specified by the director group of the Spring Festival Gala to go to CCTV to participate in the second review of the program.

  The programs of the Spring Festival Gala are divided into several different types, such as language, song, dance, and folk art. Each type of program is separately reviewed by a different review team. CCTV’s rules are big, and it treats celebrities differently from many local TV stations. In the process of waiting for program review, almost no star artist has a separate lounge. Artists participating in the review of almost every program type are waiting in the same lounge for the director team to review.

  Xiao Yao and Sun Tingting’s performances were instrumental performances and were classified as songs. When the two of them took other musicians to CCTV to participate in the second trial of the program, almost all they met in the lounge were well-known singers in the Chinese music scene.

   "Yo~ Xiao Yao is here!"

  When Xiao Yao and Sun Tingting led the musicians into the lounge, they all smiled and stood up to greet Xiao Yao, regardless of whether they knew them or not. From this alone, it can also be shown that Xiao Yao's current status in the Chinese entertainment industry is no longer ordinary.

Everyone pays enough attention, Xiao Yao will not play a big name, and he took Sun Tingting with a smile and took the initiative to greet the singers in the lounge: "Hello everyone, we are "Secret Garden", an instrumental music group. We are a debut. For the rookie group in half a year, please take care of your seniors in the future!"

  Although everyone did not forget Sun Tingting next to him when they greeted Xiao Yao, Xiao Yao introduced himself under the name of the group. However, his act of claiming to be a newcomer also attracted some ridicule from the singers in the lounge.

   "You Xiao Yao are embarrassed to call yourself a newcomer?" A young woman smiled and said to Xiao Yao. The speaker was Liang Xueying, she knew Xiao Yao best among this group of people, and was the first to tease Xiao Yao.

"Yes, I have won the awards for best male singer and best producer. Whoever wins the awards softly still claims to be a newcomer?" Several people who have had contact with Xiao Yao or are slightly outgoing and lively The singer also smiled and agreed.

"I made my debut very early, but our group is indeed very new!" Xiao Yao explained with a smile (sophistry), "We are participating in the audition of the Spring Festival Gala as this group today. The audited program is Our group plays instrumental music, so we introduce ourselves and say hello to everyone with the group, there is no problem!"

   "Haha, Xiao Yao, you can still say that with this mouth!" Liang Xueying shook her head helplessly and smiled.

After    laughed, the singers in the lounge stepped forward one by one and greeted Xiao Yao alone. Everyone behaved very kindly to this "newcomer group". If you have a better relationship, you will hug Xiao Yao. When you meet for the first time, you will also bend over and hold each other's hands. The atmosphere is very harmonious.

  After saying hello, Xiao Yao and Sun Tingting also found a seat and sat down, waiting for the staff to notify them to participate in the program review. Because of familiarity, Xiao Yao naturally took Sun Tingting and sat next to Liang Xueying.

  (End of this chapter)