Entertainment: Defamation, I definitely don’t have any hidden rules

At the end of July, the last episode of the second season of “Longing for Life” was broadcast.

In fact, there is another episode of Easter eggs, which will be broadcast one week after the last episode.

In the last episode, everyone worked together to make the finished products of Sishan coffee and Sishan tea.

With the experience of the last time, many viewers ran to the Stars Live to find Sishan’s live broadcast room after watching the last episode.

Sure enough, two young people, Xiao Chen and Xiao Zhang, who appeared more frequently, greeted the audience in the live broadcast room.

The audience who were able to catch up with the last episode more or less had the desire to buy Sishan’s coffee and tea.

After all, these two products were made bit by bit under their attention.

There is a sense of pleasure of cultivation.

They don’t want the products they have been chasing for half a year to explode, and they also want to make some contributions to the income of local farmers.

Moreover, Sishan coffee and tea are not expensive. Many people will buy one to try even if they don’t drink these two kinds of products on weekdays.

The cheapest specification of Sishan coffee is only 9.9 yuan/box.

Just like last time, the first release was 10% off.

There is basically no difference in price from ordinary coffee and tea.

And with the good reputation of Shi Ma Chips last time, Sishan coffee and tea sold very quickly this time.

After one night of live broadcast, a total of 21,239 orders were completed.

The total transaction amount reached 932,179.71, with an average unit price of 43.89 yuan.

It can be said that it was a good start.

That night, many local growers in Sishan were so excited that they couldn’t sleep.

These transaction amounts at least prove that they have not worked in vain this year.

However, the surprise is far from over.

At noon the next day, a new round of support plan was launched in the Fanxing APP.

The main products of this support plan are Sishan tea and Sishan coffee.

The bloggers who participated in this support plan received samples before the last episode was broadcast, so they can give their own personal experience.

Most of the bloggers who developed in Fanxing are following the program “Longing for Life”.

After all, the first season of making Shi Ma Chips has given many bloggers an income to live on.

It was even the first time that they made a salary comparable to that of a formal job by making videos and writing articles.

After receiving the samples sent by Sishan, these bloggers began to think about how to introduce the products and let their fans buy them.

However, the bloggers of Fanxing are still afraid to say anything.

Because the support plan is related to the transaction volume, and it is a wide net.

Others also have it, and you can also buy it in the Fanxing Mall alone.

On the Fanxing platform, word of mouth is particularly important.

Those who have a little long-term plan will not say anything to ruin their popularity.

At noon the next day, many bloggers of Fanxing began to recommend Sishan’s products.

Sishan Coffee and Tea ushered in another wave of orders.

Local delivery trucks are endless all day long. Although they are busy, the faces of local people are filled with happy smiles.

It depends on the subsequent customer word of mouth. If the customer word of mouth is good, the brand will be established.

Although it is not well-known nationwide, it is still no problem to promote the development of a small region.

The popularity of the second season of “Longing for Life” is nothing compared to the momentum of “Ready Player One”.

Especially in August, the whole country began to promote this movie crazily.

In addition to Fanxing’s own platform and channels.

Penguin’s QQ and WeChat have added pop-up windows. It is hard for people who use these two software to not know about this movie these days.

Not only that.

The games involved in this movie also issued a full-server announcement to inform players that “Ready Player One” is about to be released, and the characters in this game will appear in the movie.

Almost all well-known domestic games have participated in the cooperation of “Ready Player One”.

So the domestic player group basically knows that this movie is about to be released, and their favorite games will appear in this movie.

Naturally attracted a lot of attention.

During this period, as long as a user goes online, it is unlikely to avoid the push of “Ready Player One”.

Such a large scale of publicity naturally caused dissatisfaction among some people.

Saying that Fanxing is psoriasis, you can see it everywhere.

There is no way around it. The current algorithm cannot push the movie with 100% accuracy.

People who don’t care and don’t want to watch the movie can’t watch it at all.

Some people also said that Cao An’s movie is going to fail this time, and such a large-scale promotion is a manifestation of lack of self-confidence.

Some of the promotion is not controlled by Fanxing at all. Most of the companies involved in this promotion have a share in this movie.

If the box office goes up, you can get real money.

It’s a waste to use your own useful promotion channels.

In order to cooperate with the promotion, Fanxing also released a lot of promotional materialsMaterial.

On August 1, at 10 am.

Fanxing Films released the final trailer of “Ready Player One”.

[Welcome to Oasis]

This video introduces the game Oasis in the movie in detail.

The use of gaming equipment, various operations in the Oasis game, precautions when playing, etc.

It is extremely detailed, just like “really” promoting a game.

Not only that, this trailer also features hundreds of classic characters in the game and film and television fields.

The release of this trailer instantly aroused discussion among the audience.

“Fuck, there are so many familiar characters, my eyes are dazzled.”

“It’s worthy of being Fanxing, there are so many classic characters from home and abroad, it’s so cool.”

“This is simply a video showing Fanxing’s relationships. Boss Cao is so popular!”

“Nonsense, who doesn’t want to have a friend like Boss Cao.”

“Oh my god, there are not only Fanxing’s, but also Penguin, Wangyi, Microsoft, Nintendo, Ubisoft, Blizzard… I can’t count them all.”

“Can movie trailers be shot like this?”

“It’s so real. If it wasn’t released by Fanxing Films, I would have thought it was a trailer for a new game.”

“I really want to play Oasis, I’m Will you ever have a chance to play this kind of holographic game in your lifetime? ”

“Come on, brother. Maybe you will have a chance if you live another 10 or 20 years.”

“Director Cao is so meticulous. He made a special promotional video for a game in a movie.”

“I have liked reading online game novels since I was a child. Every time I see the protagonist enter the game through a game helmet, I envy him. Now I can only enjoy it in the movie.”

“Come on, someone knock me out so that I can sleep until the 3rd.”

“I’ll do it, watch the fight!”

…

A four-minute video was watched frame by frame by many bloggers just to find out how many Easter egg characters there are in it.

Many related analysis videos have easily exceeded one million views.

In addition, Fanxing Film and Television also released many shooting highlights

Fanxing Amusement Park released a detailed introduction to the “Ready Player One” park.

This made many bloggers understand that a new round of traffic is coming.

Everyone is looking for the overlap between their own field and “Ready Player One”, and they all want to take a bite of this traffic outlet.

For example, game bloggers comment on whether the interface design in the Oasis game is up to standard.

Technology bloggers analyze whether the Oasis game facilities shown in the promotional video are suitable and how long the required technology is still far away.

Film and television bloggers began to analyze various promotional videos and speculate on the film process.

Before the film was released, self-media launched a full-scale discussion on the film.

They wanted to tear it apart, smash it, and knead it again.

Combined with various official promotional methods, it can be said that the popularity was maximized.