Fall in love with a beautiful boss

"There are two ways. First, actively contact the big supermarkets in the urban area and place newspapers next to each cashier for change service. When giving change, customers are unwilling to ask for the 50 cents and send a newspaper. I contacted and visited Wal Mart and Carrefour supermarkets, and they are willing to operate. Second, vigorously develop the newspaper sales business of small chain supermarkets. It is not difficult to develop 600 such fixed newspaper sales points in Xingcheng. " I said.

"Good - good idea!" Su Dingguo couldn't help shouting again and nodding frequently.

Zhao Dajian's face was gloomy. He looked at Cao Teng and didn't speak.

Qiu Tong looked at me with a smile: "Yi Ke, how many copies can you deliver every day?"

"At least 15000 newspapers can be added a day. Moreover, this figure is a conservative estimate. If the management is perfect, it will certainly increase in the future."

Qiu Tong nodded.

"God, if we operate like this, won't our newspaper retail break through the 50000 mark!" Su Dingguo looked at Qiu Tong excitedly: "President Qiu, this is an unprecedented breakthrough. There has been no such rapid growth since the establishment of the group."

Qiu Tong looked at me with an expression of appreciation. He couldn't help laughing at the corners of his mouth and didn't speak.

At this time, silence is better than sound. I understand Qiu Tong's feelings and feelings.

I can't help feeling warm in my heart.

I don't care about other people's attitude. I only care about Qiu Tong.

"Talk on paper, talk in vain, and do work. You can't just talk. It's easy to say. I'm afraid it's not so easy to do it!" Zhao Dajian said in a gloomy way.

"Only when you have ideas can you have practices. At least you don't have ideas. I'm afraid it's more difficult to do well?" Qiu Tong looked at Zhao Dajian and said something.

Zhao Dajian was choked by Qiu Tong and couldn't speak.

I said, "what president Zhao said is also reasonable. If you just say it but don't do it, of course, there will be no result. Naturally, we need to establish an effective mobile newspaper sales team and newspaper distribution team to implement these plans. As long as our assessment policies are in place and the enthusiasm of the team is mobilized, it will be easy to manage. There is a special part in my plan to talk about this issue, so I won't go into detail here. "

Qiu Tong nodded: "OK, yi Ke, are you finished?"

"No, the last part of my overall plan is about how to stimulate the rise of newspaper retail sales. In addition to the quality that our distribution company can't do, we should take some visible and tangible activities to stimulate citizens' desire to buy and expand the influence of our newspaper."

Qiu Tong stared into my eyes: "you say!"

I said, "for example, we can select a certain day for fixed retail, engage in several newspaper buying activities with prizes, adopt the method of scraping cards, make 200000 scraping cards, use 40000 cards each time, and engage in five activities. The scraping cards are delivered to fixed newspaper outlets along with the newspapers. Each time we buy a newspaper, we will send a scraping card, that is, buy and scrape, that is, win the prize, and set three levels of prizes, The winning rate is 100%, the last prize is cashed on the spot, and the first and second prizes are collected in the Distribution Department of the company. "

Su Dingguo smiled: "this stimulation, yi Ke, what prize are you going to use?"

I said: "according to my plan, there are two first prizes in each activity. The prize is a Lenovo laptop, and four second prizes in each event. The prize is an electric bicycle, and there are more third prizes. Except for the first and second prizes, all third prizes are third prizes, and the prize is a bag of shampoo. The specific implementation plan of this activity is included in my overall plan. "

"Wow, this is awesome. Notebook computers and electric bicycles are definitely sensational!" Su Dingguo said.

Zhao Dajian said: "young man, if you don't take charge of the house, you don't know that daily necessities are expensive. Notebook computers and electric bicycles are easy to say. Do you know how much it will cost? Do you think the money of the issuing company falls from the sky? To engage in activities, we should learn to conduct benefit accounting. We should engage in such activities regardless of cost and smash money inside. Who won't? Hum, I think such activities, not to mention the group boss, can't pass the examination of the management office. "

When Zhao Dajian said this, Su Dingguo woke up and looked at me: "yes, yi Ke, the money of our distribution company is very tight. The activities are good, but the money... Nearly 200000 bags of shampoo alone are valuable."

Qiu Tong also looked at me with some confused eyes.

I smiled calmly: "you leaders don't have to worry about this. Our distribution company doesn't need to invest a penny in this activity and prizes."

Everyone looked at me together.

I said, "before making this plan, I went to President Ping and reported this idea to him. He gave full support. He took the initiative to put forward the first and second prizes. The advertising department has customers who have been in arrears for several years. They have become dead accounts and have to use goods to offset the top. There are a backlog of notebook computers and electric vehicles in the warehouse of the advertising department, which have not been disposed of. He immediately reported to the group leaders and obtained their consent, so he used this as a prize. "

"I see. President Ping is really generous. I have to thank him back." Qiu Tong smiled, nodded and said, "what about 200000 bags of shampoo?"

I said, "recently, a well-known domestic daily chemical company came to Xinghai to expand the market and promote their new brand shampoo. It is ready to give hundreds of thousands of bags of shampoo to the public for trial. When I heard this news, I immediately came to contact them and offered to help them distribute shampoo free of charge to ensure the quality and effect of distribution. As soon as they heard it, they immediately agreed. In this way, they don't have to hire someone to pay it, saving a sum of labor fees. They promised to pick up the goods whenever I needed them. "

"Yi Ke, you really have a way!" Su Dingguo said, "it's such a coincidence that you met! Opportunity, opportunity, you are very lucky! "

I smiled and didn't speak.

Not everyone can seize opportunities. Opportunities exist at any time, but they are fleeting. Opportunities will only favor those who can find it and seize it in time.

Qiu Tong pursed his lips, nodded admiringly, looked at me with a look, and then said, "it seems that the company has paid for the scratch card, isn't it? This money is not large. I can pay it. No problem! "

I shook my head: "no, printing scratch cards doesn't need the company to pay. I contacted a printing company. They print scratch cards for us free, not a penny!"

"Ah - what's going on?" Su Dingguo said.

Qiu Tong also frowned at me.

"I promised the company to print their company's name and contact number on the top of the front of the card when printing the scratch card, which is equivalent to making an advertisement for them by taking the opportunity of sending the scratch card. It is equivalent to printing their own publicity advertisements for external distribution and saving their own manpower for distribution. We are mutually beneficial with them, and, They will certainly ensure the quality of printing, because they don't want to smash their own brand. "

Qiu Tong's eyebrows immediately stretched and nodded: "good idea, yi Ke, I understand. In fact, you make use of the causal and dynamic relationship between advertising and distribution. President Ping, as a senior manager, naturally knows the benefits and benefits, and will vigorously fund you. Your free access to shampoo and scratch card is based on the network advantages of our company. We have a perfect delivery network, which they don't have. The two sides just borrow from each other to achieve a win-win situation. "

Qiu Tong quickly realized that the essence of marketing is win-win, whether external or internal, no matter what way, which is fundamental.

I nodded: "Qiu always has a broken word! It is precisely the complementary advantages of both sides that can realize these things. "

Qiu Tong said, "well, our network resources are tangible precious wealth and assets. It seems that how to give better play to our advantages is indeed a problem worth thinking about."

Listening to Qiu Tong's words, my heart suddenly moved. It seemed that it triggered a clever opportunity. I couldn't think for a moment.

At this time, Zhao Dajian has been looking at me with incredible eyes. It seems that he is surprised at how I became a master of marketing planning overnight.

Cao Teng suddenly stood up, took the initiative to stretch out his hands to hold my hand and shook it. With a sincere expression on his face, he said to me in a modest and sincere tone: "Yi Ke, I admire your brilliant planning. My planning is far worse than yours. I want to learn from you with an open heart!"

Cao Teng came all of a sudden. I was a little unprepared and couldn't react for a moment.

Then, Cao Teng released my hand and looked at Qiu Tong: "President Qiu, I think Yi Ke's planning scheme is much better than my perfection, integrity and excellence. I want to learn from Yi Ke with an open mind. I suggest that the company's leaders adopt Yi Ke's planning scheme."

Cao Teng's words are nonsense. Up to now, fools know whose scheme to adopt.

However, Cao Teng's words are indeed wise and preconceived. Although he has fallen behind in scheme planning, he has scored points in attitude and understanding. Everyone will think that although Cao Teng's planning ability is worse than me, his attitude of modest, sincere and open-minded learning is commendable.

Sure enough, Cao Teng's statement was praised by the three bosses. Su Dingguo said, "Cao Teng, your plan is still very good. It's very insightful. It's just that it's worse than easy in comprehensiveness and depth. It's commendable that you can realize this yourself."

Zhao Dajian also said: "the future is long. When is this? Two times of shit luck? I don't think it can explain any problem!"

The child is so stubborn and old-fashioned that he thinks I'm lucky.

I don't have a gun with me. Otherwise, I'd like to knock his big head with a gun handle.

After su Dingguo and Zhao Dajian finished, Qiu Tong reached out for Cao Teng's plan and put it in front of him. Then he took a deep breath, paused for a moment and began to speak: "today's plan report meeting was beyond my expectation. I didn't expect two comrades in the comprehensive business department to come up with a retail development plan so quickly in such a short time, This shows that both comrades Cao Teng and Yi Ke are highly efficient, which is worthy of recognition.

Second, I didn't expect that the schemes put forward by Comrade Cao Teng and Comrade Yi Ke were of such high quality. Although the scope of Comrade Cao Teng's scheme was narrower, the problem was found to be very accurate, the problem was thoroughly divided, the idea of solving the problem was very clear, it was in line with the reality of the company and Xinghai, and it was very operable.

Comrade Yi Ke's plan has a broad vision and wide coverage. Moreover, it can be seen that Yi has made in-depth and detailed investigation and research, which is very innovative and pioneering, flexible and flexible, and in line with the operating rules of the market economy. At the same time, Comrade Yi Ke's careful application of marketing skills and principles to the scheme is particularly commendable. I was inspired and educated by Comrade Yi Ke's scheme. "