Fight To the Third Generation

As one of the largest home appliance manufacturers in mainland China, there is no need to worry about Midi's brand influence, sales channels, and production links.

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Last year, the seller of electricity made money, and Su Yehao helped with the financial management. He continued to stick to the mid-to-high-end position and move forward. The specific operation and management details have never been the focus of Su Yehao's expertise.

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However, in the future, using the Internet to advertise or conduct online sales will undoubtedly be of great help with his strength. But it's still too early to talk about these, and the scale of netizens has not yet become a climate.

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Occasionally use tat, tot, and Yinhai portals to advertise to deepen people's impression of Midea. As long as it accumulates over time, as long as the Midea Group does not fail, it will be a matter of time to stand out.

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Just because the Su family has become the major shareholder of the Midea Group, and when making decisions, they have won the starting line.

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Several other leading home appliance manufacturers have more or less certain drawbacks, such as inefficient decision-making, unscientific business philosophy, unbalanced people, and limited R&D investment.

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However, the Su family responded to the problem in a timely manner. With the major reshuffle last year, the reform of the business department was successfully completed, and the right to speak has been returned to Father Su.

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What's even better is that as long as the performance is thriving, with the help of the Su family's network circle, the second shareholder does not dare to hold back, it is difficult to have unnecessary internal friction, at least in Fochuan, there is no ability to control the existence of Su Yehao and his son. , a proper raptor crossing the river.

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The two projects of Dad Su's Cultural Tourism City and Financing the Beautiful Land have been regarded as representative cases of attracting investment. In some newspapers and news, the names of the Su family and their son are often mentioned.

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Combined with the upcoming celebration at the end of the year, even a character like Er Lengzi would not dare to offend the Su family at such a juncture.

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In case of a lawsuit or something, it is not a small trouble that can be solved casually, and a group of people will have to follow the unlucky.

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An efficient decision-making mechanism will make the company's development much smoother, so Su Yehao accompanied his father to inspect for two days. Basically, he can't pick out major problems. If you really want to find fault, it is nothing more than a lack of clear long-term strategic planning and R&D investment. A bit less, no core advantages compared with peers, etc.

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Generally speaking, there are still fewer talents, and the management is relatively rough.

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Su Yehao feels that such a traditional manufacturing industry can completely set up a risk control department, or a think tank, learn from the development experience of major overseas home appliance manufacturers, and take the essence and remove the dross.

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At this moment.

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Wearing a safety helmet, Su Yehao visited the air-conditioning production factory with a high degree of automation.

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His age is not as old as many young workers. However, none of the senior executives in the United States who accompanied him dared to ignore his existence. When he smacked his lips, some people offered water, and when he stretched his legs, some people asked to take a break, and they all paid attention to him. with him.

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"This production line was ordered in June and was just shipped from Japan last month. It has the advantages of stable performance, less labor required, high production efficiency, greatly reduced manufacturing costs for a single product, and minimal footprint. After the assembly, the trial began in the first two weeks. It mainly produces the new-generation products that we will focus on this year. Through the relationship with Hitachi, I found some very good technologies. It has low noise during operation, fast cooling speed, and special power saving. "

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The person who spoke was Qian Wanhao, the general manager of the group. He usually has a strong personality, but in front of Su Yehao and his father these two days, he always had a smile on his face.

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This manager Qian went to Japan to study in the 1980s and joined Hitachi by chance. In 1993, he joined the newly-prepared Hitachi Mainland branch to work.

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Taking advantage of the low level of competitiveness and the limited scale of the branch, the luck is quite good, and the journey is smooth. As the president of the Greater China region, with an annual salary of 750,000, the position of the branch is second only to several headquarters. The direct line of dispatch.

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Since he was dug up by Father Su, the annual salary has skyrocketed to 2 million RMB. It is a proper golden collar in the mainland. People with a salary higher than his basic salary cannot be found in the whole country. Naturally, they have the ability.

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Relying on its own channels, last year, it spent money to introduce a batch of Hitachi home appliance manufacturing technologies.

The company's business in the mainland is tepid. When it encountered the opportunity to sell non-core technologies, it paid tens of millions of yuan in patent licensing fees, and provided air-conditioning inverter compressor parts and super tft LCD modules with ultra-wide viewing angles. Parts, fully automatic washing machine and refrigerator production lines, etc.

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Trying to learn foreign technology is the mainstream development idea of ​​domestic home appliance manufacturing enterprises.

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Not to mention whether the technology has been eliminated for the time being, it is also a skill to be able to buy a second-tier manufacturing process. Unfortunately, Hitachi does not intend to provide the most advanced air-conditioning inverter compressor technology, and only sells finished parts to the Midea Group.

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But even if it is bought with money, there is still a chance to stand out in the market.

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It must be admitted that Japanese companies are very good at manufacturing home appliances these years, and they are still the mainstream in the international market, comparable to some companies in Germany and the United States, and they have price advantages.

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Su Yehao doesn't think it's a big deal to eat rice one bite at a time. When the production technology reaches a new level and he has thoroughly mastered the technology, with his resources in the United States, he may have the opportunity to take the beautiful land and go to the international market to seize the opportunity. The Japanese home appliance market.

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Su Yehao came to a conference room, and after trying out the air conditioner that was being produced, he asked, "What grade is such a product in Japan?"

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Mid-range, mid-range is high, with a cooling capacity of 1.5 hp, it is considered a mainstream product in Hitachi, combined with our company's technology

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The shape is also very beautiful, and it is considered high-end in the mainland market. It is not a problem to meet the needs of a bedroom of 20 to 25 square meters. ’ After spending a fortune to buy a compressor for research and development, Manager Qian is quite confident in the new products that will be launched this year.

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Su Yehao doesn't know much about home appliances, but the cold wind blows strongly on his body, and the noise is controlled within a comfortable range. Especially after turning on the sleep mode, he doesn't feel much different from the one he used in his previous life.

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In terms of performance, the performance is similar, and the fight is nothing more than stability, energy saving, and price advantage.

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Thinking of the price, Su Yehao then asked Manager Qian and said:

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"Currently, the company's sales channel is still the route of regional agency distribution. Are there any large chain stores in the market? Like Japan's Yamada Electric, that kind?'

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Su Yehao took the time to investigate and even went to Japan to investigate when he first learned that Dad was financing the Midea Group.

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Later, I found that I didn't get involved, and my development was pretty good. In addition, my family was gradually not short of money, so I just salted the fish and didn't care much anymore.

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Manager Qian has lived in Japan for six years~www.readwn.com~ and once worked for Hitachi, how could he not know about these two giants in the sales of Japanese home appliance chains, he immediately shook his head and replied to Su Yehao, "It seems that there are not yet in the mainland. Anyway, I haven’t heard much about it. There are quite a lot of small home appliance sales malls, and they are still renting stores to agents. The self-operated large chain home appliances... have no impression, how about you?” The other executives present, the same They shook their heads.

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Seeing this scene, Su Yehao knew what he knew, and immediately said with a smile:

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"Self-operated chain stores are the trend of the times, not now, but there will definitely be in the future. When talking to agents about joining, don't completely block our retreat, try to avoid regional monopoly, and who doesn't sell products?"

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"However, don't offend the dealers. The price of the products can't be too different. Beware of malicious dumping competition."

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"In addition, try to increase the mobile phone manufacturing business. It seems that I have not heard of anyone producing domestic mobile phones. If we have a very cost-effective product and can add a new business, I can find a way in the United States. , to help you

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He said here that a group of people took a small notebook to write down, no matter what they thought in their hearts, they had done enough on the surface.

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Father Su is getting old and doesn't want to stand under the air conditioner to get cold.

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Seeing this scene, the corners of his mouth twitched, and he thought in his heart that he was really welcome. For such a big matter, I should discuss it with myself, why did I suddenly decide.

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There was an inexplicable feeling of being usurped, and I was speechless for a while.

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