Game Making: The Latest Chapter Begins With Healing the Player

On the official blog, Chen Xu also announced the news of the mobile version and VR version of "Minecraft" in advance.

Online on March 31st.

Of course, it is mainly due to the special nature of April 1st.

That's why it was set for March 31st, otherwise it would be meaningful as a two-month commemoration of the launch of "Minecraft".

As for the price, it also surprises many players.

The VR version costs 148 yuan, or $29.9 overseas.

Among them, the mobile version will be automatically activated as long as the PC version or VR version is purchased.

Of course, if players say they don’t want to buy the PC version and VR version, but just want to play the mobile version, they can also buy them separately.

Price: 28 yuan, but players who have purchased the mobile version, if they want to buy the PC version or VR version, only need to pay the remaining balance.

Such a pricing strategy also makes countless players shout really fragrant.

Also after the announcement of the VR version and the mobile version, Chen Xu didn't pay much attention to it.

After all, the sales of the PC version are here, and the sales of the VR version are basically impossible to be bad.

And compared to the game pricing on the VR platform, Minecraft, which sells for 148 yuan, can be said to be a cabbage price.

However, compared to Chen Xu's indifference, the rest of the designers and media in the entire game industry are staring at this piece, paying close attention to its data.

The next day, the relevant data for Nebula Games was not announced as before the sales of the PC version of Minecraft were announced.

However, there are still third-party statistics companies that have made statistics for the first time.

The VR version of Minecraft sold 2.41 million copies in China.

The mobile version of Minecraft sold 1.52 million copies in China.

April Fools! ?

Many concerned industry designers and the media are a little confused.

This number is a little too unexpected.

The VR version is not so surprising.

According to the statistics of the game department,

At present, the number of VR in China is about 30 million.

But in fact, this 30 million must be more than that.

As for the reason, it is because this data counts the activation of the VR game warehouse.

That is to say, the VR game box that is activated and used.

But the key is that not every player has purchased a game warehouse, and places such as VR experience stores also occupy most of the proportion.

The game warehouses of these experience stores are fixed, but the players who play are different.

So in fact, the potential user players are much higher than this data.

The previous PC platform "Minecraft" can be described as selling like crazy, and it still maintains a very hot momentum until now.

It is not surprising that the VR version, which has a better experience and is not very expensive, can sell so many copies.

But the real surprise is the mobile version.

This counts sales, not players!

That means there are more than a million players who haven't purchased the PC version, and these are all brand new players.

………………

However, compared to all kinds of self-doubt in the industry, Chen Xu in Nebula Games is now thinking about more important things.

In addition, on the monitor in front of Chen Xu, the games currently under Nebula Games are displayed.

"Magic Mirror" (crossed out), "Under the Legend", "To the Moon", "Fucking Kitchen", "Three Kingdoms", "Jelly Bean Man", "Escape", "Dark Souls", "Braveheart: World War", "Two Together" " Dark Souls: The Age of First Fire, Famine and Minecraft... Well, a certain sledgehammer was temporarily excluded by Chen Xu.

Up to now, on the Nebula game platform, there are a total of twelve games available.

At the same time, these games also have great popularity among the players.

For the game store, in fact, Nebula Games has been very successful, just like the Blizzard Battle.net in the previous life.

But for Chen Xu, he obviously didn't want to stop here.

It is simply an integrated platform for its own games. This has never been Chen Xu's goal. Chen Xu has always been aiming at comprehensive digital platforms such as Steam and GOG in his previous life.

102 million registered users, 23 million daily active users, 77 million monthly active users, and peak average concurrent users of 8.17 million.

Mainly because of the recent popularity of "Minecraft", which has driven an active user data of Nebula Games.

But in any case, these data can show one thing, that is, the development of Nebula Games is definitely a game store with significant influence.

Now the wings are full, and the launch of "Minecraft" was originally for this plan.

Including the Marketing Operations Department, Chen Xu had already discussed this with Zhang Yida.

Now with the influence of "Minecraft", Nebula Games can finally take this step.

………………

April 15th.

Although it is Sunday, all the employees of Nebula Games are in their respective positions today.

In major game media websites, as well as in the game community, the original related topic is still "Minecraft".

But soon the number one position was occupied by the entry "Nebulas Game".

Many players who open the Nebula game platform and are ready to enter "Minecraft".

As the platform opened, countless players were stunned when they looked at the pop-up information that popped up.

"From now on, the Nebula Game Store will be transformed into a comprehensive digital game platform, allowing all game designers to publish games in the store and provide corresponding promotion and services for the game. ’

'Including such as cloud archives, user feedback, creative workshops, store friends' connections, etc., and giving the platform's game designers enough autonomy, of course, needs to comply with the rules. ’

Of course, these games must first be reviewed and approved before they can be launched.

To put it simply, Nebula Games will change from an independent platform that runs its own games to a comprehensive channel platform.

In addition, what makes the designers of the game industry more exciting is the sales terms of the Nebula game platform.

In the parallel world, like most of the game stores in the previous life, the official game store is 30%.

But this is an official store, which is completely different for some large-scale channels such as Tenghua and NetDragon.

If it is a top game designer, and there are some powerful manufacturers, then it is natural to get a 30% share.

But it is different for some ordinary game designers and manufacturers.

In the past life, many people said that 30% is very high, such as steam and Google.

However, for example, the channels of some domestic mobile application malls basically start with a ratio of five to five.

Want 30% rake? No problem, you listed on my platform, but I don't give you publicity, that is 30% of the commission, but if you use the server for publicity, then you will get 60%.

Don't be too high, because some of the more excessive developers, the ratio is still seven to three.

Developers seven channels three? What are you thinking! Developers have three channels and seven!

What's more, you can't even control what kind of operation method your game should adopt.

What? Are you saying that this is not a kneeling beggar?

correct! If you say that, you are really kneeling and begging for food. That's it, how many people want to kneel and have no way!

Compared with the major domestic application channels in the previous life, the same is true for the major channels in the parallel world.

As for why so many designers are willing.

There is no way to set up a platform to sell the official website, and there is absolutely no cost to publicize it.

As for the official game store, although there are a lot of users, it involves recommendation and rotation. Although UU Reading www.uukanshu.com has some exposure, the algorithm is quite backward.

After all, the official is involved, and it cannot end because of the market.

So unless it is a real explosive game, it is rarely popular on the official platform.

But in fact, most games do not have the characteristics of fire, but more to meet the appetite of some players.

Therefore, even if the channel business has a high commission, it can ensure exposure after all.

The situation is stronger than that of people, so I can only bite the bones and let the channel eat meat and drink soup.

After all, how to make money, kneeling, not shabby.

And now, what shocked the designers of the game industry was that in the Nebula Game Store, Chen Xu's share clause was actually 25%.

Whether it is a large game manufacturer or an individual game designer, a unified 25% commission is used for the daily operation of the platform.

As soon as the news came out, it caused a big earthquake in the game industry.