Game Making: The Latest Chapter Begins With Healing the Player
Chapter 232 Great earthquake in the industry
With the news of Nebula Games' official announcement of its platform transformation.
In an instant, the entire game circle exploded.
Whether it is players or designers, or major game manufacturers and distributors, they are all discussing this major event like crazy.
"Fuck, have you heard? The Nebula Game Platform has switched to a comprehensive digital platform! All game designers' works can be launched on the Nebula Game Platform!"
"Why haven't you heard of this? The key is the commission! It's only 25% of the commission!?"
"Really or not? It feels too mysterious, wouldn't it be a lie?"
"What are you thinking, the official blog of Nebula Games has said it, and the platform contract regulations have been released directly. The eyes of the industry, including players, are all staring, how could it be fake? Besides, you don't think this is very similar to Nebula Games. Has it been planned?"
"Indeed! 'Minecraft' has directly detonated the attention of countless players, and the attention of Nebula Games has skyrocketed. The news of the platform transformation broke out at this time."
"Actually, this is to be expected. The development of Nebula Games has been very smooth in the past two years, and I don't know if you have noticed the details of Nebula Games in the past two years? In the early years, the games under Nebula Games were basically launched at the same time. All major channels, but their own channels adopt a preferential strategy, and in the past two years, whether it is "Two Together" or "Dark Soul: The Age of First Fire", they have been launched on the Nebula game platform first, and then on the channel platform after a period of time. "
"Yeah! And this time, "Minecraft" and the previous "Famine" have not even been on the channel platform, but even so, the sales of "Famine" have almost exceeded 10 million, and "Minecraft" is even more Going with the goal of 20 million or even higher, at least it shows one situation, that is, the Nebula game platform definitely has a paid environment.”
"I don't know what Chen Xu is thinking. With such a low share, he won't make any money? And this is challenging the unspoken rules of the entire industry!"
"Price war, in the future, the Nebula Game Platform will gain a firm foothold. Maybe it will modify the platform's commission, but at least now is definitely a good opportunity. After all, there are not many games on the Nebula Game Platform, so I will definitely get some excellent games at this time. 's recommendation, with such a large user group here, you can earn as much as you want!"
………………
The conference room inside the NetDragon game.
As the president, Ma Lei listened to the people below reporting some relevant data about the Nebula game platform.
"The domestic channel has always been divided into five and five. If you just want to simply enter the channel track, there is no need for Nebula Games to adopt such a method.
Not to mention how many immediate interests are given up, just the number of channel dealers who have offended in the circle does not know how many, which is equivalent to being the enemy of the entire channel. "Ma Lei tapped lightly on the table with his fingers and said in a deep voice.
"But the most crucial point is that Nebula games have been playing steadily over the past few years, whether it's a masterpiece like "Dark Souls", or "Don't Starve", "Jelly Bean Man" and "Braveheart: World War". The independent works of the game, or the medium-sized works of "Escape" and "Two People", are all involved. Coupled with the outbreak of "Minecraft", Nebula Games does have this confidence, and their user base has already formed. Even if the worst result is that the channel is defeated, it is still invincible." Yao Guang, who is in charge of the platform channel and content business group, has some emotions.
"Yeah, the main reason is that Minecraft is too evil! This game alone is enough for Nebula Games to gain a firm foothold." Speaking of which, Ma Lei couldn't help but feel helpless.
The release remains hot to this day, and it's not even clear where it will end.
Just relying on this game, not to mention the others, but at least enough for Nebula Games to eat ten years' worth of money.
Not even a sequel or something.
Although "Minecraft" is a buyout game, and the price is not even more than 100 except for the VR version.
But such a huge sales volume has already made Nebula Games a lot of money.
And not only that, the income of a game can not only come from the in-app purchase mall and sales.
For some games, the derived income from IP may even be more profitable than the game itself.
The gameplay of the block blocks in "Minecraft" itself obviously has great potential for development.
The building block toy linkage of the same name, as well as the MOD module of the game itself, is matched with the linkage toy launched in reality.
For example, by adding a QR code or serial number, players can reproduce their buildings in the game when they buy real-life hand-made toys, and in order to distinguish them from ordinary buildings, they can also add some special features, etc. Wait.
Sitting in the office, just at this moment, Ma Lei came up with a variety of profit-making methods for "Minecraft". I just hate that this game is not owned by NetDragon.
"Then Mr. Ma, next?" Yao Guang looked at Ma Lei and asked.
"We have temporarily stabilized the major independent game designers in the channel, and lowering the share is listed as an alternative. In addition, we are not the most anxious, including Tenghua, who is probably watching the show. The real anxious should be those A pure channel platform without R\u0026D capabilities." Ma Lei said after a moment of indulgence.
………………
After Chen Xu announced the transformation of Nebula's game platform, Tenghua and NetDragon, the two giants in the industry, remained on the sidelines.
However, some strategies for some third-party game manufacturers and designers are also secretly carried out.
The main reason is that NetDragon and Tenghua are different from ordinary channel providers.
Although the two are the largest channel providers in China, and channel commissions are also the bulk of their income, they do not rely entirely on channels.
But for some pure channels, their response is much more.
The first is to directly target a large number of independent game designers and sign exclusive releases with third- and fourth-tier game manufacturers.
At the same time, there are also some channel dealers who directly began to bombard Nebula Games and Chen Xu, saying that this was destroying the game market.
Mainly because Nebula games put too much pressure on them.
If it's just an ordinary game platform, it's even playing this kind of price war.
If there are no users and no resources, why can game designers go to your side?
Just because of your low score?
It has to be able to sell it!
But Nebula Games is completely different.
Whether it is resources, users or funds, it is enough to support it to join this channel war.
For a while, the entire game circle was in uproar.
………………
And Chen Xu, who was on the cusp of the storm, was very relaxed at this time.
In the conference room of Nebula Games, a meeting is going on.
"First of all, everyone knows that "Minecraft" has achieved great success, but this is just the beginning. I believe that the potential of "Minecraft" is not only there, with more and more players, the more and more research on it The deeper it goes, the game will have a long life, so the relevant operations must be done well.”
"Including programs that summarize the game history of players, as well as the maintenance of the relevant community environment, these are all we have to do, as well as the needs of players and MOD makers, which can be considered as appropriate, but everything is necessary. Around the two core points 'freedom' and 'creation'" Chen Xu looked at everyone and said.
After a pause, Chen Xu continued: "In addition, I believe everyone should be aware that Nebula Games is facing a big challenge at this stage, so we will develop some more complex games next, and we must try our best to progress. Speed up, if there is a shortage of manpower, please contact the personnel department directly, finalize it and conduct an interview yourself, and the final test will be decided by me."
Listening to Chen Xu's words, everyone present was very excited.
Obviously, the change of the Nebula game platform, and it is the first time to break the rules of the entire game channel, which makes everyone in the team feel very excited.
As a gamer, it can be said that no one likes the domineering style of the current channel.
And now there is no doubt that what they play in the Nebula game is a dragon slayer.
This kind of realistic version of 'RPG' has to be said to make everyone in the entire team feel emotional.
"Second is the next plan. Let's get to the bottom of it first. In the next period of time, we need to focus on large-scale games and increase players' attention to the Nebula game platform." Chen Xu looked at everyone and said seriously. .
What are the cornerstones of a gaming platform?
Large-scale game?
No, the cornerstone of a game platform is actually a variety of independent small games, as well as small and medium-sized games.
Just like Braveheart: War of the Worlds, Don't Starve and Get Together.
But propping up a platform requires more than one or two such games.
Therefore, it is necessary to test the participation of third-party manufacturers.
And how to attract third-party game makers?
Nebula Games is currently doing just that.
The first is the low score, and the second is the user with more players.
And how to attract players to join?
The answer is also very simple, that is, a masterpiece that can attract players, and it is still an exclusive masterpiece.
"But before that, Qin Yi, you guys continue to conduct research on new AI technology, which will be applied to new games in the future." Chen Xu looked at Qin Yi and said.
"Okay, let's go here, Zhang Yida stays, and the rest go back to work."
In the conference room, Zhang Yida reported some recent situations to Chen Xu.
"Mr. Chen, there are a lot of news that smear us on the Internet, as well as some rhythms brought by the navy. We have signed corresponding contracts with Sanyuan and Yihua law firms before, and are ready to sue." Zhang Yida said .
At present, Nebula Games has not formed its own lawyer department, mainly because it is not needed for the time being.
Therefore, the legal affairs are all outsourced, and these two companies are also specialized in the civil, commercial, and network fields.
"You are responsible for this part. In addition, the operation and promotion of the platform, as well as third-party game designers and manufacturers, should also be stepped up."
Chen Xu nodded and told Zhang Yida something that needed attention, then slowly exhaled, took out his mobile phone and looked at it.
The various chat groups in the industry are all news of +999. At the same time, many designers in the game industry who have contact information privately inquire about the news of the Nebula game platform, and the official blog has everything to say.
After thinking about it, UU Reading www.uukanshu.com Chen Xu opened the official blog and edited a piece of content to send.
‘On the transformation of the Nebula gaming platform into a comprehensive digital platform, I will only say a few words. ’
'First of all, the transformation of the platform is actually a reasonable thing. The Nebula Game Platform has always been committed to bringing players a better game experience, a good community environment, rich creative workshops, and feedback. The evaluation system of the game, including the game's cloud save, trophy achievement record, we always hope to bring the best experience to the players. ’
'As for the rake issue that industry peers and players are more concerned about, the answer is very simple. Nebula Games is not trying to fight a price war, crowding out competitors and waiting for opportunities to raise prices. The 25% rake strategy will never be used. At the same time, for some games that players evaluate as excellent, the commission will continue to be reduced, to a minimum of 12%. ’
'As for whether we can make money, I can only say that according to the current platform and the operation of the community, we can make a profit of about 7%, and with the expansion of the scale, the profit rate can be reduced. Reach 9% - 10%. ’
'The Nebula Game Platform has never thought of monopolizing the so-called game channel, but wants more developers to have a more relaxed development environment and bring more interesting and fun games to players. ’
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