Golden Fishing Village

Lu Rover said: "Yi Ge Fresh Food has been in a state of loss because the transportation of fresh food is too expensive, but the boss has made a lot of money. Why? Because since 2014, this company has won many awards from Alibaba Group and Tencent The group’s multiple rounds of financing!”

As soon as he said this, Ao Muyang understood that it turned out to be like this, using a pattern to defraud investors of their money.

Now that this model is prevalent, many people come up with a so-called new idea and start looking for financing. Most of them don't care whether the concept can be successfully implemented in the end, they only care about whether they can get financing and make money for themselves.

This is how the capital market works. As an investment company capitalist, how can we not understand this? But they don't care, because they have a lot of money and deep pockets. These investment projects may cause losses, but they may also make profits.

And once the market proves that a certain concept is correct, they can get back a hundred times their investment.

To put it simply, for the consortium, they don’t care whether an investment will definitely make money, but they care that the project is not in the hands of competitors.

Lu Rover has made great efforts to study the fresh food O2O model. After explaining it to Ao Muyang, he took out the iPad he carried with him to demonstrate it to him.

When he saw Land Rover for the first time, Ao Muyang saw a pot-bellied man wearing a Hermès belt. His image couldn't be said to be that of a nouveau riche, but he was pretty much the same.

But now seeing how eloquently he talks about professional topics, Ao Muyang's impression of him has begun to change. If he can become one of the largest seafood merchants in the country, he must have real abilities.

Lu Rover opened a PPT to demonstrate to him and said: "Before this, Yi Ge Fresh mainly relied on multi-channel and large-scale advertising to increase its influence. Now, it has begun to cooperate in depth with content providers..."

"For example, if you look at this, this APP is called Xiachuchishi. You should know something about it. Their cooperation is that any customer who watches a certain salmon recipe in Xiachuchishi will get a share of fresh salmon ingredients from Brother Yi - this is Accurate delivery!”

"At the same time, on Brother Yi's website, any customer who buys potatoes will have many corresponding potato recipe recommendations. So in this scenario, consumers' information is interactively shared, so that the demands of both parties can be met. In order to satisfy consumers and customers on each platform, they do not need to leave their original consumption scenarios.”

Ao Muyang's eyes were opened. For a country boy like him, he never expected that business could be like this now: "Awesome!"

"More than that, according to the news I heard, Yi Ge Fresh Food will have its first in-depth cooperation with Haier Smart Refrigerator starting next year. When Yi Ge Fresh Food ingredients enter Haier Smart Refrigerator, the platform can obtain relevant information about this consumption in the cloud. Data related to the consumer's consumption of these ingredients, and can remind consumers based on specific circumstances when the ingredients will expire or what ingredients need to be replenished..."

Lu Rover's words made Ao Muyang feel a little incredible. He asked: "In that case, doesn't the refrigerator have to have a scanning function?"

"It's camera and analysis." Lu Rover said, "This is a smart refrigerator. Brother, you can't stay in a small fishing village all the time in the future. You have to go out for a walk and see more of the world!"

Ao Muyang rubbed his nose and said, "Actually, I also go out often. For example, I went to Dongyinghai some time ago."

Lu Rover rolled his eyes: "That one has a hammer."

His performance moved Ao Muyang, not because of how much money he made, but because it was an opportunity to change people's family life patterns, and even more broadly, it was an opportunity to change the world.

Although their influence is destined to be impossible to compare with the super O2O companies such as Amazon, Taobao, and Matcha East that have become bigger and stronger today, it is still very important for this society if they start a fresh food O2O model. .

Ao Muyang's heart was moved. A man's ambition has always been the world.

So he asked: "Brother Hu, I don't know much about this, so if we want to develop this fresh food O2O, how should we proceed? How to start?"

Lu Rover said: "I've been thinking about this recently. Let me tell you first. There is no doubt that wet markets can meet people's demand for seafood, especially wet markets in coastal cities, right? And we are exactly that. There seems to be a conflict in starting from a coastal city, right?”

Ao Muyang nodded and said yes. He had considered this aspect. Fresh ingredients are different from other consumer goods. Those who lead the purchase of fresh food in cities are often the elderly or housewives. Most of them have time and energy to go to the market.

Lu Rover said: "So, simply selling seafood online is a bit outdated. Now is the DT Internet era, which is the era of big data processing technology. Consumer needs have undergone more transformations, upgrades and evolutions. There will be Many personalized demands arise. For example, for the same steamed crab, some want it to be big, some want it to be small, some want it to be served alive, and some want it to be cooked and served frozen.”

"In this way, we have to take the lead and build a vertical fresh food O2O e-commerce that is still rare in the market. We want to be an operation platform for the entire fresh food chain. The core of this platform is to allow more data to move from the user end to production. end, allowing more production data to move from the production end to the user end.”

Ao Muyang was a little confused. He knew that this was due to his low level of education, but he roughly understood what Lu Hu meant, which was to allow customers to interact more with the raw material production areas and get to know each other better.

"What I am thinking now is to make our platform interactive. After each fish or each seafood goes out to sea, it must have a specific customer." Lu Hu said.

Ao Muyang said: "How to do this? Make the platform a forum? Upload every catch first? This workload is huge."

Lu Hu shook his head: "No need, we will build a database. Through the platform, we must know very clearly how many customers there are in different places and what their needs are. In the future, we will push them to specific locations and let them take the initiative to make an appointment with us."

Ao Muyang sighed: "It feels difficult."

Lu Hu said: "Everything depends on human efforts, brother. It is difficult for you to make money these days."

Ao Muyang didn't say that if he fished honestly, it would actually be easy to make money.

But the cooperation proposed by Lu Hu is an opportunity to show his ambition and also an opportunity to create a large number of jobs. If this enterprise is successful, the whole Qiantan Town will probably benefit, and this town will become a nationally famous seafood supply base.

Ao Muyang was tempted, and he agreed to give it a try.