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The influence of the Internet on the world has invisibly penetrated into every corner of people's lives, which has directly led to the emergence of the otaku group, who can connect themselves to the "world" with just one network cable] Book In the past year and a half, it has quickly become an outstanding representative of social networking sites, allowing people to meet new friends while sitting in front of the computer; in February this year, the emergence of utube has enriched the functions of the Internet, as long as you sit in front of the computer At home, you can share clips of your life with everyone, and you can also enjoy all kinds of wacky homemade videos. And now, Evan Bell has released a self-made music video of "fact-fiction (t-n on utube, which has also perfected the function of utube.

Lee Kelleher opened the Youtube page at this time and was watching the "fact-fiction" homemade music video. Suddenly, Lee Kelleher seemed to understand why Evan Bell chose to choose this kind of music video this time. Do-it-yourself approach to shooting this music video. Mainly because of the current development attributes of utube.

At present, utube is still encouraging netizens to publish their own videos, and copyrighted videos are not encouraged for the time being. Although Eleven Studios is intensively negotiating agreements with major record companies, all this is still in progress. If Evan Bell rashly takes the lead in releasing a complete music video with official copyright, then netizens will follow suit and a large number of music videos with copyright issues will appear on utube. Then those companies that have not yet negotiated an agreement will inevitably have to tangle with the website on copyright matters.

But look at the current situation, Evan Bell shot and made a "fact-fiction" music video with a home camcorder, which is a work that any video enthusiast can do by hand at home. Evan Bell has set an example for everyone. You can also upload such videos, which can increase the popularity of Youtube on the one hand, and enrich the way uploaders participate.

Therefore, this "fact-fiction" video production method is very important. Of course, the effect is also obvious.

The "fact-fiction" upload was done by Judd Karim back in Palo Alto at 9:00 a.m., and they did it with Evan Bell's account. Because Eleven Blog announced the relevant information one day in advance, a large number of netizens quickly poured into utube.

Just an hour later, the "fact-fiction" music video on utube had 20,000 hits, while the entire website had soared to 150,000 ♀ The number created the biggest hit in a single hour since the site was established. highest peak. Subsequently, the number of clicks on "fact-fiction" showed a rapid increase, reaching 70,000 at 12:00 in the morning. The number of pageviews on utube sites also increased exponentially.

The news that you can browse the "fact-fiction" music video on utube website spreads rapidly on the Internet as if it has grown wings.

In order to cooperate with this online publicity, Claire Days also contacted eight media to keep an eye on data changes and release relevant news at the right time. Three in the afternoon. William Wood of "Entertainment Weekly" took the lead, centering on a "fact-fiction" online publicity strategy, detailing the interaction of utube, facebook and itunes.

"fact-fiction" digital singles can be downloaded instantly on itunes, and two links can be seen when downloading, one is a music video link for utube, and the other is a link to Facebook related activities.

On the Facebook page, the Apple group and the Evan Bell group have held related activities to share the mood and stories about "fact-fiction", and you can also participate in the page mini-game to draw lucky winners among the participants. There are three prizes. One is a "fact-fiction" signed single, one is a ticket to the Toronto Film Festival, one is a ticket to the US premiere of "Brokeback Mountain", and there are iTunes download links on both group pages. and utube's music video viewing link.

Youtube's music videos are embedded with itunes download links, mobile ringtone download links, and Facebook event links. Youtube also held an event to make music videos for "fact-fiction". Activity participants apply for an account by themselves, upload the completed music video, and mark the title "'Fact-Fiction' Music Video Self-Made Activities", and then the website will arrange a special topic. Allow netizens to watch and browse. Among them, the top ten with the highest "like" comments will also have the opportunity to win related prizes. The prizes of the Facebook event are the same.

The circular interaction formed between the three has fully promoted the "fact-fiction" online activity, which also means that a brand new way of promoting singles and albums was born. Record companies can measure according to the nature of singers and records, and conditionally choose online publicity methods, which is a brand new revolution for the music industry.

William Wood said in his comments that this kind of advocacy, which relies entirely on online publicity to promote songs, connects itunes with social networking sites like Facebook, video sharing sites like Youtube, as well as various ringtone download sellers, physical orders, etc. The advertisements of music sellers also form an industrial chain in the virtual world, which can be said to be a brand new revolution.

As for the effect of this kind of publicity, even if William Wood doesn't say it, everyone will keep paying attention. Including Lee - Kelleher, he is also very eager to know if the publicity effect will live up to expectations.

Forty-eight hours later, people discovered that the power of the Internet is indeed something that cannot be underestimated.

The 48-hour "fact-fiction" digital single on itunes has reached 130,000 downloads, although it did not break the record of "ent", but as the ninth single of "three", the number is really shocking . As for the Facebook event, in the past two days, more than 200,000 users have browsed the relevant pages, and the number of people participating in the event has reached a record 2,000. It has just passed 48 hours. .

The most amazing. Nothing is more than the music video on utube. Within a day, the "fact-fiction" video made by Evan Bell has reached 750,000 views, and the entire utube website has reached 750,000 views in the past 48 hours. A staggering 8 million, soaring to the highest peak in the history of all video sites♀ It also means that "fact-fiction" placements - Apple's latest ultra-thin digital music player that will be launched in September. There are 750,000 people watching the advertisement. This number of advertisement viewing has created a new history of network placement advertising, and all advertisers have paid attention to it.

in addition. The "fact-fiction" music video entries made and uploaded by myself on utube also reached 300. This number is beyond everyone's expectations. The enthusiasm of the people for making videos is really appalling. In these self-made videos, some people just use "fact-fiction" as the background music, and they perform a story or dance a dance; some people really regard it as shooting a music video, and edit a video. The professionalism is very good; Some people sang the song with the accompaniment, imitating the way Evan Bell played and sang... All kinds of videos, serious, spoof, weird, hilarious, professional, etc., Completely dazzling, it also caused a sudden surge in traffic to the entire utube site.

Not only those who made and uploaded videos started to get busy in order to participate in the event, but other netizens who liked to watch the fun also began to browse these homemade videos one by one, which formed a cycle and led to an unconventional increase in the number of views. fine. Evan Bell explained before that he must ensure that the server runs smoothly, and Eden Hudson spent a part of the money from Eleven Studio to spend on the server, otherwise the website will be squeezed and collapsed in the past two days.

utube, a video display platform, has played a role in making everyone's eyes shine in this "fact-fiction" publicity method, whether it is to mobilize the enthusiasm of netizens, or to place advertisements, including the saving of publicity methods. In terms of funding and in line with the mentality of young people. have opened up a whole new world.

a week later. The "fact-fiction" single featuring an alarm clock countdown on the cover was released for a week and sold 210,000 copies. It landed at number four on the Billboard singles chart, and it was at this point that people realized that if "fact-fiction" were to win number one, it would be Evan Bell's twenty-first number-one single. , which is a real historical moment compared to the previous "Ship at Night (.

But the problem is that people really don't have time to focus on this historical record, because everyone knows that Evan Bell will break this record sooner or later, it's just a matter of which single makes this record. People have to put their energy into utube and facebook activities.

In the event jointly organized by the Apple Group and the Evan Bell Group on Facebook, the number of participants has reached 8,000~www.readwn.com~ It is possible to exceed 10,000 at any time ♀ For those who have now entered a rapid development For Facebook, it is undoubtedly very impressive, because it mobilized the enthusiasm of all netizens. The prizes are important, but the way people interact on Facebook has greatly stimulated the role of Facebook as a social platform. This is the most gratifying highlight.

The results of utube are even more gratifying. The number of views of "fact-fiction" has reached 3.5 million, and the number is still growing. This is only a week's number. Many people estimate that the click of this music video There is absolutely no problem with more than 10 million, and the role of video sites has been clearly placed in front of everyone.

The works that participated in the production of "fact-fiction" music videos have reached a breakthrough of 1,500, and the number of utube website views has exceeded 30 million in the past week. It ranks as the most viewed video site in the United States, leaving Microsoft and Google's video sites far behind.

It appears that the additional impact of the "fact-fiction" music video far outweighed the single's sales appeal, holding everyone's attention firmly.

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