Great country technology, I have a system where hard work pays off!
#87 - The development of geek phone SOC is completed!
Meanwhile, on the other side, the promotional battle between Geek desktop computers and Geek laptops was in full swing, with consumers showing great enthusiasm for shopping.
Inside the technology research and development department of Geek Technology Company, there was also a sense of excitement and亢奋.
After eight months of research and development, significant progress had been made not only in computers, but also the SOC design for Geek smart phones was finally officially finalized.
The so-called mobile phone SOC can actually be regarded as a computer like machine, also known as system-on-a-chip.
This mobile phone SOC is actually equivalent to a complete computer inside the mobile phone.
That is, it directly integrates the mobile phone CPU processor, GPU graphics processor, RAM memory, ROM flash memory, communication baseband chip, GPS module, and other systematic solutions.
It can be said that with a mobile phone SOC, you can assemble a smart phone by adding a screen, battery, speaker, camera, case, and other things!
Therefore, the mobile phone SOC is actually the most core and critical component of a mobile phone, and it is also the most core competitive component.
Of course, although the mobile phone SOC of the Geek smart phone has been officially finalized, it does not mean that the Geek smart phone has been officially developed.
Because in addition to the mobile phone SOC, it is also necessary to solve the problems of mobile phone accessories such as screens, batteries, cameras, speakers, and cases before a smart phone can be assembled.
And the following problem of mobile phone accessories is actually the most difficult problem to solve, because the mobile phone SOC can be solved internally, but the mobile phone accessories need to be solved by contacting outsiders.
Among them, although some mobile phone accessories are universal, a large part of mobile phone accessories must be designed and developed independently, and then entrusted to OEM manufacturers for mold production.
After all, in order to prevent infringement of iPhone's technical patents, Geek Technology has customized many mobile phone hardware standards.
Otherwise, if you infringe on other people's standards and technical patents, they will sue you until your legs are weak, so that you will never dare to infringe on other people's standards and technical patents again.
Therefore, many mobile phone accessories must be customized to standards that do not infringe on other people's technical patents,
Which requires reopening the mold.
And this behavior of opening a mold is actually the most money-burning in the manufacturing industry.
The so-called mold opening is actually to formulate a set of production processes and methods based on the shape and specification standards of the parts, forming a set of production processes.
This behavior is called tape-out in the chip industry and mold opening in the manufacturing industry.
However, although the names are different, they are all behaviors of trial production of a product or accessory according to specification requirements.
Among them, the cost of mold opening varies depending on the strength of the manufacturer and the OEM manufacturer, and the person bearing the mold opening cost is also different.
Some large brand manufacturers will transfer the cost of mold opening to the OEM manufacturers, so that they bear the cost of mold opening.
After all, do you still want to make big money from my OEM orders? If you want, then the mold opening cost will naturally be borne by you.
In this regard, those OEM manufacturers will naturally grit their teeth and bear the cost of mold opening in order to make money, after all, they are big brands, and the number and profit of OEM orders are guaranteed.
But for small brands that do not have much market share, the OEM manufacturers will change their faces, directly changing from a humble state to an arrogant state.
You want to find me to open a mold?
Yes, I welcome you at any time, but the premise is that you have to take out the money.
After all, my production line will be forced to stop during the mold opening period, and you have to bear the loss fee.
As for how much this loss fee is, it is naturally quoted at a high price, so the mold opening cost is quite high.
At this time, in the conference room of the technology research and development department, accompanied by the seating of many relevant persons in charge, Gao Nian said:
"Ni Guanghai, talk about the problems we encountered with the Geek smart phone."
"Yes."
Ni Guanghai, the minister of the technology development department, agreed, and then after looking around at the people present, he immediately said:
"Mobile phones are complicated and simple.
Its core is nothing more than processor, running memory, data storage, screen, camera, battery, charging module · — ·
Among them, if we further roughly divide it, it can be divided into mobile phone SOC and mobile phone accessories such as screen, battery, sensor, speaker, microphone, buttons, and case.
At present, we have solved the most core and important mobile phone SOC problem, and the next step is the external accessories problem of the mobile phone SOC."
Speaking of this, Ni Guanghai paused and then said:
"The main problem we are encountering now is the mobile phone screen accessories problem.
For other mobile phone accessories, we can purchase ready-made accessories or spend money to find someone to open the mold ourselves.
R
At this time, Gao Peng, the minister of the game department, raised his hand and asked.
"Why is there a problem with mobile phone screen accessories? Can't we buy mobile phone screen accessories?"
Faced with the question raised by Gao Peng, Ni Guanghai shook his head slightly and said:
We can't buy it. There are currently no mobile phone capacitive screens on the market that we need.
Because the boss believes that our Geek smart phone is not just a mobile phone, it is a mobile terminal, a mobile computer.
If you want to bear so much task pressure, then if the screen size is like the iPhone, only a mere 3.5 inches, it will be too small, which is very inconvenient for user experience and game play.
Therefore, when we developed the Geek smart phone, whether it was software or hardware, it was based on 4.7 inches.
However, when we were looking for LG to produce and customize a 4.7-inch IPS capacitive screen for us.
They claimed that they had never manufactured a 4.7-inch IPS capacitive screen before, and wanted to manufacture a 4.7-inch IPS capacitive screen.
They proposed a customized mold development cost of up to 100 million US dollars on the grounds that the entire production line needs to be deeply adjusted for deep mold opening and even research to overcome related technologies!
This is equivalent to asking us to spend money for them to develop and open the mold for a 4.7-inch IPS capacitive screen.
After the 4.7-inch capacitive screen is successfully developed and opened, it is actually equivalent to our paying the cost, but they enjoy the results.
We naturally cannot accept their conditions, and their quotation is indeed too high, it is simply treating us like pigs to be slaughtered."
Hearing this, Gao Peng asked puzzledly:
"Since LG's quotation is too high, why don't we find other companies to customize a 4.7-inch IPS
Capacitive screen?"
Hearing Gao Peng's question, the people present also focused their puzzled gazes on Ni Guanghai, revealing puzzled expressions.
In this regard, Ni Guanghai said with a helpless expression:
"No, because currently only LG has mastered the technical patent of multi-touch IPS capacitive screens, and only they have mastered the large-scale production process of multi-touch capacitive screens.
Although other LCD panel companies are said to be overcoming related technical problems and trying to bypass their technical patents, I am afraid that it will take at least next year to launch them.
So if we want to have a 4.7-inch IPS capacitive screen in a short time to manufacture a Geek smart phone.
Then we have no way to bypass LG, which is also the reason why they are unscrupulous and will quote such a high price."
Hearing Ni Guanghai's words, everyone present frowned.
I didn't expect that the most core mobile phone SOC of the Geek smart phone has been developed, but the result is that it is stuck on the mobile phone screen, which is too frustrating.
"Is there any solution?"
General Manager Lei Bu Si frowned and asked his question.
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