H2420 in one step! [2/3]

Tradewind County, Palace Three Non-stick Shop.

Facing Chen Sansheng’s stunned expression, An Liang continued, “Boss Chen said before that Jade Pork Shredded Pork is your family’s signature, with more than 30 copies sold in a single day.”

This is indeed what Chen Sansheng said before.

“Through the reverse analysis of the single-day sales of Jade Pork Shredded Pork, based on the average daily reception of 40 guests and the average consumption of 150 yuan per table, your average daily turnover is 6,000 yuan.” An Liang said.

Add “You add Fugui Chicken and Wanfu Meat’s booking revenue, your annual turnover is probably between 2.3 million and 2.6 million, right?” An Liang deliberately exaggerated the annual turnover.

Chen Sansheng smiled bitterly, “Too high!”

“The average consumption of our single-table guests is far less than 150 yuan.” Chen Sansheng added.

The price of vegetables in the Palace San Nonstick Store starts from 18 yuan, and the price of vegetarian dishes is 10 yuan. Even if there are two meat, two vegetables and one soup, it can only be worth more than 100 yuan.

“The average consumption of our single-table guests is actually only more than 70 yuan. Most of the customers are one meat and one vegetable, or two meat and one vegetable and two choices.” Chen Sansheng explained in detail 767.

The unit price of this one is very low!

Our “2019 annual turnover has just exceeded one million, but the actual profit is very small. After excluding store costs, labor costs, and various operating expenses, the net profit is only in the early 100,000s.” Chen Sansheng did not hide it. .

Because Chen Sansheng didn’t think that the existence of An Liang and Yang Maoyi would take a fancy to their small shop, so he started the mode of knowing everything and saying everything.

This profit is reasonable!

There are always people who misunderstand the profit margin of the catering industry. In fact, the profits of large chain catering companies are in the range of 10% to 15%, including the large chain hot pot industry in Shengqing.

Those who say that the profit of the catering industry is at least 50%, just need to ask him why he didn’t enter the catering industry?

The old horse said; if there is 20% profit, capital will be ready to move; if (addy) has 50% profit, capital will risk!

If the profit of the catering industry really reaches 50%, will the giants with capital still take risks?

Since the capital giants did not take risks, it means that the catering industry does not have 50% of the profits.

If the profits are enough, the giants with capital can do anything, such as community group buying under the pressure of huge fishing reels.

An Liang never thought of whitewashing the capital involved in group buying in the community, but An Liang will not wrong a good person for no reason.

The game between the capital giants and the small merchants and hawkers around the fresh vegetable market is a battle of interests. What are the ordinary melon eaters busy standing in line for?

Whether it is a capital giant or a small business hawker, whoever eats full of oil, what qualifications do ordinary social animals have to care about them?

“Has Boss Chen ever thought about developing and growing?” An Liang asked calmly and knowingly.

Yang Maoyi answered on the side, “If Master Chen wants to grow and develop, we can provide some help.”

Chen Sansheng responded without hesitation, “We want to grow and develop!”

“Ms. Yang, you should have seen it, we hope to promote ourselves through your food documentary, and then use this opportunity to grow and develop.” Chen Sansheng said frankly.

“We are currently looking for opportunities to develop in Yuanfeng City, where there is a bigger market and better traffic. Through Ms. Yang’s food documentary, we have the opportunity to develop.” Chen Sansheng added.

“Is Yuanfeng City?” An Liang asked himself, “Although Yuanfeng City is not bad, there is a limit.

Chen Sansheng is a smart person, he suppressed the excitement in his heart and asked carefully, “What does Mr. An mean…

“Have you ever heard of the ‘one-step’ theory?” An Liang asked.

Chen Sansheng asked for advice humbly, “Mr. An please speak bluntly.

“This is a theory in the field of consumption. Usually, one-step consumption is often the most economical.” An Liang explained.

An Liang continued to give an example and added, “For example, when buying a camera, don’t think about shooting technology to get started, so just buy an entry-level camera, and then buy a more advanced camera when the technology is good.”

According to the “one-step theory, buying a high-end camera within the range you can afford from the beginning means you will enjoy a better camera from the beginning, and there will be no residual value loss caused by replacing the camera.” An Liang added.

“The second is the issue of sunk cost. If you want to hone your photography skills and buy an expensive camera at the beginning, the sunk cost is very high, and you will most likely continue to study. But if you buy a cheap camera, the sunk cost is acceptable. It is possible to give up directly.” An Liang listed another reason.

Chen Sansheng listened silently.

“I guess you guys plan to test it out in Yuanfeng City first. If it develops well, it will be completely relocated. If it doesn’t develop, you will retreat back to Tradewind County, right?” An Liang guessed.

Chen Sansheng smiled wryly, he must admit that An Liang guessed right!

In fact, Chen Sansheng has made third-hand preparations. The small restaurant in Shanfeng County will continue to operate, and Yuanfeng City will expand into new markets. If it fails, it will recruit more disciples.

Mr. An “guessed right.” Chen Sansheng sighed.

“Have you ever thought about soaring into the sky?” An Liang threw the bait, he believed that Chen Sansheng could not refuse!,

day

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