I Am a Nobleman in England
Chapter 339: Overtaking
"Boss, what do you think about the suggestion that Watt made before?"
When the others left the meeting room with cheerful discussions, and only Edward was left in the video, Edward asked with a serious expression.
"A host game?"
After Arthur asked rhetorically, he frowned for a moment, then shook his head firmly and said, "We only focus on making mobile games. Although the console game market is very you, it has the potential of mobile games. Compared to that, it’s still too small!"
"Boss, according to the data of the market research company, in 2009, the amount of money spent on video games by the British was 1.73 billion pounds. The figures of the British Film Association show that the box office of British movies in the same period was 1 billion pounds. DVD and Blu-ray The film’s sales amounted to 198 million pounds, which together is still 500 million pounds less than the video game industry.
According to statistics, there were 13.5 million game consoles in the UK in 2008, which surged to more than 25 million in 2009, which is equivalent to one in 90% of households in the UK. Exceeds the penetration rate of computers.
The total number of players in the UK is approximately 34.7 million, making it the fifth largest gaming market in the world. Its annual sales are only lagging behind Footbass, Germany and the Bald Eagle. Seventy-one percent of British players choose to play terminal games on TV screens, and their number is the second in the world, only behind France.
Console games are very popular in Europe, and we cannot ignore this market either! "
When I heard the boss was about to give up the console game market, Edward was a little anxious. Since he wanted to take video games as his future career, he would naturally not be without ambitions. Giant companies in the industry such as EA, Ubisoft, and Nintendo are what he wants to catch aims.
But if you really only do mobile games, in Edward's view, it is undoubtedly a big cake. You know, in the gaming world, console games are the pinnacle, and PC online games and mobile games will be a bit later!
Arthur fully understands Edward’s attitude. However, he still will not change his decision. Not only is the development cycle of console games too long and the investment is huge, but more importantly, with the popularity of smart phones, mobile phones are becoming more popular all over the world. The general merchandise volume has reached a terrible point, and with the rapid advancement of mobile phone configuration, later smartphones have also reached the point of playing higher-level games.
Therefore, instead of spending manpower and financial resources to build a console game development team from scratch, it is better to focus on the development of mobile games and make mobile games masterpieces.
Although it is said that mobile games have not been developed for a few years, due to the limitations of mobile phones, the quality of mobile games is naturally poor, and there is no way to compare with masterpieces of console games.
However, when console games are becoming saturated in the global market, it is really unnecessary to enter this market and those giants rush to eat. Besides, the emergence of smart phones has already shifted the attention of many game manufacturers. Starting from Plants vs. Zombies and Angry Birds, in fact, the real smartphone game market has already begun.
The future will be the "big mobile game era"!
Of course, the most important thing is that the overall profitability of mobile games is higher than that of consoles and PCs, and the enthusiasm of players is also higher.
"Edward, if I remember correctly, in the UK game market, the largest share is in social casual web games, followed by TVs and terminals. Over 60% of players will pay for games or Buying game currency in the game is the third most expensive in the world. Germany and Canada are the first and second, right?"
Arthur asked with a smile, but before Edward could answer, he continued: "The production and development cycle of console games is too long. For our number one player studio, it’s a bit outweighed. I think the most important thing for us now is. , Is that "Talking John Cat" should be developed as soon as possible.
This is a product that can truly occupy the social casual game market. It will not be worse than any console game, and it will even be more popular with players of different ages. "
Hearing that the boss still insisted on the decision, Edward was a little disappointed. He did not conceal his disappointment, but he still listened to the boss’s decision and said: "I understand, boss, for a while, I will focus on The development progress of "Talking John Cat".
However, I still believe that we cannot completely abandon the console game market. After all, in terms of game consumption values, the proportion of console games is still the highest, and the per capita consumption is five times that of mobile games. The main buyers of console games are concentrated in North America and Western Europe, and PC and mobile game paying users are mainly from the Asia-Pacific region. . . "
"Hehe, I understand all of this. In fact, I have not completely given up on the console game market. It's just that our studio is just emerging, and there is not so much manpower and financial resources to take care of the development of other game types. You are better than me. Clearer."
Arthur smiled and soothed, his eyes shining brightly, and continued: "Actually, it's not that there is no way to get the best of both worlds..."
Upon hearing this, Edward's eyes lit up, looking expectantly at the boss in the video window, waiting for the boss to solve the mystery.
"After making our studio stronger and bigger, we will acquire other console game studios and complete the corner overtaking!" Arthur smiled slyly.
Edward couldn't help but shook his head and laughed after listening, but the gaze in his eyes became firmer, and he said confidently: "Don't worry, boss, this day will not be too far away!"
"Hehe, I look forward to seeing this day come!" Arthur smiled brightly and encouraged. He likes Edward's career ambitions. In this way, he will be motivated to run forward and earn more. profit.
After finishing the video conference, Arthur stood in front of the floor-to-ceiling window and stretched out, watching the sky darken outside the window, the snow flying, the white sky and the earth, the scenery in the snow in the capital is indeed beautiful.
At about 6:30, Wu Qiang visited again and invited Arthur to dinner together. This time, instead of eating the Manchu Banquet, Tan Jiacai, he drove to the front door again.
"There are three must-eats when you come to Beijing. Roast duck, Donglaishun and Daoxiangcun’s pastries. It’s cold, and you want to eat hotpot mutton! And mutton, Donglaishun’s most authentic, was founded in 1903 and is now a century-old restaurant. ."
The group got out of the car and stood in front of Donglaishun Fanzhuang. Wu Qiang pointed to the plaque and smiled and introduced Arthur.
"I have been admired for a long time." Looking at the plaque, Arthur said with a smile.
"Oh? Ms. Jiang must have said it." Wu Qiang stretched out his hand and invited Arthur to go first~www.readwn.com~ and walked into Donglaishun side by side, smiling and teasing.
"No, I had heard before I met her. When I was in middle school, I had a roommate from the Celestial Dynasty. He told me a lot about the culture of the Celestial Dynasty. He once told me how much lamb is cooked here. good to eat."
"Oh? Do you still have a roommate from a Celestial classmate? No wonder..." Wu Qiang said suddenly.
"Hehe, my classmate is a standard gourmet. We get along very well. Later, when he went to college in the United States, he broke contact. However, I still remember his biggest wish is to eat everything... Arthur pretended to frown and thought, and then said without seeming to remember: "Then, what is it called, is that kind of office in the capital?"
"Are you going to say zj do it?" Wu Qiang reacted immediately.
"Yes, yes, that's the term. He said that if he can eat all the specialty dishes in all the offices, then it will be a major achievement in his life." Arthur suddenly nodded and said.
"Haha, you classmate, really..." Wu Qiang shook his head and laughed. He didn't say that the other party was a foodie. After all, the word foodie is a bit derogatory. If he evaluates Arthur's friends like this, it will inevitably be unpleasant.
"How, is it difficult to do it? I mean eating all the specialties of the offices." Arthur asked curiously.
"Hehe, it's not difficult, but it's not easy. It is not only financial resources, but also time needed to know 60,000 families, eating one family per meal, haha..." Wu Qiang smiled jokingly.
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