I Don’t Want To Be A Young Master

"Yuanfeng Commercial Group" was formally established.

This is a group enterprise whose main business is shopping malls and high-end commodity retail.

Ye Feng didn't want to continue the name "Bitian International". Of course, he couldn't use the name "Ye's Group". In any case, he couldn't make his own business like Ye's.

So after thinking about it, he took a word from his name and renamed the company Yuanfeng Group.

At the same time, Bitian International Shopping Center has also been renamed and changed to Yuanfeng Shopping Center. These days, the shopping mall is closed and the interior is undergoing renovation.

Duan Pengfei was appointed as the vice president of Yuanfeng Group and the general manager of Yuanfeng Shopping Center. He was stayed in Tianhai to monitor the decoration construction site, while Ye Feng took Chen Yurou and went to the magic city.

On this trip to the magic city, Ye Feng wants to discuss the business authorization contracts of several luxury goods manufacturers.

On the plane, the two talked about the strategic route of Yuanfeng Group. Chen Yurou asked him: "Have you always planned to do luxury goods business in the future?"

Ye Feng smiled and said, "This is just the first step. My plan is to build an international retail giant."

Chen Yurou asked: "How to make it?"

Ye Feng said: "First of all, domestic businesses have a trend of going out of big cities and entering small cities. This is the case for catering and the department store industry. Only the luxury goods industry does not do this. My idea is that they consider that The problem of insufficient supply, after all, high-priced luxury goods are all handmade, and it is difficult to supply a large area across the country. Secondly, the old luxury brands are very image-oriented, good face, and look down on small places. , They also consider that the second and third-tier cities outside the metropolis have insufficient spending power and do not meet the market positioning of their products."

"However, second- and third-tier cities still have a demand for luxury goods, and the demand is not small. I think if several brands can be moved to Tianhai, to be precise, to enter the Yuanfeng Shopping Center, then the far wind is bound to Become the first company operating luxury goods in a second-tier city."

"Yurou, you know, ordinary people have a mentality to follow the trend, and where the upper class in society is willing to go, whether they are curious or blindly following, they will inevitably come up and take a look. At that time, far wind shopping When luxury goods counters are operated, driven by people from the sky, many ordinary consumers will gather, which brings a lot of potential passenger flow to the mall."

Chen Yurou nodded, then shook her head, and said, "But, you want both high-end consumers and ordinary consumers, so the market positioning is in conflict. In the business area, the positioning must be clear and clear. It means nothing to please."

"I understand what you mean." Ye Feng said with a smile: "But you didn't understand what I meant. I mean, using high-end crowds to drive the general population, and celebrity effects to gather consumer popularity. My initial positioning is the mainstream market. Because the middle class has the most social wealth, as for luxury goods, it is just a rocker."

"Oh, I understand what you say."

Ye Feng continued: "I want to open the door to luxury goods first, and then run a comprehensive store. Wal-Mart, you know, that is the world's largest retail giant, but the real scary thing is not how many chain stores Wal-Mart has, how many stores there are. Types of commodities, but they control the entire supply chain."

"The entire link of products from leaving the factory to entering their supermarkets is controlled by them, which is tantamount to mastering the lifeblood of light industry production. Is Microsoft large in scale? In a few years, Microsoft's market value once surpassed Wal-Mart, but I dare say, In terms of business influence, Microsoft cannot be compared with Wal-Mart, because this society is, in the final analysis, a productive society."

Chen Yurou asked: "So your goal is to follow Walmart?"

"No." Ye Feng said with a smile: "No matter how big Wal-Mart is, it hasn't become a single-minded one. Carrefour and RT-Mart are behind it."

"then you."

"I want to make retail to the extent that it can swallow Ye's capital plate, and then let Yuanfeng Group be the king of the world."

In the past two days, Ye Feng had been confiding with Chen Yurou and told her all about the Ye Family, including the relationship between herself and the Ye Family.

There is no need to keep things like this when they are born. Isn't it necessary to tell the truth?

In the past, hiding his identity was mainly to protect himself and deal with those external crises. Now that the temporary enemies have been wiped out, Ye Feng has lost the need to keep a low profile.

Although these enemies are indeed "temporary" and continue to move forward, there are still many difficulties and obstacles waiting for him on the road ahead.

In the past few days at Magic City, Ye Feng has met with the heads of several luxury brands in Asia Pacific.

The situation was exactly the same as Ye Feng had predicted. These bosses were all above their heads and defiant. When they heard that Ye Feng had come from Tianhai, and had no impression of the city in their minds, they just threw down the two words, "Don't talk."

After hitting the wall several times, Ye Feng held a fire in his stomach.

On the third day, Ye Feng and Chen Yurou discussed countermeasures in the hotel.

"LV talked, Armani talked, Gucci talked, Hermes talked about you and then help me think about it, who else hasn't had an appointment?"

Chen Yurou shook her head and said, "This will not work. We have shown great sincerity. In terms of price and subsequent profit margins, no matter how much we make concessions, people still look down on us."

Ye Feng threw the materials he had compiled in the past few days on the bed, and said angrily: "I still don't believe it, I'm going to come up with a killer!"

Chen Yurou wondered: "What assassin?"

Ye Feng said, "Just look at it."

Later, Ye Feng made an appointment with the next family, Givenchy.

Givenchy’s Asia Pacific manager is a woman named Han Tiange.

Han Tiange is 36 years old this year. He is well maintained. He looks like he is in his early 30s. He is elegantly dressed from head to toe. At first glance, he is a person who has been deeply involved in the fashion industry for many years.

The meeting place was in Givenchy’s Magic City sales department, on the top floor of an office building.

In any case, as an executive of a major international brand, Han Tiange's attitude towards people still makes Ye Feng and his wife more comfortable. At least, he didn't wave his hands when he heard the name of the city "Tianhai".

"Mr. Ye, Mrs. Ye, I understand the ambitions of the two who want to open up the second-tier luxury market, but you have to give me a reasonable reason. Why did Givenchy enter Tianhai? Instead of opening another branch in the magic city or Beijing?"

"It's very simple." Ye Feng said with a smile: "You have already developed the markets of Magic City and Jingcheng, and the consumer groups are fixed, or those. If you open a branch, you will only divert customers from the old store. But Tianhai is different. Tianhai is a brand new market, and there are countless people who go from Tianhai to Guangzhou to buy luxury goods every year. I can assure you that this is a very large consumer group."

After Ye Feng finished speaking, seeing Han Tiange lost in thought, then he threw a blockbuster: "And I can guarantee that as long as you are willing to set up the store in Yuanfeng for shopping, I don’t want a cent for the first year’s profit. Provide you with the best location in the mall for free."

"Mr. Ye, here."

Han Tiange's tone hesitated, but her expression had already betrayed her.

Now, her eyes are shining brightly!