I Don’t Want To Be A Young Master

What Ye Feng said hit at least three pain points of Han Tiange.

First, in China Mainland, Givenchy is a very unique brand. It is not as well-known as LV, Armani, and Hermes, and it is not as popular as these brands. But if you look at the international luxury market, Givenchy is undoubtedly of the same level. Brand. It is a pity that among the few people who know this brand in China, most of them know it through the endorsement of Audrey Hepburn.

Second, as Ye Feng said, Givenchy has exclusive stores in Beijing and Momo, and the performance has been good, but the customer base is indeed fixed, and it is difficult to expand the market. People who know Givenchy and can afford Givenchy will naturally pay attention to it, while the newly emerging wealth winners will focus their attention on brands such as LV that are more upstarts. In other words, Givenchy's business strategy in China lacks vitality. Therefore, Givenchy is eager to break this situation.

Third, aside those first-tier metropolises, can the second-tier market be considered, of course, but Han Tiange has to take risks for this. Once the Givenchy brand enters second-tier cities, it will give people the illusion that "they can't mix in big cities", which is a slander for the brand image. But conversely, if Givenchy can gain a firm foothold in the second-tier market, it will be able to quickly grow its customer base. When the time comes, the foundation will be stable, and then it will not be a problem to go back to Beijing, Shanghai and Guangzhou.

In view of the above considerations, combined with Ye Feng's promise of "providing the best location in the mall for free in the first year", in fact, Han Tiange is already a little excited.

The only doubt is how powerful this Yuanfeng Group is.

Han Tiange asked, "Mr. Ye, can you tell me about your Yuanfeng Group?"

"Yes." Ye Feng said: "The predecessor of Yuanfeng Group is the Golden Dragon Group. This is a multi-billion-dollar company that started as a retailer of home appliances and later transformed into corporate investment. Whether it's retail or venture capital, The Golden Dragon Group has been very successful. Now the company has been reformed into Yuanfeng Group. I want to return to the old business and continue to do retail. Regardless of capital or experience, there is no problem."

Han Tiange thought for a while and said, "Mr. Ye, please wait a moment."

After finishing speaking, she operated the computer on the desk and searched the company information of Yuanfeng Group on the webpage. It was basically the same as Ye Feng said, and she was a powerful company.

Han Tiange leaned back on his office chair and began to think about it seriously.

In order to open up the market and enter second-tier cities, one has to carry the risk of "downgrading the brand."

Is this risk worth taking?

Ye Feng seemed to see through what she was thinking, and smiled and said, "Mr. Han, I can sign a gambling agreement with you."

Han Tiange was taken aback: "How to bet?"

Ye Feng said: "Within two years, if Givenchy is unstable in the second-tier market, I will lose you 20% of Yuanfeng Group shares free of charge. On the contrary, if Givenchy can stand up within two years, you have to take 20% of Givenchy China’s market share. %give me."

"This"

"There is nothing to hesitate." Ye Fengxun said: "You won't lose money whether you win or lose. Think about it, if I lose, you will take 20% of my company's shares for nothing. If I win, it means that Givenchy is comprehensive in China. Flowering, giving me a 20% market share is nothing to you."

Han Tiange smiled bitterly and rubbed his forehead: "Mr. Ye, you are really a natural negotiation expert."

Ye Feng said: "You are wrong, I'm just used to offering a price that others can't refuse."

With a sigh, Han Tiange stood up, stretched out his hand and said, "Mr. Ye, I wish us a happy cooperation."

After Ye Feng talked about the cooperation with Givenchy, Chen Yurou was given the specific details to discuss. It involves rules and regulations and detailed terms. These are more suitable for the careful Chen Yurou to do.

Three days after coming to the magic city, Ye Feng finally won his first victory. Then, he had the experience of talking with these manufacturers and used the same method to visit LV, Armani, Hermes, Gucci, etc. .

Sitting at the negotiating table for the second time, it was Ye Feng who mastered the rhythm. The previous arrogant fashion industry leaders only listened respectfully.

Ye Feng's method of persuading them is simple.

Before, you didn't like the second-tier market because everyone didn't like it. No one wants to be the crab-eater. But now, Givenchy is in the early stages, if you don't keep up, the second-tier market will be eaten by the Givenchy family.

Think about it, there are only a few first-tier cities in China, which is huge. Looking at it, second- and third-tier cities are the real overwhelming majority of this country. With such a large market, are you willing to give up to competitors?

In this way, Ye Feng used his three-inch tongue to successfully win contracts with several luxury giants without giving any preferential policies.

With my shopping mall, you have to pay, sell things in my place, and you have to make a profit. In short, Givenchy, as the first person to be optimistic about me, I can’t give you the same benefits.

At this point, if you take it, you will take it, and if you don’t accept it, you will be pulled down. When the second-tier market becomes popular, I will not take you to play.

Ye Feng and Chen Yurou stayed in Modu for 7 days. After 7 days, when they set foot on the plane back to Tianhai, there were already 9 more contracts in their bags.

They are: LV, Armani, Hermes, Gucci, Givenchy, Versace, Ferragamo, Dior, Chanel.

In fact, there are far more luxury goods active in China than these nine, and there are many others, but Ye Feng doesn't want to talk about it.

Everything is difficult at the beginning. When no one has tried, it is the hardest to persuade someone to try. But once you have the beginning, you don’t have to work hard, because others will take the initiative to follow suit.

In fact, Ye Feng and Chen Yurou had just arrived at the airport. Before they could get on the plane, two of them called and asked about cooperation.

One is Burberry and the other is David Duff.

On the phone, Ye Feng smiled slightly and said, "I'm sorry, I am going back to Tianhai. If you have any ideas for cooperation, please come to Tianhai to talk to me."

I came to find you to give you face. At this time, if you don't give me face, if you want to find me, it is your turn to come.

I have to see your sincerity.

After the plane took off, Ye Feng and Chen Yurou briefly summarized the trip to the magic city, and felt that the reason they succeeded later was because they caught the breakthrough of Givenchy.

This is like peeling off the tape, as long as you can lift a corner, it becomes very easy to tear off the whole piece.

During the flight, Ye Feng called Duan Pengfei and asked about the decoration of the mall.

Duan Pengfei said that there will be about half a month to open.

"Okay." Ye Feng said: "Yuanfeng Comprehensive Supermarket, you start laying this project now."