I have a paradise

The land problem for the factory was solved, and then the equipment, the filling equipment of the beverage factory; the juice extraction equipment and the packaging equipment, which can be bought at a cost, but there is another problem with the sales channels.

Whether it is production or transportation, these problems can be solved. The only problem now is the sales problem after the beverage is produced.The domestic beverage market can be said to be a melee between all parties. Many companies such as Best-Cola, Coca-Cola, Master Kong, Wahhaha, etc. have already been killed. At this time, it is not easy for him to get in. Wang Yi does not feel that he is being forced. Song Weiyang can lead Xifeng to piss off these scary ass.

Dr. Ma went to Pengcheng single-handedly to fool a large number of people into his Ma’s Whampoa, which can force the Development and Reform Commission to set up a private club.

"Sir, I think you think the problem is a bit serious." Nie Wei said as Wang Yi was thinking about what to do.

"Is it serious?" Wang Yi opened his eyes and looked at Nie Wei: "What do you think, talk about it."

"Okay." Nie Wei nodded and agreed.

"Sir, the beverage industry is not as competitive as you think, and what we produce is fruit juice drinks, not carbonated drinks and tea drinks."

"The largest juice beverage manufacturer is Huiyuan Juice. However, due to many reasons, Huiyuan Juice is a little overwhelmed. Huiyuan Juice has been declining from the dominant position in the industry. Now although the market share is still quite large, other juice brands also Caught up."

Huiyuan Juice Wang Yi naturally knew that in the first few years of the 21st century, this juice company had a market value of more than 30 billion giants. It can be said that it basically dominated the domestic juice beverage market. Others are some local small brands lingering, but after these years, Huiyuan Juice has fallen into a serious debt crisis.

Some time ago, more than 4 billion yuan of assets were frozen due to defaults on financing bills and other reasons. It can be said that Huiyuan Juice is now in decline. If the financial problems cannot be solved, it is likely to be bankruptcy and reorganization waiting for it.

While Huiyuan Juice was slowly sliding down the throne, Coca-Cola, Uni-President, Master Kong, Nongfu Spring and other companies that made carbonated beverages, tea beverages or purified water have extended their tentacles to the juice beverage industry.

The competition in the juice beverage industry is not fierce. After all, although these companies are large, they do not regard the juice industry as their main market. Coca-Cola still has an old enemy in the carbonated beverage market. From the instant noodle industry to the tea beverage industry.

The advertisements of the two companies are really interesting. One said that he had a large amount, and one bucket topped one and a half. The other said that if the amount was large, I would also increase the amount, and the taste was stronger than you.Even the advertising time of the two companies is very close. The advertising time difference of the same channel is less than ten seconds. In this way, the naked ring and even the instant noodle props are very similar to each other's. Except for the lack of a brand name, the other Almost exactly the same.

In addition to being in the instant noodle industry and Uni-President, Master Kong is still playing dimly on tea beverages. However, Uni-President now has the advantage of green tea, and Master Kong's black tea is stronger.

Nongfu Spring is even more interesting. This company used to make pure water, but because the market couldn’t compete with others (wow haha, Robust), they came up with a bad move. They found a group of so-called experts and asked them to A research report was published, saying that drinking too much pure water is harmful to the human body. As for whether this report is true or not, just take a look at it. Nongfu Spring is just about to lift the table.

Other water companies naturally quit, and then joined forces to fight with Nongfu Spring. Nongfu Spring still has no pure water production.They also made an ad slogan, "We don't produce water, we are just nature's porters," doesn't it sound very compelling, but when he did the first year of the junior high, some people did the 15th.

Another opponent of Nongfu Spring is Evergrande Ice Spring. At the beginning, Evergrande Ice Spring’s advertising slogan was more interesting, “Not all natural water is good water. Evergrande Ice Spring is the world’s three best water. What we carry is not the surface. Water is a 30 million-year-old deep volcanic mineral spring in the primeval forest of Changbai Mountain.'

Are you not porters of nature?You are just low-level porters. What we are transporting is surface water, but what we are transporting is deep groundwater. The two parties started fighting directly on the advertisement.

But Hengda Bingquan got one thing wrong. They sold the water too expensively and the price was not close to the people. So although it was a hit when it first came out, the decline has now appeared.Of course, there are still a lot of water drinks on the market, and Nongfu Spring is not the only one.

There is also a company that I have to mention, that is, wow, haha, this company was the first to make milk beverages, but it is different from Mengniu Yili, they make milk blended beverages, and Wang Yi remembers it most clearly when he was a child. AD calcium milk.

And wow, haha, the ad slogan for AD calcium milk is very awesome. In March of this year, there were two little girls wearing red scarves printed on a batch of AD calcium milk bottles. There was also a slogan on the bottle, "During high school. I don't know who in the class said that drinking AD calcium milk can change from A to D. Then there was a gust of wind, and all the girls in the class started drinking AD calcium milk.'

Such a slogan of Sao simply brightens the eyes of the people who eat melons.In addition to AD calcium milk, there is another product that dominates the chat group. Yes, it is the Nutrition Express. Various old drivers in the chat group like to use this picture.

It can be said that the beverage market in China is very competitive, and various advertisements are also very interesting. The herbal tea beverage market also has a couple of old friends like Jiaduobao and Wanglaoji. The taste of the two herbal teas is very similar, and the same formula was used at the beginning. , Even the trademarks are the same, the problem came after the product became popular.Everyone knew what happened afterwards.

It is not too late for Wang Yi to enter the juice beverage market. The dominance of Huiyuan Juice has passed. The current situation is a melee. Many companies have begun to compete for the juice market share. They all want to step on the body of Huiyuan Juice. It is Huiyuan Juice that is in trouble, but the lean camel is bigger than the horse, saying that there was no problem in the past few years.

This period is also the most active period in the juice market. Compared with those big companies, their only advantage may be their focus. After all, those big companies have too many products.