I have a paradise
Chapter 337: Industry
At present, Huiyuan is the only company in the juice beverage industry that focuses on making juice beverages. However, Huiyuan Juice has financial problems. Although Coca-Cola has established Fruit Orange, its market share is not high.As for the farmer’s orchard and the unified brands, it’s not really orange.
Although Coca-Cola is the world's No. 1 beverage giant, he still has a mortal enemy Pepsi. These two old friends have been in love and killed each other for more than half a century.The two companies played together from the United States to the world, and then competed in various countries around the world.
Today you invite Beckham to speak, I will invite Wayne Rooney, Cristiano Ronaldo, Pepsi and see that you also invite, then I will invite more, so Zidane, Carlos, Raul, Owen.Figo, Ronaldo's All-Star team, just ask if you are afraid.
Coca-Cola is not to be outdone. You have an All-Star, don't you? I also have Buffett!Basically every year, these two Coke advertisements are a feast, and many people wait to see what tricks they can play.After all, advertising that cost hundreds of millions of dollars is only a few minutes away, and it is more expensive than those big movies.
Wang Yi is planning to build a factory in his hometown. Apart from the marketing, other aspects are very simple. There are still many orchards in his hometown, especially peaches and apples, watermelon and pears are also few in number.The cost of fruit is not high, but southern fruits such as oranges and oranges are not easy to say, and the cost of transportation is high without thinking about it.
Labor costs are relatively low. After all, as an inland city, the wage level here is still lower. Although there are various problems, they can be resolved quickly. The next thing to face is sales. .Wang Yi has no sales channels. Sapphire cosmetics can open up channels so quickly because of its cross-age effects, but juices do not have this distinctive taste.
Of course, Wang Yi can also use the fruits produced in Xanadu to squeeze juice, but in this way, Wang Yi's farming area is seriously insufficient. There is not much land in Xanadu, and it is basically impossible to supply a beverage factory. .
For example, Coca-Cola's channels were agents at the beginning, but when they have developed to now, they have established Coca-Cola branches all over the country. There may not be many people in them, but they let Coca-Cola bypass the previous agents directly. , I have direct contact with supermarkets and shopping malls. In a popular term, there is no middleman to make the difference.
It is not easy for Wang Yi to build such a sales channel. It is impossible to complete without spending a lot of time, money and manpower. There is a further step in direct sales. Now many large companies have adopted this model, such as Huawei, Rice, etc. have established direct sales stores across the country.
The best way for a beverage factory to channel is to learn from Coca-Cola. Of course, it was after the beverage factory became bigger. Nowadays, the beverage factory has no products, no reputation, and even the factory hasn’t been established. It's useless, now go to fix the factory.
It’s been three or four days since I returned to my hometown. I walked with my relatives. Today, Wang Yi took Nie Wei to the county town to watch a movie. While Wang Yi was watching the movie, the village director Bao Qiang brought several people to Wang Yi. Home now.
"Three brothers." Director Baoqiang called as soon as he entered the door.
"Who's here?" The old Wang who was watching TV in the room and eating melon seeds got up and came out.
"The third brother is me."
"Baoqiang, is this?" As soon as Old Wang went out, he saw five or six people standing in the yard who were obviously leaders.
"Brother, let me introduce to you, this is Zhang County's palm, this is Huang's Deputy County's palm, and this is Director Li..." The village director Bao Qiang introduced the people around him to Lao Wang.
A large group of big men from the county suddenly appeared in his small yard, and Pharaoh was also taken aback. Fortunately, Pharaoh's heart has also been tested many times during this period, and he quickly recovered.
"It's the parents who came here. Come and sit in the room. It's cold outside." Lao Wang greeted him quickly.
"Mr. Wang, no hurry, we are here today to find Mr. Wang Yi, is he home?" said Zhang Xianzhang, the leader.
"We haven't come back yet, let's go to the house for a meeting, I will call him to come back." Old Wang said enthusiastically.
Zhang Xianzhang nodded, "There is nothing to do today, then let's wait a while, Mr. Wang, let's talk casually, and we will also listen to the voices of the farmers."
Wang Yi was watching a movie with his arms around Nie Wei in the movie theater. The small county was a bit inconvenient. There were no private rooms in the movie theater. There is no soul to watch a movie without a private room.With so many infrared cameras on top of my head, I can’t do anything.
The movie can at least make Wang Yi laugh for a while. Such a comedy movie is already qualified.At this moment, the mobile phone in his pocket kept vibrating. Wang Yi took it out and saw that it was his father who called and walked out with the phone.
"You said the county head went to our house?" Wang Yi said in surprise. What happened? Although he didn't deliberately hide his worth when he returned to his hometown, he didn't clamor everywhere about his worth tens of billions. How did the county head know?
Wang Yi still underestimated the current information. You must know that suddenly a young man who started from scratch and was worth tens of billions of dollars a year has caused a sensation on the Internet. Even Qiandu Encyclopedia has updated Wang. The entry for the name Yi.As a government department, you must know these things.
"That's OK, I'll go back now." Wang Yi hung up the phone, and then called Nie Wei to go home with him in the theater.
When I drove home, I saw a few cars parked outside the door before I saw the door. The village director Bao Qiang kept watching at the door. As soon as Wang Yi got out of the car, he greeted him.
"Xiao Yi, you can count as coming back, Zhang Xianzhang and they have been waiting for a long time."
"Uncle Baoqiang, let's go in too." Wang Yi nodded and took Nie Wei home.The village director's surname is Wang and Baoqiang, yes, it is the same name as the star who was green.
As soon as he walked in, the village director Bao Qiang introduced Wang Yi one by one. Wang Yi nodded and heard him introduce all the people. Wang Yi was also a little surprised. Although he knew that wealth would improve his social status, he did not. Thinking that the county leader could do this, he deliberately took time to visit home in such a cold day, and waited here silently for a long time.
Wang Yi's first reaction was to give courtesy to others and to ask for something.After all, people are also the head of the county, and although he is expensive, he does not have any official status, and he is the legendary R representative.It is said that wealthy Chinese businessmen will have such an identity.
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