I Have Achieved A Lot

So far, Meng Fan’s “A Strange Man in Mountains and Seas” has been published in the eighth volume in China. The previous seven copies have been in the printing process. The highest sales volume is the No. The five volumes have reached 1.5 million, and the remaining seven have broken one million or close to one million. The total sales volume has exceeded ten million. The sales volume is very large. It is only from copyright income. This year’s Forbes China Writers List On the sub-list of comic authors, Meng Fan must have a place, and it is very likely to be the top of the list.

Meng Fan thought about domestic signing when he was signing for neon, and there must be more than one stop. The timing of the sales is also about to be stuck in the ninth book—of course, Manmi can take any pamphlet at the signing event.

Manga is Meng Fan’s original intention, so my first private event arrangement will definitely be to choose comics for signing, also to give back to manga fans and other fans who came when the time comes.

From the perspective of fans, the format of the signing event is definitely the least expensive and the most affordable. You can see Meng Fan with both comics and get signatures. The extra money is the most. A ticket is cheaper than a movie ticket, and even Meng Fan is planning to reduce the ticket price to a point where it cannot be lower-the market order must be maintained.

After the talks at Damei Studio here, Meng Fan contacted a new Senior from Penguin Animation, who had already mentioned it before, but over there, all the preparations have been made and the establishment A professional team also conducted intention exchanges with some venues, and only waited for Meng Fan to determine the time and city.

Meng Fan informed that the time will be when the ninth volume is listed, and the location will be temporarily determined in Hangzhou, Shanghai, Imperial Capital, and Shenzhen. It depends on the situation when the time comes. Whether to increase.

After the two parties had negotiated, Meng Fan called Hu Yijing, and needed her help to find a professional who is related to the signing event. He needs to have a good resume of planning and coordination. In order to quickly help the group growth of Damei Studio.

Since then, I must have talked about advertising endorsements. I couldn’t say it clearly on the phone for a while. Meng Fan troubled Hu Yijing to come to the Shanghai stock market for a face-to-face chat. It just so happened that Meng Caiwei was also from the Shanghai stock market. Came to Hangzhou to continue the second round of “weight loss”, you can help Meng Fan refer to and check on the side.

Advertising endorsements must be received, and money must be earned. As for what to earn, besides preparing to buy a yacht she likes for the future mother-in-law, it seems that it is [God of Wealth] There is a demand for this task-this cheating task requires 100 million yuan.

In other respects, Meng Fan really doesn’t have to worry about spending money. After all, the comic income is already high.

In addition to the royalties of the pamphlet, the e-subscription of “A Strange Man in the Mountains” on the Penguin Animation website is also very high.

Single-line royalties are impossible to be issued every month, and Penguin Animation’s “authority remuneration” is paid on time every month. This part of the money is enough to support Meng Fan except for yachts and scattered wealth. Any overhead.

In addition, after the game, Meng Fan still has an extra income, that is, bonuses from governments at all levels. The National Team has not been paid yet, and the Zhejiang Province, Wen City, and Ruicheng have been sent early. The amount in Meng Fan’s hands is not small, at least the highest prize ever offered by the local government. After receiving it, Meng Fan backhanded it to the local government to support sports.

Of course, some local companies must give bonuses, and Meng Fan also donated them. The most funny thing is that several real estate developers want to give Meng Fan a house, but he didn’t want it. The commercial meaning is too heavy. Besides, I want to advertise Meng Fan for a house, which is too cheap.

Speaking of this house, the recent rise of Meng Fan’s house in Ruicheng’s residential complex is very anti-market. Oh, and the residential complex where Meng Fan lives in Hangzhou is also rising rapidly.

Invariably, these two communities posted messages similar to “Congratulations to Meng Fan for winning the Olympic hardware”-the residents of this community were not written directly, but the operation of the nearby community Very, just put the words “Congratulations to the residents of the neighbouring community, Meng Fan, for mentioning Olympic hardware”, this can be considered “commodity price”.

Hu Yijing’s movements here are very fast. She rushed to Hangzhou at five o’clock in the afternoon and brought a professional mentioned by Meng Fan.

This professional is called Huang Dian. Speaking of which is also related to Meng Fan. It used to be Meng Fan elder sister Meng Caiwei’s publicity plan. Later, after Meng Caiwei left the company and became a “free man”, many The staff of the promotion plan still looked for him to cooperate and maintained a very good relationship.

So, after asking Hu Yijing this time that he needed professionals in this area, Hu Yijing immediately thought of him,

Meng Fan brought some tentative young people from the studio. The face went to meet with Hu Yijing and Huang Dian. At this point in time, it happened to invite them to dinner and talk while eating. It was a preliminary understanding of the two groups of people. After returning to the studio, things went too far. Just hand it over to them.

The main purpose of Hu Yijing’s coming this time was to endorse advertising, and she also brought the compiled information. The two went into another office. Hu Yijing took out the information to Meng Fan for review, and then introduced it. Happening.

Hu Yijing selected a total of brands, all of which are international first-line and national brands, and their endorsement levels are also very high.

Speaking of which is also a very complicated matter. In terms of region, from high to low, they are global spokesperson, Asia-Pacific spokesperson (a narrowly defined geographical concept, refers to the Western Pacific region, the same below), Greater China spokesperson, and Huaxia spokesperson; from high to low Low are the full-line spokesperson, branch spokesperson, series product spokesperson and product spokesperson.

That’s why I often see multiple celebrities endorsing a certain product. In fact, their endorsement levels or endorsement products are different.

Let’s take Zhao Xiaodao, who was ridiculed by a group of “earth”, had no relationship with fashion, and had zero ability to carry goods. She signed a spokesperson from Dior Huaxia District. In the same year before this, Dior also signed Yang Tianbao, who was also a spokesperson in China. The endorsement level of the two of them is the same, but the endorsement products are different.

——The brand side is definitely not stupid, the attention brought by this sense of gap is quite large.

In addition, the broad endorsement category itself is actually divided into three levels, from high to low, they are spokesperson, namely, brand ambassador, image ambassador, and brand friend. Note that the brand muse is related to the designer and is not included in the endorsement category.

These three levels are also the degree of intimacy between celebrities and brands, meaning different treatments. To put it simply, spokesperson has to pay, ambassadors and brand friends do not have to pay.

In addition to being able to get a spokesperson endorsement fee, the brand will also produce hard-broadcasting, customized exclusive products for it; ambassadors and no endorsement fee, but there are soft announcements, customized products and attending events; the brand When friends are left at the event, they can ask brand-name clothing, handbags and other products.

These three levels are also an advanced way for the relationship between celebrities and brands, especially first-line big names. Generally, they need to obtain the identity of the brand’s best friends before they may be selected as ambassadors, and finally get them. Endorsement. Of course, there must be some celebrities who skip the entry and advancement stages and rush to the end of spokesperson.

Even if some celebrities know that they are impossible to endorse for their entire lives, they are still very happy to become brand friends. After all, this is an important way to increase exposure and popularity, especially for some big first-line brands, let alone No more money. If you can give money, you can go.

The brands that invited Meng Fan this time are naturally spokesperson, and what Hu Yijing compiled are all first-line brands at home and abroad, spanning clothing, food, watches, automobiles, electronics, finance, and aviation. , Communications and many other fields, such as banking, communications, and aviation are the first parties that ordinary stars cannot reach.

“There are two fashion-related brands, you choose one of them. The endorsement quotations are all below, and there are some additional conditions, and you can put forward some conditions, all within the scope of negotiation “

“There are two sports brands abroad and one in China. You can choose one.”

“For food, I will prepare two for you, one is wide-mouthed One is Danone, who are all spokespersons in the Asia-Pacific region. “

“There are two watch brands.”

“There are two electronic product brands, one domestic and one The rainbow, the domestic Huawei, is the global endorsement of the entire line; the neon is the global endorsement of the Sony headset series.”

“There is a commercial bank in finance.”

“Aviation Four companies in the company have invited you, one domestic and three overseas.” When it comes to this, Hu Yijing has known it for a long time, but it is still difficult to conceal a surprised look. This fuck is aviation Companies, every one of them is a top 500 in the world, who can have opportunities and qualifications for ordinary stars.

Take Huaxia as an example. So far, the only spokesperson for airlines is Hu Ge, who endorses China Eastern Airlines. In foreign countries, they basically invite super first-tier superstars and take Qatar Airways. For example, the previous spokesperson La Liga Barcelona, ​​Bundesliga Bayern and other giant football clubs!

And this time, the three foreign airlines include Qatar Airways, and the other two are Neon’s All Nippon Airways and Lion City’s Lion City Airlines.

Oh my God, what kind of endorsement is this!

These endorsements are much better than the previous international first-line brands!

Those endorsements are easy to handle, and the image of airline spokesperson is too difficult, and these top airlines are even more difficult.

After the endorsements of three foreign airlines were invited, Hu Yijing really realized that Meng Fan is now a global sports superstar!

Like Ronaldo, he has the reputation of being able to speak for airlines personally!

Of course, Hu Yijing is still familiar with Meng Fan. She knows what happened when Meng Fan went to Qatar to participate in a wrestling match. She knew that Meng Fan met a Qatari tyrant after “subduing the tiger”, and What she knows more than ordinary people and media people is that she also knows that Meng Fan’s father has some business cooperation with this local tyrant’s father, and also knows the influence of this local family in Qatar… Okay , Maybe you are really familiar with Meng Fan, you always have to find an additional reason to be more acceptable.

As for Neon’s ANA and Lion City’s Lion City Airlines, she did not find additional reasons-although there are certain additional reasons for this, but also not everyone can think of it together After all, Meng Fan’s popularity is indeed up to this level.