I’m in Hollywood

Tina Brown certainly understands what this means. Standard means monopoly. Monopoly means profiteering. This is a truth that has been proven countless times. Oh,

Although the capitals of the world are clamoring for anti-monopoly, there are countless anti-monopoly investigations every year, but in fact, monopoly is everywhere, and it is also the ultimate goal pursued by countless enterprises. Tina Brown is even a little excited when she thinks she might have the opportunity to participate in a new monopoly industry.

In the following week, Eric started the merger of the three companies non-stop, and finally confirmed that Ian Gernier, the head of the original browser company, served as the CEO of the merged Yahoo! The chief operating officer, who is still primarily responsible for the operation of Yahoo's website, Steve Mitnick is willing to get the position of chief technology officer, and will be responsible for all technical development projects of Yahoo! Networks in the future. Tina Brown serves as the Yahoo! edit.

The original IE browser, hotmail online mailbox and other services will also be renamed Yahoo! Browser and Yahoo Mail in the next month. The upcoming instant messaging software will also be named Yahoo Chat Room (yahoo-chat-ro). Referred to as ycr.

Yahoo!’s main management framework was completed, and Chris flew back to the United States from Finland and immediately rushed to Boston.

Eric returned to Chris from the airport. The two did not go to the hotel, but went directly to Yahoo's headquarters to participate in the first high-level meeting after the company's restructuring.

These days, perhaps because of Eric’s arrival, Yahoo’s headquarters building seems to be neat and tidy. Of course, Eric also knows that the real reason is that there is one more woman in the management of the three big men. Tina Brown is second only to Ian Gnell at the level of Yahoo! Tiff Mitnick is quite equal, although it is certain that Yahoo's content editing department will not work at the headquarters, but the distance between the two offices is only a few hundred meters, compared to the three big men who are somewhat informal, for Tina Brown. Say. Yahoo’s slightly messy office environment was difficult for her to tolerate, so she personally arranged work such as logistics cleaning.

Eric and Chris walked side by side on the neat stairs to the conference room on the top floor. They talked about some things on the Nokia side. Chris asked at this time: "You didn't invite John Chambers and Stie. Kass. Are they coming?"

Eric said: "Of course, the layout here is good for them to come, otherwise I am not sure if I can get them to join the plan 100%, they will come tomorrow."

Chris said: "If they don't join the plan, I think they will regret it in the future."

"There is nothing wrong with Cisco. We are still the largest shareholder of Cisco. And that plan is absolutely beneficial to Cisco. John Chambers has no reason not to agree. But AOL may not be able to." Eric smiled and shook his head and said: "Although I hope that AOL can focus on the identity of an Internet service provider, many of AOL's services are in line with Yahoo, and even imitate Yahoo's launch of aol. Portal, it’s not that easy to convince Steve Case to withdraw from Yahoo’s competitive intentions."

"Steve Case is a smart person who can definitely understand what decisions are most beneficial to AOL's development."

Eric smiled and shrugged, saying: "Smart people are often very stubborn."

Pushing the door into the conference room, Ian Gnil and others who were talking in a low voice stopped chatting. Get up and say hello to Chris.

Today's meeting content is critical to Yahoo's future development, and the level of confidentiality is also the highest. The company executives at the next level are not eligible to join the conference. Together with Eric and Chris, there are only six people in the entire conference room. .

Eric’s details of today’s meeting have been well understood and countless times, without relying on any copy of the paper, waiting for a few people to sit down, Eric walked to the board in front of the meeting room, using the pen Two simple lines of words were written on the tablet.

"ok," Eric put down the pen. Gently patted his hands and said: "Although many of you have learned more or less about the contents of today's meeting, today, you will hear the full face of Yahoo's future development plan."

Gently tap on the two lines of the word on the tablet. Eric continues: "In the next few years, or in the next decade or so, all of Yahoo's development will be centered around these two programs, the Yahoo! Technology Alliance and the Yahoo! Advertising Alliance."

“First of all, the Yahoo! Technology Alliance has invested more than two years in technology. Yahoo has already gained the absolute technical reserves of the same industry, and successfully launched the Yahoo portal, browser software and online mailbox services to change the habits of network users. Successful products, we will launch more products in the future. But at the same time, if we only meet this, it will be a very stupid idea, the simple technology leadership is difficult to maintain for a long time, then, in order to To maintain Yahoo's absolute leadership position in the future, we need to promote more companies and more users to Yahoo's technical standards through the promotion of Internet technology developed by Yahoo. As long as Yahoo becomes the technical standard setter of the industry, we It is possible to form a huge alliance that is invincible, and to crush all possible competitors in the bud."

If Eric’s words at this time are recorded, Yahoo’s anti-monopoly investigation will definitely become an explosive evidence and it is irrefutable. However, at this time, several people in the conference room are obviously not the selfless advocates of the spirit of network sharing. For Eric's undisguised ambition, Ian Gnell and others have flashed the enthusiasm.

"In the coming year, technologies such as the browser-based ies scripting language, the new mp3 audio technology, and the gif image format will be used as Yahoo's first technology promotion projects, and will be licensed to the industry for free. Firefly Investment Company will provide more. Funding, research and development of user Internet multimedia technology, I hope that Yahoo will become the world's first high-tech company to launch dynamic image and even video playback technology successfully running on Internet software. At the same time, the company will also launch online payment tools. With the development of yahoopay, users can use this online payment tool to conduct any transaction through the network, whether it is a virtual software product purchase or a physical commodity transaction. I look forward to all future Internet payment behavior will be based on the yahoopay payment platform. ""

Eric was the first to reveal the idea of ​​the yahoopay tool, noting that Chris, Ian Gneil and others turned their attention to Steve Mitnick. Eric smiled and said: "You don't want to watch Steve. The yahoopay online payment tool was only thought of in recent days. Before leaving Boston, I will write a simple plan. But the specific technical research and development work will be done by you. Several people are responsible, I hope that you can get the official products out within a year."

Ian Gniel asked: "This online payment tool definitely needs to work with a physical bank. Will they be willing to work with us?"

Eric said: "You don't have to worry about this, I will follow up personally. As long as you develop a platform that ensures security and practicality, I can pull enough bank partners for Yahoo."

Steve Mitnick blinked his eyes and said, "Eric, I have a good idea..."

"Stop," Eric smiled and stopped Steve Mitnick's speech. "I don't know what you want to say, but I know your nouns about encryption algorithms, software architecture, etc." I definitely can't understand, so you still have to discuss with Ian after the meeting."

Everyone laughed, and Steve Mitnick also smiled and made a maddening neck movement toward Eric.

After the laughter. Jeff Rock, who has some restrained personality, raised his hand and got Eric nodded. He said: "Eric, I think if we really want to develop yahoopay, we need to have an operating system platform, although we The browser software has been implemented on all mainstream windos, linu, uni, maos and other operating system platforms, but it involves the user's financial operations, security is definitely the first, the more platforms, the less secure Guarantee."

When the previous world came into contact with the computer, Microsoft had dominated the world. Eric was used to windos like many ordinary people, so he really did not consider the current situation. However, this is not a difficult question to choose. Pretending to think for a moment, Eric said: "Then start from the most popular operating system windos, the graphical interface operating system will become the mainstream of personal computers, so We can directly abandon the uni, dos platforms. Linu this open source system is not necessary to consider."

Ian Gurney said: "That Apple's maos, its popularity in the general user base is second only to the windos system, I think we can simultaneously carry out yahoopay technology research and development based on these two platforms?"

Apple currently sells more than 500,000 PCs a year. Although it is insignificant for more than a decade, the annual sales of personal computers in this era will be several million. Apple's market share is already quite large, Ian. It is not surprising that Genier’s emphasis on the Apple operating system.

However, if there is not much deviation in history, next year's windos95 operating system will be launched, Apple's personal computer sales will have a horrible cliff-like decline, the original vibrant Apple will also quickly slide to the edge of bankruptcy, even after Jobs returns Apple can only stand in the high-end PC field. At this time, it is not a good deal to compare the development priority of the maos platform with the windos.

"We still have a lot of things to do. For yahoopay, distracting both platforms will delay the overall R&D progress. So start with the windos platform and accumulate enough technology and experience before launching other operating systems. The platform's products will be very simple and can be shortened in time."

"I think Eric is very reasonable, but in order to avoid other platforms that we have innocently taken over by competitors, I think yahoopay may be able to merge with the instant messenger tool ycr, so that at least we can guarantee that we are in the user. The absolute advantage of the group," Tina Brown said, and smiled again: "In addition, Eric, I think the name ycr is too creative."

Eric said with a smile: "When everyone is used to the term ycr, then someone will automatically add a variety of connotations."

Many chat tool names in the original time and space are nothing special. After users get used to it, they automatically accept those names. For some small bad taste, it is still very interesting to create a new chat tool abbreviation.

Tina Brown spoke up, and Ian Gnell and others realized that the benefits of doing so have accepted this decision.

"So, then the Yahoo! Advertising Alliance," Eric said. "The purpose of this project is obvious, so I don't explain what the nouns do."

In a faint laugh, Eric said in a slightly more serious tone: "But this plan will be related to Yahoo's life and death. Even if I personally don't pay any attention, the funds that can be invested in Yahoo are limited. If Yahoo can't. Surviving through its own profits, all plans for Yahoo will be empty talk, so the Yahoo! Advertising Alliance program is more important than the Yahoo! Technology Alliance. The current network environment is very similar to the early public TV network, users are currently in addition to network access. Fees, there is no concept for the payment of online content, and the possibility of charging users for high-quality content services is almost zero. Therefore, as the scale of users continues to break, the profitability of websites through advertising will become inevitable. Therefore, in the next step, Yahoo must increase the development of advertising technology, achieve accurate and effective advertising, and enable online advertising to achieve the same advertising effect as TV advertising. Corporate customers will be willing to pay for advertising to Yahoo. ""

Tina Brown asked: "Eric, you are talking about ‘Yahoo ads,’ what does ‘Alliance’ mean?”

"The so-called alliance, of course, is to unite with other websites on the Internet. Yahoo's platform is limited, even if we have more than one million pages of 10 million pages of proprietary content in the future, but compared to the huge network space. Yahoo's content is still insignificant. On the Internet, most websites are incapable of advertising operations. What we need to do is to unite these thousands of small websites to unify advertising. Websites can also earn revenue through advertising, which is a win-win solution, and Yahoo! will be the biggest winner."

Chris has been listening quietly to Eric's explanation. At this time, he couldn't help but ask for the first time: "Eric, even if it can technically achieve the alliance plan you said, but there is not much access traffic. Does the tiny website really make sense?" (To be continued.)