I’m in Hollywood

Eric squinted and found himself squatting on a conference table, propping up his body, and seeing a wide variety of documents, artwork, and scattered on the large conference table. Coffee cup and several laptops.

Notice that Eric looked up and Tina Brown, who was sitting on the other side and tapping the keyboard, smiled and said good morning to Eric.

Eric nodded and responded, his mind gradually clear, and soon remembered what happened last night.

Because of the sudden situation on the big show last night, Eric temporarily added a 'Cinderella incident' to the late marketing plan of Wei Mi Daxiu. Everyone started the meeting and started to contact various media temporarily. After changing the press release on the second day, I unknowingly got to the middle of the night, and Eric remembered that he couldn’t hold back when he was asleep early, it was already four in the morning. Looking at the quiet and busy Tina Brown and the staff who are still working in the glass outside the work area, Eric asked Tina Brown: "You don't have to rest all night?"

Tina Brown just smiled and turned the laptop screen in front of her to Eric. "Eric, this is the topic that was thrown out overnight in Boston. You can see if there is any need to change it. ?"

Eric saw the picture of the striking silver high-heeled shoes on the screen page. Although he wanted to take a hot shower and eat something, he still didn't bother to reject Tina Brown's request and pulled the laptop over. To see, there was a slight buzz in the conference room.

Tina Brown first raised her eyebrows in confusion, but then realized what she was, laughing: "Sorry, Eric, I forgot that you haven't had breakfast yet, so wait until you see it."

Eric did not refuse. Exhausted and hunger superimposed, he really did not have any energy to work, and suddenly began to miss Kelly. If it is other times, the gentle and considerate female assistant must have prepared breakfast for him. But the day before yesterday, Kelly returned to Los Angeles because of some urgent matters.

Standing up and stretching, Eric told Tina Brown: "Have you ever had breakfast?"

Tina Brown nodded and pointed to the hot coffee next to her: "We had eaten it an hour ago, yes, there is a door outside... The girl is waiting for you."

Eric walked out of the meeting room and sat on the sofa in the outer seating area. Quietly read one of the magazine's twins and noticed that he appeared and stood up.

Eric has become accustomed to twins always appearing together, suddenly seeing a single one. Suddenly, I was still not used to it. I realized what I was trying to say. "Is it a curse? Let me be a cannon fodder?"

One of the twins shook his head seriously: "No, the owner, the boss came last night, seeing you at work, let me stay and take care of you."

Eric thought that Xiao Nizi was quite considerate and smiled and asked: "Are you a sister or a sister? Where is Drew going?"

"I am my sister, my sister and the boss went to East Hampton."

Eric nodded. Understand that Natasha is in front of him, perhaps because the twins are separated, Eric has subconsciously thought about the name of Natasha's sister. As a result, I still didn't think about it.

Forget it, it’s all Natasha, anyway, the two are exactly the same.

Eric and Natasha are very casual to say this, but the busy staff or pretend that the busy staff heard a word from the twins, but they are all a glimpse.

Master...master...master...

This kind of title is really enough... retro.

The temperamental Natasha has been quietly sitting in the lounge area for several hours. All the overtime employees silently guessed her identity. Some male employees boldly stepped forward and talked a few words. Natasha responded. Courteous. But it clearly reveals an inaccessible temperament that everyone feels. This temperament is not a pride, but it still refuses to be thousands of miles away. Because the skin of Russian girls is as white as snow. And the body exudes a quiet, uncontested, quiet, just a few hours, the men in the work area silently gave Natasha a nickname for 'Little Snowman'.

The moment I heard Natasha call Eric, there was almost a heartbreaking voice in the work area.

Eric felt the sudden silence in the work area and looked at it doubtfully for a week. Everyone immediately moved under Eric's glance, as if nothing had happened. Eric didn’t realize what was wrong at the moment. He took a big bag that the twins handed over and opened it. Besides the toothbrush and other customary utensils, there was still a bath towel, and he smiled. Eric was also Tasha said: "I am going to find a place to take a bath. You can help me prepare breakfast. Anything can be done."

Natasha nodded and left Eric with the work area.

The two figures disappeared, and there was a bit of regret in the work area. Some regrets were unwilling to scream: "God, punish these evil capitalists!"

Coincidentally, the door of another office suddenly opened at this time, and Emily, who was talking about what was coming out with her mobile phone, heard this sentence and suddenly raised her eyebrows. Sorry, she reached for the microphone. Eyes sharply looked around in the work area for a week, his eyes locked on a hapless, angry: "Jason, you are just blaming, right?"

In a snicker, the young man named Jason squinted and said: "Sorry, Miss Brighton, I am dying."

Emily is still very angry, and even some grievances, raising her voice: "I have not abolished anyone since the acquisition of the company. Not only that, but the salary of all of you has now increased by 10%. Do you still Is there anything sorry for you? Just working overtime, I am not working overtime here, why should you let God punish me?"

Jason bitterly confessed: "Miss Brighton, I just said it was not you."

"Oh..." Emily looked around and looked around: "Is there a second capitalist here, are you a fool?"

There is really a second capitalist here, and it is also a super capitalist.

But Jason has offended a little wild cat, and he dared to offend another Tyrannosaurus: "Sorry, Miss Brighton, I am sorry."

What Emily is about to say, the phone seems to be hanged up. Then it rang again immediately.

"I don't owe you anything. If you think that the treatment of the company is not good enough, then I will send the letter of resignation to me." With a look at the unlucky one, Emily left the sentence. Just rushing through the work area to the conference room while turning on the phone.

After Emily's figure disappeared, the work area was silent for a few seconds, and it was determined that no big man would appear again, and a burst of laughter broke out.

Eric had eaten breakfast and returned to the conference room of the company. The media information about the Mi Mi big show yesterday has basically been summarized.

Most of the mainstream newspapers have made detailed special reports on the important editions of Wei Mi's big show. Many newspaper headlines are occupied by Victorian angels dressed in gorgeous angels. In order to attract as much attention as possible, newspaper editors They dig their minds to find their own focus. There are models that focus on models, fashion talks, and attention to music. Of course, there have been various voices in the media commentary. The Washington Post praised the Victorian show as a 'magnificent visual glory'. The commentator of the Chicago Sun newspaper criticized it very disdainfully. The Vimy Big Show is a 'disgusting shameless farce'.

With the strong media resources in hand, the majority of negative evaluations caused little turmoil. Through the topic of Yahoo Portal, the largest media website on the Internet, ab TV network "Morning News" reported that the close cooperation with the Firefly Group, such as Hearst Group, News Corporation, Washington Post, etc., in the online media Under the full force of the three media forms of TV media and paper media, the image of Wei Mi Da Xiu in the public mind is not perfect, but it is absolutely expected. Diane Kruger’s t-shoe accident was quickly rendered into a similar industry story with Cinderella’s fairy tale under the clever marketing method. Many ordinary people who didn’t even pay attention to Wei Mi’s big show even Looking forward to Diane Kruger’s shots in the Vimy show.

at the same time. The discounting power generated by Shanda’s marketing, which lasted for several months, is equally amazing.

At the beginning of the year, when Chris took the absolute controlling stake in the company with a price of 2.4 billion US dollars, most analysts in the industry were pessimistic about the business, and predicted that the stock price of the company would definitely fall again after the transaction.

But these people only counted the beginning, but did not guess the ending.

The restructured group of Shenzhen did experience a decline in stock prices for the first time, but after Eric announced Victoria’s secret annual show, with the six-year marketing campaign, Victoria’s secret Neiyi brand’s sales were flying at an alarming rate. rise.

Wei Mi is the most important brand of the company. Even after the merger of the company and Brighton Fashion, the Wei Mi brand still accounts for more than half of the new group. With the sales and brand awareness of Vimy Nei continue to rise. The stock market value of the ltd began to fall slowly for half a year after it initially fell back to $2.1 billion. On the second day of the Vimy show, the shares of the company rose again by 7.5%. The market value of the stock is approaching $3.7 billion. It is expected that the total market value of the company will exceed $4 billion after the TV show of the Vimy show in December. The most important point is that this breakthrough is not a capital bubble, because the stock price of the company at this time has a very solid brand value and product sales support.

After the initial acquisition, the Firefly investment and the Brighton family held a 62% stake in the company. When the market value of the firm exceeded $4 billion, the firefly investment and Blair were compared to the initial assets and cash expenditures totaling about $1 billion. The assets in the hands of the family have increased by $1.5 billion in just one year, equivalent to the net profit of the entire Firefly Group this year.

When Fortune magazine disclosed this series of data, it was relished that Eric’s abandonment of filming and the production of a media that did not have any 'commercial value’ would cause him to lose money. Closed his mouth, after all, even if he filmed a film equivalent to the Jurassic Park box office, it would be impossible to bring in $1.5 billion in one year.

After the Wei Mi show, the most time for Eric was overwhelmed, and the follow-up media propaganda was on the right track. Eric put all the trivial work of the company into Emily and concentrated on Wei Mi. Daxiu's TV version was edited. At the same time, after November, the end of the 1994 holiday season was approaching, and some second- and third-line film companies began to gradually move up in the second week of November.

There are only two films that Firefly directly released at the end of the year. Julia's love film returns to "Running Bride" and Nicholas Cage's "Face". In addition to these two films, Xiao Nizi's flower film opened Kevin Costner's "Mission Impossible", Brian De Palma's familiar suspense technique combined with Kevin Costner's unique Introverted masculine temperament, the new "Mission Impossible", although there is no Tom Cruise, but has a different flavor. After the summer file "The Law Enforcement" was smashed, the results of "Mission Impossible" can be said that he can continue to maintain his own coffee position, and Kevin Costner also appears to be propaganda about "Mission Impossible". Unusually, the movie began to be frequently rushed around the film one month before the release, and the screening of "Mission Impossible" also gained a good reputation. Moreover, another thing that made Eric 'like to hear' is that in the salary cut he provoked, Warner was forced by various pressures to quickly take over the long-awaited course of Kevin Costner. The Future Water World, and like the original time and space, chose Hawaii as the shooting location. In Eric's memory, it was because of the frequent ebb and flow of Hawaii that washed away the set of the crew, which led to the budget being pushed to a staggering price.

MGM originally planned to launch "Resident Evil" at the end of the year. Although the z-class zombie film is not very commensurate with the low-grade festival schedule, it is often able to achieve unexpected results against the trend, not to mention " The production budget of Resident Evil finally cost only more than 30 million. In addition to the later marketing budget, the cost will not exceed 50 million US dollars. It will operate through channels such as box office and video tape. The cost recovery and profit pressure are not great. One has made a name for itself, making a continuous sequel like the original, which can create a stable profitable project for DreamWorks. However, the post-production of this zombie film had some problems and had to delay the schedule until Easter.

In the second half of the year, the executive vice president of the Sony Group, Izui Izui, began to personally intervene in the film business. By the end of the year, although Peter Cooper still maintained the position of the Colombian eo, it has basically been erected, and Sony has begun to look for it with great fanfare. A candidate for Colombian eo, Michael Lynn, who just left Firefly in September, even received an invitation. However, Michael Lynn did not mix the meaning of Sony-Colombia, but only informed Iri by phone. This news.

Although Peter Cooper is destined to be kicked out, Sony has not relaxed the distribution of the "Brave of the Game" co-operating with the Firefly in Colombia. As the only special effect film at the end of this year, Sony is obviously brave. The game of the person has high hopes.

When Hollywood was busy dealing with the upcoming hot schedule, Eric flew back to Los Angeles to attend a firefly group's end-of-year high-level meeting, and hurried back to New York, continuing to drill into the editing room of the ab program production department, in addition to promised 茱Eric and Xiao Nizi made two movie premieres on the platform, and Eric did not intend to mix too much about movie marketing.

A boss who knows how to let go is a good boss. This is what Eric recently learned from Buffett. Buffett and many companies owned by Hathaway are in such a very tacit relationship. In an interview, when a manager of a subsidiary of Hathaway was asked why the subsidiary was doing so well, the manager gave an answer that was very thought-provoking. The manager said that Mr. Buffett had forgotten him. The company was acquired and he himself forgot that the company had been acquired by Buffett.

As the size of the assets under the name is getting bigger and bigger, if you can't find a reasonable balance between power grabbing and decentralization, Eric will definitely be crushed by heavy work. In many cases, Eric has even been faint. I feel this pressure. (To be continued.)