I’m in Hollywood

Chapter 781

Microsoft has never lacked the ambition to open up the territory. ...≦. ...≦

Beyond the operating system, once Microsoft was once ambitiously involved in the msn portal business, x-wave game console business, forced ng search engine business and so on.

It's just that, by virtue of the fact that it is always slow to make a lot of people's powerful "post-sense".

None of these projects were successful.

The online service with msn as the core has a loss of 13 billion US dollars before and after, and finally it is no longer; x-wave game machine has lost 3 billion yuan in ten years, barely burned out the game ecological chain, but the pace of catching up with ps is nowhere in sight; forcing the search engine The accumulated loss of 10 billion, there is no sense of existence in front of the powerful Google. Other failures in the mobile phone business, tablet business and mobile social applications need not be said. Even when the portal is about to become thinner, Microsoft once again couldn’t see the situation and want to buy Yahoo for $46 billion. On the other guy who is even more incomprehensible, this has escaped.

At this time, at the Vanity Fair party, Eric listened to the door-to-door classmates to talk about Microsoft's intention to enter Hollywood, but only a few points to see the lively mood, well, you can't be too small, in case someone else Carelessly succeeded.

However, on the surface, Eric is slightly frowning, pretending to sincerely admit: "Bill, Microsoft's business center should be in it, I don't think you are a good choice for making movies."

"Don't try to know," Bill Gates was quite confident. "Not to mention, isn't fireflies across the IT industry?"

Eric knows that the fireflies that the gate students said at this time refer to the entire firefly business empire map, shaking his head, said: "This is not the same, the firefly group and firefly investment can always be clear."

Bill Gates smiled and took the glass in front of him and sipped champagne. He didn't believe Eric.

Entering Hollywood is definitely not the result of Microsoft's whim. This is the result of a detailed analysis of the development trajectories of several high-tech companies under the Firefly Investment.

Take Yahoo! If the entire Firefly Group does not spare no effort in supporting content and marketing resources, this network company can never develop so quickly. Yahoo’s branding in the first part of "Charlie's Baby" has already been Became a successful marketing case that many companies have followed.

According to statistics, brands such as Yahoo, AOL, Cisco, and Nokia, which are invested by Firefly, do not count obvious hard ads. These brands are mentioned more than 300 times a month in Firefly's huge media channel network. many. This kind of subtle influence on the marketing effect of these brands and even an inseparable part of their lives is the most terrifying.

On the other hand, although Jeff Rock, one of Yahoo's Big Three, was dug up to Microsoft's portal operations last year, Microsoft's msn portal business has undergone a year of development, although it has improved, but msn content is scarce. The short board was also quickly highlighted. In this regard, the Firefly Group's extremely few allies will certainly not provide any content support for Microsoft, although it can also be with Time Warner and other groups, but will eventually be subject to people, taking advantage of Microsoft's excellent operating system, the opportunity to enter Hollywood. Getting involved in the media industry has become a good choice.

The investment in the studio headed by Spielberg is only the first step for Microsoft to enter the media industry.

Since the departure of Jeff Locke from Yahoo last year, there has been a faint crack between the two sides. At this time, only the surface is kept amiable.

Politely talking a few words, Bill Gates got up and walked away.

Eric asked the waiters to add a drink to themselves, sitting at the bar and considering the possible consequences of Microsoft's entry into Hollywood. Although I am not optimistic about the prospects of Microsoft's involvement in the media industry, Eric will not despise the other side. With Microsoft's strength, if Bill Gates is bent on entering the media industry, it will definitely affect his future layout.

In the current situation of the media industry, Microsoft has cooperated with Spielberg and others to become a new large-scale studio, and there are two other potentially unstable targets that can be annexed, namely, Colombia in the hands of Sony and the four major TV stations. A cbs.

Eric has been secretly watching the "Godzilla" project being produced by Sony Pictures. Although the film has not yet been officially launched, the image of Godzilla has been determined to be very similar to that of a weak chicken Tyrannosaurus Rex. Point of view, this version of "Godzilla" is still on the old road. If Godzilla fails like the previous life next year, Sony’s confidence in continuing to run Colombia will be hit again, which will be a great opportunity for others to take over Columbia Pictures.

This opportunity Eric was originally intended to be reserved for MGM, but with the addition of Microsoft's spoiler, the possibility of the other side will be excluded.

Another unstable target is cbs. After the failure of Viacom to bid for Paramount, Barry Diller launched another acquisition of cbs TV last year, except that Barry Diller almost worked with cbs management and When the major shareholder negotiated the acquisition conditions, Comcast, who was responsible for funding the acquisition, suddenly stopped the project, causing Barry Diller’s return to the media industry to be frustrated again, and cbs returned to the sale again. status.

Obviously, after cooperating with Spielberg and others to set up a large studio, if Microsoft wants to go further, Colombian film and cbs will undoubtedly become the best goal. At that time, the two sides will inevitably meet again.

Eric is pondering the countermeasures. Elizabeth and Julia walked together with their hands together. The two women wore the same style of suspenders, but the color was black and white, but there was a strange feeling of a couple of lovers.

When I walked to Eric, Julia looked like her master's kitten, and her eyes were watery and she was going to beside Eric, but she was pulled by Elizabeth: "Hey, you are my girlfriend now, so Going to other men, I have no face."

Eric couldn’t help but smile. Elizabeth is now completely out of the box. Although everyone knows her relationship with her sister, Elizabeth often blatantly and paired with Julia. Julia was completely brought to Fox, and she was filming the "Shakespeare Love Story" that Miramax was responsible for.

For this matter, Murdoch also specially called Eric to ask what was going on. Eric didn't know what to say, only to be perfunctory. Murdoch is also worried, not just for this daughter, because the eldest son of the old man, Lackland, also has a somewhat unclear trend. At the age of twenty-five, he doesn’t even have a girlfriend. Instead, he likes to be with a group of 'pretty' models. I am mixed, um, it’s a male model. This is actually one of the reasons why Lacran Murdoch was sent back to his hometown in Australia last year by Murdoch.

Pat on his left hand, Eric told Julia: "Don't ignore her, come here."

Julia opened Elizabeth and sat down to the left seat of Eric. Elizabeth glanced at the two and sat down on the right side of Eric.

Eric waved the waiter to prepare drinks for the two women. Next to Julia, she posted it without any scruples and waved her left hand to Eric. "Eric, look, is it beautiful?" ”

Eric gave a beautiful look. It was the red heart 4 rose gold ring. He didn't expect Julia to bring it out publicly. You know, the ring is marked with the 'Williams' emblem.

At the time, Eric made a whole set of playing cards. At this time, only Virginia and Joanna, Julia and Elizabeth, Drew, and Nicole and Famik, these seven women Still staying with Eric, other women get along for a while, or Eric feels boring and actively let go, or the relationship cools naturally, each leaving, the remaining thirty-seven rings, lying quietly The corner of the manor in the safe.

The mind settled down, less the arrogance of the first few years, Eric now prefers to give the woman a bank card, and no longer easily take out the ring. In recent years, the woman who owns the ring is still only seven. .

After catching Julia's little hand for a moment, Eric nodded with a smile: "It's beautiful," and asked Elizabeth next to him: "What about you?"

Elizabeth raised her hand and gestured, and said: "Now this is my couple's ring with Julia. It doesn't matter to you. Oh, just Demi Moore asked me where I bought it."

Eric wondered: "Demi Moore?"

Elizabeth thought that Eric didn't know who Demi Moore was, explaining: "Bruce Willis's wife, a very smart woman."

"Oh," Eric responded, turned the subject and asked: "You haven't been in charge of the "Star Wars Prequel" preparations recently. How is the situation?"

The news of the prequel to "Star Wars" has never been broken. As a memory of a generation of Americans, almost every message of the film can be heated. Although Eric is not very cold with the Star Wars series, it is also affected by countless news.

When I heard Eric mention this, Elizabeth’s face immediately became depressed and said: “Don’t mention, George Lucas suddenly told us last week that the film’s start may have to be postponed for another half a year. I disclosed that I want to re-issue the negotiations."

Eric almost immediately thought of the classmates who had just left, and the timing was too coincidental.

"Do you know why?"

Elizabeth turned around and patrolled the hall for a moment. Maybe she didn't find the figure. She turned back and said, "You just didn't talk to Bill Gates, it's him."

"So, Spielberg wants to bring George Lucas closer to the upcoming studio?"

Elizabeth also apparently heard the news, and maybe even more than Eric, nodded: "Yeah, I guess, their goal should be industrial light magic, because the film originally intended to cooperate with the digital field in special effects, I also talked with Stan with another producer. As a result, Lucas told me last week that the film might delay the start of the shoot, and also canceled the cooperation intention with the digital field."

Eric took a sip of wine and frowned slightly.

Although the industrial light magic has been far from the digital field in recent years, this special effects studio has a deep special effect. After all, it has been abandoned in the digital field, mainly because the mainstream special effects blockbusters choose the digital field for special effects production. There is not enough project for technology research and development and accumulation, and it is almost inevitable that industrial light and magic will be thrown away.

But just as the previous "The Lord of the Rings" trilogy propped up Vita Digital, if the special effects of the "Star Wars Prequel" trilogy are all done by the industrial light magic alone, although the production process will certainly be rough, the cost is absolutely It will be higher, but with the experience of three special effects films, the special level of industrial light and magic will soon catch up, which is not a good thing for the digital field.

What is even more helpless is that this kind of thing is still difficult to stop. Because with the increasing demand for special effects in Hollywood movies, the digital field is so large that it is impossible to swallow all special effects business.

Although there is no participation of Kasenberg, but Spielberg, David Geffen and George Lucas, coupled with Microsoft's strong technical and financial support, the strength of the new large studios should not be underestimated. . It seems that the fireflies still have to respond to the spirit.

"Eric, how is the situation with Titanic? I heard that it has just been killed recently, and the production cost has reached 120 million US dollars?" Elizabeth also asked about the firefly's side, and there was concern in the tone. Habitually with a little gloating.

"Probably, if you want to complete the later period, the total cost will cost 200 million US dollars," Eric shrugged. Fortunately, after receiving the promise of Eric's full financial support, Cameron did not delay this time. The filming work was completed, and post-production was quickly launched.

"200 million US dollars, oh, plus the cost of the late declaration, at least 700 million US dollars at the global box office can return," Elizabeth shook his head, said: "Cameron's movie box office is best $ 560 million. ”

"Yeah, I am also very worried," Eric smiled and looked at Elizabeth: "Would you like, Fox helped me share some costs. Our production budget was originally 150 million. You will give me another 50 million. ""

"200 million US dollars, oh, plus the cost of the late declaration, at least 700 million US dollars at the global box office can return," Elizabeth shook his head, said: "Cameron's movie box office is best $ 560 million. ”

"Yeah, I am also very worried," Eric smiled and looked at Elizabeth: "Would you like, Fox helped me share some costs. Our production budget was originally 150 million. You will give me another 50 million. "(To be continued.)