I’m in Hollywood

Elizabeth has only one step away from the president at Fox, plus the special identity of Murdoch's daughter, so it has a lot of power. Net

Eric proposed to let Fox participate in some of the investment in Titanic. In fact, he wanted to fine-tune Murdoch and secretly secretly gain more power for Elizabeth.

He knows that Murdoch, as a standard businessman, will never agree to pay for a bottomless pit like Titanic. In the past, because Fox was too smart, in order to avoid risks, he used North America at a price of 6ooo. The exercise was sold to Paramount. As a result, the Titanic North American box office was 600 million, and Fox all cried.

This time, if the "Titanic" did not succeed, then forget it. Once the film is as big as the original version, Murdoch will definitely pay more attention to Elizabeth's suggestion. Elizabeth has more decision-making power in the company.

The next day, Eric received a phone call from Elizabeth in the office, and the outcome was completely unexpected.

After the Oscars, "Forrest Gump" won six heavyweight awards, including the best film and best director, from the 13 nominations. In particular, Tom Hanks’s reunion became a media focus. For example, the box office of the film that was still shown in hundreds of theaters in North America once again showed a significant rebound. In the ninth month of the film release, it still harvested a box office with a single week of 10,000 dollars, and got the "Forrest Gump" outside the North American exercise. The copyrighted Firefly also began the next phase of the film's plan.

Firefly Studios, the time is Friday, after a period of research, Kasenberger took the 3d and ima technology evaluation program out.

"According to the detailed investigation of the Ministry of Strategic Planning, we feel that the current 3D technology may have the possibility of promotion, but ima will not work. There are too many restrictions on this technology, and there is no possibility of large-scale promotion."

The two were still sitting in a coffee shop in the studio. Eric pushed the coffee to the side and turned over the information compiled by Kasenberg, and asked: "What is the main reason?"

Between 3d and ima, Eric actually prefers the latter, which may be the result of too many fake 3d movies in previous life.

"Mainly still cost," Kasenberger obviously did a lot of homework, and instead of reading through the information, he blurted out and said: "Only for the cost of cinema renovation, for 3d, most cinemas only need to replace a projection system. Advanced polarized 3D film projectors, the price is only about 10,000 US dollars, plus 3d eyes and other hardware, the total cost of transformation will never exceed 150,000 US dollars. But ima is different, small ima screen size is four The five-storey building is so high that the cinemas in the United States and Europe with more than 99% of the total are not eligible for modification. If you want to build an ima theater, you can only start from scratch, and the stadium construction plus projection equipment, the full set, it will take 15o. Ten thousand dollars is ten times the cost of 3d cinema renovation."

Listening to Kasenberg's explanation, Eric suddenly understood why the past inland will become the fastest exhibition area for ima technology. Because the popularity of ima and the explosion of the film industry are almost simultaneous, a large number of new theaters are from one. The ima specification can be determined at the beginning. But North America and Europe are different. In these areas, the film industry has been on display for a hundred years, and the supporting cinemas have already been finalized. The theaters of these theaters are basically not in line with the ima remodeling standards. Faced with such a high cost of ima theater, the enthusiasm of the traditional theater to rebuild the ima screening hall will certainly not be too high.

Looking through the data in the hands, in addition to the cost of theater renovation, want to popularize ima, from film shooting to film conversion, almost always accompanied by very high cost requirements. Relatively speaking, the difficulty of popularizing 3D technology is much lower. At present, ima technology can't support the full movie duration of 9o minutes or more, but 3d technology is almost mature. The main reason why it can't be promoted is 3d source and 3d. The lack of cinema. Even the current ‘famous’ of 3D technology is not very good, because many theaters with 3D devices show movies that give people a sense of singularity.

Eric is not a blind idealist. Many things need to be gradual. After considering it for a while, he said: "I have seen ima company recently researching the dmr reset technology of ordinary film to ima film. You pay attention to it. The financial situation of the other party does not seem to be very good. We can invest a sum of money. In addition, we have set up a special 3D technical research department in the digital field on our own, um, wait for me to finish the Royal Casino, the lower part. The movie may try 3d."

Kasenberg nodded, Eric suggested that he generally considered it, but after Eric said, Kasenberg continued: "Eric, I also think that 3d technology is definitely the future of the film industry. A new exhibition area in the year, so you don't think this is a good driver for us to enter the cinema industry?"

"The cinema?" Eric raised his eyebrows unexpectedly. He did not consider this.

In the 1980s, during Reagan's administration, the federal government's regulation of the entertainment industry was gradually released. The Paramount Act, which stripped the film company from the theater, was in existence in the past. Viacom, Time Warner, and Global They all have their own cinema line, and Viacom has the largest number of theaters in its hands, with a high oo screen in the United States.

However, the firefly's exhibition rose late, and had not yet had time to get involved in the cinema business. Due to the deep-rooted concept of the Paramount Act, Eric also did not consider it.

At this time, after Kissenberger reminded, Eric is now, in recent years, it is indeed the best time for Firefly to get involved in the cinema business. Although many people think that "Avatar" is the beginning of the rise of 3D movies, in fact, in the years before and after the new century, 3D movies have appeared, and the more famous "Spider-Man" and "Halibo" The film and so on, all have 3d versions, but because of various constraints, these films have not reached the powerful influence of "Avatar."

Whether it is 3d technology or ima, the time has come for the New Year. Therefore, the promotion of these technologies is not difficult in terms of technology. The difficulty is simply the lack of a strong mechanism to promote.

Well, at this time, the firefly is such a ‘pioneer’, which is not bad. After all, according to historical trajectories, the North American film market has reached saturation in about 2ooo years. After more than a decade of market growth, it is only driven by the increase in fares. If it can promote 3d and ima, it will undoubtedly break through the market. The saturation limit has prompted the industry to grow further.

After thinking about it for a while, Eric put down the empty coffee cup and said: "Jeffrey, this matter can be added to the firefly's next exhibition plan, but I hope that you can be very cautious. I always hope that the firefly can be more Powerful, but also worried that fireflies will become dull and bloated because of blind expansion, you understand?"

"Of course, without 100% confidence, I will not do this easily."

Eric nodded and picked up the coffee pot to add a cup of coffee to himself. He said, "Do you know what Steve is doing?"

"David also talked to me, I hope I can help in the past, I refused," Kasenberger said. "They will officially announce the news next month, but I don't know the details." Clear."

David Geffen and Kasenberg have always been good friends. Eric also knows that only the friendship factor is unlikely to drive a determined business elite to change the door. The former Kasenberg has nothing. Choice, at this time, he clearly understands that fireflies are the best stage for him to stretch his talents. (To be continued.) 8