I’m Really a Superstar

TV station.

The fifth floor, the public service advertising department.

Sun Han pushed aside the department’s office and said to everyone, “Everyone’s work is temporarily stopped. Thank you. For the quit smoking public service advertisement case, I have invited an industry authority to help us.” As he said, he moved his hand to the side of Zhang. Ye said, "I don't need to introduce Teacher Zhang, right? Everyone knows. Let me tell you first. This time, Teacher Zhang is helping him in his personal capacity without payment. This advertising case is entirely in charge of Teacher Zhang. The advertisement will be reviewed tomorrow. Before the deadline, everyone in our public service advertising department listens to Teacher Zhang Ye's instructions. Is there any problem?"

"No"

"Teacher Zhang?"

"Great"

"The advertisements made by Mr. Zhang are well-known all over the country"

There are only four people in the department except Sun Han. Sitting on the left is a little old man who is less than 60 years old, and on the right is a girl who looks only 18 or 9 years old. I don't know if it is a formal worker or an intern. She is very young, and there is another wearing a mask. The young man, sitting there and coughing, may have caught a cold. The last employee had a plaster on his hand and seemed to be injured by a broken bone.

When Zhang Ye looked at this lineup, his eyes went dark for a while.

old

young

disease

Disabled

What a humph group of four

Zhang Ye asked: "Just a few of us?"

Sun Han said in embarrassment: "The department has this configuration, but I have already applied for it with the department. Someone from the advertising department will come to help in a while."

Zhang Ye had no choice but to say: "Time waits for no one, let's start."

Sun Han said, "Well, let's show Teacher Zhang a few previous cases."

"Here." The girl brought it, "These are the ads that our channel has been cut off."

Zhang Ye rolled his eyes casually, "I probably know the mastery of the scale. There can be no real human organs and too scary sample pictures. What about the advertising time?"

The little old man replied: "Fifteen seconds are required."

Zhang Ye asked again, "What effect is needed?"

Sun Han hesitated, "The advertisement for quitting smoking must still be scary. It must be scared from the heart. This can achieve the effect of smoking cessation propaganda. But this is something everyone knows. Commonly used quit smoking publicity methods, and some traditional broadcast data, how many people die of smoking in a year, the numbers are not intuitive, the intensity is greatly reduced, and they are early out of date, so now it is difficult to quit smoking public service advertisements. , Besides, there is only one day, we..."

Zhang Ye said: "To be scary? It doesn't have to be bloody, it has to use real-life images and those black lungs. Those visual methods are just the lowest-level'scare, way."

Seeing Zhang Ye seemed to have ideas, Sun Han said hurriedly: "I'm not a professional in technology, Teacher Zhang, everything is what you want, you say, everyone implements."

The four also nodded.

At this time, the door was knocked open.

"Xiao Sun, we're here to help."

"Leader Sun, the leader asked me to come over."

"Team leader Xiao Sun, do you need someone? I can help you until 3 o'clock in the afternoon, eh, Teacher Zhang Ye? Why is Teacher Zhang also here? You took over this advertisement?"

"Yo, Teacher Xiao Zhang?"

One after another, other colleagues from the advertising department came. In the end, about eleven people came. Obviously a lot of people have been transferred from other departments. The leaders of Beijing TV Station are also very anxious, otherwise they are not. Will mobilize so many employees to come to the rescue field and see Zhang Ye is there. Everyone was surprised at first, and then they all understood the situation. They knew that they had moved Zhang Ye as a rescuer from Beijing TV Station, but for Zhang Ye and Zhang Ye. The contradictions of the Beijing TV station are known to everyone who worked here last year. Therefore, they were surprised that the station would invite Zhang Ye over and Zhang Ye actually agreed to fight the fire.

Zhang Ye has no time to explain to them. He has only one purpose here today. He must accomplish what he promises a friend, and he has no other thoughts other than that.

Time one day

Not much funding

Can't do the same

Not bloody

Don’t hurt people who don’t smoke.

The most important thing is to be scary? ?

Zhang Ye made a quick turn in his mind, filtering the conditions, and soon, a very classic case of smoking cessation public service advertisements in his world appeared in front of him-that advertisement was an advertisement broadcast by CCTV on his earth. As far as some other excellent creative smoking cessation advertisements at home and abroad at that time were concerned, the advertisement case was not the most humorous, nor the most interesting, nor was it the fun and topicality emphasized by creative advertisements. From the structural analysis, it even seemed It is not in the category of creative advertising. It is boring and boring. However, it is such a quit smoking advertisement that is so simple that it can't be simple, there is not even a line in a dozen seconds, but it is almost all smokers in his world. Evaluated as the scariest smoking cessation video in history, countless smokers were so scared that they had not smoked another cigarette since the advertisement was broadcast. This advertisement also caused countless heated discussions at the time.

That's it

The key is not to use location, the cost is low, the manpower is not much, and the production is simple

After weighing dozens of smoking cessation advertisements in his mind, Zhang Ye almost didn't hesitate to choose this one. He stood up and started to lay out the task. "I need at least 1,000 cigarettes for two people. Most of the cigarettes don't matter, as long as they are A yellow filter is fine, but I need a hundred cigarettes among them. To ensure that there are no obvious marks on the cigarette filter, it must be a solid color"

"Huh? Pure color?"

"Is there no words and cigarette brand trademarks?"

"What does it mean?"

This first instruction made everyone confused by the second monk.

Sun Han immediately said: "Old Xu, Brother Tiger, trouble you both."

Two employees from other departments said, "Okay, since the leader asks us to come and help, then we will listen to your arrangement. It is better to have no sign for a thousand cigarettes? Okay, let us do it right away. These two They are all for smokers, and they know what brand of cigarettes to look for.

Zhang Ye continued: "Then, I need a piece of music, something that has no copyright disputes and can be used at will. The condition is that the music is low, slow, and sad."

A young man raised his hand and said: "Let me come, this is my profession."

Zhang Ye added, "I need at least 20 tones, and I find them all, and finally I will come to the final decision.

A woman in the advertising department said: "Then I will help too."

The office can't accommodate so many people, and the two of them are busy taking the task.

Zhang Ye quickly said: "Set aside one for me in the shooting site. Animation production, design, and post-production. Needless to say, everyone should take their place first and prepare some standard equipment for use at any time. Finally, it is the most important thing. I need a few people who understand three-dimensional design, at least five people. I need you to combine hundreds of cigarettes into the most realistic three-dimensional shape of a lung."