Internet 2010
Chapter 81: The myth of the button
After chatting with Lin Xinhe at b212 yesterday, Lu Zhou invested in the development of the cloud computing suite.
As for the operational statistics components delivered by Wen Xuwei, Luzhou has also tested them together, and will only promote them to Dream Valley developers after the promotion plan is completed.
I was busy in the middle, and it was twelve o'clock in the morning when I got home.
"Xu Yuan is coming."
When Lu Zhou returned home, he lamented that the work on WeChat has not yet been in place, so he had to fight again until 3:00 a.m. to do relevant preparations and research.
Early in the morning, Lu Zhou woke up, and the hands of the clock had already pointed to half past eleven.
He yawned and went upstairs, knocked on the door, and waited for Ye Qingchen to open the door for him.
"Wife. Is lunch ready?"
Ye Qingchen listened and glanced at him directly, then ignored Lu Zhou and went into the house to sit on the sofa.
Seeing her behavior, Lu Zhou shook his head and entered the door, only to see Ye Qingchen lying on the sofa watching TV intently.
"..."
Lu Zhou was speechless, and "Promise" was playing on the TV.
Lu Zhou had also seen this movie. Later, because of some complaints and ratings on the Internet, coupled with the exaggerated style and brain-opening logic of the movie itself, he also felt that this movie was nothing more than that.
"Does it look good? Don't tell me it's because of the name Princess Qingcheng..."
Ye Qingchen didn't answer after hearing Lu Zhou's words, watching the movie with peace of mind, Lu Zhou had to sit aside and review the movie.
In his mind, he stopped at the research section of last night's document, and the object of the research was Koukou's mobile client.
On the TV screen, a royal city appeared, with layers of circular walls forming the fortifications of the royal city, separating the outside world from the king's residence.
"Like a mosquito coil..." The conditioned response to the picture received by the eyes directly interrupted Lu Zhou's thinking.
Above the palace in the center of the wall, Wuhuan, played by Wang and Nicholas Tse, was facing off, and then Princess Qingcheng appeared.
"Who wants to see what I'm wearing under my clothes?" Qingcheng's words directly caused the soldiers to throw away their helmets and armor.
Then, the "big general" arrived, but accidentally killed the king.
Seeing this scene, Lu Zhou couldn't help being speechless, and he read "Hamlet" in his mind.
Penguin builds its own high wall of the king's city in strategic actions again and again, and under the high wall is its huge kingdom. It thinks that the kingdom will last forever, but it may be destroyed in the hands of its own people, but it may also be destroyed by the "Allure" weapon.
Where is Luzhou's weapon? But it's not the 'tinder' called WeChat.
He glanced at Ye Qingchen next to him, wiped the oil with his fingers, and said, "Director Chen admires, admires! If you can pinch it, you will count. Qingchen paintings are also in your prophecy."
On the screen, other pictures flickered, and Wuhuan was holding a golden staff that looked like fingers.
"...let's just write the document with peace of mind." Lu Zhou really couldn't bear it any longer.
He turned on the laptop, and the document contained the current research on the various versions of the Koukou mobile phone client.
After all, Lu Zhou wants to develop WeChat, so even if Penguin does not intend to copy WeChat, he will inevitably have to fight Koukou.
Of course, the more important reason is to find the real success factor of Prestige in addition to the "traffic advantage".
After all, the prototype of Penguin Prestige comes from the overseas application kik, which is a magical application that can instantly cover one million users in just two weeks without any promotion.
Later, such as Michat, talkbox, kakao, whatapps, etc., they are all called "kik-like" applications.
Luzhou's document is divided into two parts with 2008 as the dividing line. This is before and after the appearance of the first generation of Iphone, which symbolizes the transformation of applications from keyboard interaction to touch interaction.
Versions before 2008, the most obvious feature of the interface design is the strong sense of PC porting. The earlier version, the higher the similarity with the desktop button.
In these versions, after opening the chat box, there is a horizontal avatar list at the top of the screen for quick switching.
In order to adapt to the operation mode of the keyboard machine, the lower navigation bar corresponds to the left and right keys of the Nokia mobile phone, representing "menu" and "details", and to exit the application is to use the hang up key.
Click to open the "Menu", the user needs to combine the arrow keys to select to enter the secondary functions, such as "Find Friends" and other functions.
In the next version after 2008, even if the interaction method has changed, the mobile phone button still retains a lot of features of the version before 2008.
For example, the navigation bar still has only two options, and the design of the left and right buttons from Nokia has not been improved.
In version 09, the client has added up navigation, including entry buttons such as spaces and portals in the Kou Kou ecosystem.
Version 10, the original space portal entry was deleted due to low usage, and changed to buttons for "Conversation List", "Contacts" and "Groups".
It can be said that the 10th version is a symbol of the transformation of the button, but the button has a complicated subsidiary system, and it is still a long way from the future version.
After Lu Zhou sorted out the documents, he recalled the next development of the button.
In 2011, it closely followed the pace of prestige, officially redesigned, completely abandoned Nokia's interactive mode, officially launched the Android version and the iPhone version, and no longer issued the general version.
In 2012, the product form gradually moved closer to prestige. In 2013, a new version was even joked by netizens that it had completely turned into a second prestige.
"It should be called the PC dilemma of Koukou. From the 2008 to 2010 version~www.readwn.com~ the mobile phone button team did not get out of the PC look and feel. On the contrary, it was not until Zhang Xiaolong started his prestige that the mobile phone button started. Embrace true mobile 2.0."
Everyone thought that the prestige was due to the success of the penguin, but Lu Zhou had combed the prestige version and development history, and he knew that it was not the case.
At the same time when Zhang Xiaolong was developing it, the business group responsible for the mobile phone button also had two teams developing kik-like applications. None of the three teams used any Penguin promotion resources in the early days.
At first, Zhang Xiaolong's team was not taken seriously, and everyone thought that the team of the mobile phone should be able to win.
However, only Weixin survived half a year later, and cut off Mi Chat and gained a large number of users.
And the drainage such as the promotion of the buckle client and the offline message function are all things that happened after this.
Therefore, what Lu Zhou has to do is to use the formed ideas in his head to press Zhang Xiaolong step by step, always one step faster than him.
Lu Zhou shook his head, he obviously couldn't write these future things in the document.
As the saying goes, it is difficult for a big ship to turn around. If there is no savior Zhang Xiaolong, can Kukuu really grasp the mobile era?
It was difficult for Lu Zhou to get the answer he wanted.
But the success of Weixin has even caused serious self-doubt in the mobile phone button team.
First, he lost to Zhang Xiaolong in the development of kik applications, and then he was lost in the plagiarism of his own younger brother. Finally, the vice president of the mobile phone button business group took the blame and resigned.
One is a former hero who seeks transformation in the gap between the PC and mobile eras, and the other is a genius born out of nowhere, born only for mobile.
"With prestige, penguins just walk on two legs. No? Hehe, not anymore."
After sorting it out, Lu Zhou was determined.
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