Invincible Smart-Guy System

Dongchen automobile is an almost impeccable competitor for all competitors in the world. Its core technology has eclipsed their best R & D team, while its internal and external design has also shamed their reputation as the world's top designers. The most important thing is that Dongchen's price positioning doesn't give them competitive space at all. It has the same displacement level Dongchen always has better performance and lower fuel consumption than them, and the price difference is not big. But for cars of the same price, Dongchen has higher economy than their products. The most important thing is that in subsequent use, Dongchen can save consumers' various costs for a long time.

Dongchen is now in the whole field of household vehicles. There are only two areas that have not been involved. One is the low-end models with prices lower than 150000. The other is the luxury car field. In addition to these two fields, Dongchen has a complete product line to cover all areas of the household car. Based on the current rapid development trend of Dongchen, automobile manufacturers all over the world have begun to find ways to break through.

Toyota has carried out the rectification of all its production lines without losing its voice. Nearly 70% of its production capacity has been transferred to the low-end models below 150000 yuan, and the profit margin has been lowered by biting teeth and bleeding, trying to build the products with the highest cost performance under 150000 yuan. This rectification of Toyota can be described as a self reduction from the status of being rich and handsome to that of a loser We decided to redevelop the lowest end of its vehicles, Vicki, Yaris and corolla. The purpose of redevelopment is very simple, that is, how to make these three cars cheaper.

Honda decided to shrink its production capacity and product line first, and focus on motorcycles and other fields for the time being.

Nissan has not yet had a general policy to deal with the current market upheaval.

Different from Toyota's insidious efforts, Germany's three car system began to seek joint efforts to break through. Volkswagen, BMW and Mercedes Benz started the research and development project of declaring MBV to the outside world, that is, the combination of the initial letters of Mercedes Benz, BMW and Volkswagen. Germany is very dedicated and stubborn in doing things. The core task of MBV is to use the funds of three super large enterprises A large-scale R & D project with a five-year cycle can be divided into three parts: engine R & D, gearbox and 4WD system.

These three sectors are also the strengths of Dongchen's core technology. The German way of doing this is totally different from the method of Dong'ou enterprise. For example, the flow of Toyota wants to make up for the immediate loss and actively expand the market that Dongchen has not yet radiated. However, the German has made a long-term plan. Even if they are losing money now, they should also close the gap between them and Dongchen, or even catch up with them Come on.

The MBV plan of the German people is basically open to the outside world. Zhang Yunfeng didn't feel surprised when he learned about the German's thoughts, which is in line with the German character. However, what they think is really naive. Or, they are over realistic. They don't know that what they are pursuing is not a proper way Today's technology leader is Zhang Yunfeng, who directly uses the technology of futurism. Now, Zhang Yunfeng's technology used in Dongchen automobile is more than ten years ahead of the world. Even if the German Troika vigorously pursues it, it can catch up with it five years later. But then, Zhang Yunfeng shakes off his hand, and the technology that is more than ten years ahead again comes out. How do the Germans catch up with it It's impossible to catch up with Dongchen.

However, what Zhang Yunfeng didn't expect is that after the MBV plan came out, in order to improve the current difficulties as much as possible, the troika promised to the global consumers that the users who buy any of its next models will get the "five-year replacement" service of engine and gearbox. The basic purpose of the service is that when the new engine or gearbox of MBV is developed After coming, consumers can replace these two core components for free or at a lower price.

In fact, this is a blank check. No one knows whether MBV can develop a new engine and gearbox within five years. Even if it can, it's hard to have a chance to surpass the current technology of Dongchen. However, local German consumers are very recognized for this five-year replacement service. In the eyes of German consumers, what they buy is not the free replacement after five years, but the free replacement A confidence of local enterprises.

Facing the impact of Dongchen, the most astute is still Americans.

After the German started MBV, GM immediately got in touch with Dongchen. GM's attitude is very simple, that is to imitate the old way they have gone, change their direction and angle, and cooperate with Dongchen. That is to say, GM hopes to establish a joint venture factory with Dongchen in the United States to produce Dongchen. This cooperation mode is good for both GM and Dongchen Place.

GM's cooperation model is very simple. They don't expect Dongchen to export technology to them, nor to sell their own brand products under Dongchen's brand. Their only purpose is to OEM for Dongchen, so as to make use of GM's current surplus production capacity.

Now, all the other brands in the world are shrinking their product lines, except for the member enterprises of Dongchen and Huahe alliance. The reason is very simple. With the continuous expansion of Dongchen's output, all the markets involved by Dongchen have formed a strong impact on other brands in the market, and those markets that Dongchen has not been involved in yet are not Optimistic, because Dongchen's expansion speed is very fast, so consumers have great hope that Dongchen will enter the local market in the near future. Therefore, more and more users hold money and wait, which directly affects the sales of other brands.

On the premise of a big drop in sales volume, the first thing all manufacturers should do is to shrink production capacity. Otherwise, the cash in their hands will become more and more unsalable products, with extremely poor cashability. The production capacity of all GM's production lines in the world, combined with an annual output of more than 10 million vehicles, is now forced to close more than half of the production capacity. If these production capacity Without that, the amount of cash GM puts into these unprofitable production lines every day will be astronomical.

GM president kart personally sent an interview letter to Dongchen. The core content of the letter is that he thinks that now Dongchen has opened a very broad market in North America. However, Dongchen has to take into account the domestic market, North America and the upcoming EU market. If all depends on the current capacity of Dongchen, even with the capacity of Huahe alliance, I'm afraid It's also far from enough. Under the impact of Dongchen, GM has a great influence, because the two biggest markets of GM are North America and China, and the production lines of China have been shut down by 80%. Now, when Dongchen enters North America, the sales volume of GM in the United States has also been greatly impacted. At present, GM has a large number of idle productivity, and Dongchen is in urgent need of expanding productivity Open the U.S. market, so if Dongchen and GM cooperate, it will be a win-win situation for both.

For Zhang Yunfeng, production capacity has always been a big problem. When the products are uncompetitive, the managers worry about the sales volume rather than the production capacity. But when the products are competitive, the production capacity is a bigger problem than the day. The global market is eager for Dongchen's entry, but now Dongchen has opened the North American market, there is no such problem at all It is the limit of Dongchen to export 34 million vehicles a year in the North American market, and the demand in the North American market can be made up by such a small amount? Now the European Union has approved all models of Dongchen to enter the European market, but Zhang Yunfeng has no spare capacity to cover such a huge market in the European Union.

GM's cooperation signal has made Zhang Yunfeng interested in joint venture vehicle manufacturing. Although joint venture means sharing part of the profits, it has opened a larger market. Moreover, joint venture vehicle manufacturing, which directly produces cars in North America, saves transportation costs and import and export taxes. In this way, the part of the profits sacrificed will be made by more cities Make it up.

General requirements are only OEM cooperation, and there is no requirement for Dongchen's own technology, which is also very in line with Zhang Yunfeng's psychology.

Then, Zhang Yunfeng sent an email back to Karte, stating that he was interested in further discussing with him, and Karte also replied very quickly. He could arrive at China as soon as possible and have an interview with Zhang Yunfeng.

Zhang Yunfeng set the meeting time two days later, and the meeting place was Jiangcheng industrial base in Dongchen.

Kart took the special plane of general motors to Yanjing. After a short stay in Yanjing, he immediately flew to Jiangcheng.

Zhang Yunfeng sent three people to the airport, took kart to the high tech Zone, and immediately met kart in a private conference room.

Kart didn't expect that the negotiator sent by Dongchen was a young man who was more than 30 years younger than himself. He couldn't help being surprised. After both sides introduced themselves, he asked politely, "Mr. Zhang, what's your position in Dongchen auto?"

Zhang Yunfeng smiled and said: "Mr. kart, I'm not very clear about the position, but you can rest assured that since I'm talking to you today, I'm the sole representative of the whole Dongchen automobile, so today you can tell me all the cooperation ideas of GM, and I can also make a decision with you on the spot."

Carl nodded his head, put down his heart, smiled and said: "I didn't expect that Mr. Zhang is so young and can represent such a powerful enterprise as Dongchen automobile to negotiate. I think your position in Dongchen will not be too low, but since you are not willing to say it, I won't ask. Let's talk about business now."