Invincible Smart-Guy System

For GM, once the world's top manufacturing enterprise, in the past ten years, GM has gradually entered the difficult situation of hero's end. Since it applied for bankruptcy protection, the whole enterprise is like a soul being taken away. For a long time, the enterprise has been wandering in the edge.

GM's biggest problem has always been the lack of innovation, and the lack of market segmentation and compliance. Japanese companies always do the most meticulous and professional work, which is why Toyota can kick GM off the altar and become the world's top leader.

No matter Buick, Chevrolet, Cadillac, or even that small number of GMC, Saab, and so many GM brands, no one car model can really get high sales and reputation in the global market. The reason is very simple, their products have no soul for a long time.

GM China has previously launched a number of confusing low-end models. With the help of market promotion, GM China has achieved good sales, such as Chevrolet Cruz, which was once popular, and low-end vans launched by Wuling brand. This product, placed in the porcelain market, may conform to the market rules. However, if you look at the global market, it is basically difficult to have enough Competitiveness.

Now, the general porcelain country has long been unsustainable, and its native North America has suffered the impact of Dongchen's cross-border, and it has not been long since the total collapse.

Kart decided to obey the market and the overlord because he was desperate. Instead of standing on the opposite side of Dongchen, he simply cooperated with Dongchen and became the assistant of Dongchen in North America. Only in this way can he gain some profits for himself, rather than continuous losses.

As Zhang Yunfeng's fluency in English is far beyond kart's expectation, the Chinese English translation he prepared in advance has not been able to come into use. In order to show his sincerity, kart did not bring any negotiation assistant this time. Although there are still some company executives accompanying him to China, he hopes to enter alone with Zhang Yunfeng at the negotiation table That's ok.

Zhang Yunfeng is also very interested in kart. He didn't expect that just after Dongchen entered the North American market, there were local enterprises in North America seeking cooperation, and the cooperation mode was the lowest production cooperation: OEM.

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Fortune health has produced more than 90% of the world's apple mobile phones, but how many people will give a thumbs up to the company? How many companies will praise this enterprise? When people talk about Apple mobile phones, they always talk about Apple. Only when there is something wrong with the equipment in hand, can they complain about the processing level of the OEM factory, which is the key to the soul of the enterprise.

At the beginning, kart said to Zhang Yunfeng with a very sincere expression: "Mr. Zhang, the sales volume of Dongchen in North America has set a record for any foreign brand in the early days of entering North America, which makes me believe that the next step of Dongchen will be a more long-term development in North America market. Although both of them are competitors, I have to say that Dongchen Automobile is really a great enterprise, which has ushered in a new era in the whole automobile field. "

With a modest smile, Zhang Yunfeng said: "Mr. kart, you are flattered. Dongchen is just an ordinary private enterprise growing up in the process of exploration, just a little bit lucky."

Kart smiled: "Mr. Zhang, I never believed that any automobile enterprise could form a monopoly in this industry before, but Dongchen let me see the possibility of this day. Consumers' enthusiasm for Dongchen automobile is too high, beyond everyone's imagination. In front of Dongchen, all automobile brands have lost their living space and competition Force. "

As he said, kart said: "GM has made a comparison between Dongchen's model and its own brand. We have our own cost-effective evaluation scheme, the lowest is 1, and the highest is 10. The higher the number is, the higher the cost-effective. All the models under GM have a cost-effective ratio of no more than 5, but Dongchen can get 8 in this evaluation scheme The average score of. 9 is too much higher than us. "

"Toyota has always done better than us in this regard. After our evaluation, their cost performance is about 5.7, and we have tried to get close to Toyota's cost performance. However, due to different ideas and development directions, what we lack is not only ideology, but also the perseverance of donggood people to the world economy And possessiveness. When we don't think it's necessary to develop too many models and waste too much money on R & D and testing, Dong'ou people just don't do so. They launch as many models as possible, which are extremely detailed and accurate in market level division and have a wide coverage. However, their efforts have also achieved remarkable results. When we wake up, we start to try When the market is divided in detail, dongrou people have already seized the opportunity, but our additional investment has dragged our enterprise into a dilemma

Zhang asked curiously, "I don't know what kind of process and way your company's cost-effective evaluation plan is?"

"We have a lot of data to measure, for example, what percentage of the car's power can be compared to the sales price," explained kart. Compared with the sales price, what proportion can the fuel consumption, handling performance and safety performance of this car reach respectively. Compared with the power and fuel consumption of this car, the actual use cost is compared. According to the subsequent maintenance price of the car, the average cost per kilometer or mile is calculated. Finally, through a complex formula, all these results are calculated, and the comprehensive cost performance index is obtained. "

Zhang Yunfeng nodded and said with appreciation, "this is the first time I've heard of this calculation method, but it sounds very reasonable."

Karte nodded and smiled: "the rationality has been studied. At present, except for Dongchen, the car with the highest cost performance in the world has an index of no more than 6.2. The car with domestic brands in China usually has a high cost performance. However, the biggest problem is that the brand awareness, brand expansion and delivery ability are too low. Therefore, they have a high cost performance, only In the local market in exchange for a certain market share, but for Dongchen such enterprises, if we add brand awareness and brand ability, comprehensive competition index, other companies can not catch up in ten years. "

After that, kart added: "we have assessed that if we want to achieve a cost performance of 5.5, our profits will decline by at least 60%. If we do the Toyota 5.7, our profits will fall to the freezing point, that is to say, we will not only be able to build a high-level car like Dongchen, nor be able to reduce the price enough to compete with Dongchen in cost performance The level of competition can still maintain a certain profit. Unless we sell the low matching Cruz to less than 40000 yuan, we can't get a higher price performance index. I think, in this case, if we continue to stick to the current situation and fight with Dongchen, it can only be what the porcelain people call "beating the stone with an egg". Therefore, I think that if GM and Dongchen Cooperation is a win-win opportunity. "

Zhang Yunfeng smiled: "Dongchen didn't expect that the response of the North American market would be so good, which made our output plan of 34 million vehicles a year seem a little weak in the whole North American market. Moreover, these 34 million vehicles are all the production capacity that Dongchen can take out to the overseas market at present. If we leave this point If all the spare capacity is put into the North American market, then other markets will not be able to take care of it. Therefore, Dongchen also intends to look for overseas enterprises to carry out production cooperation, so that the total capacity of Dongchen can be improved to a greater extent. "

"That's great," kart said with a smile. "After all, our GM has a maximum annual production capacity of more than 10 million units, which is definitely the best cooperation option for Dongchen."

"Mr. kart, I don't know how much GM is going to reserve for Dongchen," Zhang asked

With a wry smile, kart said: "our product line is on the verge of collapse due to the squeeze of Dongchen. In the two largest markets of China and North America, we have no competitiveness. However, in a short period of time, Dongchen is unable to form a comprehensive coverage of the world. Therefore, we are prepared to reserve 30% of our production capacity to cover those markets that Dongchen has not yet covered In other words, we use 30% of our production capacity to make the last profit before Dongchen comes to compete. "

Zhang Yunfeng nodded slightly, and kart was right. Dongchen does not have the strength to really crush GM in the global market, but GM is a big plate. To maintain the operation of this big plate, it is necessary to ensure that at least 70% of the production capacity is effectively utilized and create real benefits. If the production capacity is less than 70%, it will be subject to idle production capacity I'm afraid that this enterprise will gradually get into trouble. GM now has some production capacity, which can make money in other markets. But the biggest problem is that the idle production capacity is too large. It's like a person's limbs can only be used with one arm. It's too hard to drive the whole body with one arm. Sooner or later, it will collapse. But if other parts are handed over Dongchen, then, not only 30% of its own capacity can be profitable, 70% of its capacity can cooperate with Dongchen, but also it can be profitable. At least, it can maintain the operation of this market.

70% of the production capacity, about 7-7.5 million units. In recent years, the economy has recovered. The annual sales volume of North America market is about 14 million units. If Dongchen and GM cooperate, the total number of vehicles that can be delivered to overseas market will exceed 10 million units, about 11 million units. But if all 11 million units are sold to the United States, I'm afraid the U.S. government will not It will be agreed. So, at present, Dongchen's planned annual output of 34 million vehicles to the North American market is already at its peak. However, if it cooperates with GM, then its own productivity of more than 3 million vehicles can be collected and put into other markets. Then, half of GM's productivity can be used to cover the North American market, and the other half can also be put into other markets For example, Europe