Siheyuan: starting from the master chef of Jinggang canteen

Page 228

Holding the phone, he continued to say to him: "Not only that, but there will be disputes, and there will be a lot of things.", "You know, then you still do this, isn't it thankless!" Ye asked again, puzzled.

Lu Feng said in a deep voice: "Three guarantees are definitely a pain point in the current market. The quality of the products is uneven, and consumers are deceived too much. Now when you buy a piece of clothing, you must bargain, and you must be able to see how much it is worth at a glance. Otherwise, you will be pitted in blood." "TV is now a high-end product, especially so. If consumers don't believe in your quality, they will not take the initiative to spend money to buy it. Then "[-]" cannot form sales, and we Enterprises cannot make profits." "But, Dad, think about it carefully. How is the quality of our products? Not much to say, within a year, may there be major problems?" Regarding the quality of products produced by our own factory.Father Lou is very confident about this.

Each of their processes is very strict and quality guaranteed.

Therefore, it is simply impossible for a major problem to occur within a year.

At most, there are some minor problems.

But, it's all irrelevant.

So, in the long run, after Ai Jia TV is bought back.

After two or three years of use, it is definitely not that there will be no major quality problems.

This will not create a wind direction for returns.

At most it's just some maintenance stuff.

认!,'准若!."水;"!首发,:群號6５.!6'6..1!8?8;:?96群號;30'０0:,31:4"'.2!7 “但是，我们现在哪有那么多的维修人员啊？”

"If there is a rush to buy the product, at that time, even repairs will be enough for us to lose our legs, and if one is not handled well, not only will it not become our advantage, but it is very likely to smash our own brand. !"

Father Lou said still worriedly.

"The front is afraid of wolves, and the back is afraid of tigers. This is not acceptable, Dad!"

"We can only survive if we take the first step. For the maintenance problem, we can train some personnel later. However, if it cannot be sold, these problems will not be a problem." "So, I think, At present, the best way to break this situation is to withdraw from the three-guarantee concept. The most important thing is to let consumers feel at ease and buy the TV back." Su Ye persuaded.

"Okay, what you said is also reasonable. Then do what you said." Father Lou pondered for a while.

This is the decision to implement the Three Guarantees policy.

After the two are finalized.

I started designing three packs of cards.

Urgent production.

Afterwards, these cards were sent to the dealers.

Explain to them the true meaning of the Three Guarantees.

They cannot be misunderstood.

Only in this way can we ensure the true implementation of the Three Guarantees policy.

Only by solving the worries of consumers can Aijia TV shine.

Not only that.

That night, Su Ye also used Ran Qiuye's relationship.

Contacted some local newspapers in Xiangjiang.

Let the office staff of Yexiao Electronics urgently draw up a few promotional manuscripts.

Let the newspapers get it up.

Talk about the concept of Three Guarantees.

Let Aijia's brand name first appear in the hearts of many Xiangjiang people.

Know that this is a three-pack product.

In it, the concept of the Three Guarantees is explained clearly and thoroughly.

In front of the counters of ten stores.

Su Ye also asked them to pull up a banner with the name of the brand and the words Three Guarantees written on it.

Moreover, he also asked Su Wu to send out all the staff in the marketing department.

Let them take the initiative to attract customers in the market.

Explain the Three Guarantees policy to them.

"Auntie, you just say other brands, can I give you this guarantee? We are all regular, and I don't want it for three days after buying it back. As long as there is no artificial damage, you can take it back."

"We have our own factory and brand production line, you can rest assured!"

"If you want to change to another model within seven days, it's okay. If there is a problem within one year, we will return it to the factory for repair. What brand is it? Is the quality of a big brand so guaranteed? Come with me..."

On this day, early in the morning, this kind of dialogue was constantly staged in ten stores. The TV set is not cheap, and everyone was worried about what to do if it broke after buying it.

In the morning, according to the preliminary data gathered by the terminal market, Aijia TV has sold [-] sets, and the sales volume has exceeded zero.

This news was sent back to Yexiao Electronics.

Su Ye and Father Lou looked at each other.

We all know that the policy has worked.

"Okay, okay, it's finally sold."

"It's so good, it shows that there is a market for our Aijia TV. No one bought it before because they were worried about the quality assurance."

"Xiao Su, you still know clearly enough to know what consumers think!"

At this moment, Father Lou looked at Su Ye with admiration.

"Dad, in fact, if our manufacturer wants to grasp the psychology of consumers, we only need to think differently. For example, if you want to buy a product, the first thing you worry about is nothing more than two aspects, one is the price, One is quality."

"Our price is already the lowest, so there is only one quality problem left... If the quality problem can be guaranteed, is the remaining problem still a problem?"

Su Ye said calmly.

"That's right, no matter what the product is, you need to worry about these two aspects."

"It makes sense!"

Father Lou nodded in agreement.

"Dad, we need to start doing three things now."

"What do you mean?"

"First, recruit a group of experienced maintenance personnel as soon as possible to ensure the effective implementation of the Three Guarantees policy. Second, the production line must be started as soon as possible. When it is time to import materials, buy materials. If it is time to work overtime, then work overtime. .

Third, the R&D center is about to start researching new products.Although the current size is the mainstream market demand, we must increase scientific research and develop towards a larger size. Only by constantly updating and iterating can we be able to

Make sure our products have absolute advantages. "

Su Ye said in a deep voice.

"Okay, I'll arrange this right now."

Hear Su Ye's words.

Father Lou immediately nodded and said.

"Okay, then I'll go back first."

"Well, let's go!"

After leaving Yexiao Electronics, Su Ye returned to the restaurant.

The first day of implementation of the Three Guarantees policy, after the end of sales.

The result came out.

Three stalls, a total of [-] TVs, [-] were sold.

The 12-inch ones are sold out, the price of one is 3200 yuan, and the total sales are 160 million.

14-inch, 150 units are sold, and the price of one is 4400, with a total sales of 66 yuan.

17-inch, sold fifty units, one price is 5800, a total sales of 29 yuan.

The total sales of this day is 2552.7 million yuan.

Deduct costs and miscellaneous expenses.

Today's income is 7 yuan.

This is a very doggy thing.

However, it is also an exciting thing.

A day's profit is 210, and a month is [-] million.

two months.

enough to recover the cost.

And, most importantly, this is just the beginning.

Future profits will increase again.

At that time, the daily income will only be more.

From this day on, Su Ye's road to take-off really began.

at the same time.

As Ai Jia's Three Guarantees policy spread in Xiangjiang.

The heads of the three major foreign brands also held a meeting.

Eyes began to notice the name of Ai Jia TV.

The sales data here was also put on their desks immediately.

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Chapter 266

Sell the first one to start.

Su Ye suggested to Father Lou that the production speed and quantity should be increased.

However, the purchasing power of Xiangjiang people is still underestimated.

The desire to buy a TV.

All three production lines are in operation.

The quantity that each production line can produce per day is about [-] units.

This is also because the workers have already started to become proficient.

Otherwise, basically more than 400 can be produced, which is already top-notch.

The next day, the product produced overnight.

Send it over the counter again.

Instantly sold out again by consumers.