king of power

Chapter 688 Differentiation Strategy

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For Chen Ge said to attach this to the body outside the body, Nick Heisenberg doesn't think there is any problem. As a new car that has not completed the final type, it is impossible to make the dealer at this time. In contact, the AMC Group allows yourself to test drive, it is very giving to your face, and it is dissatisfied with the AMC Group decided to add camouflage measures to the car? Nick Hesenburg has not yet brought to that.

The test should be temporarily attached to the camouflage, but before the official start test drive, Nick Heisenberg decided to personally static experience, the space of this car, how to comfort: a car, the control and comfort of the booth, can be the same The static ride is better.

I got on the car, the first feeling of Nick Heisenberg is: spacious!

light and spacious!

Whether it is the top space or left and right space, it is particularly spacious, especially because the chassis is higher than the case, this car is particularly good, than Europe's best-selling small car Peugeot 205, Wolf Polo and golf's vision do not know How much is it.

Finally, the second feeling of Nick Heisenberg is: this seat is really comfortable.

The next look at the side, the seat does not seem to be unfortunate, it is a very ordinary fluff seat, I don't know why, this seat is comfortable, not only hard, hard, but also sit on the thigh With the assure of the ass, it is just right; the back is relying on the back, the back is very comfortable, the support of the waist, the back is very good, and the seat is slightly surrounded, and the left and right sway, this chair The surroundings can be well supported when driving - a sentence, although this chair is very ordinary, it is not eye, but it is really a very comfortable seat.

Jack Welch said to Nick Hesen, Nick Heisenberg: "Mr. Heisenburg, we have eight-way electric adjustment and four-way waist support adjustment function for this seat, you can try to adjust your most comfortable Sitting.

"Can this seat adjust?"

Nick Heisenberg was shocked.

The flagship model of the Davre Group has just listed in the first two years (Mercedes-Benz S-class) even puts their electric eight-way adjustment function with electric heating function as one of the core selling points, and this is still not Know what the name is called, but also equipped with eight-way electric adjustment seat? !

Really ... the United States is really special, you will enjoy it.

"It is the seat eight-way electric adjustment plus four-way waist support adjustment, add up to 12 adjustment functions,"

To put this, Jack Welch is very proud: "Different from the co-drive also support eight-way adjustment function, Hessen, the seat of these models of Europe, all of which are with John Hopkins The University of Biological Engineering is jointly developed, which has adopted the most ergonomic design.

In addition, in addition to this top-mounted seat, we also provide eight-way manual adjustment, six-way electric regulation, and six-way manual adjustment, etc., but no matter which configuration of the seat I guarantee that they are more comfortable than the seats of the same price in the European market, and there are many more, and they are comfortable across two levels.

Jack Welch's words have a bout, but Nick Heisenberg does not feel that Jack Welch is blowing, because the chair below him is too comfortable, it is not a fool, the nerve is not Slutment, can feel, he attached to the side: "Yes, this is indeed a good chair.

This seat is so comfortable, so that Nick Heisenberg even has this seat to be installed to the heart of Volvo.

I feel this seat that makes you quite a little, I'm going to put my eyes on the design of the interior. I saw the interior of this car, Nick Heisenberg is light. " what……"

A sound: this interior, there is a work ... I don't know what I feel when I see this interior. Anyway, he thinks the interior of the car of Chen Geng design, just looks at it, just at least The design concept of those who are currently selling now is more than ten years, this feeling is not good, but if Europe is now the best mainstream home car with this car together, Nick · Heisenburg dared to swear with senior high-end supervisors of senior car dealers: consumers will definitely be attracted to this interior, can't say, but it is comfortable.

The middle control area of ​​the hand is in the middle control area and the position of the gear, Nick Heisenberg eyes are also bright: comfortable!

smoothly!

How to press all the function buttons on the center console, the position of the gear is also, is it ... Nick Heisenberg does not help Chen Geng asked: "Mr. Fernande, you also applied it in design interiors. Hone engineering concept? "

"of course,"

Chen Wirong Xiao nodded: "Don't you feel particularly comfortable, special?"

"Yes, this is this feeling.

Nick Heisenberg nodded.

From the driver's position, come to the back row, the rear space is very large, the leg space is roughly equivalent to Mercedes-Benz W123 (E-level), as for the top space, it is not generally spacious, and because the cushion is higher Thick, sitting is relaxed, the ride is very relaxed, the feeling of space is not the case of the car.

What is even more is even, the seat is still very comfortable, although the comfort is slightly better than the comfort of the front seat, the support of the rear seat, the sense of support, especially the angle of the backrest, too comfortable. It doesn't know how much comfortable is comfortable than the rear seats of the family cars in the market.

Chen Geng reminded him: "Mr. Heisenburg, the backrest angle of the rear seat can also be adjusted, you will try it.

Can the rear row angle can also be adjusted? Some of the backrests of hatchows can be placed more convenient to load more, but so far, Nick Hesenburg has never seen any of the rear row of seats in the rear seat of the seat can be adjusted, according to Chen Li's finger point. A small wrench on top of the top, really, the backrest has five angles to adjust, the passenger can adjust the angle of your favorite from your own needs.

Nick Hesenburg's eyes are bright: These can be sold.

............ Static experience, Nick Heisen Fortress is full of satisfaction, the market prospects for this car is full of confidence: as long as the driving experience of this car is not too bad, this is a bit weird, but it is really comfortable Very practical vehicles will definitely sell well the entire Netherlands.

It is also until this time, the starters AMC staff suddenly realize a question for the car, the Nick Heisenberg, who is in the car: "Mr. Fernandes, what is the name of this car?"

"Call 'City Nomads'.

Chen Ge said.

"City nomad?"

Nick Heisenberg products, there is a head: "Good name, too image.

"As for these two cars ..."

Chen Geng refers to the other three in front of his eyes. These three cars are actually two models. Two of them are two models: a standard hatchback and a Wagon travel version, as for the other one, then smaller, then There is only a hatchback version, saying to Nick Heisenberg: "The competitors of these two cars are the golf, polo and Peugeot 205.

The competition model of these two cars is actually golf, polo and Peugeot 205? Nick Heisenburg was surprised, he couldn't help but pointed to the two cars on the left side: "Mr. Fernande, is this car than golf?"

After finishing, it also points to the small car to the right side: "There is also this, more than POLO and Peugeot 205, this ..."

Golf, POLO, and Peugeot 205 As the best-selling compact hatchie in Europe, Santandard Auto Sales Group of course is available, but this model of Mr. Fernandez as a golf is only 3 in front of the vehicle body.

The golf (first generation) of about 7 meters is significantly large, big out of the two laps!

The Nick Heisenburg immediately emerged from the AMC CEO Jack Welch to provide the body data mentioned above about the car on the car: 4148mm * 1735mm * 1440mm, the wheelbase is 2512mm, the ratio Wolf Money Golf's 3705mm * 1610mm * 1395mm body parameters look much too much.

As for the Wagon travel version next to, the length of the body has reached almost 4.

5 meters, almost equivalent to the volume and head of the Wolf Mao Group's Chinese cars Passat B2 and B3.

As for the model next to POLO, Peugeot 205 to grab the small hatchback market, the body length has also reached 3.

9 meters, obviously the body of the compact cars, even more than the compact golf, but actually go to the small POLO, Peugeot 205 to grab the market ... more body body means more spacious and more comfortable Take a space, and the security is higher, but this is not the most important, the most important thing is that Nick Heisenberg feels that he probably understands the market development strategy of AMC car: A is dying is playing differentiation strategy, Shock you with a larger model, ask if you are not afraid? Chen Geng nodded: "Our AMC attaches great importance to the European market and is willing to provide better products for European consumers.

"..."

Nick Hesenburg is somewhat speechless: That is directly to say that you are preparing to compete with differentiated strategies and auto companies in Europe. As soon as it is so crown? !

But ... Nick Heisenberg likes AMC car so, he has already expected the market reaction after the three models listed: As long as the driving quality and overall workmanship of these three cars have reached average level, depending on The strategy will definitely sell, and the Santander Group can make a pair.

As for the AMC's practice, it will not cause impact on European auto companies, and how much impact will cause more impact, Nick Heisen, Nick Hessian, does not care: What is the relationship with Santander Group? If you have the matter, you also have the same product to fight with AMC.

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