king of power

Chapter 795 helps Toyota recognizes yourself

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"It feels very powerful, so strong opponent, we don't seem to work?"

One of the doctors of the Director, let the big meeting rooms have fallen into a strange silence.

There is no way, Toyota Lang said that everyone's voice.

Although only a sketch, the overall design language of L1 is still amazing, but the problem is also coming: In the face of such a strong competitor, Toyota depends on what can be played? In the conference room, more than 20 directions, but there is confidence to fight, there is no one.

In fact, it is not blamed for such a psychological state. In 1985, Toyota, although a good result was made in the ordinary civilian car market, the word of mouth is also good, but it is necessary to do a high-end luxury car, don't say whether the ordinary people will give it "Toyota What is it crazy?!

Judging, even Toyota self, in fact, it is also inadequate, Toyota is a luxury car decision to have more than 90 years ago, on the eve of the War War, the mentality of the Dongpu Government: It feels that it is not win, after all, the Qing Dynasty is so powerful But ... for the hope that I will take out all the chips and gambling!

Toyota is gamble!

It's just compared to the gambling, it will really lose the national transport. More than 90 years ago, the Toyota gambling ending is too much, at least their basic disk: at the price range of 3,000 to $ 7,000. The home car market will not be affected, even through the operation of the losses, it can also improve their own brand image.

That is to say, even if Toyota's "up"

The strategy failed, and perhaps earn a little earn.

At this time, Toyota Lang, who has not opened it, has not opened: "Why do we have to win Chen Gengjun?"

"Ok?"

"Ok?!

Toyota Dalang, let the big meeting room instantly caught an inexplicably turning.

Toyota Yingqi has been frowned. He feels that he caught something, but he felt that he felt in front of him, but he couldn't catch it.

"Danlang, said clearly.

Finally, Toyota Bing's second is impatient.

"Hi!

Toyota Lang Xiang Toyota is two slightly, and then said: "We can actually adjust our 'F1' positioning"

"How to adjust?"

Toyota Yingqi immediately asked.

"I think our previous positioning is actually some blind,"

Toyota said: "The goal of our aiming is Lincoln, Cadillac, Mercedes-Benz these globally recognized top luxury brands, but Chen Gengjun's work made me awake, and let us have always ignored a very serious problem, then Is: our 'F1' project has no heritage.

"..."

When it comes to this problem, the directors of a house are all silent.

Speaking of Cadillac and Lincoln, their car owners will proudly claim that we are the choice of US president; talking to Mercedes-Benz, their owners will proudly claim that we are born with noble; as for Rolls Royce, it is even more energetic, people I will say that I have a nobility, you are a brother in front of me ... Cute Toyota's "F1"

What is the project? So far, Toyota's "F1"

The project even has no name.

"So, I am thinking, why don't we do a full-quality quality with a top luxury brand car, but the price is slightly low, or the second-line luxury brand?"

Toyota Lang waved his arm and excited: "Is it like Walvo and Audi ?!

Yes, don't look at BBA, BBA's name, but before 2000, the world recognized German luxury car brand only has BB, no A, Audi can squeeze into BB, play a BBA The famous family, thanks to the Chinese market.

Ok? !

Quasi-luxury brand? Or is it a second-line luxury brand? Toyota II slammed the eyes: Yes!

Not only Toyota Ying II, other directors in the conference room are also bright or in front of them, or suddenly realize: Yes, since we have no way to compete with Lincoln, Cadillac, Mercedes-Benz these recognized luxury brands in the heritage. The way competes with Chen Gengjun's Lexus, but we can say that we are "second-line luxury brand" under Lincoln, Cadillac, Mercedes

what.

If we have a self-recognition "F1"

The project is "second line luxury brand"

Not only is the perfect avoidance of the disadvantages of the brand, but also more flexibly in the pricing strategy ... Sure enough, Dan Lang is still very powerful, and the English second Hall will give him Toyota. It is right.

I feel the heart of Toyota, I'm going to Toyota, I'm going to the Toyota I. "Dadang, you said yes, we have been the position of the 'F1' project is indeed blind and too big ... second line luxury brand, huh, very Ok, very good, from today, Lincoln, Cadillac, Mercedes-Benz is recognized in the world, and our 'f1' is recognized, the second-line luxury brand!

The president of his own, the president recognizes the "second line luxury brand"

This philosophy, how can other directors be fried and taken at this time? Naturally, it is like a thunderous horse ... "Second line luxury brand, this is better, and it is also in line with Toyota's actual situation.

"Toyota can have the President's His Excellency His Excellence, is the honor of Toyota ..."

............ In the like, the Toyota Bing's face has no jagged, and he is solemnly said to Toyota Lang: "Dadang, 'F1' project, must have his own name.

"Yes,"

Toyota's nods: "You must take a right name for our 'F1' project as soon as possible, and the brand and logo design work.

Over time, Chen Geng's process of lexus taking the name of the name is also the industry, and even it is said that Chen Gengjun's Chinese translation is taken, it is called: Leng Zhi.

"Ling Zhi"

This name is both transliteration, and there is a good meaning of ancient oriental civilization: Zhuang Zhi Ling Yun, Ling Yunzhi.

Obviously, Chen Gengjun's ambition is not small, not only let Lexus become a part of the world's luxury car brand, but also ambitiously want to develop Asian markets.

For these, Toyota Lang naturally knows, whether it is Lexus or Ling Zhi, let Toyota Dali is envious: so good name, how did we not think about it? Oh, really, Dongpu is only called "Little Chinese"

I will never get the true wisdom of the ancient civilization? Just, "F1"

What is the name of the project? Take a headache.

-------------- Chen Geng, didn't know that his bad taste actually made Toyota to recognize the positioning of its future luxury brand. He will be frowning, for a few The specific location of a project is headache.

It is involved in such a large capital, technology, and other costs, Chen Mong, is certainly impossible for a short three or five days, and the final location must be a decision after combining multi-party interests. China has also I know this, so after I learned that Kelly Hicks gave the report to the report fax, he was afraid that the time has been in the past for more than a month, and he has not urged Chen Tong.

Can Chen Li knows that this is no longer too late. Since this ... "Help me arrange a plane, go to China!

Where is the example of the empty guest, there is nothing to do.

...................... "Is Deguang Comrade? I am a chu.

"Chu people comrades, hello, I am Wang Deguang,"

Wang Deguang smiled: "Director Chu personally called me, what is the instruction?"

"Instructions ... Of course," "

The church of the phone is smiling: "Mr. Chen will come to China. Do you know this?"

"Uh……"

Wang Denguang should have a sound, some don't quite understand what the church of Chu people is the meaning of the director of the Planning Commission.

"I just passed the phone with Mr. Chen Geng, Mr. Chen Li said that he wanted to go to the door to turn, see ..."

If you don't wait for Chu people, Wang Deguang's voice has been trembling: "Chu Director, what you mean ... Means ..."

"Mr. Chen, did not say anything,"

Chu Min did not sell Guan Zi. Fifty-one pair of Wang Deguang: "But I think there is still some ideas that Chen Li's first stop of Mr. Chen's will be in the future.

In fact, when he was just talking, Chen Geng refers to Jinmen in the phone. When he didn't say anything, he didn't say anything, but Wang Deguang also understood Chen Geng's meaning: three projects, there is definitely One to settle up to Jinmen.

Although I don't know which project is specifically, this is not important, with the distance from Jinmen to the capital, no matter which project settled in Jinmen, the capital's economy, education, and research will benefit, and some words, although Chen Li did not say, But everyone knows, that is: these three projects, at least one is to settle in the capital.

When one of the projects settled in Jinmen, it also means that Chen Geng's three major strategic investment projects in Huaxia, Jingcheng got one and a half.

enough!

enough!

Wang Deguang's breathing is very urgent!

They are all smart people, and the Chu people said this, and Wang Degui still doesn't understand what it means? After a thank you, Chu Min immediately called his partner, and the person in charge of the Jinmen City @ Government: "Lao Xu, tell you a good news: I just received the call from the director of the plan committee, said Chen Ming Mr. is coming to us to see.

"what?!

Xu Guang's voice is high in an instant: "Comrade De Guang, have you got joke?"

As the highest leadership of Jinmen City @ Government, Xu Guang also clear how Wang Deguang is in this sentence.

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