Live Action Opens Up and Gets Blocked, Backhandedly Rectifying the Gaming Industry

The WGA awards ceremony has completely turned into a Cyberpunk 2077 press conference.

This promotional video is really amazing.

It can be said that it captured the hearts of viewers as soon as it appeared.

Originally, during the reporter interview session after the award ceremony, the central figure was supposed to be the team member who won the Game of the Year award at the ceremony.

This time, although it is the same, the taste has changed a bit.

"Congratulations to Lost for winning this year's WGA Game of the Year Award."

The chief designer nodded awkwardly.

I was tortured on stage, not let off off stage, and even tortured during interviews.

"Just now Naughty Cat announced a new project, the open world game "Cyberpunk 2077". What do you think of this project?"

"Ugh Naughty Cat is a talented company and I'm looking forward to this game."

“Who do you think will be next year’s Game of the Year, Cyberpunk 2077 or Galaxy Hunters?”

The chief designer of "Lost" suppressed his blushes, and in the end he could only say: "Both are very good games, and I am looking forward to their performance."

Then, he ran away.

Whether it is the lighthouse country or the Chinese country's social media, there is a trending number one trending invariably.

"Cyberpunk 2077".

Second, is the WGA Awards Ceremony.

Especially here in China, the live broadcast time is in the morning.

The live broadcast was over before many people even got up.

Many people checked Weibo for the first time in the morning and were confused when they saw these two hot searches.

Cyberpunk 2077?

Is this this year's game of the year?

Why haven't you heard of it?

Then, many inexplicable hot searches started.

[What is the best game of the year "Cyberpunk 2077"? 】

Even some mindless marketing accounts directly put "Cyberpunk 2077" in the best news headline of the year in the reprint.

I took a look at the comments and trends on domestic and foreign websites.

Lin Mo nodded with satisfaction, the effect was much better than expected.

After thinking about it, I called Jackson at Netflix.

After the cooperation on the American TV series of the Warcraft series was reached, he was responsible for handling the work of Naughty Cat.

Within a few seconds, the call was immediately connected.

"Mr. Lin Mo, long time no see."

Lin Mo asked in a calm voice: "How is the filming of the Warcraft TV series going?"

"It's almost finished, and I still need to trouble Naughty Cat for post-production."

After hearing him report everything, Lin Mo nodded with satisfaction.

The good thing about working with professionals is that you don't have to worry about the other party failing in some inexplicable place.

After listening, Lin Mo said bluntly: "I need Netflix's help with something."

"Mr. Lin Mo is too outrageous to say that. Please speak."

"Naughty Cat's new project "Cyberpunk 2077" has a linked animation called "Cyberpunk: Edgewalker", which needs to be handed over to Netflix for promotion."

After saying this, surprisingly, there was no surprise or excitement from Jackson on the phone.

On the contrary, it was a little solemn.

Jackson frowned slightly, his face looked a little happy, but also a little worried.

I am happy because there are many benefits to working with Naughty Cat.

Netflix is ​​in the stage of burning money to grab high-quality film and television resources and users in the streaming media field.

However, high-quality film and television resources have always been hard to come by.

Although "Edgewalker" is just an animation.

But being backed by Naughty Cat means it has inherent traffic. With countless game fans backing it, this animation can be said to have become popular before it was aired.

The key now is the quality of the animation "Edgewalker".

How much publicity resources should be invested?

Netflix has an animation track, and it does plan to sign an animation within next year and provide a large amount of promotional resources.

The initial target was the animated version of "Persona".

Later I learned that there was only one episode of this animation and after it was released as a promotion, I had no choice but to give it up.

Then, Netflix signed another animation and planned to vigorously promote it as the main project in the new year.

That is the animation of the same name as "Galaxy Hunter", "Galaxy Hunter: Rise". The person who signed this project is called Pawar, who is also Jackson's enemy.

With the relationship between Netflix and Naughty Cat, signing "Edgewalker" was a piece of cake.

However, you need to grab the publicity resources yourself.

In this way, it is tantamount to breaking up with his enemy Pawar.

Jackson is quite confident about grabbing resources.

The problem is that if the resources seized are used to vigorously promote Edgewalker, the final film effect will be far from expected.

That may affect his future at Netflix. This big handle will be firmly grasped by Pawar and become the best weapon to attack him.

Jackson was silent and thinking.

In the style of Naughty Cat, the efficiency is extremely fast and the output is extremely high, but it is all launched at the press line.

The finished film may not be released until shortly before it is broadcast, and the quality of the animation will not be known until then. Unlike "Galaxy Hunters: Rise", where there are ready-made samples, the quality can be glimpsed.

By then, all the publicity has been laid out and cannot be taken back. If the quality suffers, it will be too late to regret.

This can be said to be a bet, betting that the animation level of Naughty Cat, a game company, is also online.

After a long time, Jackson made up his mind, gritted his teeth and said, "Mr. Lin Mo, leave it to me, I won't let you down."

Lin Mo also nodded and said, "You won't regret your decision."

Naughty Cat fans weren’t sad for a moment that they didn’t win Best of the Year.

Because this time the WGA has been completely humiliated.

An award ceremony was actually overshadowed by a live broadcast room.

Electronic Arts got its wish and got a best trophy of the year.

But this is the best of the year.

It's better not to take it.

Between annoying players and making players angry, Electronic Arts chose to make players laugh.

Electronic Arts is inexplicably stuck with a not-so-intelligent stereotype.

It’s not as good as the previous players’ impression of Electronic Arts where money is paramount!

In addition, the biggest surprise is the new game Cyberpunk 2077.

As for Naughty Cat’s employees, they once again smiled wryly and speechlessly.

Who would have thought that one would only know about his company’s new games by reading the news?

Even Du Rui only found out that his boss was quitting the new game after his old father called to inquire.

It's Monday.

Even without Lin Mo's additional notice, everyone had already gathered in the conference room.

Lin Mo walked in and saw a pair of expectant eyes.

"Are you here so early? It seems that you have guessed today's work."

"The first thing is that we will officially move to the new building in one month. You don't need to worry too much about this."

"The second thing is the new project. I believe you all have heard about it." Lin Mo showed the logo demonstrated during the live broadcast on the big screen, "Cyberpunk 2077."

After saying that, he glanced around the conference room. Wang Zichen's eyes were one of the brightest.

He looked very excited and ready to take action.

You can also guess his thoughts.

In this world, although there are cultural symbols such as "cyberpunk", it is not blessed by the classic games and movies of the previous life, and it is still a serious niche culture.

That is to say, after Lin Mo revealed the name of the game on the WGA day, the concept became popular on search engines.

Many people are searching, what is cyberpunk.

Many well-informed UP owners also rushed to work overtime and overnight to produce the video, trying to explain the meaning behind these four words to the audience as soon as possible.

For ordinary players, it is really unpopular and has no idea.

But for the people in the company who rely on games for a living, this is actually not a rare thing.

With Wang Zichen’s character and pursuit, a theme like cyberpunk, which naturally carries strong conflict and dramatic tension, is the best stage.

Cyberpunk can refer to a special visual art style or a special science fiction genre.

If you don’t analyze its spiritual core, just looking at its visual performance is very attractive.

It uses purple, blue, green, red and other visually striking colors as a combination, with neon lights on the streets, advertising screens, holographic projections, high-rise buildings, various black technologies, mechanical prosthetic weapons, and mohawks dyed with colorful hair. Hairstyles, studded embellishments, tattoos and more.

If we analyze the spiritual core, we can simply summarize it in one sentence.

That is "high technology, low life".

These six words also run through the entire Cyberpunk series.

These six simple words can explain almost all the logic and motivations of character behavior in the cyberpunk worldview.

These contents are not much different between the two worlds, so there is no need for Lin Mo to go into detail.

What needs to be explained clearly is the content of the game.

For an open world game, if you want to make Night City come alive, it will take more than a day or two to explain it clearly.

In Lin Mo's previous life.

Cyberpunk 2077 can be said to be a game that has mixed reputations and praises, and is known to everyone in the player community.

There is even a somewhat derogatory title: young people’s first AAA game.

This game also kicked off the era of "propaganda fraud".

If you just look at the quality of the game itself, it's actually just okay.

It's not up to the top level of Rockstar games, but it's still much better than the formulaic open world.

It’s fun to play.

But behind the scenes, the actual gameplay of the game is less than 20% of the game's promotion.

Since this game is to be reproduced, some deleted system gameplay can return.

The first is the subway system that many players were looking forward to at the beginning of the promotion.

Many players were fascinated by the cityscape of Night City before being attracted by the story or combat system.

I am used to the modern cities of the GTA series, the western scenery of Red Dead Redemption, London in the Victorian era, Paris during the Revolution, and Florence during the Renaissance.

But this kind of different style of urban landscape of the future city is still unheard of.

In addition to allowing players to enjoy the city scenery, the subway system also plays an important role in transportation.

All teleportation points in the original game are designed to look like subway stations. Players can choose to skip the process and reach their destination directly when taking the subway.

If you choose not to skip it, you can also follow the intricate subway lines to catch the morning and evening rush hours in Night City.

Then there is the gang system.

This is something that is emphasized when promoting the game.

Gangs with different styles and special abilities constitute the underground world of Night City.

But the problem is that in the game, these gangs that spend a lot of money promoting are just the most common villains or NPCs.

Unable to join, with very little interaction, and unable to have any impact on the main line.

As an important part of the cyberpunk worldview, the gang system will naturally return.

The protagonist V can choose to join among several major gangs. Each gang has different gang tasks and special prosthetics are available for purchase.

After joining a gang, you will have special options in some special missions.

It may cause hatred, or it may be a lot more convenient.

Of course, you have to meet the conditions if you want to join a gang.

For example, only female V can join the Mox Gang. Only those who have modified prosthetics and are crazy enough to join the Vortex Gang can join. For example, only those who are equipped with "brotherly" prosthetics such as gorilla arms can join the Beast Gang. Only those with hacking skills and prosthetics can join the Vortex Gang. The Voodoo Gang and more.

In addition, there is a very important point, which is the interaction with the environment.

The urban landscape of Night City is amazing, but sometimes it still gives people a very empty feeling.

This is because although there are many NPCs, none of them are much different from mentally retarded.

The city scenery is good, and the roads and floors are intricate, but there are very few things to interact with.

This is a very important part of increasing the sense of immersion.

This part is the simplest and least simple part.

Stacks of materials, and details.

If an open world game does not attract players with tasks and does not want to explore the world, such an open world will undoubtedly fail.

When exploring the city, the most important thing is one word - money.

If you don’t feel the excitement of Night City, is it worthy of being called a legend?

Lin Mo's idea is to unbundle the resource of money and the character's combat effectiveness to a certain extent.

You can use it to buy a car, buy a house, sleep with the most beautiful female stars, invest in the stock market, buy luxury goods, etc.

Each item can derive a plot.

As for the weapons, prosthetics, chips, etc. needed to improve combat effectiveness, they are scattered in dungeons and missions throughout the city.

It’s up to the players to slowly discover it while exploring.

However, Cyberpunk 2077 is a game that focuses on RPG gameplay and plot narrative as its core.

As long as a game has a focus and covers everything, it wouldn't be a game.

That is creating a virtual world, which is not a realm that humans can reach, that is God.

The main purpose of these work is to make up for the shortcomings of the game.

The ultimate goal of all work is to portray the real protagonist of this game-Night City.

This time we talked about the planning project, but it was not something that could be completed in one morning before.

On the first day, I just briefly talked about the "outline".

Starting from the next day, I talked to each department about the focus of their respective work.

It took a full week to finish all of this.

There is no way around it. It would be an understatement to say that the original game is a half-finished product.

To make breakthroughs and make the game more interesting while retaining the original flavor requires more than a little or two effort.

Lin Mo is still holding back his energy here at Electronic Arts.

If you really want to steal my annual award for two consecutive years, how can you survive in the industry?

If you want to beat him, you have to beat him in all directions.

spare no effort!