Losing Money to Be a Tycoon

In the afternoon, Moyu Takeaway No. 1 is the location of the Moyu Takeaway Food Laboratory.

Rui Yuchen was wearing a well-fitting casual suit with a microphone pinned to his chest, and was earnestly familiarizing himself with the later speech.

The manuscript he was going to talk about was very long, but fortunately there was a teleprompter.

Meng Chang talked to him about some precautions. There are still many staff who are adjusting the camera position, focus and light.

The entire No. 1 shop where the fish is taken out is temporarily closed, and will not reopen until the shooting is complete.

Many customers gathered in front of the store and looked inside curiously.

For Rui Yuchen, this scene is a bit familiar. When Moyu Food Delivery had just introduced a batch of food waste processors, they had been interviewed by TV stations here, at this moment, just like that moment.

It's a pity that President Pei was there the previous time, but this time, President Pei is in retreat. ,

Without Mr. Pei's attention, I always feel that something is missing.

After Meng Chang arranged a meal, he made an "OK" gesture: "No problem, we can officially shoot."

This column of "Said by the Person in Charge" was decided by all the persons in charge together.

Before, everyone worked together in the responsible crowd, thinking about how to win this battle of public opinion.

At the beginning, I thought of some fancy methods, such as shooting a promotional video, but soon someone asked: What are you doing with those moths? To deal with this kind of enemy, you shouldn't talk about martial arts, just like Lu Mingliang, just lift the table!

Just hit the opponent's most painful weakness directly!

Other people in charge are right when they think about it!

Why do those bells and whistles?

If it is a competition between other companies, it is indeed very moral, because everyone is the same money-making model, and it is really pricked out, which is tantamount to smashing the job of the entire industry, and it will not make much profit by itself. So they are very restrained.

Unless it is the super-large companies in two different fields that are really on fire, they will tear each other's bottoms.

But at this point, it often doesn’t produce much lethality, because this kind of super large company has more or less dirty buttocks. They expose each other’s bottoms, and the people eating melons look more like dogs biting dogs and having two mouths. .

But Tenda is different.

The biggest advantage of Tenda is that its business model is completely different from these companies, and its reputation among customers and sense of social responsibility are also worlds apart from other companies!

Lu Mingliang denounced Nie Yunsheng of Shengyun Group in the live broadcast, and he has verified that this is an invincible weapon.

As long as you make good use of it, you will be invincible and invincible!

In this case, what kind of martial ethics are you talking about? Just rushing forward is doing it, and all departments can repeat what Lu Mingliang did!

So, this is the column "Said by the person in charge".

To put it bluntly, the heads of various departments take turns to dismantle the business routines in the field of the department, analyze the differences between the business models of these companies and Tenda, and then fight against this business model!

However, the people in charge of this column are still entangled for a while.

Although Feihuang Studio is very professional, after all, they still have the task of Mr. Pei to devote all their efforts to preparing the film.

After thinking about it, I can only go to the advertising and marketing department. After all, Meng Chang has done so many successful publicity programs before, and he is deeply trusted by Mr. Pei.

Although Meng Chang had a propaganda mission this month, he still readily agreed.

Because he felt that filming the column "Said by the person in charge" would not take much effort at all. It was nothing more than using some of his own experience to guide these people in charge, which was about the same as the difficulty of shooting a video with UP.

As for that propaganda plan can be planned simultaneously without delay on both sides.

What's more, this column of "The Person in Charge" obviously plays a vital role in the development of Tenda for a period of time in the future. Meng Chang is also the head of Tenda, how can he stand idly by?

Binggui is very fast, and Meng Chang has finished filming the first issue of "Speaking of the Person in Charge", which is the one where Guo Licheng hosted the gym and Haoxiang Fitness.

Judging from the online response, it was very successful!

Netizens like this kind of act of directly lifting people's underpants.

The key is that Haoxiang Fitness has no way to refute it, and can only be passively beaten unilaterally!

Therefore, Meng Chang believes that we must continue to work hard. The next issue of "The Person in Charge" will choose fish takeaways, and the target of the attack is naturally home takeaways!

Zhaiju Takeaway is a recently emerging takeaway platform, which mainly integrates the current merchant resources on the market to provide customers with takeaway services...Of course, to put it bluntly, it is still a platform.

It’s just that the volume of take-out home delivery is not particularly large, and it is far from forming a complete market monopoly. There are still many other platforms competing with it, so the whole is still in a money-burning war and huge subsidies. stage.

Takeaway from home is different from Haoxiang Fitness, and it's a relatively tricky enemy.

Because even if the gym is a chain store, it is a physical industry after all. The expansion rate is very slow, and the profit rate is too low, and it is basically impossible to be favored by big capital. Haoxiang Fitness was pulled into the Anti-Tengda Alliance purely because the alliance wanted to find a benchmarking hosting gym industry, which can be said to be pulled to make up the number.

And Zhaiju Takeaway is different. It is a standard Internet company like the Home Group, which is a platform!

Although some other takeaway platforms are competing with it, in the eyes of Zhaiju takeaway, these are not a threat at all.

Because everyone's business model is the same.

Under this circumstance, which food delivery platform can ultimately win is not the ability and level at all, but the capital.

What if a certain platform is temporarily technically powerful and the software is easier to use? There are many large investment companies behind Zhaiju Takeaway. They have a lot of money to burn. Direct massive subsidies and sprinkle them will put the merchants and customers firmly in their own hands.

What's more, having money means you can dig people, whether it is an excellent product manager, programmer or courier, all can dig.

This gap in technical capabilities is not a problem at all.

Therefore, with such a powerful resource backed by Zhaiju Takeaway, other takeaway platforms are not considered at all.

Some people may ask, what if other big capital enters the market and supports other food delivery platforms?

That's okay.

Because even if they lose, most of their competitors will spend a lot of money on acquisitions and strive to swallow the entire market. When the time comes, I will sell myself a takeaway, and I will make a lot of money.

Whoever loses and who wins is just a matter of earning more and less earning. In the final analysis, they will still earn.

But Zhaiju takeaway has always regarded fish-taking takeout as the biggest threat, because the nature of fish-taking takeaways is different from these takeaways!

Other take-out software is used as a platform. The ones who really cook are all kinds of restaurants and restaurants in the city. The task of these platforms is only to develop and maintain APPs, and to establish channels between restaurants, takeaway brothers, and customers.

Moyu takeaway is different. It has stores and competes with both takeaway platforms and restaurants.

Therefore, the foundation is particularly solid!

There are fish takeaways, even if you burn more money, it will be difficult to achieve a de facto monopoly.

Therefore, Zhaiju takeaway, like the Home Group and Shengyun Express, is a tough bone in this alliance, because their motives against Tenda are strong enough and their strength is strong enough.

The video for Haoxiang Fitness has been a great success and has aroused enthusiastic responses. This is good news for the people in charge. It is a victory.

Therefore, in the second video, you can no longer squeeze the soft persimmons. You have to find a hard bone to chew to see if this set of things can work against a stronger enemy. This will directly affect future combat plans.

Rui Yuchen cleared his throat, ready to start.

Although his image looks the same on the surface, in fact Meng Chang has already asked someone to take care of him.

From makeup, hairstyle to clothing, they are both down-to-earth and formal, with a touch of handsomeness, which can definitely leave the best impression on the audience.

At this time, Meng Chang was very emotional. President Pei forced all Tenda employees to sign up for hosting fitness, which is really useful!

The people in charge have great figures and are very supportive of clothes. Their image and temperament are directly different from those of the big bosses of other companies.

In Guo Licheng’s video, Meng Chang deliberately let him wear clothes that show off his figure, highlighting the professionalism of his fitness coach; and today, it is the uniform of the fish-catching takeaway staff worn by Rui Yuchen, which looks professional It's formal.

Public opinion war! details make a difference.

This belongs to Meng Chang's old line. He understands this principle well, so he has to keep improving.

"OK, start!"

Following Meng Chang's order, Rui Yuchen began to speak according to the content on the teleprompter.

Similar to Guo Licheng’s issue, he first introduced himself briefly, then went straight to the topic, and began to analyze the difference between fish-fishing and home-stay take-out models.

"The home delivery model, UU Reading www.uukanshu.com is actually a common'platform model' for Internet companies. This is not essentially different from that of Shengyun Express, Home Group and other companies, but in different fields. ."

"The manifestations are different, but the business model is the same."

"Zhaiju takeaway is a platform and a bridge to communicate with restaurant merchants, customers, and takeaway guys. From a positive point of view, it does provide convenience for customers, creates value, and makes it convenient for everyone without leaving home. To the takeaways that I want to eat, this is of course a kind of convenience brought to us by the mobile Internet."

"But the problem is that since it is a platform company, it will never be able to get rid of the shackles of the platform company. This shackle, in fact, as early as the live debate between Fengfeng Logistics and Shengyun Group, has been proposed by Lu Mingliang: in the big capital The platform company under control will inevitably change from a platform company to a middleman who makes a difference between the two. For better financial reports and higher profits, after achieving a market monopoly, they will continue to squeeze the value of the three parties: merchants, customers, and takeaways. ."

"Because platform companies do not create value, they want to make their market value higher and higher and more profitable. There is no other way but to grab a few more bites of cake on the existing plate!"

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