Losing Money to Be a Tycoon

Old Song was a little confused.

The internal structure and external details... are not the same thing to put it bluntly?

The mobile phone is a high-precision technology product. The internal structure is very expensive. For any design scheme with a relatively high degree of completion, the internal structure must have been strictly planned. After comprehensive consideration, various elements have been selected. The best solution just got.

For example, if you want a wireless charging coil, you must compress the battery capacity a bit. If you want both, then you have to increase the thickness and weight of the body.

Anyway, the technical level is here, and it is impossible to cover everything and make a product that completely surpasses the times.

It can only be meticulously crafted to meet the requirements of most people as much as possible.

Only when the internal structure is finalized can the external details be finalized.

Moreover, the external details are not easy to change. Isn't it just a shell thing?

There are only a few materials for mobile phone cases, each with its own advantages and disadvantages. At present, most mobile phone manufacturers use glass, plastic or ceramics, and a few still use metal. However, no matter which material is used, they have their own advantages and problems. .

Other mobile phone manufacturers are not stupid. They only choose a certain material after rigorous demonstration.

It's true that Pei is always a business wizard, but he is not a material scientist after all, so he can't make out of thin air a new material that no other mobile phone manufacturer has discovered, right?

That would be too illusory.

In addition to the material, it is nothing more than changing the color? Make a linkage? Have a customized shell and theme?

Well, it can only be so.

Lao Song asked, "Mr. Pei, do you want to make a joint game model? Then add more money than the original price?"

Pei Qian nodded slightly: "Yes...nor."

"The shell and the system must have some features, but these alone seem to be insufficient."

"I think about it... well, I have to produce another mobile phone case and bundle it for sale!"

"Besides, we should continue as far as possible some of the advantages of the E1 and G1 phones."

Pei Qian's idea is very simple. The phone's plan is very mature, and it's really not easy to change. Obviously there is a good plan that does not need to be used, and if you have to use a plan that is very **** in the past, how can this fool Lao Song?

Therefore, Pei Qian's idea is to dig as much as possible on the insignificant details.

In this way, the price of the mobile phone can be justified and sold a little higher.

For consumers, this folding screen of Outu Technology and Shenhua's folding screen are actually the same thing, with little difference! So, why don't you buy a mobile phone with Shenhua, why buy a more expensive Outu mobile phone?

After all, Shenhua mobile phones are still significantly better than Outu mobile phones in terms of system ecology and brand value. There is no doubt about this.

Outu mobile phone is mainly aimed at Tenda fans. As long as this phone does not break the circle and spread to other groups as much as possible, the situation is still relatively optimistic.

It is not enough just to make a joint name.

Because the joint model is a bit more expensive, it is still not enough to open the gap with this folding screen of Shenhua, and it is not enough to persuade enough customers.

Therefore, Pei Qian's solution is to make another mobile phone case and sell it in bundles!

In fact, almost all mobile phones now come with a mobile phone case when they leave the factory, but the workmanship of this mobile phone case is relatively ordinary. In order to control costs, manufacturers generally will not make it particularly perfect, just enough.

If the customer likes a better-looking phone case, buy it by himself.

If the mobile phone case sent is too expensive, it will inevitably make the phone lose its price advantage.

And Pei Qian wondered, as long as you make a very expensive customized phone case and force it to be sold in bundles, plus the phone itself is a joint model, plus those benefits of Tenda...

The price of this phone has to be increased by four or five thousand yuan based on the original price.

The price is not good.

As for how to continue the advantages of the E1 and G1 phones, Pei Qian just said casually, he didn't even think about the specific details.

Instead, let Old Song figure it out for himself.

Lao Song scratched his head a little: "Mr. Pei, we originally sent the phone case, or are we going to redesign one?"

Pei Qian nodded: "Of course! How can such a high-end mobile phone be given such an ordinary case?"

Lao Song argued: "Mr. Pei, this shell is not ordinary. It is made of plain leather. It is much better than the shells sent by other ordinary mobile phones."

Pei Qian was very dissatisfied with this: "That's it? Obviously not!"

"There is no way to meet the diverse requirements of customers! Not expensive enough!"

Old Song thought for a while: "Then...make a cowhide business case? The full-covered one? The price can reach three to five hundred, which should be high-end."

Pei Qian shook his head again: "That won't work, Shenhua must have similar products. Besides, this kind of business style is not compatible with our target customer groups at all, I refuse!"

"Well, let me say an idea. Think about it. Combine the phone case, the screen protector, and the bracket into one! Then redesign its appearance based on the theme of the joint model."

"What we want to do is to make a tailor-made, unique protective shell!"

"I think this shell must be sold for five hundred yuan. Your task is to make this shell worthy of its price."

Pei Qian thought that the phone itself is already a co-branded model, and a similar co-branded phone case is made, isn’t it just installed?

The mobile phone and the phone case are the same theme, you take off the outer layer and look inside, it's still the same!

are you crazy!

Thinking about it, I think that the customer's expression will be very exciting at that time.

Old Song's expression was a bit ugly: "President Pei, can you reveal a little more details..."

Pei Qian shook his head: "Enough, you can experience it yourself."

All that should be said has been said.

Pei Qian's guiding ideology is very simple, that is, on the basis of Shenhua's mobile phone, add more things that are not useful or even deduct points, and then sell it more expensive than Shenhua. In this way, who would buy this phone from Outu Technology?

There shouldn't be any major problems with this idea, and it depends on whether Lao Song can execute it well.

Lao Song obviously still had a lot of questions in his stomach, but he didn't ask any more after babbling for a long time.

As the person in charge of Tenda, you have to have this kind of consciousness.

He wrote down what Mr. Pei had said, ready to go back and try to figure it out slowly, and then said: "Mr. Pei, there are plans for new smart products. Take a look."

Pei Qian nodded, and picked up the second plan.

In this plan, there are several prototypes of products, including wearable devices, such as watches and bracelets, as well as other common smart products, such as new smart speakers, earphones, and even TVs, microwave ovens, and so on.

I haven't started to do it specifically, but if you want to do it, just design it and find an OEM.

Pei Qian flipped it briefly, then frowned.

They all look... so reliable!

These smart devices are actually being made by other manufacturers, which is enough to show that there is a market.

Tenda has at least two major advantages in doing these things: first, the linkage advantage of the fully automatic smart bar lifter, the Outu mobile phone and AEEIS; second, the brand reputation advantage.

As an intelligent assistant terminal, AEEIS has been improved after the improvement of the Ma artificial intelligence laboratory. The fully automatic smart bar lifter and the Gull figure mobile phone are equipped with this stuff. If Tenda really has a smart device, then the person who decides to buy it should It will be a lot.

This is obviously a very dangerous thing.

Therefore, Pei Qian is not satisfied with all the options here!

"I think... it's all too ordinary."

"It's not as bright as the previous smart new products."

Pei Qian handed back the information, saying that none of these plans worked.

Lao Song said with a distressed expression: "President Pei, there are so many smart products in the making, and it has long been a fiercely competitive red sea. Everyone is suffocating and trying to enlarge the tricks and find gimmicks to make people look forward to it The bright scheme has a lot of luck. How can it be said that it has it?"

"I think the most important thing at the moment is to take the pit first and cooperate with the foundry to establish our own ecology."

Pei Qian shook his head: "I don't think so."

"Anyone can do things from the foundry. Did we add AEEIS to it, and suddenly it opened up the gap with other manufacturers?"

"Outu Technology has always attracted attention because it always launches new products that make everyone's eyes shine. This tradition can't be lost."

Old Song's expression was a bit tangled.

Mr. Pei is easy to say, but it is too difficult to do!

With the normal brain circuit of a product manager, he really can't imagine how to develop what Mr. Pei calls "a new product that makes people's eyes shine."

After all, Mr. Pei’s "make people shine" is equivalent to "different from all the products on the market", which can be said to be the highest requirement.

Suddenly, Lao Song realized something and asked: "President Pei, do you already have an idea?"

Pei Qian was silent for a moment: "Well... I have a little thought."

Lao Song Ru received the treasure: "President Pei, please speak up, I will listen to you!"

Pei Qian paused for a while, UU read www.uukánshu.com and said: "This is what I just thought of just now. Have you ever heard of something called..."

"Game host?"

Lao Song's eyes lit up, as if he had opened the door to a new world: "Yes, to be a game console! Other companies do this for nothing, but Tenda must be no problem! And it is very in line with the characteristics of smart products!"

Pei Qian motioned him to stop: "Listen to me. It's a game console, but... it's not exactly a game console."

"Have you heard...the game console has another name, called the router?"

Old Song: "Huh?"

He felt that his common sense had been subverted.

Game console and router... how could this be another name? This is completely a product that cannot be beaten by two poles!

Pei Qian smiled slightly: "If you combine these two into one... will it feel suddenly bright?"