Losing Money to Be a Tycoon

Monday, April 22.

Magic City, Shengyun Group.

Nie Yunsheng looked at the comments below the Zhaiju takeaway video, with a satisfied smile on his face.

The video's enthusiastic response has already achieved initial success, and it has even exceeded Nie Yunsheng's expectations.

This shows that the strategies given by the think tank are still useful!

To put it bluntly, this routine is to put a hat on Tenda's head hard: "Why not eat meat."

Tenda Group has indeed achieved success in many fields, and has also carried out many business model innovations, which is beyond doubt.

But many of Tenda's measures are actually biased towards idealism in the eyes of ordinary people.

Now the war between the Tenda Alliance and the Anti Tenda Alliance, especially the public opinion war, is concentrated in the grassroots industries, such as express delivery, rental and takeaway platforms, and so on.

The main feature of these industries is that the situation is complex.

Many problems cannot be solved with a one-size-fits-all approach. Instead, specific problems must be analyzed in detail. Even in many cases, the solution must be full of compromises.

Take the food delivery platform as an example. Customers hope that the delivery fee is as low as possible, and the delivery speed is as fast as possible. The delivery guy hopes to send more orders and make more money, and it is not easy for the platform to coordinate the demands of the two parties.

In this case, one-sided emphasis on guaranteeing sufficiently high welfare benefits for the takeaway brother will inevitably lead to an increase in delivery costs and a longer delivery time.

In other words, it affects efficiency to a certain extent and also affects the interests of customers.

In the short term, this contradiction is irreconcilable. After all, there is no such kind of black technology as drone delivery of meals. It still depends on the takeaway brother to run errands.

As long as economic activities occur between people, various problems will inevitably arise.

Although Moyu Waimai dismantled the routines of the takeaway platform, Moyu Waimai only solved this problem through a large amount of capital investment and forcibly enhancing the welfare of the takeaway brother.

It's just that not every platform has such favorable conditions as fish-taking out.

Are these platforms unworthy of survival? In those areas not covered by Moyu takeaway, don't these consumers have the right to enjoy takeaway services?

Therefore, Zhaiju Takeaway caught these issues, tried every means to give Moyu takeaway, and the entire Tenda Group put the hat of "why not eat meat".

As long as this is successful, the rationality of the existence of home delivery takeaways will be there. Not to mention a big victory in the battle of public opinion, at least it completely defends its position and the ability to divide the takeaway market with Moyu.

From the current point of view, this video has fully achieved the expected effect!

In particular, the statements of several takeaway brothers have triggered many takeaway practitioners to speak out.

In the comment area, everyone basically agrees that the takeaway brother is an industry that can work hard to get rich. They do get paid far more than other manual labor through the home delivery platform.

As for the takeout brother who fished for takeout, although the treatment is better, it is impossible for fish for takeout to eat all the labor in the entire industry. Most people still recognize and need to have home delivery to supplement the entire food delivery industry.

"If this trick works, then other industries can also be promoted, especially the express delivery industry."

"Adversity Logistics is indeed better than Shengyun Group in many aspects, but as long as it is proved by this method that Shengyun Group is also an indispensable link and part of the entire market, then the pressure of this kind of public opinion will be greatly reduced! "

Nie Yunsheng seemed to see the dawn and hope of Shengyun Express's comeback from the takeaway from Zhaiju!

Just as Nie Yunsheng was excited by the hope and dawn, there was another hurried knock on the door outside the office.

The vice president hurriedly walked in: "Mr. Nie, the fish takeaway side has launched a counterattack again!"

Nie Yunsheng was taken aback for a moment: "So fast?"

He was a little surprised, because this video of Zhaiju Takeaway has only been posted two days ago. How could Moyu Takeaway respond so quickly?

But on another thought, Tenda Alliance has always been known for its anticipation and high efficiency. Maybe it was Mr. Pei who predicted that Zhaiju takeaway would counterattack in public opinion, so it might be possible to prepare the layout in advance.

Nie Yunsheng didn't dare to neglect, and hurriedly asked: "Is the person in charge talking about the column again this time? Did the person in charge personally end the scene, or did they like and repost other netizens' videos?"

The vice president shook his head: "Neither!"

"This time it is a young lecturer from the Department of Sociology of Handong University who has analyzed the mode of home delivery through a paper!"

"Not only that, the Moyu Takeaway official also released a lot of video materials on the Tuwei live broadcast and the Alidao website, telling the experience of this young lecturer and some Moyu takeaway employees when they entered the home delivery work!"

"The paper also provides a lot of information. Although I haven't read it carefully, it gives people a sense of unclearness."

Nie Yunsheng was shocked, and asked in disbelief: "Young lecturer in the Department of Sociology?"

The vice president nodded: "Yes, I heard that this young lecturer seems to have been cooperating with the useful APP and the knowledge section of the rabbit tail live broadcast. He himself is researching this field. This time he should have put a lot of effort. Going to Zhaiju Takeaway to be a grassroots takeaway and experience life, so I can collect so much first-hand information!"

Nie Yunsheng was speechless.

How could it be like this?

It's really hard to guard against!

From the very beginning of this public opinion war, the Anti-Tengda Alliance has never had the upper hand.

What's more frightening is that they don't even know who they are fighting with in this public opinion war!

At the very beginning, the heads of various departments of Tenda Group ended up.

Later, the heads of various departments went down to the grassroots level, and the acting heads rolled up their sleeves and went to battle.

After the acting person in charge stopped playing, it aroused the enthusiasm of the netizens to participate. The bigwigs in various industries stopped one after another and continued the column that the person in charge said abruptly.

As a result, even the young lecturers in the university are gone, and they write papers for analysis!

The escalation of public opinion battles caught Nie Yunsheng and the bosses of the anti-Tengda alliance by surprise.

Because every time the enemy is killed from a different field, how can we prevent this?

We must know ourselves first!

Nie Yunsheng immediately turned on the computer to check the live broadcast of the young lecturer.

He couldn't believe it, could it be said that this young lecturer could really dismantle the latest routine of home delivery and take off the mince-eating hat on Tenda's head?

…

In Teacher Wang's live broadcast room, Nie Yunsheng discovered that the young lecturer had actually written a serious essay.

The PDF format of this paper can be downloaded casually, and it is hung in a prominent position in the live broadcast room!

Nie Yunsheng quickly downloaded the paper and clicked to view it.

Teacher Wang's paper is a bit profound and complicated, and a certain amount of knowledge is required to understand it. This is enough to prove that the paper is very professional and has been carefully investigated and researched.

Considering that the understanding ability of the people watching the live broadcast is different, Mr. Wang is still explaining the deep meaning of this paper in the knowledge zone of the rabbit tail live broadcast.

The discussion in the live broadcast room was fierce, and many people have already questioned Mr. Wang's research results in the live broadcast room.

The main questioning voice came from the video released before Zhaiju Takeaway, which is the voice of the takeaway buddies.

First, food delivery is an industry that works more and earns more money. The food delivery guys work hard to take more orders, and the more orders are sent to get a better income. This is the proactive choice of the food delivery guys. Forcibly reducing their working hours is a very inhumane thing for them.

Second, as an emerging industry, food delivery is convenient for everyone. The takeaway boy wants to make more money, and the customers want a faster and cheaper service platform. In order to meet the requirements of the express boy and the customer at the same time, it is inevitable that some seemingly unpopular regulations must be made.

The title of this paper by Teacher Wang is Labor Order under Digital Control.

It mainly analyzes that platform companies weaken riders' sense of resistance through digital control, cannibalize their space for autonomy, force them to unknowingly participate in their own management process, and criticize the behavior of the platform.

Obviously, this position seems to stand with Tenda Group, and there is a little taste of why not eat meat, which naturally arouses some people's doubts.

Mr. Wang seemed to be prepared for this and began to patiently answer the questions of the audience in the live broadcast room.

"I fully understand the doubts and doubts raised by everyone."

"Many people think that I am only questioning the home-stay food delivery model, and I have analyzed the current contradictions among food delivery platforms, riders, merchants, and users. However, everyone believes that there is no solution to this contradiction, and I propose There is no constructive question."

"I want to emphasize here that this is not the case. In fact, Moyu takeaway has been exploring a correct solution."

"Although the current model of home delivery food seems to be the most optimal under contradictions, it is essentially evading and ignoring contradictions. In the future, these contradictions will still explode!"

"So I want to ask everyone to think about a question."

"The so-called people without far-sightedness must have immediate worries. We are now discussing and considering issues similar to the Internet innovation industry that may occur in the future, is it too early to say?"

"Are these contradictions still in rudimentary state for the time being, and UU reading www.uukanshu.com hasn't surfaced, so we can completely ignore them?"

"Of course not!"

"The mistake of home delivery is that they one-sidedly emphasize their contribution to society and employment, but conceal the contradiction, and describe this contradiction as an unresolvable contradiction in order to guide public opinion."

"But I think this kind of contradiction can actually be resolved."

"The reason why it seems unsolvable is just because capital seeks to increase value and maximize benefits, and it does not put social responsibility first."

"The "Responsible Person in Charge", which used to fish for takeout, has already conducted an in-depth analysis of the chaos on the takeout platform."

"And Zhaiju Takeaway also put forward different views and viewpoints."

"Today, I would like to raise the height of the discussion a little bit higher in response to these two statements. This will allow everyone to analyze the problems brought about by the continuous development and growth of Internet platform companies from a higher perspective, and this kind of problem Is there a reasonable solution?"