Losing Money to Be a Tycoon

Anyone with a discerning eye can see that the public opinion battle between fish-taking and home-stay food has obviously escalated!

Moyu's takeaway was the first to attack and dismantled the basic routines of the entire takeaway platform.

Just like the analysis of the Home Group and Shengyun Group, it is analyzed that the take-out platform actually plays the role of the middleman, and they are doing the same thing.

The takeaway platform is constantly squeezing the interests of takeaway brothers, merchants, and customers, and cannibalize the market share, thereby expanding the market value of the entire company and eventually evolving into a giant company.

Of course, in this process of constant expansion, platform companies are also creating value. Its data algorithms and resource integration capabilities are the main value it creates for society.

From this point alone, the platform company does have its meaning.

Only when the benefits it obtains far exceed the value it creates, and the platform becomes a two-side exploiting middleman, will it have a huge side effect on the development of the entire industry.

The counterattack of Zhaiju Takeaway is completely based on reality.

The reality is that the food delivery platform has not yet reached a monopoly position, so the value created by the food delivery platform currently exceeds the actual benefits.

Since the current food delivery platform still has a relatively positive and positive image, the trouble before Moyu Food Delivery predicted the negative effects of the food delivery platform in the future, but it is not convincing enough at the moment.

Through the appearance of the takeaway brother, Zhaiju Takeaway has demonstrated its own business model to a certain extent, and it is understood and supported by the takeaway brother and the merchants!

To a certain extent, it weakened the propaganda offensive of fishing for takeout.

And this essay by Mr. Wang is to look at this issue from a higher perspective, so that the two parties who are in constant dispute can distinguish themselves from each other!

When writing this paper, Mr. Wang has collected a lot of data and information, so he has already made up his mind about some of the audience's doubts in the live broadcast room.

"First of all, I want to answer the first question. The takeaway guys are unanimously opposed to reducing the number of orders and working hours. They want to make more money. Does this mean that the home delivery model is popular with takeaway guys?"

"Of course not!"

"In fact, in some factories that exploited the labor force in the past, the factory owners had already mastered similar methods. They set a very low base wage for the workers and counted the bulk of the extra income as overtime. In this way, Workers have to work hard to make more money, because if you don’t work overtime, you can’t make money!"

"If you tell the workers at this time that overtime is forbidden from tomorrow, then the workers will definitely protest enthusiastically!"

"Are they protesting against not working overtime? No! What they are protesting is actually low wages."

"This routine is actually very easy to disassemble, because the platform company deliberately reduces the basic salary to a minimum or even zero level! At the same time, the income of the takeaway boy is directly linked to the amount of orders, which really stimulates the work of the takeaway boy. Enthusiasm, but gradually transformed the takeaway boy into an unsentimental ordering tool!"

"So the life of the takeaway brother is hard to be guaranteed. They desperately grab orders not because they are willing to spend their lives in exchange for money, but because the company has deliberately set up to make them have to do this!"

"Some friends may think of the second question when they hear this. That is when customers require fast delivery and low delivery fees, and the takeaway guy wants to make more money, is it wrong for the platform to formulate policies and regulations to meet both parties? ?"

As soon as Teacher Wang's question was raised, the onlookers in the live broadcast room immediately began to discuss it enthusiastically.

"Yes, is the platform's approach wrong?"

"If you don't do this, how can you ensure low delivery fees? This is an unsolvable problem. You can't just raise the problem without suggesting a solution, right?"

"I think the plan given by the platform is not unacceptable."

"How can you say that? The food delivery platform forcibly lowered the delivery fee in order to seize the market. This is an unreasonable behavior in itself, and the delivery fee should return to its original value!"

"Many customers feel that they are enjoying low-cost delivery fees now, so they are not indifferent to this phenomenon! Then, once the takeaway platform seizes the market through the means of burning money subsidies, then the takeaway fee will be substantially increased to recover profits. Time, how do you choose?"

Seeing that everyone’s discussion became more and more intense, Teacher Wang answered in due course: “Solving problems is not about talking from one's own standpoint, but starting from the whole and considering it all!”

"You can't stand on the side of the platform and wave the banner because you are a consumer and take advantage of the low delivery fee! Instead, you must clearly understand how you can protect your long-term interests!"

"For the platform, profits should indeed be made, but this part of the profits should be generated by innovative services through the integration of resources, and should not be the unrestricted use of monopoly and information gap advantages to merchants, consumers and takeaways. Brother squeezed!"

"For the takeaway brothers, the platform cannot use various algorithms to squeeze their limits! Let them run red lights in violation of traffic rules, let them be like delivery machines, not caring about life safety and improve delivery efficiency! We should provide them with Guarantee, reasonable planning of working hours, so that they can get a relatively generous salary under normal work intensity!"

"From the consumer's point of view, you can't monopolize customer resources with low delivery fees first, and then continuously increase the delivery fees, and then make money back, but always keep the delivery fees within a reasonable value range. ."

"A platform can only be considered a perfect platform if the interests of all parties are coordinated. One-sided emphasis on the difficulties of a certain party without involving the distribution of benefits is all confusing!"

"Zhaiju takeaway currently seems to be doing pretty well, but many internal problems have emerged."

"Excuse me, viewers in the live broadcast room, are you accustomed to ignore the problem when it does not appear? Or are you accustomed to taking precautions and thinking of a solution before the problem arises?"

Teacher Wang raised a question and did not wait for the onlookers to answer in the live broadcast room. He continued: "In this paper of mine, I mainly discuss the problems that may be encountered in the future development of the industry and the corresponding solutions."

"Big data and program algorithms can indeed greatly improve work efficiency, but this kind of efficiency improvement has a limit. Before this limit is reached, efficiency should take precedence over protection, and after this limit, protection should take precedence over efficiency."

"The current big data and program algorithms can squeeze the takeaway brother unlimited to improve efficiency, but it cannot provide protection for the takeaway brother!"

"And this is the biggest difference between fish-catching take-out and home-stay take-out!"

Immediately afterwards, Mr. Wang used the cases and specific data in the thesis to demonstrate his point of view, and comprehensively refuted the two directions of the home delivery offensive.

Reasonable, well-documented and well-documented, in addition to the cold data interpretation, a lot of teacher Wang’s own true feelings have been added.

The hard work paid off. In order to write this essay, Teacher Wang went to work as a takeaway boy. During his busy and hard work, he realized the mood of the takeaway boy, and what he wrote was naturally very convincing.

He can feel that under the big data algorithm of the program, he has been transformed step by step from an ordinary worker into a tool for constantly delivering food.

This change is obviously misplaced and is the result of the lack of humanistic care.

If this kind of humanistic care continues to be absent for a long time, over time, customers will only care about the speed of delivery and the price of the delivery fee, and the courier will always actively accept this alienation in order to make more money, then this problem will only become more and more serious. , And never even get a solution.

As for the platform, they are of course more willing to turn the takeaway brother into a tool man and a takeaway delivery machine.

But fish takeaways take a completely different path.

Through the most basic welfare guarantees and rules, a bottom line is set for the improvement of efficiency. Within this bottom line is the continuous optimization of program algorithms and the improvement of delivery efficiency; and this bottom line is never allowed to be exceeded.

The bottom line is the delivery time, basic salary, welfare and other factors.

Although the operating model of Moyu Food Delivery has increased costs to a certain extent, it is clear at a glance which operating model has the future as long as you compare it with the home delivery model!

If the calculation is carried out according to the operating model of home delivery, then in the future, in order to pursue higher profits, the platform will inevitably continue to use big data algorithms to unrestrictedly squeeze the food delivery brothers and merchants, and gradually cause the extreme involution of the entire industry. , The take-out brother is miserable, and the quality of the take-out that ordinary customers eat is getting lower and lower!

Regardless of how Moyu Food Delivery changes in the future, as long as you continue to adhere to the original operating bottom line, you can always maintain the healthy development of the industry!

When Rui Yuchen put forward this argument in the video before, because of the lack of theoretical support, it did not resonate widely. The home delivery can also seize the opportunity to confuse the audience through some means.

But after Mr. Wang's analysis, it clearly provided theoretical support for Rui Yuchen's inference!

It not only points out the essence of fish-fishing takeout and homestead takeout, but also points out the only way for the healthy development of an industry.

A company that only pays attention to efficiency and algorithms, and completely ignores humanistic care and evades social responsibility. On the surface, it seems to be the so-called "Internet innovation", but in fact it is changing to a more advanced method through the latest technology. Exploitation, in the future, this kind of company will be abandoned by society!

…

"Unexpectedly, I didn't expect Tenda to have this method."

"Such professional analysis is supported by the data of the paper..."

"Well, President Pei you won again."

Nie Yunsheng's face was gloomy, and the more he watched the live broadcast, the more he felt the situation was not good.

He realized that this home delivery takeaway's attempt to restore some situation through the battle of public opinion had completely failed!

Tengda Group and President Pei seemed to be able to predict the future, and put down a huge stumbling block in the direction of the anti-Tengda Alliance's breakthrough ahead of time, blocking their path.

However, he was not deterred.

Although this paper by Mr. Wang provided theoretical support for Rui Yuchen’s previous conclusions, he won the public opinion battle beautifully, and the situation that made it easy to reverse the situation of home delivery takeaway was instantly beaten back, but this is for Nie Yunsheng. , It's not unacceptable.

This battle of public opinion just failed in the field where Zhaiju takeaway is located, and lost the battlefield of a takeaway platform. Nie Yunsheng has other battlefields.

The biggest problem now is that this paper has expanded this public opinion war, extending the battlefield of public opinion war from the present to the future!

Prior to this, the battle of public opinion between the Tenda Group and the Anti-Tengda Alliance remained at issue.

For example, the upwind logistics in the express delivery industry was able to completely suppress Shengyun Group precisely because Shengyun Group had established a market advantage in the express delivery industry and made some ugly operations, so it was caught by Upwind Logistics. Beaten up for a while.

After previous failures in the express sector, UU Reading www. uukanshu.com Nie Yunsheng confirmed one thing.

That is: if the anti-Tengda alliance wants to make a comeback in the battle of public opinion, it can only choose the home delivery takeaway industry, which is more advantageous at the moment, to fight Tenda.

Because Zhaiju takeaway has not done too many ugly operations, the image in the minds of all consumers is acceptable.

But President Pei once again understood their intentions and extended the battlefield of public opinion from the present to the future!

If this argument continues, the **** of the anti-Tengda alliance companies will be completely torn off, and the winning rate will be greatly reduced, and even close to zero infinitely!

Because the companies under the Anti-Tengda Alliance have one thing in common, the purpose of their development and growth is to form an industry monopoly in the future and become a huge commercial giant!

However, Tenda currently does not show this trend at all. At least the vast majority of consumers trust Tenda far more than other companies in the anti-Tengda alliance.

Once this expectation is made public, the last breakthrough of the Anti-Tengda Alliance in the battle of public opinion will be blocked to death!