Losing Money to Be a Tycoon

When I first heard the word "garbage classification", Pei Qian didn't notice any danger.

After all, the issue of garbage sorting is originally a megatrend, and it is being done in various countries all over the world. Although it is only a little early in 2011 to do garbage sorting in China, there will be some advance development in the world. Pei Qian has already Got it many times.

In addition, waste sorting is nothing more than cultivating everyone's environmental awareness and making everyone a little bit more troublesome in their daily lives. It will not have a great impact on everyone's lives.

Therefore, Pei Qian didn't respond to what the "garbage classification" meant to him.

But after a little stunned, Pei Qian suddenly responded.

The garbage classification has nothing to do with yourself, but it has a lot to do with Moyu Takeaway!

At present, all the fish takeaways have a unified process: white porcelain bowls are ready for delivery, and customers leave the leftovers in the tableware for recycling after the meal. After the takeaway brother collects the tableware, the leftovers are uniformly processed. Wash and sterilize meals and dishwashers and reuse them.

Bad things are bad things in this "unified processing of leftovers and leftovers"!

In fact, Pei Qian didn't think of this layer at the beginning. He just thought that recycling the tableware would allow the takeaway brother to run more and spend more money. At the same time, if the tableware is lost, there can be more compensation.

But once the garbage classification is implemented, the situation is completely different!

For customers, compared to other takeaways, fish takeaway does not have to worry about the problem of leftovers or leftovers, nor the problem of disposable lunch boxes and tableware.

After eating the other takeaways, throw away the lunch box, tableware and leftovers separately, but you do n’t need to take out the fish to take out the food, as usual, put the entire set of cutlery at the door and wait for recycling, which saves Tianda Trouble!

Originally, the premium of Moyu Takeaway was higher. Other takeaways could compete with Moyu Takeaway for the market by virtue of "cheap and convenient" advantages, but now ...

Pei Qian became more and more panicked, immediately set off, went to Moyu Takeaway No. 1 to see the disaster!

...

Moyu Takeaway No. 1 Store, Gourmet Lab.

Rui Yuchen is worried about the prospect of taking out fish.

After looking for President Pei's report before, President Pei ignored the data at all, but operated a wave in the opposite direction with unknown meaning.

Moyu Takeaway clearly performs better in super-first-tier cities and first-tier cities, and performs better in cities with fewer stores outside Handong Province, but Pei has always done the opposite, allowing Rui Yuchen to spread all the new branches to Jingzhou City and other cities in Handong Province.

At present, the Moyu Takeaway stores in Handong Province are obviously saturated, especially in Jingzhou. There is also a situation of Moyu Takeaway stores competing for business and customers.

Of course, the so-called "saturation" is a relative concept, not to cover the entire city of Jingzhou, but to say that in terms of the number of existing Momo Takeaway users, the number of Momo Takeaway stores has exceeded the actual number of users. Demand.

There is no other way. Rui Yuchen was already working hard to avoid the overlap of the coverage of the two stores before opening the store, but there are too many touch fish takeouts in Jingzhou!

In the end, it was just a pinch. There was a certain overlap with other stores, and that was the only way.

In short, at present, Moyu Takeaway is in a state of oversupply in most cities in Handong Province, especially in Jingzhou.

In addition, Rui Yuchen still has headaches and this brand.

Judging from the pilot situation, Shi · He's reputation is really good, but it is only open to Tenda's loyal users. It requires customers to reach a certain credit rating, and the number of customers themselves is small.

Although there is a certain premium in food and peace itself, the custom food boxes, procurement of ingredients, chef training, washing tableware, and other links have to invest a lot of money, and sell only a few food and peace, there is no way to cover Current expenditure.

Rui Yuchen's original idea was to make food and high-end brands just like many auto manufacturers make extra high-end luxury cars. The main purpose is not to make money, but to show muscles and form a dimension-reducing blow to other brands, thereby improving the main brand High-end value.

If you follow this line of thinking, food and harmony should be small and beautiful, high-end services only available in certain large cities and major stores, and should not be expected to meet the needs of everyone, but more to show muscle and show high-end Meals.

However, Mr. Pei's thinking is still elusive.

Mr. Pei demanded that the food and this brand be immediately promoted to all Momo Takeaway stores, even in Momo Takeaway in third-tier cities.

Including all Moyu Internet cafes that have Momo takeaway business, it is also fully updated.

In this way, each store has to reinvest a lot of money to buy food boxes, train chefs and buy ingredients, and all of them have greatly increased the losses of all stores at once!

Rui Yuchen, who had seen a little profit, was instantly snoozed by Pei's set of boxing punches, and the fish takeaway became a lossless bottomless pit.

What does President Pei mean?

Rui Yuchen was really puzzled.

He also discussed these issues with Lin Canrong of the unnamed restaurant, but Lin Canrong could not say anything, just waited patiently if he couldn't figure it out, and Pei must have made another arrangement.

Therefore, these days, while Rui Yuchen is busy opening stores and promoting food and peace, she is trying to figure out the true meaning of President Pei for 24 hours.

Still nothing.

After No. 1 Moyu Takeaway had several customers try out the new products of Moyu Takeaway, Rui Yuchen found an empty seat in the store to sit down, and continued to think about the profound meaning of President Pei's move.

However, at this time, frequent voice prompts for new orders were ringing in the store.

"Ding, new order."

"Ding, new order."

"Ding, New, Ding, Ding, new order."

At the beginning, Rui Yuchen didn't care, because I looked at the time, it is now more than 5 pm, it is normal for a new order to arrive at dinner time.

However, after a while, Rui Yuchen suddenly realized that something was wrong.

This new order is too frequent, this situation has never happened before!

In particular, the voice prompts for many new orders are linked together, which is the case when several people place an order at the same time.

Rui Yuchen hurriedly checked the backstage and found that the number of orders for Moyu Takeaway No. 1 is growing rapidly. Compared with the dinner time yesterday and the day before yesterday, it has increased significantly by nearly 40%!

Rui Yuchen was surprised: "What a great business today!"

But at the same time, I was also very puzzled. What happened to everyone today, why did you suddenly think of some fish takeaway?

In fact, many people in Jingzhou have ordered take-out fish takeout, but they do n’t eat it every day, they only occasionally think of it once to adjust the taste, and usually take other takeaway.

Although there are many types of meals in Moyu Takeaway, they will definitely get tired of eating.

Therefore, there are already many users of Touch Fish Takeaway in Jingzhou, and their popularity is also good, but everyone does not order frequently enough, so it is still difficult to return to the original.

But look at the situation now ...

Rui Yuchen couldn't help but surprise: "If this order is made every day, I will make a good profit!"

"Forget it, what do you think, how can there be this order every day."

"No, today is not a special festival. Why do so many people think of fish takeaway?"

Rui Yuchen was thinking more and more wrong, and hurried to the store manager group who touched fish takeaway.

A glance revealed that this group has been swiped by the news!

"Look at this news!"

"[Link] The strictest garbage classification in Handong Province is fully implemented!"

"[Link] It is imperative to cultivate awareness of garbage classification"

"[Link] Guide garbage classification into new fashion and new habits!"

"Already launched?"

"Yes, the stage of soliciting opinions has ended, and it is now being implemented in Handong Province, and Jingzhou is a key demonstration city."

"Today, some communities are checking the garbage classification, and the garbage can no longer be littered."

"So fast? No wonder I'm wondering why the order exploded today!"

"My order has also exploded! A regular store in a third-tier town. There are not many customers all year round. Today, a dozen orders came out, I was shocked!"

"No more, I have to hurry to the back chef."

Rui Yuchen hurriedly clicked the link in the group to take a look at these few news, only then realized why the order was skyrocketing.

Handong Province wants to sort garbage!

In terms of garbage classification, each city has regulations for each city, but it is clear that the garbage classification policy in Handong Province is the strictest in history. It is divided into kitchen waste, recyclable waste, hazardous waste and other garbage. Big class.

Food waste and recyclables cannot be mixed!

Most of the plastic lunch boxes and plastic bags used in takeaway packaging are recyclable garbage, which must be thrown into the blue trash can, and the food waste must be "broken" and thrown into the green trash can.

This means ordering an ordinary takeaway, and the leftovers in the takeaway must be thrown away from the takeaway lunch box and plastic bag!

Rui Yuchen couldn't help but pat the table ~ www.ltnovel.com ~ I realized: "I see!"

"It turns out Pei always means that!"

"If we consider the policy of garbage classification, then this series of actions by President Pei is the optimal solution!"

"Opening Moyu Takeaway's stores mainly in Handong Province, especially in Jingzhou City, can maximize consumer demand under the conditions of garbage classification."

"If I open the store to other cities in the country according to my original thinking, then the demand guaranteed by the local waste sorting in Handong Province will definitely not be met!"

"As for food, opening this brand in all stores is even more important, and it can play two key effects:"

"In addition to showing all diners the high-end brand of Moyu takeaway, you can also divert demand. Those customers who want a higher-end experience order food and peace, and for those who are not too concerned about it, order ordinary Moyu Takeaway. "

"so perfect!"

"Is Pei always heard the wind, or predicted the trend?"