Losing Money to Be a Tycoon

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Pei Qian replied: "It's very simple, because there can only be one dominant MOBA game in the world, this is a 'winner takes all' competition."

"For me, it ’s not a question of daring, it ’s a question of no other choice. It ’s not that you dare to burn money, but you have to burn it. If you ca n’t stick to it, all the money you burned before will be wasted."

"The question I want to ask is, what is the upper limit for Dayak Group to burn money for ioi?"

Eric took a sip of tea and thought after a moment, "I don't have a definite answer to this question, nor can I guarantee the accuracy of the answer."

"Our company's senior management's opinions on similar issues are not uniform, and no one knows what the outcome will be until the meeting is decided."

"Moreover, the company has a department dedicated to data analysis to provide a basis for high-level decision-making. The data of this department is also very important."

"If you let me judge, this number will fluctuate up and down depending on the situation. If you invest a lot of resources but see no effect, and the market share grows slowly, then it is not entirely impossible to give up."

"If I were to estimate a number ... I guess it was $ 100 million."

"Our company only spent about 250 million knives to acquire the Finger Company, which has brought a certain amount of pressure and it is impossible to continue burning without limits, especially when we cannot see a clear prospect."

"My second question is the same as President Pei: What is the upper limit for Tengda Group to burn money for GOG?"

Pei Qian smiled: "The upper limit is all the funds that Tengda can use."

"The third question, 100 million knives is obviously not the limit of Dayak's ability, so ... Do you think that the possibility of Dayak burning more than 100 million knives exists?"

Eric thought for a moment: "I personally judge that this possibility certainly exists, but it will not be very high."

"Everyone knows that our company has always been a company that pays more attention to short-term interests and immediate interests. This has nothing to do with the concept of right or wrong, just our company's thinking habits.

Hearing this, Lin Wan nodded subconsciously.

Dayak Group is so infamous in the game circle because they show the extreme coldness of capital.

Acquiring potential game companies and quickly overdrawing and draining its full potential has destroyed many excellent game companies.

This shows that the Dayak Group is indeed a capital group that only pays attention to immediate interests and does not particularly care about long-term interests. Then, if the finger company ’s market share has been declining, burning money like a bottomless hole but no results, Dayak Group gave up and stop loss is indeed a highly likely option.

Eric said: "My last question is: Mr. Pei said you will use all the funds to market GOG, but the problem is that with Tengda's current volume, doing so will inevitably bring huge capital chain Pressure, once there is any little uncertainty, it may cause huge losses, and then drag down the entire group. "

"Mr. Pei, where did your courage come from?"

Pei Qian was silent for a moment and sighed softly: "My luck has always been good."

This seemed to be a very empty answer, but Eric did not feel dissatisfied, but fell into contemplation.

After a moment, he smiled and picked up the glass: "Pr. Pei, I think we have all got the information we want, and I respect you."

Pei Qian also took the wine glass and smiled, "Mr. Ai, I hope we can see you again when we are destined."

...

After the dinner, at the door of Yuandatiandi.

The people of Tenda watched Eric leave.

Pei Qian also didn't know what information Eric would sum up from these words. He was only sure that each other's topics had always been focused on "burning money."

As long as Eric goes back, it will affect the arrival of the top executives of the Yake Group and continue to burn money happily. That's all. The rest is not important.

Lin Wan tentatively asked: "Mr. Pei, what do you need to do with the game here?"

Pei Qian shook his head: "No. Today, after a day of shopping, everyone is working hard, go back and rest."

Xiao Sun was already waiting by car. Pei Qian drank some wine at the dinner table, and was naturally a little sleepy at noon, so after saying goodbye to everyone, he took the car and went back to rest.

After watching President Pei leave, Lin Wan, Zhang Yuan, and Min Jingchao got together to discuss what happened on the dinner table.

Zhang Yuan faced his doubts: "What do these three questions about President Pei and Eric mean?"

"None of the three questions they asked seemed to be critical questions;"

"When answering, it's all true and false, true and false;"

"But both of them are very satisfied with the answers to the questions, this ..."

"It's a bit of a dumb puzzle, I can't guess."

Zhang Yuan is really confused.

Min Jingchao also nodded in agreement: "Yeah, the two seem to have said a lot of things, but they seem to have said nothing."

"Some information seems to be very important, but in fact, with the intelligence acquisition capabilities of both parties, this information should be available sooner or later."

"Moreover, everyone at the dinner table is actually in a chain of suspicion. Even if Eric said a real message, we would not believe it to be real information, but would consider it in the opposite direction ..."

"Anyway, I don't understand."

Lin Wai also shook his head: "I don't know, but I guess that the focus of the issues on both sides should also hide some information, but we can't understand it and can't interpret it."

"Sure enough, Eric is still not a simple person. Those who can get high-level in multinational companies are not idle people."

"We were able to win him before. In the final analysis, we still rely on President Pei. Our ranks are still too low."

"In short, believe President Pei, I think, Dayak Group will never give up."

...

On the plane, Ericra lowered the blinds on the window, closing his eyes and resting.

During the long flight, he has a lot of time to slowly sort out the information he has collected in his mind, and dig out useful information from those three questions.

At the dinner table, he and President Pei asked three questions and answered three questions.

Eric knew very well that both were old foxes, and it was impossible to take what the other person said seriously.

But Eric is also very clear that his and Mr. Pei's purpose is to dig out some useful information from each other's true and false answers.

"The three questions that Mr. Pei asked me were the new person in charge of the ioi national service, Dayak ’s upper limit for burning money, and the possibility of exceeding this upper limit."

"Obviously, he still has some curiosity about his new opponent, but he is not very concerned. He is more concerned about how much money the Dayak Group will burn."

"This shows ..." burning money "is the crux of this commercial war."

"And the three questions I asked are actually related to Tengda's marketing strategy. Although Mr. Pei's answer is true and false, as long as it is carefully analyzed ..."

Eric thought seriously.

In the past few months, he has done a lot of investigations, except for some details of the implementation level, the operation methods of GOG are basically clear.

It is nothing more than to burn money frantically!

Originally Eric thought that Tenda was only willing to spend money on marketing, but then he found that making less money was actually burning money in disguise.

The heroes of GOG are all free, and the skins are all cabbage prices. The first skin of the heroes designed by the players is directly discounted ... This discount is almost the same as the free delivery.

Ioi has never beat GOG all the time, a very important reason is the pricing of heroes and skins.

Although the price war is low, it does have a significant effect.

Eric knew this, but he could not change it, because it was difficult for him to persuade Dayak and the senior executives of the finger company to change the skin price to the price of cabbage like GOG. The profit involved here is too great.

Therefore, the question most asked by Eric is actually, why does Tenda dare to burn money?

You should know that Tengda is not listed, and there is no option to burn investors 'and investors' money. All the company's money is burned. Or to be more precise, it was all Mr. Pei's money.

So Eric was confused. Does President Pei burn money like this, doesn't he feel distressed by himself?

And President Pei's answer to the three questions can actually be reduced to one point.

Because the MOBA game is a winner-takes-all, it must be burned all the time, otherwise it will be abandoned;

Will use all the funds that Tengda can use to burn money to promote GOG;

As for the risk of breaking the capital chain, Mr. Pei's answer is directly "believe in your luck."

This is a gambler mentality!

Eric rubbed his temples.

"From the information available, President Pei's actual behavior is indeed consistent with what he said. It is not an exaggeration to say that he is a gambler."

"If the information is true, then President Pei may have two purposes for saying this:"

"The first possibility is that you want to deter Dayak and tell Dayak that this war is a bottomless pit. If you dare not follow up, then please give up as soon as possible."

"It's like being at the poker table and putting all your chips directly into the stud, creating a huge psychological pressure on the opponent, daring to bet against the other side and eating the chips on the table."

"The second possibility is that, as a radical method, Dayak followed the burning of the money, including reducing the price of the skin. As a result, the two parties fell into a dangerous melee combat, but the entire MOBA game group Will expand further rapidly. "

"After the cake is big, the winner takes all and can get a greater benefit."

"But the latter is obviously too risky, not like a sensible act."

"If, is this fake news that President Pei deliberately released?"

"That means that Mr. Pei is not a gambler, but is bluffing, so he still plays the role of" intimidation ". To put it bluntly, he still wants to deter Dayak."

"Sure enough, it is still too difficult to guess Pei's psychology."

"However, I can also circumvent this problem and start with the actual conditions."

"Mr. Pei's answer to these three questions actually verified one of my guesses inadvertently, that is ..."

"Although Tengda burns money badly, the capital flow is not particularly healthy, or the Tengda Group is actually a state of dancing on the tip of the knife.

Eric has already analyzed it. He believes that the investment and return of the company Tengda is likely to be maintained at a small profit or even a small loss. That is to say, Mr. Pei seems to pay too much attention to the turnover of funds. Speed, the company's ability to resist risks is not strong.

Tengda is really willing to spread money, but this kind of spreading money is also limited.

Once the speed of spreading money exceeds the profitability of Tenda, Tenda's capital chain will become very dangerous.

When Eric asked questions about the capital chain, Mr. Pei's answer was "by luck."

Eric already has a vague answer: "That is to say, I don't need to struggle with Mr. Pei's mentality. Whether he is a gambler or not, Tengda Group's capital chain is actually in a relatively tense state . "

"In other words, Dayak Group will have a" limit value "for burning money. This limit value is the total profitability of all industries of Tengda Group and the upper limit of funds that Tengda Group can get through various means."

"When this limit is not exceeded, no matter how much money is burned, GOG's first-mover advantage cannot be shaken; but once this limit is exceeded, it is possible to drag down the entire Tengda Group!"

Eric couldn't help smiling.

When he answered Mr. Pei's question before, he once said a number: 100 million knives. He said that this is what he estimated, the maximum amount of money burned by Dayak Group.

If burning money does not achieve obvious results, Dayak Group will burn so much money at most.

This is actually true and false and difficult to tell. But whether Mr. Pei believes it or not, this will establish an anchor point in Mr. Pei ’s psychology and play a certain hint role ~ www.ltnovel.com ~ Moreover, the premise of Eric ’s assumption is that Dayak Group is not special Knowing the situation of Tengda Group, you only have to burn money to your psychological bottom line to make concessions.

But the question is, if Eric shares this information with the top executives of Dayak Group?

Chretien will adopt a different operating strategy from Eric, and may make certain modifications to the game itself, iio, and may operate in conjunction with China's local game companies.

But Eric judged that Chretien's series of actions would not be better than himself.

When Chretien also fails, Eric can take the opportunity to report these materials to the top executives of the Dayak Group, and is very likely to get a chance to come back.

At that time, Dayak Group will either abandon the money-burning war with Tengda Group, or it will follow Eric ’s advice and burn to the limit of Tengda!

If it is the former, it goes without saying; but if it is the latter, then Eric has a chance to turn over!