Losing to become the richest man starts from the game

May 31, Thursday.

Magic, Shengyun Express Group Headquarters.

The Shengyun Express Group is the leader of the domestic express industry, occupying the half-Wanjiang Mountain of the express delivery business.

It is basically fully covered with city or above in the city and developed regions, especially in the surrounding area of ​​the devil, basically realizes the goals of the free blind zone, and even started to test the sea Tao transfer business.

It's just a good reputation, but it is not very good.

The company has established a history of nearly two decades, and its rapid development is mainly due to the strategy of franchise system. When the speed of the express delivery industry is maintained at a high level, this is very large. The advantages.

However, as the industry slows slowly, the promotion of the company's development phase, after the end of the extensive growth era, the refined management era, this franchise-made drawback has gradually highlighted.

On the one hand, there are many network levels, the management is difficult, and many franchisees are strong, and the headquarters directives are difficult to implement, and the good service may affect the service evaluation of the terminal;

On the other hand, the transfer center's self-interest ratio is low, and the efficiency will be reduced to a certain extent, allowing the time of the express delivery.

The Shengyun Express Group is a huge thing, even in the company, it is divided into three or four different express service brands, and there is a certain competitive relationship between each other.

How to solve these problems is the most headache of the express delivery in recent years.

At this point, several seniors in the Shengyun Express are meeting, discuss some issues in the development planning of Shengyun Express.

The chairman of Shengyun Express is Nie Yunsheng, but he can't do full control over the entire group. Several major shareholders and several companies with him are the old township and friends, although he will support him in most cases. But many times there will be some different opinions.

Therefore, you want the entire group company to develop in the direction of our expectations, requiring a large number of meetings to unify the idea of ​​internal ideas.

At this point, the meeting has entered the end of the end, and the big motion has basically discussed almost.

A company deputy recent saying: "Nie, all, about Tengda's anti-wind logistics is preparing to prepare for the establishment of airline routes, I have already organized a material distribution to everyone."

"Nie always, how should we deal with this matter?"

Although the anti-wind logistics officially prepared the air traffic route is two months after two months, Lu Mingliang is already in carrying out some simple paving and publicity.

For example, send a few flyers when sending express delivery, laying some exhibition boards in the anti-wind station.

Because the express service is not like other business, time is not taste. If the air transport business is all prepared for completion, he will guide the customer, then you can't get it, the first few flights will definitely can't pull how much goods.

You must have a large number of orders that can be accepted in advance in the place where the anti-wind station coverage, when the cross-city express service is opened, you can receive a lot of orders.

Therefore, this news naturally passed to the Shengyun Express.

This deputy has always summed up the relevant situations into a report.

The anti-wind logistics is currently in the main goal of the express delivery service to the "last kilometer", and the traffic express will continue to work closely with it.

At present, the anti-wind station is in Beijing, Emperor, Magic, Yangcheng, and the surrounding area are expanding rapidly, the number of stores rapidly.

Although the overall scale is still unable to follow the prospect of Sheng Yun Express, the cross-city express service of the anti-wind logistics will inevitably make a certain threat to the traffic express delivery.

So the lucky delivery will respond as soon as possible, consider the countermeasures.

Nie Yunsheng has seen the report, and his face is slightly dignified: "This is entirely in our expectations. The anti-wind logistics has been in a huge loss, helping us with the dry, and it is impossible to say that there is nothing. "

"Now they have to do cross-city logistics, and it is also a matter of reason."

"Being back to the Tenda Group, their goals are definitely centered on these four cities, through the advantages of the wind station, first open the market from the high-end services in the big city, and form a misplaced competition with us."

"Have to say, this business model has certain threats to us."

"And there are not many ways, the density of the anti-wind station in these cities is very high, the delivery experience is completely better than us, this is burn out with real gold, we are unlikely to take similar model."

"What do you have?"

A deputy recent saying: "Do you want to join other express companies? Just like the original deer express delivery."

Obviously, this is the easiest rudeness and the most effective way.

This kind of thing is going to have done it early, and it is successful.

A year ago, a express delivery company called "Relax Express" rapidly, targeting the Sinking Market in the Midwest Region, with a good relationship with the e-commerce platform and each more than Sheng Yun Express is cheaper 1 The price of ~ 1.5 yuan became a stir-up of the big tree.

Relax Express attaches great importance to the sinking market, putting the soil slight slight slight slight slight slightly like "Mountain Tao High Road, Late Express Demonstration" is on the wall of several thousand townships, and the continuous loss has been made. The preparation of the year is coming.

So, Shengyun Express released the "Notice on the Prohibition of Agent Relaxing Business" and "Punishment Notice on Agent Relaxing Business", requiring the group company to send two ends to no reason, any form of agent relaxing express delivery The business is imposed on the branch of illegal agents.

Under this weight, relaxing express is very weak because of its low profit margin, and it is very weak, lost the trust of investors, and is so late, and is currently in a state of half-dead.

Therefore, in the face of the threat of anti-wind logistics, the first first reaction of the Shengyun Express is also blocked.

But another deputy is immediately opposed.

"This is not very good, the anti-wind logistics is still different from the nature of the first deer express delivery."

"Relaxing Express is a complete competitor relationship, and the anti-wind logistics has been working closely with us. Even in the four regions of Jingzhou, Emperor, Magic, Yangcheng, the anti-wind station actually has become us The last link of the delivery. "

"Although we will deliver some profits in the anti-wind station every single express, we save a large number of human costs, delivery efficiency and revenue are significantly increased because they no longer need to deliver courier.

"If we fully ban the wind logistics, the anti-wind logistics will inevitably blocked our express mail. Once the two sides tear the face, it will be a huge loss for our daily business."

"Moreover, the cross-city express delivery business of the anti-wind logistics has not been fully carried out, even if it is also carried out by the high-end market in cross-city, there must be a certain dislocation with our business."

"Now it is directly blocked, there is a bit of a bit reaction, I don't think it is."

Another high level also agreed: "I think so too."

"There is also a little important, that is, the anti-wind logistics is different from the relaxation of the deer, and their actual risk tolerance is completely different."

"The rise of Louu Express is favored by some big capital, but after we blocked, their express business has stagnant, these big capital lost confidence in the deer express, so the deer express is very fast."

"But the anti-wind logistics is completely dependent on Tengda. It has been over a year since its establishment is over a year, but the store is still open. This shows that the high-level business of Tengda Group is very valued for the business of the anti-wind station."

"Originally, it was blocked, but it continued to lose, plus the support of Tengda high-level, which is impossible to hurt the bone."

"Instead, let them put all the efforts to their express delivery business. With the number of large number of store advantages, they will die with us."

"It is said that it is not afraid of shoes."

"It is not a wise move to use the way."

Everyone is seven, and the opinions cannot be unified.

Because the anti-wind logistics has been developed in such a long time, it is not an absolute competitive relationship with these traditional express companies, but the double relationship between cooperation and competition.

In a variety of regions, the courier of Shengyun Express is used to throwing the express mail and throwing the buttock, and the efficiency of the delivery has risen many times. Many outlets have been adjusted by people in order to save costs. Some unwanted couriers.

If the car is killed against the wind, then these express pieces are ordered directly to go to the door or find a large number of new collection points.

The former is obviously unreal in the case of insufficient personnel, and the latter is not capable of completing in the short term.

Seeing that everyone discussed almost, Nie Yunsheng tapped the table.

"Well, I will say two words."

"The anti-wind logistics began to do its own express service, this is in our expectations, there is nothing to be very surprised."

"Of course, as a potential competitor, the anti-wind logistics is a new model, and it is not acceptable."

"But I have to say immediately, it is obviously excessive reaction. Even if we want to block, we have to find an alternative to the anti-wind station to tear your face."

"It seems that we have been planning to solve the 'last km' program, you have to hurry."

"Especially in several regions covered by the anti-wind station must get rid of the dependence on the anti-wind station as soon as possible!"

As a faucet boss in the express delivery industry, Shengyun Express obviously has long been thinking about how to solve the last kilometer.

No matter how to think, the ultimately economical solution is not only two: either do a courier, or do the store in the form of the store.

But they can't make express delivery to the door like the wind station, because the human costs needed are too high.

It is not that it is not worthy of this cost, but must guarantee profits.

This unprofitable, even losing money, don't say that the high level of Shengyun Express does not agree, the big franchisees will definitely be opposed to the opposite, and will not fully cooperate.

In the end, most of the solution for the forced to learn against the wind is not going down.

And the courier and unpredictable station, these two programs are definitely not as good as the wind station, but the lucky delivery also has its own advantage: the courier fee is cheap, the site covers the city.

The courier fee is cheap, meaning that many e-commerce merchants will send a launching express in order to reduce costs, and many customers who are more sensitive to prices will also sacrifice some experience to choose Shengyun Express.

Moreover, the courier program is a profitable, and the big capital is smashed, and the progress will be very fast.

After these two programs, Shengyun Express can gradually get rid of the dependence of the anti-wind station in some specific cities. At that time, the situation will be more enough.

Most of the high levels present are basically agree with this point.

Nie Yunsheng finally talked: "Well, then do it. Don't be able to surprise, and carry out business cooperation normally."

"At the same time, we must also invest large number of express cabinets all over the country, especially the anti-wind station coverage, gradually establish our own 'last km' solution."

"Of course, we can first establish some pilots in the early stage, observe observations in places where the anti-wind station and the anti-wind station, see how the customer's actual reflection."

"This matter, we must attach great importance!"