Luxury Goods: From Handicraft Workshops To Domination Of The World

"place!"

Gu Bai came to a red brick factory building, raised his arms, the air rippled, and huge containers appeared out of thin air and fell into the factory building.

This factory building is Jian Jia's future perfume workshop.

Then arrange workers for assembly.

Early the next morning.

At the gate of the red brick factory, the air is fragrant, and the fragrance of flowers is bursting. Trucks loaded with roses, jasmine, and roses drove into the factory area.

The perfume workshop was also set up, and the workers began to adjust the machines and try to make perfume samples according to Gu Bai's requirements.

Aunt Liu, Zhang Tianmou and other company executives were invited to the meeting.

meeting room.

"Here are three perfume formulas, corresponding to No. 5 Perfume Basic, No. 5 Intermediate, and No. 5 Advanced.

"Everyone take a look."

Gu Bai handed over a document to everyone present here.

Three recipes on the document.

They are all cut out according to the formula of "Super No. 5 Perfume" in [Luxury Point Store], in order to achieve the purpose of convenient manufacturing and mass production.

The original formula contains 138 kinds of natural spices, which are too complicated, not only difficult to find all the ingredients for a while, but also troublesome to make.

Perfume is an amazing product, there is a thin line between good smell and bad smell.

"Mr. Gu, you..."

"Basic model, 40 kinds of natural flavors are required..."

"Intermediate type, need 60 kinds of natural spices..."

"Advanced version, 80 kinds of natural flavors are required....

"Isn't this too complicated..."

Aunt Liu glanced at the recipe, her face was a bit perplexed, she is in charge of production, God knows what strange taste will be produced if 80 kinds of natural spices are mixed together?

"do not worry.

"Just follow the recipe strictly."

Gu Bai had a confident expression on his face.

This is Super No. 5 perfume, an enhanced version of No. 5 perfume from the previous life. In terms of smell, there is absolutely no problem.

"But... the ancient crafts, haven't they been eliminated?"

"I heard that modern perfumes are blended with essence."

Aunt Liu glanced at the production process.

And said doubtfully.

Modern perfume production is very simple. According to the laboratory formula, the types of essences are purchased and blended together to form a bottle of perfume.

Givaudan, Firmenich, IFF, Dezhixin.

The world's four major fragrance companies are the real behind-the-scenes heroes of the perfume industry. Their fragrance products supply more than 95% of the world's high-end perfume brands.

That is.

For different brands of high-end perfumes, the basic essences they use are actually the same, even from the same company and the same workshop.

In addition to the brand, packaging, perfume bottle.

The only difference between the major brands of perfume is the proportion of essence blending.

"Ancient craft."

"The reason for being eliminated is not because of quality, but because of cost and time."

"The ancient technique requires pure natural petals and spices, which requires expensive costs; and it can only be produced on a large scale every year during the flowering season.

"Blending perfume, using a large number of chemically synthesized essences, industrialized production, the cost is so low that it explodes."

"Ancient craftsmanship perfume will be a signature of Jianjia!"

"What's more, our ancient craftsmanship has long been updated, and the equipment is exclusively customized. The taste of natural spices is incomparable to artificial flavors."

Gu Bai talked eloquently.

Jianjia brand.

Do the best you can.

Perfume industry.

The same is true.

Next, another batch of purchase orders for natural spices were finalized. In this regard, Aunt Liu was personally responsible for follow-up.

"Mr. Gu.

"I have an idea about the No. 5 fragrance, marketing-wise."

Director Zhang Tianmou also spoke.

He is currently working as the director of Jian Jia's marketing department. He is said to be the marketing director. His main job is to shoot posters and advertising videos. These are his strengths.

However, it has been a long time since the last commercial film "Nailing Myself", and he has no directing microphone, and he is itchy.

"Director Zhang, please tell me."

Gu Bai said very politely.

"Mr. Gu, the last "Nailing Yourself" was very successful, and even won several advertising awards overseas.

"This time No. 5 perfume, I think I can also shoot a group of commercials."

Zhang Tianmou rubbed his hands together.

"Well said."

Gu Bai nodded approvingly and continued, "Perfume is aimed at ordinary consumers and is a product with a large volume of shipments. Naturally, it cannot be sold offline, but online.

"For products aimed at the general public, it is also very important to create momentum. The topic must be full in order to arouse the desire of ordinary consumers to buy."

paused.

Gu Bai glanced at the calendar on the wall, and said: "It's June now, and next month will be the annual, young people's favorite festival - Qixi Valentine's Day."

Then said: "Perfume No. 5, the creative of the commercial, if it is bundled with Valentine's Day and uses perfume to represent love, then it will perfectly hit the love group.

Said here.

The conference room was silent for a moment, and everyone's faces showed a hint of shock. They were obviously shocked by this marketing plan!

love.

It is an eternal topic of advertising and marketing.

Diamonds can become the most successful marketing case in the 21st century, isn't it just to tie diamonds and love together?

If you use the Valentine's Day of the Chinese Valentine's Day, you will equate the No. 5 perfume with the love flower.

That's conceivable....

How many courting young people, in order to win the heart of their lover, buy a No. 5 perfume and give it to their girlfriends and boyfriends...

"God!"

"This marketing plan is amazing!"

"President Gu is still amazing..."

"Haha, Qixi Valentine's Day, also known as the Qixi Festival of Wealth, No. 5 perfume, it is estimated that many people will lose their money..."

"If you are courting, you will be given No. 5 perfume. If the marketing is successful, the sales will definitely skyrocket!"

"Mr. Gu, what a heavenly group"

"This idea is dead..."

meeting room.

All the managers looked excited.

If you put a "love" label on No. 5 perfume, then this perfume is not far from success.

...

"Mr. Gu."

"Since the theme of this group of commercials is to focus on the love of Qixi Festival, I think there should be a theme song.

"Just like "Nailing Yourself", that rap song is a great blessing."

Zhang Tianmou suggested.

Now the ad "Nailing Yourself" has hundreds of millions of views on Douyin and Station B. Many people regard commercials as background music, mainly to listen to songs.

There are even many people who hope that "Nailing Yourself" will release a special song and put it on the music platform for easy listening.

"Songs are really important."

Gu Bai nodded.

Sound is the medium that is most likely to evoke emotions. A good commercial without a good theme song is like eating dumplings without vinegar. Naturally, the taste is not good.

Then everyone.

They have recommended songs that are suitable for Qixi Festival in their minds.

"Romeo and Juliet"

"You will marry me today"

"can not help but love"

"Xi"

"Say love you"

Everyone recommended the love song in their hearts.

0 for flowers... 0

Speaking of love songs, Aunt Liu also became interested, clutching a ballpoint pen, a favorite love song, and blurted out: ""Happy Breakup"..."

There was a moment of silence in the room.

Gu Bai put his chin in his hand, looked at Aunt Liu, and said, "Aunt Liu, the song "Happy Breakup" doesn't seem to be suitable for Qixi Festival..."

"Hmm..." Aunt Liu's cheeks flushed, she quickly lowered her head, like a child who has made a mistake, and said softly: "I just said it casually..."

then.

Gu Bai considered everyone's recommendations.

There are so few songs that are really suitable for the atmosphere of Qixi Festival and Valentine's Day, but the feeling is a little bit worse.

Qixi Festival is a season of romantic confession and confirmation of the relationship between male and female friends.

It is far from the point of talking about marriage.

Singing "You Will Marry Me Today" is a bit too grand, this song is more suitable for singing during proposals and weddings.

Moreover.

The above-mentioned songs have been popular for many years, and consumers' eardrums can hear calluses. There is nothing new, and it is difficult to support a commercial.

Think about it.

Many beautiful melodies from the previous life poured into Gu Bai's ears. At a certain moment, as if a melody of nature was recalled, his eyes suddenly brightened.

00...

Standing up and moving his shoulders, Gu Bai came to a corner of the conference room and picked up the old guitar.

Fasten the shoulder straps, straddle the body obliquely, and with a flick of the hand, the notes of the sun and thunder flow out.

The sound is not bad!

In college, Gu Bai also played music in his spare time and was very familiar with the guitar. If he didn't concentrate on fashion design, he would probably play music.

After simply adjusting the tone and clearing his throat, Gu Bai's emotions also brewed into an infatuated prodigal son who wanted to confess his love to his girlfriend on Chinese Valentine's Day.

The eyes of Aunt Liu, Zhang Tianmou and others all gathered in an instant.

Gu Bai, what is this for?

Then.

I saw that with Gu Bai's fingers, a piece of music sounded, the soothing and bright tune made people very relaxed and comfortable.

There is a sweet smell in the air, like the aroma of first love.

A simple opening guitar.

It brought everyone back to that green and young age, when everything was going forward, and back to the youthful season when boyfriend and girlfriend confessed.

Immediately afterwards, a magnetic male voice sounded.

“On the banks of the Seine, coffee on the left bank.”

"I have a cup in my hand to taste your beauty.

"A mouth that left a lip print~"

"Florist Rose, whose name is wrong.

"Confession of perfume, the wind blows across the street.

"Smiles fly in the sky."

"You said you were a bit difficult to follow."

"You want me to get out of trouble."

1111

The man's voice seemed to be electrified, and all of a sudden, he grabbed everyone present.

Even Aunt Liu has never been in love, but at this moment her heart will melt into this song. She seemed to see a talented designer full of artistic atmosphere, holding a bottle of No. 5 perfume, confessing to herself on Valentine's Day.

Zhang Tianmou, this stubborn northwestern man, has tears in his eyes at this moment, as if recalling the past and innocence.

Some of the young female managers present looked like idiots, staring blankly at the male voice playing the guitar.

The magnetic sound is so nice!

The voice of this man interpreted the image of a boy who is infatuated and wants to confess to the extreme.

Hear this song.

I just wish I could, hold a bottle of No. 5 perfume, and confess my love to the one I love.

The song is very lively and infatuated.

The artistic conception is full of the feeling of green love.

Singing skills are full of true feelings.

Gu Bai he...

Truly a musical genius. .